2. What’s on the docket?
Introduction
From your vantage point
From the employers perspective
Developing your social strategy
Reminders
3. Introduction
Who
Just a dad, moonlighting as a PR
exec, photographer and civilian
journalist
17 years experience
Me? – 8 yrs with agencies
– 6 yrs marketing mgmt/biz dev
– 3 yrs as a journalist
Blogs: Clients: Keurig, Wells Fargo, Best
donMARTELLI [dot com] Doctors, Biogen, The Dimock
Blogcritics Center, YMCA of Greater Boston
Every Other Thursday and more
Technorati
Twitter: @bigguyd Good Will Hunting Connections
Degree in Journalism, NU
6. The numbers don’t lie
300 million active users as of (Oct 09)
– Age 30s, 40s, 50s fastest growing segments
130 million members (May 09)
30 million members (May 09)
50 million members (Sept 09)
40 million members (09)
84.8 million viewers watched 4.3 billion
videos (50.4 videos per viewer) (Mar 08)
7. The conversation prism
By Brian Solis of PR 2.0. - http://www.briansolis.com/2008/08/introducing-conversation-prism.html
9. What do HR professionals use social for?
Source, Jobvites Inc, 2009
10. Where’s the money being spent on candidate attraction?
Likely to spend more in FY10 Likely to spend less in FY10
Source, Jobvites Inc, 2009
11. Has your organization hired an applicant through social media?
Source, Jobvites Inc, 2009
12. Why Are They Using The Social Web?
1. Easier to locate talent
2. More honest data as profiles are
essentially peer reviewed
3. Easier to leverage your network
to locate and reach talent
4. Relationship context helps build
a trusted communication
environment
5. Can do better reference
checking
Source: onrec.com
14. Before and After
Prior to 2005 2009 and beyond
Present yourself well in Manage your online profile
applications and carefully
interviews
Maintain consistency of
Present yourself in a good your brand
light to potential
employers Does a Google search
make you seem
Look, act and sound as if employable?
you would be a good
employee Utilize your online and
offline networks
Utilize your network well
16. Building your strategic social roadmap
1. Assess digital footprint
2. Identify expectations
3. Define your plan
4. Create your brand
5. Implement your plan
6. Assess your results
7. Tweak your plan
19. 3. Define your plan
Determine your POV
Select your tools
– LinkedIn
– Blogs
– Facebook
– Twitter
Determine a schedule of
regular activities
Set goals
20. 4. Create your brand
Things to consider:
Your personality
Your P.O.V.
Your uniqueness
21. 5. Implement your plan
Commit to
engagement at a
certain frequency
for a given period
of time
Put these into
your daily
schedule
22. 6. Assess your results
In 30-60 days:
Google yourself again
Google your key words
Get updates on your
friends, followers, fans,
connections and visitors
Assess your career
potential visibility
Assess your career
growth, clients and
revenue
23. 7. Tweak your plan
Evaluate your
results and adjust
Continue doing
those things that
have proven most
effective
25. Best practices to keep out of trouble
Be authentic, be yourself
Cocktail party consciousness
Be thoughtful about what you put in
writing
Put party pictures in private groups
Never assume anything is private
Be aware of who you allow into your
networks
Be diplomatic in engaging with others
26. Owning your digital footprint
Determine your keywords, your
name, nick name, short name,
married name, which do you want to
own?
Buy your domain and a build simple
2.0
website or blog
Create social media profiles using
keywords
Blog positioning your credibility,
personality or expertise/thought
leadership
Twitter, Facebook, LinkedIn, etc.
Comments, ratings, review (using
your keyword name)
27. Integrate social to your resume
Include in your contact info:
– You.com website url
– Blog url
– LinkedIn url
– Attach a copy LinkedIn of your recommendations
– Any other social profiles used for business
(Twitter)
And be prepared to be…