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70+ Digital Transformation Statistics
Process

27% of senior executives rate digital transformation
as now being “a matter of survival”
MIT Sloan Management / Capgmini

1

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People

Within the next twelve months, 19% of companies say that they
expect to appoint a Chief Digital Officer
Gartner

2

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People

Over 90% of companies lack suitable digital skills
Capgemini Consulting Digital Talent Gap Report

3

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Technology

Nearly a quarter (21%) of global CEOs anticipate an
increase in technology investment during 2014
PwC 16th Annual Global CEO Survey

4

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with digital transformation
Technology

The amount of data stored is doubling every 18 months
IDC, Aberdeen

5

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with digital transformation
Technology

Content on the internet tripled between 2010 and 2013
GoGlobe / Qmee

6

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with digital transformation
Process

66% of all marketers think companies won’t succeed
unless they have a digital marketing approach
Adobe Digital Distress Survey 2013

7

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Technology

Wearable devices have grown by 2x, month over month,
since October 2012
Mary Meeker's Internet Trends, 2013

8

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Technology

80% of data used on mobile devices is received via
wifi connections to fixed networks
OECD Communications Outlook, 2013

9

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with digital transformation
Process

Globally, 77% of CIOs agree they need to be aligned with CMOs
Accenture Interactive CMO-CIO Insights survey

10

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with digital transformation
Technology

By 2017, there will be some $11 billion in revenue from
35 million global homes using home automation platforms
GIGAcom, 2013

11

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with digital transformation
People

50% of new marketing hires in 2013 will
have technical backgrounds
IDC

12

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with digital transformation
People

Only 46% of organisations are currently investing in the
development of digital skills
Capgemini Consulting Digital Talent Gap Report

13

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with digital transformation
Process

66% of CMOs somewhat agree that the IT development process is
slow and not aligned to the speed of digital marketing
Accenture Interactive CMO-CIO Insights survey

14

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with digital transformation
Process

Only 43% of midmarket leaders report having a fully
integrated digital and physical strategy in place
IBM Institute for Business Value: The Customer-activated Enterprise

15

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with digital transformation
Technology

The projected share of world population with
smartphones in 2014 is 24%
Advertising Age Mobile Fact Pack, 2013

16

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with digital transformation
Process

Just one in three marketers think their companies
are highly proficient in digital marketing
Adobe Digital Distress Survey 2013

17

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with digital transformation
Technology

Approximately 90% of ecommerce transactions are B2B
OECD "Electronic and Mobile Commerce", 2013

18

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with digital transformation
Process

87% of companies feel that digital transformation
is a competitive opportunity
Capgemini Consulting Digital Talent Gap Report

19

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with digital transformation
People

By 2015, it's expected that 90% of all jobs will require Information
and Communication Technology (ICT) skills.
IDC

20

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with digital transformation
Process

Only 20% of companies have a strategy that ties data
collection and analysis to business objectives
Econsultancy

21

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with digital transformation
People

90% of business professionals say technology impacts
their job, but only 20% have the right skills
Research for Digital Domination Summit

22

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with digital transformation
Process

Improving marketing group productivity, performance and
compliance is currently a key priority for both CMOs and CIOs
Accenture Interactive CMO-CIO Insights survey

23

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with digital transformation
Process

71% of companies feel that business cases are
required for digital initiatives
Capgemini Consulting Digital Transformation Benchmark Report

24

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with digital transformation
Process

Midmarket leaders plan to increase use of
digital channels by 45% to engage with customers
IBM Institute for Business Value: The Customer-activated Enterprise

25

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with digital transformation
Technology

60% of mobile users expect a website
to load in less than three seconds
Gomez

26

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with digital transformation
Process

93% of marketers are now using social media for business
Business Insider

27

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with digital transformation
Technology

People who use phones and tablets to access the
internet will outnumber those who use a PC by 2015
Mary Meeker's Internet Trends, 2013

28

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with digital transformation
Technology

60% of marketers expect their companies will invest
more in digital marketing technology this year
Adobe Digital Distress Survey 2013

29

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with digital transformation
Process

93% of companies cite that customer insight development is an
important tool to prioritise in future decision making processes
ClickZ

30

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with digital transformation
Process

9 out 10 CMOs say social data has influenced decisions
BazaarVoice

31

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with digital transformation
Technology

Over the last 15 years, network speeds have increased 18 million times
Cisco

32

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with digital transformation
Process

22% of global companies have no current digital strategy
Grayling Pulse

33

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with digital transformation
Process

Executives estimate that at best, their companies are 25% of the
way toward realizing the end-state vision for their digital programs
McKinsey

34

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with digital transformation
Process

65% of midmarket leaders report that the lack of a cohesive social
media plan is the biggest barrier to doing more in the digital space
IBM Institute for Business Value: The Customer-activated Enterprise

35

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with digital transformation
Process

62% of people are more likely to engage with brands that
integrate social media content into their owned properties
Mass Relevance

36

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with digital transformation
Process

33% of organisations see digital transformation as a huge challenge
Econsultancy

37

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with digital transformation
Technology

82% of companies saved money when they moved to the cloud
CSC

38

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with digital transformation
Technology

Data and analytics is the most commonly-cited area for planned HR
technology investment during the next three years
KPMG, Rethinking Human Resources

39

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with digital transformation
Process

Over 60% of CMOs feel that the experience expectations of
consumers has high relevance and impacts marketing strategy
Accenture Interactive CMO Insights Survey

40

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with digital transformation
People

77% of companies consider missing digital skills as the
key hurdle to their digital transformation
Capgemini Consulting Digital Talent Gap Report

41

Find out how we can help you
with digital transformation
Process

64% of CMOs think marketing IT is placed at the
bottom of the CIO’s priority list
Accenture Interactive CMO-CIO Insights survey

42

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with digital transformation
Process

Two out of three employees believe they should be able
to access information 24/7, using company-issued devices
Cisco

43

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with digital transformation
Process

53% of senior executives say that the top cultural barrier to digital
transformation is competing priorities
eMarketer

44

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with digital transformation
Technology

Within the next two years, over half of the capital allocated
to IT budgets will be spent on cloud computing
IDG

45

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with digital transformation
Process

68% of companies do not have a stated business
intelligence or analytics strategy
Mary Meeker's Internet Trends, 2013

46

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with digital transformation
Technology

82% of mobile media consumption time is within apps
and 18% is from mobile browsers
Nielsen

47

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with digital transformation
Technology

Only 15% of senior executives can be considered
“mature” adopters of digital technology
Capgemini Consulting Digital Talent Gap Report

48

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with digital transformation
Technology

By 2015, tools and automation will eliminate 25% of IT labour hours
Cisco

49

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with digital transformation
Process

Research suggests that as much as three-quarters (74%) of
consumers rely on social networks to guide purchase decisions
Gartner

50

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with digital transformation
Process

Consumers who research across online, offline, and mobile
channels spend 18-36% more than those who don’t
BazaarVoice

51

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with digital transformation
Process

By 2015, companies are expected to generate 50% of web
sales via their social and mobile presence
Cisco

52

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with digital transformation
People

Most digital marketers don’t have formal training:
82% learn on the job
Adobe Digital Distress Survey 2013

53

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with digital transformation
Technology

61% of businesses say they have attained measurable
business value through the use of social technology
Mzinga / Teradata Aster

54

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with digital transformation
Process

53% of people on Twitter recommend companies
and/or products in their Tweets
BazaarVoice

55

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with digital transformation
Technology

65% of CMOs acknowledge the importance for companies
to focus on digital technologies.
Accenture Interactive CMO Insights Survey

56

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with digital transformation
Process

Two-thirds of CMOs recognise the need to infuse a digital focus
across the organisation, but only 7% say efforts are working
Accenture Interactive CMO Insights Survey

57

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with digital transformation
Process

Of companies using marketing automation and ROI metrics, 69%
reported an increase in total marketing revenue contribution
The Lenskold Group

58

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with digital transformation
Process

39% of marketers plan to increase their digital budgets without increasing overall
marketing spend, effectively reallocating existing budgets into digital channels
Nielsen Online

59

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with digital transformation
Process

51% of senior executives believe that it is critical to implement
digital transformation in the next twelve months
Capgemini

60

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with digital transformation
Process

For 63% of senior executives, the pace of digital transformation
isn’t happening quickly enough
Capgemini

61

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with digital transformation
Process

67% B2C companies and 42% of B2B companies have acquired
a customer through Facebook
Hubspot

62

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with digital transformation
Technology

52% of senior executives cite a lack of familiarity with
technology to be a barrier to digital transformation
eMarketer

63

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with digital transformation
Process

89% of senior marketers believe that increased social media usage
has raised the importance of reputational management
Korn Ferry

64

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with digital transformation
People

Nearly two-thirds (65%) of staff believe senior
management’s digital knowledge is average or less
Econsultancy

65

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with digital transformation
Process

76% of marketers think marketing has changed more
in the past two years, than in the last 50
Adobe Digital Distress Survey 2013

66

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with digital transformation
Technology

Typical mobile phone users check their handset 150 times per day
Mary Meeker's Internet Trends, 2013

67

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with digital transformation
People

65% of companies are using social networks to recruit employees
KPMG, Rethinking Human Resources

68

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with digital transformation
Technology

63% of companies believe that the velocity of technology
change in their organisations is not moving fast enough
Capgemini Consulting Digital Talent Gap Report

69

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with digital transformation
People

67% of companies say they plan to increase or significantly increase
their talent strategy focus on technology
Deloitte, Talent Edge 2020

70

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with digital transformation
Technology

56% of SMEs are now using cloud services
AGDC

71

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with digital transformation
Who we are

Santoku is a digital transformation specialist.
Santoku bōchō – or three virtues – originated in Japan as a
specialist knife, being honed over centuries to become the
perfect blade, working in harmony with the individual who
wielded it.
It’s our company philosophy that digital business should be
modelled on this concept and as a result, we’ve developed
a three virtues approach to our services, which empowers
our clients:
Develop. Optimise. Educate.
We deliver digital capability
and competency.
Strategy and change management | Process and channel capability | Technology alignment | Skills development
Contact us

503/60 York St
Sydney
NSW 2000
Australia
contact@santokupartners.com
+61 (0)2 9007 2348
www.santokupartners.com
Image sources

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Bryan Guzman: http://www.flickr.com/photos/guzaraya/5492791276/
StockMonkeys.com: http://www.flickr.com/photos/86530412@N02/8253443979/
Johan Larsson: http://www.flickr.com/photos/johanl/2541710549/sizes/l/in/photostream/
Manu_H: http://www.flickr.com/photos/ensh/3867767246/sizes/o/in/photostream/
Beraldo Leal: http://www.flickr.com/photos/beraldoleal/8681750288/sizes/l/in/photostream/
aubergene: http://www.flickr.com/photos/aubergene/3066850162/sizes/l/in/photostream/
tsuacctnt: http://www.flickr.com/photos/cedwardmoran/542701018/sizes/o/in/photostream/
giuseppe.costantino: http://www.flickr.com/photos/69730904@N03/8802989853/sizes/l/in/photostream/
Charleston's TheDigitel: http://www.flickr.com/photos/29456235@N04/3819798693/sizes/l/in/photostream/
dno1967b: http://www.flickr.com/photos/dno1967b/5683635078/sizes/l/in/photostream/
jdnx: http://www.flickr.com/photos/danramarch/2871007413/sizes/o/in/photostream/
Mike Schreifels: http://www.flickr.com/photos/14822570@N00/3049692026/sizes/l/in/photostream/
Shardayyy: http://www.flickr.com/photos/shardayyy/4098849903/sizes/o/in/photostream/
waferboard: http://www.flickr.com/photos/waferboard/6031515627/sizes/l/in/photostream/
Jamiesrabbits: http://www.flickr.com/photos/jamiesrabbits/5791396338/sizes/l/in/photostream/
Free Grunge Textures: http://www.flickr.com/photos/80497449@N04/10012162166/sizes/l/in/photostream/
xlibber: http://www.flickr.com/photos/xlibber/4854576271/sizes/o/in/photostream/
Victor1558: http://www.flickr.com/photos/76029035@N02/6829433975/sizes/l/in/photostream/
Sudhamshu: http://www.flickr.com/photos/sudhamshu/3209537817/sizes/l/in/photostream/
itupictures: http://www.flickr.com/photos/itupictures/8166927384/sizes/l/in/photostream/
uhltank: http://www.flickr.com/photos/uhltank/4191659844/sizes/l/in/photostream/
kevin dooley: http://www.flickr.com/photos/pagedooley/5313214982/sizes/l/
~Brenda-Starr~: http://www.flickr.com/photos/brenda-starr/3466560105/sizes/l/in/photostream/
kthread: http://www.flickr.com/photos/kthread/4062409834/sizes/l/in/photostream/
rachaelvoorhees: http://www.flickr.com/photos/rachaelvoorhees/435964839/sizes/l/in/photostream/
Johan Larsson: http://www.flickr.com/photos/johanl/5547851770/sizes/l/in/photostream/
Jason A. Howie: http://www.flickr.com/photos/jasonahowie/8583949219/sizes/l/in/photostream/
Janitors: http://www.flickr.com/photos/janitors/8975852986/sizes/l/in/photostream/
phil schatz: http://www.flickr.com/photos/philschatz/312634187/sizes/l/in/photostream/
manoftaste.de: http://www.flickr.com/photos/96913861@N04/9483602817/sizes/l/in/photostream/
paul_irish: http://www.flickr.com/photos/paul_irish/2379958609/sizes/l
Johnny Briggs: http://www.flickr.com/photos/notts163/6807953845/sizes/l/in/photostream/
sboneham: http://www.flickr.com/photos/steveboneham/5764026117/sizes/l/in/photostream/
vestman: http://www.flickr.com/photos/vestman/3871170258/sizes/l/in/photostream/
ell brown: http://www.flickr.com/photos/ell-r-brown/6600431809/sizes/l/in/photostream/
djpoblete09: http://www.flickr.com/photos/52848635@N04/5007969722/sizes/l/in/photostream/

All images sourced and accredited via Creative Commons Attribution License.

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jojo nicdao: http://www.flickr.com/photos/jonicdao/3450233884/sizes/l/in/photostream/
Lauren Manning: http://www.flickr.com/photos/laurenmanning/1260900717/sizes/l/in/photostream/
LadyDragonflyCC - >;<: http://www.flickr.com/photos/ladydragonflyherworld/6013218425/sizes/l
iowa_spirit_walker: http://www.flickr.com/photos/revdave/463610938/sizes/o/in/photostream/
Re:group: http://www.flickr.com/photos/regroupinc/5971599783/sizes/l/in/photostream/
CarbonNYC: http://www.flickr.com/photos/carbonnyc/64581364/sizes/l/in/photostream/
recursion_see_recursion: http://www.flickr.com/photos/hawksanddoves/61970019/sizes/o/in/photostream/
mnsc: http://www.flickr.com/photos/mnsc/2768391365/sizes/l/in/photostream/
robboudon: http://www.flickr.com/photos/robboudon/6150964474/sizes/l/in/photostream/
ilamont: http://www.flickr.com/photos/ilamont/4329362984/sizes/l/in/photostream/
yvescosentino: http://www.flickr.com/photos/31883499@N05/3118482965/sizes/l/in/photostream/
jennerosity: http://www.flickr.com/photos/jennerosity/3270753651/sizes/l/in/photostream/
stevensnodgrass: http://www.flickr.com/photos/stevensnodgrass/8205052316/sizes/l/in/photostream/
epSos.de: http://www.flickr.com/photos/epsos/8463683689/sizes/l/in/photostream/
viclic: http://www.flickr.com/photos/viclic/76950549/sizes/l/in/photostream/
csessums: http://www.flickr.com/photos/csessums/4541322899/sizes/l/in/photostream/
aussiegall: http://www.flickr.com/photos/aussiegall/286709039/sizes/o/in/photostream/
eldh: http://www.flickr.com/photos/eldh/5858249526/sizes/l/in/photostream/
liverpoolhls: http://www.flickr.com/photos/liverpoolhls/10740309163/sizes/l/in/photostream/
Brett Jordan: http://www.flickr.com/photos/x1brett/3513725942/sizes/l/in/photostream/
gonmi: http://www.flickr.com/photos/gonmi/9172264505/sizes/l/
Global Jet: http://www.flickr.com/photos/global-jet/483825828/sizes/o/in/photostream/
Izik: http://www.flickr.com/photos/izik/4777070677/sizes/l/in/photostream/
timtak: http://www.flickr.com/photos/nihonbunka/46324600/sizes/l/in/photostream/
mkhmarketing: http://www.flickr.com/photos/mkhmarketing/8560618867/sizes/l/in/photostream/
Robert S. Donovan: http://www.flickr.com/photos/booleansplit/4762692566/sizes/l/in/photostream/
Jason A. Howie: http://www.flickr.com/photos/jasonahowie/8583949219/sizes/l/in/photostream/
davidhorne: http://www.flickr.com/photos/davidhorne/6109768578/sizes/o/
The Cleveland Kid: http://www.flickr.com/photos/theclevelandkid24/4423429985/sizes/l/in/photostream/
Josep Ma. Rosell: http://www.flickr.com/photos/batega/2092156939/sizes/l/in/photostream/
blumpy: http://www.flickr.com/photos/blumpy/325853852/sizes/l/in/photostream/
jurvetson: http://www.flickr.com/photos/jurvetson/4088274667/sizes/l/in/photostream/
gregmote: http://www.flickr.com/photos/gregmote/106578005/sizes/l/in/photostream/
wwarby: http://www.flickr.com/photos/wwarby/5106763021/sizes/l/in/photostream/
vancouverfilmschool: http://www.flickr.com/photos/vancouverfilmschool/5143625176/sizes/o/in/photostream/

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70+ Digital Transformation Statistics

  • 2. Process 27% of senior executives rate digital transformation as now being “a matter of survival” MIT Sloan Management / Capgmini 1 Find out how we can help you with digital transformation
  • 3. People Within the next twelve months, 19% of companies say that they expect to appoint a Chief Digital Officer Gartner 2 Find out how we can help you with digital transformation
  • 4. People Over 90% of companies lack suitable digital skills Capgemini Consulting Digital Talent Gap Report 3 Find out how we can help you with digital transformation
  • 5. Technology Nearly a quarter (21%) of global CEOs anticipate an increase in technology investment during 2014 PwC 16th Annual Global CEO Survey 4 Find out how we can help you with digital transformation
  • 6. Technology The amount of data stored is doubling every 18 months IDC, Aberdeen 5 Find out how we can help you with digital transformation
  • 7. Technology Content on the internet tripled between 2010 and 2013 GoGlobe / Qmee 6 Find out how we can help you with digital transformation
  • 8. Process 66% of all marketers think companies won’t succeed unless they have a digital marketing approach Adobe Digital Distress Survey 2013 7 Find out how we can help you with digital transformation
  • 9. Technology Wearable devices have grown by 2x, month over month, since October 2012 Mary Meeker's Internet Trends, 2013 8 Find out how we can help you with digital transformation
  • 10. Technology 80% of data used on mobile devices is received via wifi connections to fixed networks OECD Communications Outlook, 2013 9 Find out how we can help you with digital transformation
  • 11. Process Globally, 77% of CIOs agree they need to be aligned with CMOs Accenture Interactive CMO-CIO Insights survey 10 Find out how we can help you with digital transformation
  • 12. Technology By 2017, there will be some $11 billion in revenue from 35 million global homes using home automation platforms GIGAcom, 2013 11 Find out how we can help you with digital transformation
  • 13. People 50% of new marketing hires in 2013 will have technical backgrounds IDC 12 Find out how we can help you with digital transformation
  • 14. People Only 46% of organisations are currently investing in the development of digital skills Capgemini Consulting Digital Talent Gap Report 13 Find out how we can help you with digital transformation
  • 15. Process 66% of CMOs somewhat agree that the IT development process is slow and not aligned to the speed of digital marketing Accenture Interactive CMO-CIO Insights survey 14 Find out how we can help you with digital transformation
  • 16. Process Only 43% of midmarket leaders report having a fully integrated digital and physical strategy in place IBM Institute for Business Value: The Customer-activated Enterprise 15 Find out how we can help you with digital transformation
  • 17. Technology The projected share of world population with smartphones in 2014 is 24% Advertising Age Mobile Fact Pack, 2013 16 Find out how we can help you with digital transformation
  • 18. Process Just one in three marketers think their companies are highly proficient in digital marketing Adobe Digital Distress Survey 2013 17 Find out how we can help you with digital transformation
  • 19. Technology Approximately 90% of ecommerce transactions are B2B OECD "Electronic and Mobile Commerce", 2013 18 Find out how we can help you with digital transformation
  • 20. Process 87% of companies feel that digital transformation is a competitive opportunity Capgemini Consulting Digital Talent Gap Report 19 Find out how we can help you with digital transformation
  • 21. People By 2015, it's expected that 90% of all jobs will require Information and Communication Technology (ICT) skills. IDC 20 Find out how we can help you with digital transformation
  • 22. Process Only 20% of companies have a strategy that ties data collection and analysis to business objectives Econsultancy 21 Find out how we can help you with digital transformation
  • 23. People 90% of business professionals say technology impacts their job, but only 20% have the right skills Research for Digital Domination Summit 22 Find out how we can help you with digital transformation
  • 24. Process Improving marketing group productivity, performance and compliance is currently a key priority for both CMOs and CIOs Accenture Interactive CMO-CIO Insights survey 23 Find out how we can help you with digital transformation
  • 25. Process 71% of companies feel that business cases are required for digital initiatives Capgemini Consulting Digital Transformation Benchmark Report 24 Find out how we can help you with digital transformation
  • 26. Process Midmarket leaders plan to increase use of digital channels by 45% to engage with customers IBM Institute for Business Value: The Customer-activated Enterprise 25 Find out how we can help you with digital transformation
  • 27. Technology 60% of mobile users expect a website to load in less than three seconds Gomez 26 Find out how we can help you with digital transformation
  • 28. Process 93% of marketers are now using social media for business Business Insider 27 Find out how we can help you with digital transformation
  • 29. Technology People who use phones and tablets to access the internet will outnumber those who use a PC by 2015 Mary Meeker's Internet Trends, 2013 28 Find out how we can help you with digital transformation
  • 30. Technology 60% of marketers expect their companies will invest more in digital marketing technology this year Adobe Digital Distress Survey 2013 29 Find out how we can help you with digital transformation
  • 31. Process 93% of companies cite that customer insight development is an important tool to prioritise in future decision making processes ClickZ 30 Find out how we can help you with digital transformation
  • 32. Process 9 out 10 CMOs say social data has influenced decisions BazaarVoice 31 Find out how we can help you with digital transformation
  • 33. Technology Over the last 15 years, network speeds have increased 18 million times Cisco 32 Find out how we can help you with digital transformation
  • 34. Process 22% of global companies have no current digital strategy Grayling Pulse 33 Find out how we can help you with digital transformation
  • 35. Process Executives estimate that at best, their companies are 25% of the way toward realizing the end-state vision for their digital programs McKinsey 34 Find out how we can help you with digital transformation
  • 36. Process 65% of midmarket leaders report that the lack of a cohesive social media plan is the biggest barrier to doing more in the digital space IBM Institute for Business Value: The Customer-activated Enterprise 35 Find out how we can help you with digital transformation
  • 37. Process 62% of people are more likely to engage with brands that integrate social media content into their owned properties Mass Relevance 36 Find out how we can help you with digital transformation
  • 38. Process 33% of organisations see digital transformation as a huge challenge Econsultancy 37 Find out how we can help you with digital transformation
  • 39. Technology 82% of companies saved money when they moved to the cloud CSC 38 Find out how we can help you with digital transformation
  • 40. Technology Data and analytics is the most commonly-cited area for planned HR technology investment during the next three years KPMG, Rethinking Human Resources 39 Find out how we can help you with digital transformation
  • 41. Process Over 60% of CMOs feel that the experience expectations of consumers has high relevance and impacts marketing strategy Accenture Interactive CMO Insights Survey 40 Find out how we can help you with digital transformation
  • 42. People 77% of companies consider missing digital skills as the key hurdle to their digital transformation Capgemini Consulting Digital Talent Gap Report 41 Find out how we can help you with digital transformation
  • 43. Process 64% of CMOs think marketing IT is placed at the bottom of the CIO’s priority list Accenture Interactive CMO-CIO Insights survey 42 Find out how we can help you with digital transformation
  • 44. Process Two out of three employees believe they should be able to access information 24/7, using company-issued devices Cisco 43 Find out how we can help you with digital transformation
  • 45. Process 53% of senior executives say that the top cultural barrier to digital transformation is competing priorities eMarketer 44 Find out how we can help you with digital transformation
  • 46. Technology Within the next two years, over half of the capital allocated to IT budgets will be spent on cloud computing IDG 45 Find out how we can help you with digital transformation
  • 47. Process 68% of companies do not have a stated business intelligence or analytics strategy Mary Meeker's Internet Trends, 2013 46 Find out how we can help you with digital transformation
  • 48. Technology 82% of mobile media consumption time is within apps and 18% is from mobile browsers Nielsen 47 Find out how we can help you with digital transformation
  • 49. Technology Only 15% of senior executives can be considered “mature” adopters of digital technology Capgemini Consulting Digital Talent Gap Report 48 Find out how we can help you with digital transformation
  • 50. Technology By 2015, tools and automation will eliminate 25% of IT labour hours Cisco 49 Find out how we can help you with digital transformation
  • 51. Process Research suggests that as much as three-quarters (74%) of consumers rely on social networks to guide purchase decisions Gartner 50 Find out how we can help you with digital transformation
  • 52. Process Consumers who research across online, offline, and mobile channels spend 18-36% more than those who don’t BazaarVoice 51 Find out how we can help you with digital transformation
  • 53. Process By 2015, companies are expected to generate 50% of web sales via their social and mobile presence Cisco 52 Find out how we can help you with digital transformation
  • 54. People Most digital marketers don’t have formal training: 82% learn on the job Adobe Digital Distress Survey 2013 53 Find out how we can help you with digital transformation
  • 55. Technology 61% of businesses say they have attained measurable business value through the use of social technology Mzinga / Teradata Aster 54 Find out how we can help you with digital transformation
  • 56. Process 53% of people on Twitter recommend companies and/or products in their Tweets BazaarVoice 55 Find out how we can help you with digital transformation
  • 57. Technology 65% of CMOs acknowledge the importance for companies to focus on digital technologies. Accenture Interactive CMO Insights Survey 56 Find out how we can help you with digital transformation
  • 58. Process Two-thirds of CMOs recognise the need to infuse a digital focus across the organisation, but only 7% say efforts are working Accenture Interactive CMO Insights Survey 57 Find out how we can help you with digital transformation
  • 59. Process Of companies using marketing automation and ROI metrics, 69% reported an increase in total marketing revenue contribution The Lenskold Group 58 Find out how we can help you with digital transformation
  • 60. Process 39% of marketers plan to increase their digital budgets without increasing overall marketing spend, effectively reallocating existing budgets into digital channels Nielsen Online 59 Find out how we can help you with digital transformation
  • 61. Process 51% of senior executives believe that it is critical to implement digital transformation in the next twelve months Capgemini 60 Find out how we can help you with digital transformation
  • 62. Process For 63% of senior executives, the pace of digital transformation isn’t happening quickly enough Capgemini 61 Find out how we can help you with digital transformation
  • 63. Process 67% B2C companies and 42% of B2B companies have acquired a customer through Facebook Hubspot 62 Find out how we can help you with digital transformation
  • 64. Technology 52% of senior executives cite a lack of familiarity with technology to be a barrier to digital transformation eMarketer 63 Find out how we can help you with digital transformation
  • 65. Process 89% of senior marketers believe that increased social media usage has raised the importance of reputational management Korn Ferry 64 Find out how we can help you with digital transformation
  • 66. People Nearly two-thirds (65%) of staff believe senior management’s digital knowledge is average or less Econsultancy 65 Find out how we can help you with digital transformation
  • 67. Process 76% of marketers think marketing has changed more in the past two years, than in the last 50 Adobe Digital Distress Survey 2013 66 Find out how we can help you with digital transformation
  • 68. Technology Typical mobile phone users check their handset 150 times per day Mary Meeker's Internet Trends, 2013 67 Find out how we can help you with digital transformation
  • 69. People 65% of companies are using social networks to recruit employees KPMG, Rethinking Human Resources 68 Find out how we can help you with digital transformation
  • 70. Technology 63% of companies believe that the velocity of technology change in their organisations is not moving fast enough Capgemini Consulting Digital Talent Gap Report 69 Find out how we can help you with digital transformation
  • 71. People 67% of companies say they plan to increase or significantly increase their talent strategy focus on technology Deloitte, Talent Edge 2020 70 Find out how we can help you with digital transformation
  • 72. Technology 56% of SMEs are now using cloud services AGDC 71 Find out how we can help you with digital transformation
  • 73. Who we are Santoku is a digital transformation specialist. Santoku bōchō – or three virtues – originated in Japan as a specialist knife, being honed over centuries to become the perfect blade, working in harmony with the individual who wielded it. It’s our company philosophy that digital business should be modelled on this concept and as a result, we’ve developed a three virtues approach to our services, which empowers our clients: Develop. Optimise. Educate.
  • 74. We deliver digital capability and competency. Strategy and change management | Process and channel capability | Technology alignment | Skills development
  • 75. Contact us 503/60 York St Sydney NSW 2000 Australia contact@santokupartners.com +61 (0)2 9007 2348 www.santokupartners.com
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