SlideShare a Scribd company logo
FROM DIGITAL MARKETING TO DIGITAL@SCALE
EMBRACE THE DIGITAL TRANSFORMATION
BY VINCENT LEE, DIGITAL TRANSFORMATION PM, PHILIPS January, 2015L I B L O G
AGENDA The digital marketing disruption
Time for Change: Digital Transformation
Digital@Scale
Questions and Answers
6 trends that redefine digital marketing
The digital marketing
disruption
Change! Digital Transformation
How Social Media and Digital Marketing will Evolve into 2015
Change! Digital Transformation
10 consumer trends
6trends
that redefine digital marketing
Products as Services
产品即服务
Change! Digital Transformation
Change! Digital Transformation
Change! Digital Transformation
Change! Digital Transformation
Change! Digital Transformation
Experience as Content
体验即内容
Change! Digital Transformation
Change! Digital Transformation
Now as Everything
现在即一切
Change! Digital Transformation
Change! Digital Transformation
Location as Engagement
位置即互动
KEY TECHNOLOGY
LBS2.0
Foursquare
iBeacons
NFC
AR
By customers By brands
Sales-oriented Insights-oriented
No real-time Real-time
Change! Digital Transformation
Virtual as Reality
虚拟即现实
Change! Digital Transformation
Change! Digital Transformation
Real-web as Communication
互联即沟通
Tesla
Ginger
IO
Change! Digital Transformation
Change! Digital Transformation
Hello!Digital Transformation
Challenges of Digital Transformation
Change! Digital Transformation
Change! Digital Transformation
What does
DIGITAL TRANSFORMATION
really means?
Change! Digital Transformation
DON’T USE DIGITAL MARKETING TO
IMPROVE CONSUMER’S LIVES
CHANGE THEM!
CHANGE THEM!
Change! Digital Transformation
Change! Digital Transformation
Go!Digital@Scale
Scalable digital marketing
Best Practices: Scalable digital marketing
Positioning
Engagement
Conversion
Analysis
Collaboration
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
Positioning
Engagement
Conversion
Analysis
Collaboration
IMPERSONAL DEMOGRAPHIC BEHAVIORAL GRANULAR 1:1
BATCH&BLAST LOGIC-DRIVEN DYNAIC CONTENT CONTINUOUS BUZZ REAL-TIME
LEAD DUMPING LEAD QUALIFICATIONFUNNEL MANAGEMENT FUNNEL FLUIDITY FUNNEL MASTER
BASIC METRICS MARKETING DASHBOARDDATA-DRIVEN DECISION 1 VIEW OF TRUTH REVENUE PREDICATABILITY
NO COLLABORATION SURVEY/INSIGHTS IDEA
CROWD-SOURCING
C2M MAKER MOVEMENT
Source: Oracle
5 phases of Scalable digital marketing
Positioning
Engagement
Conversion
Analysis
Collaboration
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
Positioning
Engagement
Conversion
Analysis
Collaboration
IMPERSONAL DEMOGRAPHIC BEHAVIORAL GRANULAR 1:1
BATCH&BLAST LOGIC-DRIVEN DYNAIC CONTENT CONTINUOUS BUZZ REAL-TIME
LEAD DUMPING LEAD QUALIFICATIONFUNNEL MANAGEMENT FUNNEL FLUIDITY FUNNEL MASTER
BASIC METRICS MARKETING DASHBOARDDATA-DRIVEN DECISION 1 VIEW OF TRUTH REVENUE PREDICATABILITY
NO COLLABORATION SURVEY/INSIGHTS IDEA
CROWD-SOURCING
C2M MAKER MOVEMENT
Where we are now?
Accelerate!
Our worldwide, multi-year transformation program to change the way we do business and unlock our full potential. It consists of 5 initiatives
End2End aims at redesigning our customer value chains to deliver superior customer/consumer value through faster, more agile
and simpler processes, excellently executed every day.
End2End consists out of 3 core deployment programs: Idea to Market, Market to Order, and Order to Cash
Idea to Market Order to Cash
1. Customer Centricity 2. Resource to Win 3. End2End 4. Operating Model 5. Growth Culture
Consumer and
Customers
Two way
relationship
Market to Order
Empowers 17 markets and the global BGs with 6 common foundational digital
capabilities impacting up to 4,000 marketers and up to 50% of the sales force
Search Social E-Sales
Analytic
s
Campaig
n
Content
Currently there are five programs within
Market to Order, one of them being
Digital@Scale
Channel CRM
(M2O
Excellence)
Digital@Scale B2CB2B
Winning Building
Proposals
Customer
Financing
Digital@Scale is part of the E2E and M2O initiative within
“Accelerate!”
Digital@Scale: 6 digital capabilities
Ensure BMC products, services, & solutions are found
instantly and easily by customers.
Includes:
• Knowledge on search
• SEA activation (paid)
• SEO (organic)
Ability to create and activate campaigns in cost
effective way for multiple channels with targeted
propositions that meet customer needs.
Includes:
• Capture data, Nurture campaigns,
• Lead management, Fulfillment, A/B testing,
• Campaign analytics, Integration with CRM platform
Enable markets to work with data related to our digital
performance and customer insights for fact based decision
making based on enterprise data models and stores.
Includes:
• KPI Framework
• Tag management
• Reporting intake process
Campaign Management
Analytics
Search
Digital Sales
Drive online ordering and fulfillment direct channel and
toward e-trade partners.
Includes:
• E-trade
• Flagship store
• B2B Commerce
Social
Enable social listening, insights, engagement,
community building and service.
Includes:
• Social listening & Reporting
• Social care
Content Management
Have the right content at the right time on the right
customer touch points.
Includes:
• Briefing, Creation,
• Translation, Localization
• Syndication & Publication (PAL)
Thanks
Free discussion

More Related Content

What's hot

Digital transformation
Digital transformationDigital transformation
Digital transformation
Ahmar Hasan
 
Digital Transformation - Why? How? What?
Digital Transformation - Why? How? What?Digital Transformation - Why? How? What?
Digital Transformation - Why? How? What?
Orkhan Gasimov
 
What's Next: Digital Transformation
What's Next: Digital TransformationWhat's Next: Digital Transformation
What's Next: Digital Transformation
Ogilvy Consulting
 
Digital Transformation Toolkit - Overview and Approach
Digital Transformation Toolkit - Overview and ApproachDigital Transformation Toolkit - Overview and Approach
Digital Transformation Toolkit - Overview and Approach
PeterFranz6
 
Digital Transformation Strategy Template and Training
Digital Transformation Strategy Template and TrainingDigital Transformation Strategy Template and Training
Digital Transformation Strategy Template and Training
Aurelien Domont, MBA
 
Customer Driven Digital Transformation
Customer Driven Digital Transformation Customer Driven Digital Transformation
Customer Driven Digital Transformation
cxpartners
 
Digital Transformation
Digital TransformationDigital Transformation
Digital Transformation
Evgeny Tsarkov
 
The essential elements of a digital transformation strategy
The essential elements of a digital transformation strategyThe essential elements of a digital transformation strategy
The essential elements of a digital transformation strategy
Marcel Santilli
 
A Framework for Digital Business Transformation
A Framework for Digital Business TransformationA Framework for Digital Business Transformation
A Framework for Digital Business Transformation
Cognizant
 
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereDigital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get there
Econsultancy
 
Digital transformation 101
Digital transformation 101Digital transformation 101
Digital transformation 101
Giang (Claire) Dang Hoai
 
Digital Transformation Strategy PowerPoint Presentation Slides
Digital Transformation Strategy PowerPoint Presentation Slides Digital Transformation Strategy PowerPoint Presentation Slides
Digital Transformation Strategy PowerPoint Presentation Slides
SlideTeam
 
Digital Transformation Templates.ppt
Digital Transformation Templates.pptDigital Transformation Templates.ppt
Digital Transformation Templates.ppt
Olusegun Mosugu
 
70+ Digital Transformation Statistics
70+ Digital Transformation Statistics 70+ Digital Transformation Statistics
70+ Digital Transformation Statistics
SantokuPartners
 
Digital transformation
Digital transformationDigital transformation
Digital transformation
Anushya D
 
Digital transformation and how to develop the strategy and roadmap with examples
Digital transformation and how to develop the strategy and roadmap with examplesDigital transformation and how to develop the strategy and roadmap with examples
Digital transformation and how to develop the strategy and roadmap with examples
Sandeep Singh
 
Building Digital Strategy Roadmap For Digital Transformation Complete Deck
Building Digital Strategy Roadmap For Digital Transformation Complete DeckBuilding Digital Strategy Roadmap For Digital Transformation Complete Deck
Building Digital Strategy Roadmap For Digital Transformation Complete Deck
SlideTeam
 
An introduction to Digital Transformation
An introduction to Digital TransformationAn introduction to Digital Transformation
An introduction to Digital Transformation
Sergios Dimitriadis
 
7 Ways to Lead Digital Transformation Without Being an IT Specialist
7 Ways to Lead Digital Transformation Without Being an IT Specialist7 Ways to Lead Digital Transformation Without Being an IT Specialist
7 Ways to Lead Digital Transformation Without Being an IT Specialist
Vistage UK
 
What is Digital Transformation?
What is Digital Transformation?What is Digital Transformation?
What is Digital Transformation?
David Broderick
 

What's hot (20)

Digital transformation
Digital transformationDigital transformation
Digital transformation
 
Digital Transformation - Why? How? What?
Digital Transformation - Why? How? What?Digital Transformation - Why? How? What?
Digital Transformation - Why? How? What?
 
What's Next: Digital Transformation
What's Next: Digital TransformationWhat's Next: Digital Transformation
What's Next: Digital Transformation
 
Digital Transformation Toolkit - Overview and Approach
Digital Transformation Toolkit - Overview and ApproachDigital Transformation Toolkit - Overview and Approach
Digital Transformation Toolkit - Overview and Approach
 
Digital Transformation Strategy Template and Training
Digital Transformation Strategy Template and TrainingDigital Transformation Strategy Template and Training
Digital Transformation Strategy Template and Training
 
Customer Driven Digital Transformation
Customer Driven Digital Transformation Customer Driven Digital Transformation
Customer Driven Digital Transformation
 
Digital Transformation
Digital TransformationDigital Transformation
Digital Transformation
 
The essential elements of a digital transformation strategy
The essential elements of a digital transformation strategyThe essential elements of a digital transformation strategy
The essential elements of a digital transformation strategy
 
A Framework for Digital Business Transformation
A Framework for Digital Business TransformationA Framework for Digital Business Transformation
A Framework for Digital Business Transformation
 
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get thereDigital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get there
 
Digital transformation 101
Digital transformation 101Digital transformation 101
Digital transformation 101
 
Digital Transformation Strategy PowerPoint Presentation Slides
Digital Transformation Strategy PowerPoint Presentation Slides Digital Transformation Strategy PowerPoint Presentation Slides
Digital Transformation Strategy PowerPoint Presentation Slides
 
Digital Transformation Templates.ppt
Digital Transformation Templates.pptDigital Transformation Templates.ppt
Digital Transformation Templates.ppt
 
70+ Digital Transformation Statistics
70+ Digital Transformation Statistics 70+ Digital Transformation Statistics
70+ Digital Transformation Statistics
 
Digital transformation
Digital transformationDigital transformation
Digital transformation
 
Digital transformation and how to develop the strategy and roadmap with examples
Digital transformation and how to develop the strategy and roadmap with examplesDigital transformation and how to develop the strategy and roadmap with examples
Digital transformation and how to develop the strategy and roadmap with examples
 
Building Digital Strategy Roadmap For Digital Transformation Complete Deck
Building Digital Strategy Roadmap For Digital Transformation Complete DeckBuilding Digital Strategy Roadmap For Digital Transformation Complete Deck
Building Digital Strategy Roadmap For Digital Transformation Complete Deck
 
An introduction to Digital Transformation
An introduction to Digital TransformationAn introduction to Digital Transformation
An introduction to Digital Transformation
 
7 Ways to Lead Digital Transformation Without Being an IT Specialist
7 Ways to Lead Digital Transformation Without Being an IT Specialist7 Ways to Lead Digital Transformation Without Being an IT Specialist
7 Ways to Lead Digital Transformation Without Being an IT Specialist
 
What is Digital Transformation?
What is Digital Transformation?What is Digital Transformation?
What is Digital Transformation?
 

Viewers also liked

Change Management for Digital Transformation
Change Management for Digital TransformationChange Management for Digital Transformation
Change Management for Digital Transformation
Michael Sampson
 
Why Organizational Change Management is Critical to Digital Transformation
Why Organizational Change Management is Critical to Digital TransformationWhy Organizational Change Management is Critical to Digital Transformation
Why Organizational Change Management is Critical to Digital Transformation
Perficient, Inc.
 
Agile for enterprise - Architecting digital change using agile as a strategy ...
Agile for enterprise - Architecting digital change using agile as a strategy ...Agile for enterprise - Architecting digital change using agile as a strategy ...
Agile for enterprise - Architecting digital change using agile as a strategy ...
Reading Room
 
Agile Change Management
Agile Change ManagementAgile Change Management
Agile Change Management
Jason Little
 
Play the game game 2 vision 2020 deck
Play the game game 2 vision 2020 deckPlay the game game 2 vision 2020 deck
Play the game game 2 vision 2020 deck
BalanceandPartners
 
20120716 l2 soa for enterprise-og-wsh-conf
20120716 l2 soa for enterprise-og-wsh-conf20120716 l2 soa for enterprise-og-wsh-conf
20120716 l2 soa for enterprise-og-wsh-conf
SUNDAR RAMANATHAN
 
Thoughts on Digital Transformation: How Venture Capitalists manage their Port...
Thoughts on Digital Transformation: How Venture Capitalists manage their Port...Thoughts on Digital Transformation: How Venture Capitalists manage their Port...
Thoughts on Digital Transformation: How Venture Capitalists manage their Port...
DSP-Partners
 
Architectng UX
Architectng UXArchitectng UX
Architectng UX
David Chou
 
A New Digital Customer Centric Ecosystem | Vincent Dempsey, GM of Digital, Vo...
A New Digital Customer Centric Ecosystem | Vincent Dempsey, GM of Digital, Vo...A New Digital Customer Centric Ecosystem | Vincent Dempsey, GM of Digital, Vo...
A New Digital Customer Centric Ecosystem | Vincent Dempsey, GM of Digital, Vo...
Thoughtworks
 
CXO Disrupt Presentation
CXO  Disrupt PresentationCXO  Disrupt Presentation
CXO Disrupt Presentation
Jenny Williams
 
Lean Change Agent - Applying Lean and Agile to Change Management
Lean Change Agent - Applying Lean and Agile to Change ManagementLean Change Agent - Applying Lean and Agile to Change Management
Lean Change Agent - Applying Lean and Agile to Change Management
Jason Little
 
Can you work agile in a waterfall organisation? Wagile
Can you work agile in a waterfall organisation? Wagile  Can you work agile in a waterfall organisation? Wagile
Can you work agile in a waterfall organisation? Wagile
MagenTys
 
Perpetual leadershift - Digital strategy and change management go hand in hand
Perpetual leadershift -  Digital strategy and change management go hand in handPerpetual leadershift -  Digital strategy and change management go hand in hand
Perpetual leadershift - Digital strategy and change management go hand in hand
Jenny Williams
 
Culture in 6 slides - The New Reality
Culture in 6 slides - The New RealityCulture in 6 slides - The New Reality
Culture in 6 slides - The New Reality
Julie Dodd
 
Culture Hacking for Change Management
Culture Hacking for Change ManagementCulture Hacking for Change Management
Culture Hacking for Change Management
Proyectalis / Improvement21
 
Change Management
Change ManagementChange Management
Change Management
Paras Kaushik
 
Digital Customer Experience strategy & Marketing Automation for Philips Healt...
Digital Customer Experience strategy & Marketing Automation for Philips Healt...Digital Customer Experience strategy & Marketing Automation for Philips Healt...
Digital Customer Experience strategy & Marketing Automation for Philips Healt...
Arjan Kramer
 
Tools for Making Sense of Complex Organizational Change
Tools for Making Sense of Complex Organizational ChangeTools for Making Sense of Complex Organizational Change
Tools for Making Sense of Complex Organizational Change
Jason Little
 
Executing Change Management with Agile Practices
Executing Change Management with Agile PracticesExecuting Change Management with Agile Practices
Executing Change Management with Agile Practices
Jason Little
 
KPI driven growth
KPI driven growthKPI driven growth
KPI driven growth
Nilan Peiris
 

Viewers also liked (20)

Change Management for Digital Transformation
Change Management for Digital TransformationChange Management for Digital Transformation
Change Management for Digital Transformation
 
Why Organizational Change Management is Critical to Digital Transformation
Why Organizational Change Management is Critical to Digital TransformationWhy Organizational Change Management is Critical to Digital Transformation
Why Organizational Change Management is Critical to Digital Transformation
 
Agile for enterprise - Architecting digital change using agile as a strategy ...
Agile for enterprise - Architecting digital change using agile as a strategy ...Agile for enterprise - Architecting digital change using agile as a strategy ...
Agile for enterprise - Architecting digital change using agile as a strategy ...
 
Agile Change Management
Agile Change ManagementAgile Change Management
Agile Change Management
 
Play the game game 2 vision 2020 deck
Play the game game 2 vision 2020 deckPlay the game game 2 vision 2020 deck
Play the game game 2 vision 2020 deck
 
20120716 l2 soa for enterprise-og-wsh-conf
20120716 l2 soa for enterprise-og-wsh-conf20120716 l2 soa for enterprise-og-wsh-conf
20120716 l2 soa for enterprise-og-wsh-conf
 
Thoughts on Digital Transformation: How Venture Capitalists manage their Port...
Thoughts on Digital Transformation: How Venture Capitalists manage their Port...Thoughts on Digital Transformation: How Venture Capitalists manage their Port...
Thoughts on Digital Transformation: How Venture Capitalists manage their Port...
 
Architectng UX
Architectng UXArchitectng UX
Architectng UX
 
A New Digital Customer Centric Ecosystem | Vincent Dempsey, GM of Digital, Vo...
A New Digital Customer Centric Ecosystem | Vincent Dempsey, GM of Digital, Vo...A New Digital Customer Centric Ecosystem | Vincent Dempsey, GM of Digital, Vo...
A New Digital Customer Centric Ecosystem | Vincent Dempsey, GM of Digital, Vo...
 
CXO Disrupt Presentation
CXO  Disrupt PresentationCXO  Disrupt Presentation
CXO Disrupt Presentation
 
Lean Change Agent - Applying Lean and Agile to Change Management
Lean Change Agent - Applying Lean and Agile to Change ManagementLean Change Agent - Applying Lean and Agile to Change Management
Lean Change Agent - Applying Lean and Agile to Change Management
 
Can you work agile in a waterfall organisation? Wagile
Can you work agile in a waterfall organisation? Wagile  Can you work agile in a waterfall organisation? Wagile
Can you work agile in a waterfall organisation? Wagile
 
Perpetual leadershift - Digital strategy and change management go hand in hand
Perpetual leadershift -  Digital strategy and change management go hand in handPerpetual leadershift -  Digital strategy and change management go hand in hand
Perpetual leadershift - Digital strategy and change management go hand in hand
 
Culture in 6 slides - The New Reality
Culture in 6 slides - The New RealityCulture in 6 slides - The New Reality
Culture in 6 slides - The New Reality
 
Culture Hacking for Change Management
Culture Hacking for Change ManagementCulture Hacking for Change Management
Culture Hacking for Change Management
 
Change Management
Change ManagementChange Management
Change Management
 
Digital Customer Experience strategy & Marketing Automation for Philips Healt...
Digital Customer Experience strategy & Marketing Automation for Philips Healt...Digital Customer Experience strategy & Marketing Automation for Philips Healt...
Digital Customer Experience strategy & Marketing Automation for Philips Healt...
 
Tools for Making Sense of Complex Organizational Change
Tools for Making Sense of Complex Organizational ChangeTools for Making Sense of Complex Organizational Change
Tools for Making Sense of Complex Organizational Change
 
Executing Change Management with Agile Practices
Executing Change Management with Agile PracticesExecuting Change Management with Agile Practices
Executing Change Management with Agile Practices
 
KPI driven growth
KPI driven growthKPI driven growth
KPI driven growth
 

Similar to Change! Digital Transformation

Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...
Miodrag Kostic, CMC
 
Digital marketing Latest trends 2021
Digital marketing Latest trends 2021Digital marketing Latest trends 2021
Digital marketing Latest trends 2021
Abdulla Shareef Sheikh
 
Going digital services
Going digital servicesGoing digital services
Going digital services
Sandeep Raut
 
How to Succeed Across Channels with Omnichannel Marketing
How to Succeed Across Channels with  Omnichannel MarketingHow to Succeed Across Channels with  Omnichannel Marketing
How to Succeed Across Channels with Omnichannel Marketing
Tinuiti
 
How the Cloud Can Empower Digital Marketers
How the Cloud Can Empower Digital MarketersHow the Cloud Can Empower Digital Marketers
How the Cloud Can Empower Digital Marketers
Microsoft Azure
 
Digital transformation for marketing
Digital transformation for marketingDigital transformation for marketing
Digital transformation for marketing
Soft Click
 
Untitled document.pdf
Untitled document.pdfUntitled document.pdf
Untitled document.pdf
vijayalakshmi3821
 
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
Smartinfologiks
 
What's Next: The Holistic Content Studio
What's Next: The Holistic Content StudioWhat's Next: The Holistic Content Studio
What's Next: The Holistic Content Studio
Ogilvy Consulting
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
Sumeet Chadha
 
Things About Digital Marketing Everyone Must Know
Things About Digital Marketing Everyone Must KnowThings About Digital Marketing Everyone Must Know
Things About Digital Marketing Everyone Must Know
CETPA Infotech Pvt Ltd
 
LinkedIn Marketing Solutions - The digital future of b2 b
LinkedIn Marketing Solutions - The digital future of b2 bLinkedIn Marketing Solutions - The digital future of b2 b
LinkedIn Marketing Solutions - The digital future of b2 b
Bastian Verhulst
 
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
ecommcongress
 
Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]
LinkedIn
 
Digital Marketing 101; The ultimate playbook for online success .pdf
Digital Marketing 101; The ultimate playbook for online success .pdfDigital Marketing 101; The ultimate playbook for online success .pdf
Digital Marketing 101; The ultimate playbook for online success .pdf
Rafia845461
 
Digital Marketing Strategy Workshop - Abed Jrab
Digital Marketing Strategy Workshop - Abed JrabDigital Marketing Strategy Workshop - Abed Jrab
Digital Marketing Strategy Workshop - Abed Jrab
Abed Jrab
 
Master class at IE Business School: Disruptive innovation in marketing
Master class at IE Business School: Disruptive innovation in marketingMaster class at IE Business School: Disruptive innovation in marketing
Master class at IE Business School: Disruptive innovation in marketing
Joaquín Moral Pérez
 
Actionable digital marketing trends for 2019
Actionable digital marketing trends for 2019Actionable digital marketing trends for 2019
Actionable digital marketing trends for 2019
Dave Chaffey
 
India Digital Marketing Report 2019
India Digital Marketing Report 2019India Digital Marketing Report 2019
India Digital Marketing Report 2019
Monika Prasad
 
CASE STUDY: Customer experience management: How to manage the digital 'moment...
CASE STUDY: Customer experience management: How to manage the digital 'moment...CASE STUDY: Customer experience management: How to manage the digital 'moment...
CASE STUDY: Customer experience management: How to manage the digital 'moment...
B2B Marketing
 

Similar to Change! Digital Transformation (20)

Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...
 
Digital marketing Latest trends 2021
Digital marketing Latest trends 2021Digital marketing Latest trends 2021
Digital marketing Latest trends 2021
 
Going digital services
Going digital servicesGoing digital services
Going digital services
 
How to Succeed Across Channels with Omnichannel Marketing
How to Succeed Across Channels with  Omnichannel MarketingHow to Succeed Across Channels with  Omnichannel Marketing
How to Succeed Across Channels with Omnichannel Marketing
 
How the Cloud Can Empower Digital Marketers
How the Cloud Can Empower Digital MarketersHow the Cloud Can Empower Digital Marketers
How the Cloud Can Empower Digital Marketers
 
Digital transformation for marketing
Digital transformation for marketingDigital transformation for marketing
Digital transformation for marketing
 
Untitled document.pdf
Untitled document.pdfUntitled document.pdf
Untitled document.pdf
 
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
 
What's Next: The Holistic Content Studio
What's Next: The Holistic Content StudioWhat's Next: The Holistic Content Studio
What's Next: The Holistic Content Studio
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Things About Digital Marketing Everyone Must Know
Things About Digital Marketing Everyone Must KnowThings About Digital Marketing Everyone Must Know
Things About Digital Marketing Everyone Must Know
 
LinkedIn Marketing Solutions - The digital future of b2 b
LinkedIn Marketing Solutions - The digital future of b2 bLinkedIn Marketing Solutions - The digital future of b2 b
LinkedIn Marketing Solutions - The digital future of b2 b
 
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018
 
Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]
 
Digital Marketing 101; The ultimate playbook for online success .pdf
Digital Marketing 101; The ultimate playbook for online success .pdfDigital Marketing 101; The ultimate playbook for online success .pdf
Digital Marketing 101; The ultimate playbook for online success .pdf
 
Digital Marketing Strategy Workshop - Abed Jrab
Digital Marketing Strategy Workshop - Abed JrabDigital Marketing Strategy Workshop - Abed Jrab
Digital Marketing Strategy Workshop - Abed Jrab
 
Master class at IE Business School: Disruptive innovation in marketing
Master class at IE Business School: Disruptive innovation in marketingMaster class at IE Business School: Disruptive innovation in marketing
Master class at IE Business School: Disruptive innovation in marketing
 
Actionable digital marketing trends for 2019
Actionable digital marketing trends for 2019Actionable digital marketing trends for 2019
Actionable digital marketing trends for 2019
 
India Digital Marketing Report 2019
India Digital Marketing Report 2019India Digital Marketing Report 2019
India Digital Marketing Report 2019
 
CASE STUDY: Customer experience management: How to manage the digital 'moment...
CASE STUDY: Customer experience management: How to manage the digital 'moment...CASE STUDY: Customer experience management: How to manage the digital 'moment...
CASE STUDY: Customer experience management: How to manage the digital 'moment...
 

More from Vincent lee

5 Faces of Martech in 2018
5 Faces of Martech in 20185 Faces of Martech in 2018
5 Faces of Martech in 2018
Vincent lee
 
5 faces of Martech: 2018 Martech Trends
5 faces of Martech: 2018 Martech Trends5 faces of Martech: 2018 Martech Trends
5 faces of Martech: 2018 Martech Trends
Vincent lee
 
2016 Digital Marketing Trends
2016 Digital Marketing Trends  2016 Digital Marketing Trends
2016 Digital Marketing Trends
Vincent lee
 
5 Digital Marketing Trends for 2014
5 Digital Marketing Trends for 20145 Digital Marketing Trends for 2014
5 Digital Marketing Trends for 2014
Vincent lee
 
China social media and digital marketing trends 2013
China social media and digital marketing trends 2013China social media and digital marketing trends 2013
China social media and digital marketing trends 2013
Vincent lee
 
A systematic approach to Sina Weibo account management
A systematic approach to Sina Weibo account management A systematic approach to Sina Weibo account management
A systematic approach to Sina Weibo account management
Vincent lee
 
6 trends of China social media and consumer insights
6 trends of China social media and consumer insights 6 trends of China social media and consumer insights
6 trends of China social media and consumer insights
Vincent lee
 
Social media engagement proposal for wonderland v3
Social media  engagement proposal for wonderland v3Social media  engagement proposal for wonderland v3
Social media engagement proposal for wonderland v3
Vincent lee
 
How big is social media in china
How big is social media in chinaHow big is social media in china
How big is social media in china
Vincent lee
 
Sina weibo measurement funnel 新浪微博传播互动效果评估
Sina weibo measurement funnel 新浪微博传播互动效果评估Sina weibo measurement funnel 新浪微博传播互动效果评估
Sina weibo measurement funnel 新浪微博传播互动效果评估
Vincent lee
 
微博Impression统计
微博Impression统计微博Impression统计
微博Impression统计
Vincent lee
 
CIPRA-WORKSHOP Future Communications By Michael Slaby Edelman Digital
CIPRA-WORKSHOP Future Communications By Michael Slaby Edelman DigitalCIPRA-WORKSHOP Future Communications By Michael Slaby Edelman Digital
CIPRA-WORKSHOP Future Communications By Michael Slaby Edelman Digital
Vincent lee
 
微博与社区调查数据2010上半年
微博与社区调查数据2010上半年 微博与社区调查数据2010上半年
微博与社区调查数据2010上半年
Vincent lee
 
When east meet west digital engagement in practice by liblog
When east meet west digital engagement in practice by liblogWhen east meet west digital engagement in practice by liblog
When east meet west digital engagement in practice by liblog
Vincent lee
 
Digtial engagement sina-weibo_by liblog@edelman [compatibility mode]
Digtial engagement sina-weibo_by liblog@edelman [compatibility mode]Digtial engagement sina-weibo_by liblog@edelman [compatibility mode]
Digtial engagement sina-weibo_by liblog@edelman [compatibility mode]
Vincent lee
 
Digtial engagement advance shared interest among stakeholders
Digtial engagement advance shared interest among stakeholdersDigtial engagement advance shared interest among stakeholders
Digtial engagement advance shared interest among stakeholders
Vincent lee
 

More from Vincent lee (16)

5 Faces of Martech in 2018
5 Faces of Martech in 20185 Faces of Martech in 2018
5 Faces of Martech in 2018
 
5 faces of Martech: 2018 Martech Trends
5 faces of Martech: 2018 Martech Trends5 faces of Martech: 2018 Martech Trends
5 faces of Martech: 2018 Martech Trends
 
2016 Digital Marketing Trends
2016 Digital Marketing Trends  2016 Digital Marketing Trends
2016 Digital Marketing Trends
 
5 Digital Marketing Trends for 2014
5 Digital Marketing Trends for 20145 Digital Marketing Trends for 2014
5 Digital Marketing Trends for 2014
 
China social media and digital marketing trends 2013
China social media and digital marketing trends 2013China social media and digital marketing trends 2013
China social media and digital marketing trends 2013
 
A systematic approach to Sina Weibo account management
A systematic approach to Sina Weibo account management A systematic approach to Sina Weibo account management
A systematic approach to Sina Weibo account management
 
6 trends of China social media and consumer insights
6 trends of China social media and consumer insights 6 trends of China social media and consumer insights
6 trends of China social media and consumer insights
 
Social media engagement proposal for wonderland v3
Social media  engagement proposal for wonderland v3Social media  engagement proposal for wonderland v3
Social media engagement proposal for wonderland v3
 
How big is social media in china
How big is social media in chinaHow big is social media in china
How big is social media in china
 
Sina weibo measurement funnel 新浪微博传播互动效果评估
Sina weibo measurement funnel 新浪微博传播互动效果评估Sina weibo measurement funnel 新浪微博传播互动效果评估
Sina weibo measurement funnel 新浪微博传播互动效果评估
 
微博Impression统计
微博Impression统计微博Impression统计
微博Impression统计
 
CIPRA-WORKSHOP Future Communications By Michael Slaby Edelman Digital
CIPRA-WORKSHOP Future Communications By Michael Slaby Edelman DigitalCIPRA-WORKSHOP Future Communications By Michael Slaby Edelman Digital
CIPRA-WORKSHOP Future Communications By Michael Slaby Edelman Digital
 
微博与社区调查数据2010上半年
微博与社区调查数据2010上半年 微博与社区调查数据2010上半年
微博与社区调查数据2010上半年
 
When east meet west digital engagement in practice by liblog
When east meet west digital engagement in practice by liblogWhen east meet west digital engagement in practice by liblog
When east meet west digital engagement in practice by liblog
 
Digtial engagement sina-weibo_by liblog@edelman [compatibility mode]
Digtial engagement sina-weibo_by liblog@edelman [compatibility mode]Digtial engagement sina-weibo_by liblog@edelman [compatibility mode]
Digtial engagement sina-weibo_by liblog@edelman [compatibility mode]
 
Digtial engagement advance shared interest among stakeholders
Digtial engagement advance shared interest among stakeholdersDigtial engagement advance shared interest among stakeholders
Digtial engagement advance shared interest among stakeholders
 

Recently uploaded

Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
search engine jornal
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
sahilshelar00718
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
pradmin
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
Ariya
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
The Sparks Foundation
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
VWO
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
gridquedigital
 
This is a Comprehensive presentation on SEO
This is a Comprehensive presentation on SEOThis is a Comprehensive presentation on SEO
This is a Comprehensive presentation on SEO
mohitmandelia89
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
Landge Sachin Kumar
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
gchaitya21
 
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdfTAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
Social Samosa
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
GNW Consulting
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
techkidunia
 

Recently uploaded (20)

Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
 
This is a Comprehensive presentation on SEO
This is a Comprehensive presentation on SEOThis is a Comprehensive presentation on SEO
This is a Comprehensive presentation on SEO
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
 
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdfTAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
 

Change! Digital Transformation

  • 1. FROM DIGITAL MARKETING TO DIGITAL@SCALE EMBRACE THE DIGITAL TRANSFORMATION BY VINCENT LEE, DIGITAL TRANSFORMATION PM, PHILIPS January, 2015L I B L O G
  • 2. AGENDA The digital marketing disruption Time for Change: Digital Transformation Digital@Scale Questions and Answers 6 trends that redefine digital marketing
  • 5. How Social Media and Digital Marketing will Evolve into 2015
  • 23. LBS2.0 Foursquare iBeacons NFC AR By customers By brands Sales-oriented Insights-oriented No real-time Real-time
  • 29. Tesla
  • 34. Challenges of Digital Transformation
  • 39. DON’T USE DIGITAL MARKETING TO IMPROVE CONSUMER’S LIVES CHANGE THEM!
  • 45. Best Practices: Scalable digital marketing Positioning Engagement Conversion Analysis Collaboration Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Positioning Engagement Conversion Analysis Collaboration IMPERSONAL DEMOGRAPHIC BEHAVIORAL GRANULAR 1:1 BATCH&BLAST LOGIC-DRIVEN DYNAIC CONTENT CONTINUOUS BUZZ REAL-TIME LEAD DUMPING LEAD QUALIFICATIONFUNNEL MANAGEMENT FUNNEL FLUIDITY FUNNEL MASTER BASIC METRICS MARKETING DASHBOARDDATA-DRIVEN DECISION 1 VIEW OF TRUTH REVENUE PREDICATABILITY NO COLLABORATION SURVEY/INSIGHTS IDEA CROWD-SOURCING C2M MAKER MOVEMENT Source: Oracle
  • 46. 5 phases of Scalable digital marketing Positioning Engagement Conversion Analysis Collaboration Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Positioning Engagement Conversion Analysis Collaboration IMPERSONAL DEMOGRAPHIC BEHAVIORAL GRANULAR 1:1 BATCH&BLAST LOGIC-DRIVEN DYNAIC CONTENT CONTINUOUS BUZZ REAL-TIME LEAD DUMPING LEAD QUALIFICATIONFUNNEL MANAGEMENT FUNNEL FLUIDITY FUNNEL MASTER BASIC METRICS MARKETING DASHBOARDDATA-DRIVEN DECISION 1 VIEW OF TRUTH REVENUE PREDICATABILITY NO COLLABORATION SURVEY/INSIGHTS IDEA CROWD-SOURCING C2M MAKER MOVEMENT Where we are now?
  • 47. Accelerate! Our worldwide, multi-year transformation program to change the way we do business and unlock our full potential. It consists of 5 initiatives End2End aims at redesigning our customer value chains to deliver superior customer/consumer value through faster, more agile and simpler processes, excellently executed every day. End2End consists out of 3 core deployment programs: Idea to Market, Market to Order, and Order to Cash Idea to Market Order to Cash 1. Customer Centricity 2. Resource to Win 3. End2End 4. Operating Model 5. Growth Culture Consumer and Customers Two way relationship Market to Order Empowers 17 markets and the global BGs with 6 common foundational digital capabilities impacting up to 4,000 marketers and up to 50% of the sales force Search Social E-Sales Analytic s Campaig n Content Currently there are five programs within Market to Order, one of them being Digital@Scale Channel CRM (M2O Excellence) Digital@Scale B2CB2B Winning Building Proposals Customer Financing Digital@Scale is part of the E2E and M2O initiative within “Accelerate!”
  • 48. Digital@Scale: 6 digital capabilities Ensure BMC products, services, & solutions are found instantly and easily by customers. Includes: • Knowledge on search • SEA activation (paid) • SEO (organic) Ability to create and activate campaigns in cost effective way for multiple channels with targeted propositions that meet customer needs. Includes: • Capture data, Nurture campaigns, • Lead management, Fulfillment, A/B testing, • Campaign analytics, Integration with CRM platform Enable markets to work with data related to our digital performance and customer insights for fact based decision making based on enterprise data models and stores. Includes: • KPI Framework • Tag management • Reporting intake process Campaign Management Analytics Search Digital Sales Drive online ordering and fulfillment direct channel and toward e-trade partners. Includes: • E-trade • Flagship store • B2B Commerce Social Enable social listening, insights, engagement, community building and service. Includes: • Social listening & Reporting • Social care Content Management Have the right content at the right time on the right customer touch points. Includes: • Briefing, Creation, • Translation, Localization • Syndication & Publication (PAL)