Managing Your Career
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This document provides guidance on marketing your personal brand and managing your career through various online tools. It discusses using your resume and an ePortfolio to showcase your skills and experience. It also recommends using social media platforms like LinkedIn, blogs, Twitter and YouTube to further develop your personal brand and network with potential employers. The document stresses the importance of protecting your online image and footprint to ensure your public presence matches your desired professional persona.
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Managing Your Career
- 2. Managing Your Career by… MARKETING YOUR PERSONAL BRAND
- 3. • Marketing: the provision of goods or services to meet customer or consumer needs (QuintCareers.com) • Branding: is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competing products. It is an image. (QuintCareers.com)
- 5. Résumé A marketing tool to promote your… • • • • • • Degree Experience Skills Community involvement Projects Honors, etc.
- 6. Résumé Reflect your key competencies • • • • • • • • Leadership Organization Facilitation Creative problem solving Conflict Resolution Cultural Adaptability Professionalism Tech Savvy
- 7. Using Your Résumé Applications – Employment – Education – Honors & Awards
- 8. Using Your Résumé Career Management – – – – Gaps in experience or skills Summary of qualifications Career patterns/trajectory Identify leads to attaining career goals
- 9. Using Your Résumé Networking − 60 Second Elevator Speech http://www.personalbrandingblog.com/how-to-write-your-60-second-elevator-pitc / − Online Resources http://web.trinity.edu/x6369.xml
- 10. Managing Your Career by... EXPLOITING SOCIAL MEDIA
- 11. ePortfolio • • • • Electronic resume Links to samples of work Snapshot of experiences Communicate philosophy and career interest Examples: http://linychen.tumblr.com/ sites.google.com/site/emilyemorrow http://savitamalik.efolioworld.com/Introduction
- 13. LinkedIn as Foundation • For basic setup instructions, see http://students.linkedin.com • Use LinkedIn as the foundation to your “professional” online strategy using • • • • Words Photos Videos Links
- 14. Key Words Paint a Picture • Summary section • Skills and expertise section
- 15. Key Word Selection Tip • Wordle.com • Twitter.com/TUCareerService/lists • Indeed.com
- 16. Review Results
- 17. LinkedIn Documentation • • • • Education section Summary section Project section Contact information section • Twitter • Three additional links
- 18. Shelve Your Study Materials Books •http://www.librarything.com •http://www.shelfari.com Articles •http://twitter.com •http://www.pinterest.com
- 19. Slide Into Home Base • Slideshare.net • PowerPoint • Documents (.pdf, .doc) • Video (.mp4, .wmv, .mpeg, .mov, .avi)
- 20. Open Facebook. Just A Little. • About • Work • Education • Books • Status updates • School/work achievements • Follow and engage employers
- 21. Blog Your work. Work Your blog. • Promote values • Promote level and area(s) of expertise • Demonstrate communication style Examples: Lin Chen: http://allidoiscook.tumblr.com/ Career Services: https://www.facebook.com/TrinityUniversityCareerServices/notes
- 23. Follow the Tweeter (Tips) • Follow Career Services on Twitter http://twitter.com/TUCareerService • Review our Twitter lists http://twitter.com/TUCareerService/lists • Create your own Twitter lists • Follow and engage employers
- 24. Recycle Blog Posts • Letter to the editor • School paper • Hometown paper • San Antonio and other metropolitan papers
- 25. Move Them With Imagery • YouTube • Animoto
- 26. After Supersizing LinkedIn • Connect and network • Post status updates • Articles • School/work achievements • Conferences • Follow employers • Leverage alumni connections
- 27. Manage Your Footprints Flavors.me e.g. http://flavors.me/dtuttle6 TweetDeck http://www.tweetdeck.com/desktop/ Hootsuite http://hootsuite.com/ …and more!
- 28. WARNING! Protect Your Online Image… • Google Alert: http://www.google.com/alerts • Dogpile: http://dogpile.com/ • Facebook – check out different views in your privacy settings
- 29. Protect Your Online Image… • Avoid & un-tag risqué pictures • Avoid controversial statements that are not “part of your package” • Thoughtfully consider what you tweet, post, like, follow, join, etc. • Delete unused accounts
- 30. Online Image is a two-way street • Google Alert: http://www.google.com/alerts
- 31. Remember… Footprints lead to an actual person. A certain level of person-to-person communication occurs offline. Are You Ready?
- 32. Final Words… Manage your career • Set and work to achieve career goals • Develop effective marketing tools • Establish and maintain personal career network