The document provides over 70 statistics related to digital transformation, highlighting its critical importance for businesses, with 27% of senior executives viewing it as a survival necessity. Many companies struggle with digital skills, aligning their strategies with digital needs, and the rapid pace of technological change, while a notable portion of executives acknowledge the need for immediate action. With over 90% of companies identifying digital transformation as a competitive opportunity, it emphasizes the urgent need for effective digital strategies and technologies.

1. 70+ Digital Transformation Statistics

2. Process
27% of senior executives rate digital transformation
as now being “a matter of survival”
MIT Sloan Management / Capgmini
1
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with digital transformation

3. People
Within the next twelve months, 19% of companies say that they
expect to appoint a Chief Digital Officer
Gartner
2
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with digital transformation

4. People
Over 90% of companies lack suitable digital skills
Capgemini Consulting Digital Talent Gap Report
3
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with digital transformation

5. Technology
Nearly a quarter (21%) of global CEOs anticipate an
increase in technology investment during 2014
PwC 16th Annual Global CEO Survey
4
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with digital transformation

6. Technology
The amount of data stored is doubling every 18 months
IDC, Aberdeen
5
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with digital transformation

7. Technology
Content on the internet tripled between 2010 and 2013
GoGlobe / Qmee
6
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with digital transformation

8. Process
66% of all marketers think companies won’t succeed
unless they have a digital marketing approach
Adobe Digital Distress Survey 2013
7
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with digital transformation

9. Technology
Wearable devices have grown by 2x, month over month,
since October 2012
Mary Meeker's Internet Trends, 2013
8
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with digital transformation

10. Technology
80% of data used on mobile devices is received via
wifi connections to fixed networks
OECD Communications Outlook, 2013
9
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with digital transformation

11. Process
Globally, 77% of CIOs agree they need to be aligned with CMOs
Accenture Interactive CMO-CIO Insights survey
10
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with digital transformation

12. Technology
By 2017, there will be some $11 billion in revenue from
35 million global homes using home automation platforms
GIGAcom, 2013
11
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with digital transformation

13. People
50% of new marketing hires in 2013 will
have technical backgrounds
IDC
12
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with digital transformation

14. People
Only 46% of organisations are currently investing in the
development of digital skills
Capgemini Consulting Digital Talent Gap Report
13
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with digital transformation

15. Process
66% of CMOs somewhat agree that the IT development process is
slow and not aligned to the speed of digital marketing
Accenture Interactive CMO-CIO Insights survey
14
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with digital transformation

16. Process
Only 43% of midmarket leaders report having a fully
integrated digital and physical strategy in place
IBM Institute for Business Value: The Customer-activated Enterprise
15
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with digital transformation

17. Technology
The projected share of world population with
smartphones in 2014 is 24%
Advertising Age Mobile Fact Pack, 2013
16
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with digital transformation

18. Process
Just one in three marketers think their companies
are highly proficient in digital marketing
Adobe Digital Distress Survey 2013
17
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with digital transformation

19. Technology
Approximately 90% of ecommerce transactions are B2B
OECD "Electronic and Mobile Commerce", 2013
18
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with digital transformation

20. Process
87% of companies feel that digital transformation
is a competitive opportunity
Capgemini Consulting Digital Talent Gap Report
19
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with digital transformation

21. People
By 2015, it's expected that 90% of all jobs will require Information
and Communication Technology (ICT) skills.
IDC
20
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with digital transformation

22. Process
Only 20% of companies have a strategy that ties data
collection and analysis to business objectives
Econsultancy
21
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with digital transformation

23. People
90% of business professionals say technology impacts
their job, but only 20% have the right skills
Research for Digital Domination Summit
22
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with digital transformation

24. Process
Improving marketing group productivity, performance and
compliance is currently a key priority for both CMOs and CIOs
Accenture Interactive CMO-CIO Insights survey
23
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with digital transformation

25. Process
71% of companies feel that business cases are
required for digital initiatives
Capgemini Consulting Digital Transformation Benchmark Report
24
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with digital transformation

26. Process
Midmarket leaders plan to increase use of
digital channels by 45% to engage with customers
IBM Institute for Business Value: The Customer-activated Enterprise
25
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with digital transformation

27. Technology
60% of mobile users expect a website
to load in less than three seconds
Gomez
26
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with digital transformation

28. Process
93% of marketers are now using social media for business
Business Insider
27
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with digital transformation

29. Technology
People who use phones and tablets to access the
internet will outnumber those who use a PC by 2015
Mary Meeker's Internet Trends, 2013
28
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with digital transformation

30. Technology
60% of marketers expect their companies will invest
more in digital marketing technology this year
Adobe Digital Distress Survey 2013
29
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with digital transformation

31. Process
93% of companies cite that customer insight development is an
important tool to prioritise in future decision making processes
ClickZ
30
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with digital transformation

32. Process
9 out 10 CMOs say social data has influenced decisions
BazaarVoice
31
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with digital transformation

33. Technology
Over the last 15 years, network speeds have increased 18 million times
Cisco
32
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with digital transformation

34. Process
22% of global companies have no current digital strategy
Grayling Pulse
33
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with digital transformation

35. Process
Executives estimate that at best, their companies are 25% of the
way toward realizing the end-state vision for their digital programs
McKinsey
34
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with digital transformation

36. Process
65% of midmarket leaders report that the lack of a cohesive social
media plan is the biggest barrier to doing more in the digital space
IBM Institute for Business Value: The Customer-activated Enterprise
35
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with digital transformation

37. Process
62% of people are more likely to engage with brands that
integrate social media content into their owned properties
Mass Relevance
36
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with digital transformation

38. Process
33% of organisations see digital transformation as a huge challenge
Econsultancy
37
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with digital transformation

39. Technology
82% of companies saved money when they moved to the cloud
CSC
38
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with digital transformation

40. Technology
Data and analytics is the most commonly-cited area for planned HR
technology investment during the next three years
KPMG, Rethinking Human Resources
39
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with digital transformation

41. Process
Over 60% of CMOs feel that the experience expectations of
consumers has high relevance and impacts marketing strategy
Accenture Interactive CMO Insights Survey
40
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with digital transformation

42. People
77% of companies consider missing digital skills as the
key hurdle to their digital transformation
Capgemini Consulting Digital Talent Gap Report
41
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with digital transformation

43. Process
64% of CMOs think marketing IT is placed at the
bottom of the CIO’s priority list
Accenture Interactive CMO-CIO Insights survey
42
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with digital transformation

44. Process
Two out of three employees believe they should be able
to access information 24/7, using company-issued devices
Cisco
43
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with digital transformation

45. Process
53% of senior executives say that the top cultural barrier to digital
transformation is competing priorities
eMarketer
44
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with digital transformation

46. Technology
Within the next two years, over half of the capital allocated
to IT budgets will be spent on cloud computing
IDG
45
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with digital transformation

47. Process
68% of companies do not have a stated business
intelligence or analytics strategy
Mary Meeker's Internet Trends, 2013
46
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with digital transformation

48. Technology
82% of mobile media consumption time is within apps
and 18% is from mobile browsers
Nielsen
47
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with digital transformation

49. Technology
Only 15% of senior executives can be considered
“mature” adopters of digital technology
Capgemini Consulting Digital Talent Gap Report
48
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with digital transformation

50. Technology
By 2015, tools and automation will eliminate 25% of IT labour hours
Cisco
49
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with digital transformation

51. Process
Research suggests that as much as three-quarters (74%) of
consumers rely on social networks to guide purchase decisions
Gartner
50
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with digital transformation

52. Process
Consumers who research across online, offline, and mobile
channels spend 18-36% more than those who don’t
BazaarVoice
51
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with digital transformation

53. Process
By 2015, companies are expected to generate 50% of web
sales via their social and mobile presence
Cisco
52
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with digital transformation

54. People
Most digital marketers don’t have formal training:
82% learn on the job
Adobe Digital Distress Survey 2013
53
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with digital transformation

55. Technology
61% of businesses say they have attained measurable
business value through the use of social technology
Mzinga / Teradata Aster
54
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with digital transformation

56. Process
53% of people on Twitter recommend companies
and/or products in their Tweets
BazaarVoice
55
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with digital transformation

57. Technology
65% of CMOs acknowledge the importance for companies
to focus on digital technologies.
Accenture Interactive CMO Insights Survey
56
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with digital transformation

58. Process
Two-thirds of CMOs recognise the need to infuse a digital focus
across the organisation, but only 7% say efforts are working
Accenture Interactive CMO Insights Survey
57
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with digital transformation

59. Process
Of companies using marketing automation and ROI metrics, 69%
reported an increase in total marketing revenue contribution
The Lenskold Group
58
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with digital transformation

60. Process
39% of marketers plan to increase their digital budgets without increasing overall
marketing spend, effectively reallocating existing budgets into digital channels
Nielsen Online
59
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with digital transformation

61. Process
51% of senior executives believe that it is critical to implement
digital transformation in the next twelve months
Capgemini
60
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with digital transformation

62. Process
For 63% of senior executives, the pace of digital transformation
isn’t happening quickly enough
Capgemini
61
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with digital transformation

63. Process
67% B2C companies and 42% of B2B companies have acquired
a customer through Facebook
Hubspot
62
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with digital transformation

64. Technology
52% of senior executives cite a lack of familiarity with
technology to be a barrier to digital transformation
eMarketer
63
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with digital transformation

65. Process
89% of senior marketers believe that increased social media usage
has raised the importance of reputational management
Korn Ferry
64
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with digital transformation

66. People
Nearly two-thirds (65%) of staff believe senior
management’s digital knowledge is average or less
Econsultancy
65
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with digital transformation

67. Process
76% of marketers think marketing has changed more
in the past two years, than in the last 50
Adobe Digital Distress Survey 2013
66
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with digital transformation

68. Technology
Typical mobile phone users check their handset 150 times per day
Mary Meeker's Internet Trends, 2013
67
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with digital transformation

69. People
65% of companies are using social networks to recruit employees
KPMG, Rethinking Human Resources
68
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with digital transformation

70. Technology
63% of companies believe that the velocity of technology
change in their organisations is not moving fast enough
Capgemini Consulting Digital Talent Gap Report
69
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with digital transformation

71. People
67% of companies say they plan to increase or significantly increase
their talent strategy focus on technology
Deloitte, Talent Edge 2020
70
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with digital transformation

72. Technology
56% of SMEs are now using cloud services
AGDC
71
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with digital transformation

73. Who we are
Santoku is a digital transformation specialist.
Santoku bōchō – or three virtues – originated in Japan as a
specialist knife, being honed over centuries to become the
perfect blade, working in harmony with the individual who
wielded it.
It’s our company philosophy that digital business should be
modelled on this concept and as a result, we’ve developed
a three virtues approach to our services, which empowers
our clients:
Develop. Optimise. Educate.

74. We deliver digital capability
and competency.
Strategy and change management | Process and channel capability | Technology alignment | Skills development

75. Contact us
503/60 York St
Sydney
NSW 2000
Australia
contact@santokupartners.com
+61 (0)2 9007 2348
www.santokupartners.com

76. Image sources
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