This document discusses event management methodology. It covers managing events in-house versus outsourcing, and notes that the ideal strategy is to choose the best solution based on available resources. A key aspect of event management is budgeting, which the document refers to as the "Bible." Risk analysis and assessment are also important, including identifying hazards, deciding who may be harmed, evaluating risks, and recording and reviewing findings. The document provides an example of an event called MediaCat from 2009.

1. Event Management
PRA-417 SYLLABUS
Hakan Türkkuşu
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

2. This week 
Methodology of “management”...
- In house
i-Desk of NestNet
week # 6
- Outsource Mediacat 2009/06
10/11/2011
Mediacat 2009/10
Budget is the Bible
Risk Analysis / Anatomy of an event
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

3. Methodology 
IN-HOUSE
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4. What is in-house? 
In-House is “any initiative that is not outsourced” to a third party...
The ideal strategy is to get “the best” solution depending on the
sources...
- human resources
- experienced team
- other components
But...
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5. Methodology 
OUTSOURCED
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6. What is outsourced? 
Simply, the outsourced is the contrary of in-house...
The ideal strategy is to get “the best” solution depending on...
- finding the most efficient service providers / vendors / suppliers
- the experience / background / skills / level of the third parties
- other components
But...
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7. Solution 
HYBRID
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8. Biz model... 
An event manager has to consider the advantages and disadvantages of
both methods...
Please keep in mind,
that any of them...
neither IN, nor OUT
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9. Bible of the biz... 
BUDGET
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10. Budget is... 
Budgeting plays a “key role” in a person’s and/or company’s life but
many people hate that “b-word”...
WHY people hate?
Because b-ing will not allow them
to enjoy the life the way they want!
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11. Definitions are... 
PROJECT
An itemized summary of estimated or intended expenditures for a
given period alongwith proposals for financing them
PURCHASING
A systematic plan for the expenditure of usually contract based or
fixed resources
ROI – RETURN ON INVESTMENT
The total sum of money allocated for a particular purpose or period
of time
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12. Success 
BIBLE
Well prepared & regulary updated budget itinary will be your
CHECK LIST
also your “closest fellow” as well as a guide line to complete your
mission successfully...
CHECK LIST = BIBLE
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13. Tools 
There are several tools to prepare a budget.
- Some of them are specially designed software solutions, such as;
i-DESK
- Commonly used...
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14. i-Desk* 
Microsoft Access based...
(*) Productivity Tool of unlimited software solutions by MiliMetre...
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15. i-Desk*
Budget items...
- In i-Desk there
are 14 major
sub-groups...
- These majors
are enriched
with minor
items...
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16. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

17. Excel 
Microsoft Excel (.xls) or Balance Sheet of QuickOffice (.xlsx)
- There are several tips & hints to use excel much better; auto filter
option is one of the most useful one to filter your budget items... 
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18. Risk analysis 
The risk is always there!
the Question is...
how much of it
YOU CAN HANDLE!
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19. Risk assessment 
INTRODUCTION TO RISK MANAGEMENT
- Identify the hazards
- Decide Who (5W) might be harmed & How (1H)
- Evaluate the risks & decide on precaution/s
- Record your findings & implement them asap
- Review your assessment & update if necessary
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20. Risk management 
ALWAYS MAKE YOUR PLAN & REVIEW IT AGAIN...
YOU WILL SAY;
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21. Anatomy of an event... 
MediaCat
(*) Issues Jun 2009 & October 2009
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22. Summary 
CITIVS ALTIVS FORTIVS
(Faster, Higher, Stronger)
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23. Any questions... 
UESTIONS
NSWERS
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24. Contact 
 hakan@turkkusu.com
 homes.ieu.edu.tr/mturkkusu
www.slideshare.net/turkkusu
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