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Building a Digital Reputation 2.0
This document provides tips for building a strong digital reputation. It recommends cleaning up social media profiles and establishing a personal brand focused on skills and expertise. The document outlines five steps: 1) Clean up social media, 2) Create a personal brand, 3) Establish expertise through blogging, guest posts and group participation, 4) Build professional profiles on sites like LinkedIn, and 5) Market the digital reputation through a central website and social media. Maintaining an online presence helps potential employers learn more about skills and makes applicants stand out.
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Building a Digital Reputation 2.0
- 1. BUILDING YOUR DIGITAL REPUTATION TorreyTrust Graduate Division Academic Peer/Tech Ninja
- 9. What is aDigital Footprint/Reputation? Online archive of information about you (written/posted by you and by others about you) Common footprint/reputation tools Registered Domain Names (www.torreytrust.com) Social Media Content Sharing (i.e., Slideshare, YouTube, Prezi, Flickr) Academia.edu, Research Gate, Google Scholar Citations Blogs
- 10. What is YourDigital Reputation? Google Your Name “Torrey Trust” (use quotes) Add +ucsb (your undergraduate school or high school) if you have a common name i.e., First 3-5 Results “Torrey Trust” +ucsb Positive/Negative/Not You? BrandYourself https://brandyourself.com/
- 11. Building a DigitalRep 2 Benefits of a Strong Digital Reputation: Give potential employers a more in-depth look at your skills, expertise, and experience Stand out from the crowd (especially when 300+ people are applying to the job you want)
- 12. Stand Out fromthe Crowd
- 13. Step 1: CleanIt Up! Clean Up Your Social Media Profiles Facebook, Twitter, Flickr, YouTube Untag/delete inappropriate content Privacy Settings Don’t Hide – Take Control Employers are weary when they search your name and can’t find anything about you
- 15. Be Mindful: PostsAre Not Private
- 16. Step 2: Createa Personal Brand Personal Brand* Focus on passion, interests, talents that make you who you are Ask “What’s your red sole?” (i.e., what makes you unique?) Own your name Create your look Post valuable content *Information from: Live from #NAWBOWBC: Be Yourself; it’s good for business
- 18. Joe Sabado, SIS&TSabado Digital Branding– Joe Sabado Joe Sabado, SIS&T Digital Branding– Joe Let’s connect! http://www.joesabado.com Twitter: @joesabado
- 19. Step 3: EstablishYour Expertise Comment Write Join blog posts/guest posts/tweets LinkedIn, Google+, & FB Groups Participate in discussions Create Get on blogs content that people will want to share your name out there
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- 21. Step 4: Builda Strong Professional Presence Facebook LinkedIn Pinterest Twitter Claim Your Name (www.torreytrust.com) Build an online portfolio Google Sites Blog Create a nameplate
- 22. Google Sites Resume GoogleSites Resume
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- 27. LinkedIn Do’s &Don’ts Do: Maintain an updated profile Build relationships with your connections Participate in group discussions Ask for & give recommendations and skills/expertise endorsements) Don’t Leave anything blank Share private data/information (e.g., research papers or presentations from your lab) Use copywritten materials
- 28. Getting Started: LinkedIn Newto LinkedIn: LinkedIn Novice: Create an account – www.linkedin.com Follow the steps provided by LinkedIn Create your personal brand, add descriptive text, join groups, add connections LinkedIn Pro: Rearrange the modules based on your next steps (e.g., grad school vs. job market), add projects/images/presentations, ask for recommendations, click “Improve Your Profile”
- 29. Step 5: MarketYour Digital Reputation Select one site (e.g., www.torreytrust.com) to host your materials and link to your other sites (e.g., LinkedIn, Blogspot) Establish your expertise Add the site url to your e-mail signature, business cards, cover letters, and resume/CV Share your site url when you comment/write guest posts Use social media Share your site with your network You need to proactively market/promote yourself
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- 31. Continue to BuildYour Digital Reputation sites.google.com/site/mydigit alrep
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- 33. Photo Credits Social SearchersInfographic: http://www.onlinecolleges.com/infographics/social-search.html Man Drinking Alcohol: Photo by Nathan Perkel/Gallery Stock Google Yourself Challenge Infographic: http://www.abackgroundcheck.org/the-google-yourself-challenge/ Christopher Penn: Social Media Resume: http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterestsocial-media-resume/ Rick Klau’s CV (Google Sites): http://cv.rklau.com/ LinkedIn Makeover: http://www.linkedin-makeover.com/linkedinprofile-samples/ Social Media Image: http://ecova.ca/wordpress/wpcontent/uploads/2011/04/Social-Media-Manager2.jpg