This document discusses the importance of online presence and reputation management. It emphasizes that a professional, well-designed website is critical as the center of one's online universe. Additionally, it stresses building an online presence on various social media platforms like LinkedIn, Facebook, Twitter, YouTube and Google in order to be searchable and allow others to endorse your reputation. The key is providing useful, valuable information while interacting consistently in a professional manner across all online venues to build trust and allow others to promote you through positive recommendations and testimonials. Homework involves setting up profiles on LinkedIn, YouTube and Twitter to start developing an online brand.

1. Intro To eMarketing
Perception and Reputation

2. Your Website
• Center of your online universe
• Must be clean
• User friendly
• Provide Valuable info
• Search Engine
• Lead capture
This is the equivalent of your storefront. Must appear
professional or "customers" will be scarce.
YOU ONLY GET ONE CHANCE TO
MAKE A FIRST IMPRESSION

3. Start Building Your Reputation
When consumers see
your name everywhere,
the perception is that
you must be an expert in
in your field.

4. The power of Social Media
allows us to do more,
reach more
and be more to more people
in less time
and for less money

5. When You Are Googled
• Linked IN
• Facebook
• Twitter
• Videos
You Tube
Tube Mogul
Build your SEARCHABLE
ONLINE PRESENCE to
create a strong, positive
public perception.
IT IS NOT ABOUT WHAT
YOU SAY BUT WHAT YOU
DO.
LET OTHERS SELL YOU!!

6. LINKED IN
LINKED IN PROMOTES ITSELF AS A MEANS TO:
Find past and present colleagues and classmates quickly.
LinkedIn makes staying in touch simple.
Discover inside connections when you’re looking for a job or
new business opportunity.
Your network is full of industry experts willing to share
advice. Have a question? Just ask.

7. LINKED IN REALITY
LinkedIn, the business network for
professionals, is more than a living resume.
It’s a reputation engine, a visual
representation of your business network’s
reach, and a place to express your business
capabilities.
--Chris Brogan, leading online marketing expert

8. GET RECOMMENDED
Users with recommendations are three times
as likely to get inquiries through LinkedIn
searches.
Ask your colleagues and past clients to speak
up for you — get endorsed.

9. We’re asking online visitors and
prospective clients to trust someone
they know nothing about.
So, who are you and why
should I trust you? – That’s
YOUR brand!

10. KEY TO ONLINE REPUTATION
PROVIDE USEFUL INFORMATION.
BE PROFESSIONAL
BE CONSISTENT
BE INTERACTIVE
WHEN IT COMES TO YOU... LET OTHERS DO THE
SELLING!
BE EVERYWHERE!!

11. FACEBOOK AND TWITTER
FACEBOOK
• Create a nice,
professional banner that
shows who you are and
what you do.
• Create a business page
and post good, valuable
information
• Add friends and interact
daily
• Do not try to SELL!
TWITTER
• Create a banner
• Follow people daily and
they will follow you back
(if they do not follow you,
unfollow them)
• Consistent Interaction
• Post links to:
Linkedin Profile
Facebook page
Website, blog, etc
Videos
Items of interest

12. you tube
Create Lots of 2-3 minute videos pertaining to
your business
• Listings
• Foreclosures
• Property Tours
• Neighborhood tours
• Points of interest
• SELF PROMOTIONAL
• Mortgage and Market information

13. Google Business
1.Do a Search
2.Click on the search
3.Complete the profile
4.BE SEARCHABLE

14. OTHER IMPORTANT VENUES FOR
YOUR PROFILE
• ACTIVE RAIN
• TRULIA
• ZILLOW
• REACH FACTOR
• ABOUT.ME
• PERSONAL WEBSITE
• COMPANY WEBSITE
ADD YOUR PROFESSIONAL PROFILE AND EXPERTISE
TO ALL OF THESE ONLINE VENUES.

15. HOMEWORK
Create Your Professional LinkedIn profile
Use the 'invite contacts' to invite connections
Ask for recommendations
Create a Youtube account
Make a 1 minute video introducing yourself/business
Upload the video to youtube.
(we will use some of them in next week's class)
Create a Twitter profile

16. In the weeks following....
We will discuss individual Social Media
Platforms, Websites, and lead generation at
length. However, the foundation to a
successful online marketing plan is in having
a strong online presence. Please take time
to review the materials in this lesson and
complete the homework assignment.