Hugo Guyader
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Organization / Workplace
Linköping UniversityLocation
Linkoping, Sweden SwedenOccupation
Ph.D. Candidate at Linköping UniversityIndustry
Education
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hugoguyader.tumblr.comAbout
In my doctoral research, I am interested in collaborative consumption, the development of green services, and sustainable consumer behavior. I use innovative research methods (e.g. eye tracking), as well as traditional case studies and surveys. Since early 2014, I have also been teaching about 20% a year in marketing (fundamental and advanced) and organizational decision making to Bachelor’s and Master’s undergraduates. I lecture in consumer behavior, service marketing, sustainability marketing, and research methods.