Præsentation til studenterne ved IBM Smarter Business 2012

1. BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE
Susan Emerick
Social Business Program Manager
IBM CHQ Digital Strategy & Development

2. What you’ll learn
• Importance of establishing your personal brand
• What is a personal brand?
• Why is it important?
• What benefits will I achieve from establishing and
enhancing my personal brand?
• Recommendations on how to get started

3. Your personal brand
• Your brand = your on-line persona
• It creates an overall impression about you credentials & personal
style
• Branding yourself is a fantastic way to put your best face
consistently forward and market yourself toward potential
employers
• Think of it as your elevator pitch

4. What’s in your word cloud?
What does is tell me about you?
• Whatever you post on line is
who you become to others
• Content you share is key to
communicating your expertise
relative to a topical area

5. Completing a LinkedIn profile is a good way to
Your LinkedIn Profile
manage your online reputation
Recommendations:
Ask for recommendations
Profile Picture: from clients as well as from
Personalize your profile by colleagues. Client ones are
adding a business- stronger and will help
appropriate image of demonstrate to potential new
yourself. Using the same ones where you have added
picture across social value to others
platforms will make it easy
for others to identify and
connect with you. Connections:
Build you network of
connections, by inviting clients,
Summary: colleagues, those whom you
Describe what you do and have met and trust
how you can help others, or
what you do as an outcome
(By default it’s your last
position)
5

6. Tips to brand yourself online
• Demonstrate your expertise as much as possible
• Be helpful to others in your network & Add Value
• Give people a reason to talk about you in a positive way
that also matches your brand
• Make yourself easy to contact for thoughts and
questions
• Tag and Optimize your content to be found via search

7. Plan who to engage with
• Define your audience
• Likeminded individuals that
share your common interest
• Recruiters, Hiring managers,
Industry Leaders, Other
Professional Colleagues

8. Plan where to engage in digital conversations
• Keep in mind that where you interact online also conveys messages
about you
• Stick to the websites and communities that will help most in reaching
your goals.
 Search for groups and communities to join
 Identify who is contributing to the
conversation
 Connect and grow your digital network

9. Contributing expertise to digital dialog builds
relationships and help to credibility & trust
■ What does your online reputation offer?
■ What would influence others to reach out and build trust?
■ How can you make yourself available?
Quality content and relationships catch attention!

10. Why do social messages extend your reach?
Sharing Messages Across Multiple
Digital Channels
(Effect: One to Many)

Speed of engagement is very fast

Messages can be searched and used when needed

Digital dialogue can be discovered when needed

Increasing your chances of facilitated serendipity

11. Quality Content and Relationships Build Your
Reputation!
Share content that engages people, process and technology
Listen
Manage
Feedback
Help and
Engage
Add Value
and Build
Reputation

12. Quality Content and Relationships Build Your
Reputation!
Share content that engages people, process and technology.
Listen Actively for industry topics (what),
events (when), customers and influencers (who),
Manage use active digital channels (where)
Feedback
Help and
Engage
Add Value
and Build
Reputation

13. Quality Content and Relationships Build Your
Reputation!
Share content that engages people, process and technology.
Listen
Manage
Feedback
Help and Engage:

Connect experts to conversations

Expand your network and reach
Add Value
and Build

Add value by commenting
Reputation 
Recommend and Promote references

14. Quality Content and Relationships Build Your
Reputation!
Listen
Manage
Feedback
Add Value and Build Reputation

Create insightful content
(share presentations, digital micro messages, Help and
blog posts, links to reference material, screencasts, etc.) Engage

Answer questions and comments

Educate and invite clients to events

Promote links that differentiate your solution

Provide information that is easy to find and re-share

15. Quality Content and Relationships Build Your
Reputation!
Manage Feedback Listen

Respond to questions and mentions

Provide follow up information

Respond to constructive feedback

Involve the right person to respond Help and
Engage

Give credit to others Add Value
and Build

Thank your audience Reputation

16. Rules of the road
Whatever you post on line is who you become to others
No
No Delete Respect
Copyright
Button on your Add Value
Infringement
Internet Audience
pick a
Identify Yourself

17. Thank you!
Questions? Contact me
Twitter: @sfemerick
www.linkedin.com/in/sfemerick
www.susanemerick.com