Why Use Social Media for Small Business
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This document discusses why small businesses should use social media. It argues that social media allows businesses to establish themselves as experts, build trust and relationships with customers, build their reputation and brand identity, engage current and potential customers, and ultimately get more business. It provides tips for how to build trust and relationships through social media by being accessible, encouraging word-of-mouth referrals, and developing personal connections. The document also discusses how social media can help businesses build their brand identity through consistent messaging and engaging with audiences.
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Why Use Social Media for Small Business
- 1. Why You Should Use Social Media Social Media for Your Small Business Part 2
- 2. Stay in the Game Build: Trust & Why Use Social Relationships Media Reputation Brand Identity Engage Customers Get More Business
- 3. Social Media gives your company the opportunity to establish itself as an expert In every field/market there is a perceived leader. Do you really want your competition to fill that role?
- 4. Because if you don’t
- 5. Whether or Not You’re Involved Conversations are happening on social media Customers and potential customers are discussing products or services similar to yours online If you’re not participating, you don’t know what’s being said
- 6. Build Trust & Relationships
- 7. Circle of Trust Everyone has a circle of people whose opinion they listen to and respect. Your company needs to break into this circle. Social media (done correctly) can reinforce trust and respect for your brand
- 8. Accessibility is Key People trust companies and organizations that seem accessible and transparent. An accessible company means a more trustworthy company
- 9. Word of Mouth Give customers and contacts the opportunity to share exceptional experiences with your company These are even better if it’s unsolicited
- 10. Relationships
- 11. Give your customers new ways to interact with your company and employees
- 12. For Future Customers: Build your company brand in the minds of potential customers The more information people have about your company and employees the more they will feel connected to you Most people will not refer a business or service they do not trust.
- 13. For Current Customers: It’s harder to “break-up” with a person than it is to leave a business Show customers the personality of your company and employees and they will be forced to look at you as people, not a corporation. If customers are considering leaving your business they have to leave people. They will sever personal relationships not just a business relationship
- 15. Create a Buzz Get people talking about your company Get the word out about products or services in a way that promotes conversation
- 16. What’s that? Keep an eye on what’s being said about your company by: Employees Competition Networking/Partners Fix problems quickly and directly
- 17. Explain Yourself Don’t be afraid of negative comments. They happen. Social media gives you a platform to address negative comments or issues. Ignoring problems doesn’t solve them. It increases damage.
- 18. Build Your
- 19. What’s Your Identity? As a small business, it’s important to have a recognizable identity.
- 20. Conduct research to find out how you’re currently viewed Decide how you want your company to be viewed If the way you are being viewed is not the same as the image you want to project, use social media to reconcile the two
- 21. Think about it… Whatterms or keywords do you want associated with your company?
- 22. Think about it… What image do you want to project?
- 23. Think about it… Your company should be “known” for something, what do you want it to be?
- 24. Four Tips for Brand Building 1. Stay Consistent 2. Design/Personalize Your Accounts 3. Use Your “Voice” 4. Engage Your Audience
- 25. Engage Current and Prospective Customers
- 26. People Aren’t Just Numbers You can no longer afford to view people as demographics Customers/Clients want to connect and understand the businesses they work with
- 27. The more a audience understands your company, the more powerful your relationship with them Why is this important?
- 28. Know Like Trust
- 29. Try & Buy
- 30. Repeat & Refer
- 31. Why You Should Use Social Media: Remain Competitive Build Trust & Relationships Build Your Reputation Build Your Brand Identity Engage Customers Get More Business
- 32. FREE Social Media For Small Business Webinars!!
- 33. More FREE webinars!! And many more… www.oasisky.com/webinars
- 34. If you have questions you can follow up with us via Twitter@Oasisky Facebook facebook.com/OasisSolutionsGroup LinkedIn linkedin.com/groups/Oasis-Solutions- Group-Customer-Network-1715527/about Blog http://blog.oasisky.com/
Editor's Notes
- One of the reasons some businesses are skiddish about social media is because they’re afraid of negative comments. It’s possible to receive negative comments. But, social media provides the platform to explain, to make things right. The fact of the matter is – if someone has something negative to say they can say it. Ignoring them doesn’t stop the damage. But, when you reply, you are seen as a business owner who cares, who wants to make the customer happy, and that you’re human. Social media is a two-way conversation, so go ahead and defend yourself – just do it proactively.