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HOW STORYTELLERS
BECOME INFLUENCERS
@NickVinckier
@DuvalUnionC
INFLUO MASTERCLASS
nick.vinckier@duvalunion.com
@NICKVINCKIER


DIGITAL @ Duval Union Consulting
GROWTH @ Social Seeder

nickvinckier.be
consultant
@nickvinckier
‘storyteller’
Aalst :)
nick.vinckier@duvalunion.com
FIRST OF ALL…
@NickVinckier
I’m not aN influencer*
* ACTUALLY, I HATE THE WORD
BUT…
@NickVinckier
I NEEDED AN APPEALING TITLE
I’M A CONSULTANT
AND ENTREPRENEUR
@NickVinckier
… WHO LIKES TO TELL A STORY
… WHO WANTED TO PROVE A POINT
… WHO WANTS TO DO FUN, CRAZY, COOL STUFF
EVER HEARD OF
@NickVinckier
100 DAGEN ZONDER ALCOHOL?
@NickVinckier
100 DAGEN ZONDER ALCOHOL?
“AND THE RESPONSE
WAS ENORMOUS”
@NickVinckier
35.000 VISITORS - NICKVINCKIER.BE
15.250 SHARES - NIEUWSBLAD.BE
9.000 LIKES - NIEUWSBLAD.BE (Facebook)
… BUT IMAGINE
@NickVinckier
BEING THE ANTI-ALCOHOL MAN…
@NickVinckier
S O I DID… 21 DAYS WITHOUT SUGAR
FAT
CARBS
30 DAYS OF WORKING OUTSNAPCHATTHINGS WITH BRANDS
AND NOW 

I’M HERE
@NickVinckier
… TELLING HOW STORYTELLERS

BECOME INFLUENCERS
AND NOW 

I’M HERE
@NickVinckier
… TELLING HOW STORYTELLERS

BECOME INFLUENCERS
‘bloggers’
‘professional’ storytellers
IN A TOTAL ARBITRARY
WAY
@NickVinckier
@NickVinckier
@NickVinckier
1 0>
@NickVinckier
@NickVinckier
AIM FOR BOTH
MORE QUALITY
@NickVinckier
DOCUMENT
CREATE
COLLABORATE
@NickVinckier
DO PEOPLE WANT 

TO HEAR THIS?
DISPROPORTIONALLY?
I went to 

Berlin
Fun &
Advice
@NickVinckier
DO PEOPLE WANT 

TO HEAR THIS?
DISPROPORTIONALLY?
“Iets na half vijf. Ze kijkt me
aan met haar bloeddoorlopen
ogen die vanonder haar aan
de ene kant kortgeschoren
haar flitsen en fel afsteken
tegen haar sneeuwwitte vel.”
@NickVinckier
@NickVinckier
.JUMP WHEN THE GROUP JUMPS 🔑.
@NickVinckier
@NickVinckier
@NickVinckier
.STORYTELLER.
.CONSULTANT.
.STORYTELLER.
.CONSULTANT.
WHAT

IS YOUR

PLAN?
@NickVinckier
I LIKE TO

DO THIS
EVER

GREEN

BUSINESS
PROVIDING

FOR MY FAM
EVERY

THING
I DO
@NickVinckier
I’M NOT A

BUSINESS 

MAN, I’M A
BUSINESS, MAN
@NickVinckier
DISTRIBUTION
STORY
MEDIUM/

CHANNEL
SET UP AN
WWW.
1 ON 1
MASS
EIGHT LOOP
@NickVinckier
KEEP THAT LUCK
IN YOUR POCKET
💩
execute on your plans
BE REAL
@NickVinckier
UNIQUE CONSISTENCY
FREQUENCY
LOOK & FEEL
STORIES
…
@NickVinckier
QUESTIONS?
nick.vinckier@duvalunionconsulting.com
@NickVinckier
&
HOW STORYTELLERS
BECOME INFLUENCERS
@NickVinckier
@DuvalUnionC
INFLUO MASTERCLASS
nick.vinckier@duvalunion.com

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How Storytellers Become Influencers