Building a Digital Reputation 2.0
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This document provides tips for building a strong digital reputation. It recommends cleaning up social media profiles and establishing a personal brand focused on skills and expertise. The document outlines five steps: 1) Clean up social media, 2) Create a personal brand, 3) Establish expertise through blogging, guest posts and group participation, 4) Build professional profiles on sites like LinkedIn, and 5) Market the digital reputation through a central website and social media. Maintaining an online presence helps potential employers learn more about skills and makes applicants stand out.
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Building a Digital Reputation 2.0
- 1. BUILDING YOUR DIGITAL REPUTATION Torrey Trust Graduate Division Academic Peer/Tech Ninja
- 9. What is a Digital Footprint/Reputation? Online archive of information about you (written/posted by you and by others about you) Common footprint/reputation tools Registered Domain Names (www.torreytrust.com) Social Media Content Sharing (i.e., Slideshare, YouTube, Prezi, Flickr) Academia.edu, Research Gate, Google Scholar Citations Blogs
- 10. What is Your Digital Reputation? Google Your Name “Torrey Trust” (use quotes) Add +ucsb (your undergraduate school or high school) if you have a common name i.e., First 3-5 Results “Torrey Trust” +ucsb Positive/Negative/Not You? BrandYourself https://brandyourself.com/
- 11. Building a Digital Rep 2 Benefits of a Strong Digital Reputation: Give potential employers a more in-depth look at your skills, expertise, and experience Stand out from the crowd (especially when 300+ people are applying to the job you want)
- 12. Stand Out from the Crowd
- 13. Step 1: Clean It Up! Clean Up Your Social Media Profiles Facebook, Twitter, Flickr, YouTube Untag/delete inappropriate content Privacy Settings Don’t Hide – Take Control Employers are weary when they search your name and can’t find anything about you
- 15. Be Mindful: Posts Are Not Private
- 16. Step 2: Create a Personal Brand Personal Brand* Focus on passion, interests, talents that make you who you are Ask “What’s your red sole?” (i.e., what makes you unique?) Own your name Create your look Post valuable content *Information from: Live from #NAWBOWBC: Be Yourself; it’s good for business
- 18. Joe Sabado, SIS&T Sabado Digital Branding– Joe Sabado Joe Sabado, SIS&T Digital Branding– Joe Let’s connect! http://www.joesabado.com Twitter: @joesabado
- 19. Step 3: Establish Your Expertise Comment Write Join blog posts/guest posts/tweets LinkedIn, Google+, & FB Groups Participate in discussions Create Get on blogs content that people will want to share your name out there
- 21. Step 4: Build a Strong Professional Presence Facebook LinkedIn Pinterest Twitter Claim Your Name (www.torreytrust.com) Build an online portfolio Google Sites Blog Create a nameplate
- 22. Google Sites Resume Google Sites Resume
- 25. LinkedIn Features: •Publications •Presentations •Projects •Recommendations •Awards •Classes •Organizations •Languages •Certifications •Skills & Expertise •Groups •Upload images
- 27. LinkedIn Do’s & Don’ts Do: Maintain an updated profile Build relationships with your connections Participate in group discussions Ask for & give recommendations and skills/expertise endorsements) Don’t Leave anything blank Share private data/information (e.g., research papers or presentations from your lab) Use copywritten materials
- 28. Getting Started: LinkedIn New to LinkedIn: LinkedIn Novice: Create an account – www.linkedin.com Follow the steps provided by LinkedIn Create your personal brand, add descriptive text, join groups, add connections LinkedIn Pro: Rearrange the modules based on your next steps (e.g., grad school vs. job market), add projects/images/presentations, ask for recommendations, click “Improve Your Profile”
- 29. Step 5: Market Your Digital Reputation Select one site (e.g., www.torreytrust.com) to host your materials and link to your other sites (e.g., LinkedIn, Blogspot) Establish your expertise Add the site url to your e-mail signature, business cards, cover letters, and resume/CV Share your site url when you comment/write guest posts Use social media Share your site with your network You need to proactively market/promote yourself
- 31. Continue to Build Your Digital Reputation sites.google.com/site/mydigit alrep
- 32. Questions?
- 33. Photo Credits Social Searchers Infographic: http://www.onlinecolleges.com/infographics/social-search.html Man Drinking Alcohol: Photo by Nathan Perkel/Gallery Stock Google Yourself Challenge Infographic: http://www.abackgroundcheck.org/the-google-yourself-challenge/ Christopher Penn: Social Media Resume: http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterestsocial-media-resume/ Rick Klau’s CV (Google Sites): http://cv.rklau.com/ LinkedIn Makeover: http://www.linkedin-makeover.com/linkedinprofile-samples/ Social Media Image: http://ecova.ca/wordpress/wpcontent/uploads/2011/04/Social-Media-Manager2.jpg