The document summarizes a workshop agenda for digital mums through social media. The agenda covers topics like how to target audiences through Facebook and Twitter, identify key influencers, use blogs and targeted advertising. It also discusses that digital mums account for 40% of women online and engage heavily with social networks and gaming. Mums spend over 18 hours per week online, especially on social networks. Advertisers can create interactive relationships with digital mums by understanding their evolving media use and new online routes.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
As the social and digital world keeps growing you can't argue that it's important to keep track. In my Final Major Project I had a look at human behaviour in social media. Studied their habits and how to acheive viral effect. As an end result of my reasearch I created a creative concept to present my achieved knowledge and a way to leverage it.
I made this Internal presentation on social media when I was working as Community Manager for the Belgian communication agency Navajo BBDO in October 2009.
The goal of this presentation was to give a brief overview on the evolution of social media and how we could harness its power to deliver powerful marketing messages. Please be advised that some content is in Dutch.
I thank you for your comments.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
As the social and digital world keeps growing you can't argue that it's important to keep track. In my Final Major Project I had a look at human behaviour in social media. Studied their habits and how to acheive viral effect. As an end result of my reasearch I created a creative concept to present my achieved knowledge and a way to leverage it.
I made this Internal presentation on social media when I was working as Community Manager for the Belgian communication agency Navajo BBDO in October 2009.
The goal of this presentation was to give a brief overview on the evolution of social media and how we could harness its power to deliver powerful marketing messages. Please be advised that some content is in Dutch.
I thank you for your comments.
Presentation on Twitter for Marketers created by Jeff Hilimire (@jeffhilimire) at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in". For more go to www.jeffhilimire.com.
Community Building & Channel Management Tips & Tricks, on a Budget.
Blog: https://gray.my/ngoacademy-special-social-media-for-ngo/
As seen on LinkedIn: https://www.linkedin.com/posts/ngohub_ngohub-ngoacademy-capacitybuilding-activity-6834432799664173056-37O8 & Facebook: https://www.facebook.com/events/4650502228321689/
Presentation on Twitter for Marketers created by Jeff Hilimire (@jeffhilimire) at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in". For more go to www.jeffhilimire.com.
Community Building & Channel Management Tips & Tricks, on a Budget.
Blog: https://gray.my/ngoacademy-special-social-media-for-ngo/
As seen on LinkedIn: https://www.linkedin.com/posts/ngohub_ngohub-ngoacademy-capacitybuilding-activity-6834432799664173056-37O8 & Facebook: https://www.facebook.com/events/4650502228321689/
The Future of Activity Monitoring: Innovating Beyond Steps, Sleep, and Speedctorgan
What will the future of activity monitoring bring? What are some new and novel applications? Where is there potential for new commercial partnerships and collaborations? In this invited presentation, I explore how we might interact with movement-tracking sensors in the future and consider novel relationships that cross design, data, functionality, experience, and even species.
What if Wearable Tech was like Press-on Nails?ctorgan
Imagine if wearable tech was more wearable, like press-on nails and fingernail polish. A look into the future at what wearable tech might become, what tech can learn from the press-on nails market, what sensor technology currently exists, and what trackers we might have in the future.
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile MarketingDacey Calisura
Understand the Paid, owned and earned opportunities in mobile marketing. Presented at the Mobile Essentials event in HCMC, Vietnam on 27th October, 2015.
Copyright 2015.
wwww.vietnamdigitalacademy.com
info@vietnamdigitalacademy.com
www.vietnamworks.com
The slide from the Keynote I delivered to Mumstock 2015. It reveals the eight key emotinonal roles mums seek to play in the lives of their families. Emotional roels that bradns would do well to understand and contribute to for greater success in marketing to mums.
OMD set out to understand the rapid
transformations changing the country and its
people through our new study: The Future of China.
We spoke to more than 2,500 people and
uncovered profound insights into their hopes,
fears, and dreams.
According to the EA recruiters the biggest challenge for EA’s nowadays is that they are now more like project managers and they have to manage projects as well as managing the executives’ timetables.
The first thing about content seeding is to select a title for the content which would appeal to the target audience. The second is the initial group the content would be posted into (in this case a specialist group within LinkedIn).
Content seeding in the right content in the right places is a process which takes comparatively little time, but can dramatically expand the audience for a particular piece of content.
A brief social media recruitment strategy presentation to generate conversation around the use of social media in recruitment in the UK. The presentation includes some information and questions that direct recruiters at UK companies should consider.
A presentation from Linkedin showing how their products can help businesses. If you would like to meet with our friends at Linkedin get in touch with us.
Social Interaction for Direct RecruitmenteSocialMedia
This Presentation was delivered by Colm Hannon at an event for recruitment software company ICIMS in London to an audience of direct recruitment leaders. During the presentation Colm discussed the importance of leveraging the people in your business to engage external target talent.
This presentation was delivered by Colm Hannon in a Workshop to the Elite Leaders Forum for the MD's of recruitment companies in London in September 2011.
Enterprise Social Media for Recruitment AgencieseSocialMedia
A presentation in London by eSocialMedia's Colm Hannon on how recruitment agencies are using enterprise social media and what other agencies can do to get started.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Exploring Patterns of Connection with Social Dreaming
Digital Mums And Social Media
1. Unlocking the buying power of digital
mums through social media
Nov4th 2009, London
2. Digital Mums Workshop Agenda
12.00pm Introduction 2.25pm Facebook – how to
12.10pm Digital Mums - why target your audience and
they are important? engage with them
12.30pm Search v Buzz 2.45pm Twitter – How to get
12.40pm Tips for a good web started and build an audience
store. quickly
1.00pm How to Listen online 3.10pm Targeted advertising
and engagement on YouTube
1.20pm Identify the key
influencers and the 3.30pm Casual Gaming –
appropriate websites Why are mums engaging with
it so heavily?
1.40pm – Break
3.45pm Some useful websites
2.00pm - Blogs – your blog
or an existing mummy blog?
4. Amount of time spent online in UK
18
Note: Size of bubble represents Total Time Spent per Month
16
14
Aver Usage Days per Visitor
12
Facebook
10 Google.co.uk
MSN.co.uk
AOL.co.uk
8
Yahoo
Bebo
6
Sky.com Ebay YouTube
4
BBC.co.uk
ITV.com MySpace
2
0
0 10 20 30 40 50 60 70 80 90
Reach (%)
5. What is a Digital Mum?
A digital mum is a woman with a child under 18 years
of age that uses at least two pieces of Web 2.0
technology per quarter.
Digital mums account for 40% of all women online
Digital mums engage more with social networks (65%)
and SMS (56%) than with news sites (51%), and just as
many can be found gaming online or via a gaming
console (52%)
Social media, text messaging, instant messaging and
gaming are the main digital media used by mums
7. Digital Mums
Age:
Mums who use the internet and have babies and very young
children (0-4 years old), are far more likely to visit family and
kids websites (61%) and banking and finance sites (63%).
Facebook users median age is now 33, up from 26 in May
2008,
The average Twitterer is still 31, a figure that has remained
stable over the past year. By comparison,
MySpace users' median age is 26, down from 27 in May 2008,
LinkedIn is 39, down from 40
8. Media Multitasking:
Once the kids are in bed, mums take to the web to tackle
tasks or enjoy “me-time” - 65% access the internet
between 5.30pm-9pm.
They are also apt to multitask with media: 17% use the
internet while watching TV
Some 69% of women with children do something less
often as result of time spent on the internet.
9. Why does it matter?
Mums surveyed spend over 18.5 hours per week online
and over 8 of those hours are spent on social networks
Digital moms surveyed said the most valuable sources
of information were from friends (62.4%), other
consumers (50.1%) and industry experts (35.8%)
See the survey http://tinyurl.com/bw4ytn
10. Why it matters
Shopping:
Digital mums are more frequent
online shoppers than women
without children - 79% of digital
mums have bought items
online, spending an average of
644 euros and buying 10 items in
just six months.
Mothers of younger children are
the most likely to buy online -
86% of women with children age
0-9 bought a product or service
online, compared with 75% of
women with children aged 10-18.
The European Interactive Advertising Association (www.eiaa.net)
12. Tips for advertising to women
online
Think clever creative –campaigns, not
gimmicks, to connect effectively with your
audience.
Broadband implications - Think about the
creative possibilities – web coffee mornings?
Look at environment-does the particular online
environment really appeal to women?
13. Understand evolving media– recognise how women’s
use of different media is evolving and becoming more
complex
Develop an interactive relationship-Because of this
complexity, advertisers can create a more interactive
relationship with female consumers online.
Seek out new routes-Online advertising offers greater
variety and creative opportunities than simply
running a series of ad banners.
14. •Think prime time –online is the second most used
media during the day behind radio
•Test and improve –online is all about learning from
your campaigns and improving creative and planning.
Learn from big brands
•Study trends –Keep up on what’s hot and how women
are using the internet to in their day-to-day lives -
blogging, instant messaging, chat etc
•Never assume stereotypes for mums
21. “Half the money I spend on
advertising is wasted; the trouble is
I don't know which half”
John Wannamaker
US department store merchant (1838 - 1922)
22. Good monitoring will allow you to
Understand whether your website is working
Understand how well individual campaigns are
working
Identify where your product is being talked about
Be aware of bad (and good) comments about your
products and allow you to react to them
Understand competitor issues
23. Some free tools
Google news alerts
http://www.google.co.uk/alerts?hl=en
Simple to setup
Simple to understand
May result in ‘overload’
24. Some free tools
Google analytics
http://services.google.com/analytics
/tour/index_en-US.html
Comprehensive information
Free of charge
Requires code to be inserted in
your website
25. Some free tools
Facebook search
http://www.facebook.com/search
Simple
Identify influential groups
26. Some free tools
Blogsearch
http://blogsearch.google.com/blogsearch
Currently ‘in beta test’
Identify influential bloggers
27. Some free tools
• Twitter search
http://search.twitter.com/
Simple to use
Limited to the previous 9 days
Difficult to understand the
influencing power
28. Bringing it all together
‘Sentiment report’
Gathers information from
Websites
News feeds
Blogs
Blog replies
Forums
Tweets
Facebook
Youtube
etc
And analyses
Sources
Keywords
Levels of influence
Gender, Age
Geographic location
Sentiment
Available as regular reports or online access
31. 5 mummy blogs and one forum
http://timesonline.typepad.com/alphamummy/
http://mummywhisperer.wordpress.com/
http://www.workingmums.co.uk/working-mums-magazine/blog/
http://www.theyummymummy.blogspot.com/
http://www.gurgle.co.uk/groups/default.aspx
Tesco Forum
41. Is a video sharing site where users can upload and share videos
www.youtube.com was founded in Feb 2005 by Steve Chen, Chad
Hurley and Jawed Karim
Sold to Google Inc in Oct 2006 for 1.65 Billion dollars
2nd biggest search engine in the world. 4th most visited
site in the UK
42. 20 hours of new videos are uploaded to the
site every minute, and that around three
quarters of the material comes from outside
the United States
On October 9, 2009, the third anniversary of the
acquisition by Google Ltd Chad Hurley announced
in a blog posting that YouTube was serving "well
over a billion views a day" worldwide.
Unregistered users can watch the videos, while registered
users are permitted to upload an unlimited number of videos
55. Source: Facebook Internal Data, May 2009
Over 50% of UK users are over 25 years old
Facebook has a mainstream UK user base
56. Facebook is part of the daily routine for users
30 mins per day 2 visits per day 50% return daily
Source: Comscore Dec 2008 & Facebook Internal Data, Feb 2009
64. What is a “Casual Game”?
• Casual games are defined as “video games developed
for a more mature audience, even those who do not
normally regard themselves as a gamer”
• Fun, addictive, quick to access, easy to learn and
require no previous special video game skills, expertise
of regular time commitment to play
• Users playing casual games are highly engaged with
the content they are being delivered, leading to high
click through rates for brands advertising in this
environment
• Played online, through games portals/game channels
or social community sites
65. Why Adult Women play Games
To take a break/ relax
To pass time
To stimulate my brain
To achieve certain levels/scores or obtain a skill
To compete against others
To win money/prizes and accumulate points
To reward myself
To do something together with others
To practice for playing offline games with others
“Casual gamers are 22% more likely than the general population to seek
information about new products” (Interpret Casual Gaming Report, 2008)
66. 2009 UK National Gamers Survey
Source: 2009 UK National Gamers Survey by TNS and Gameindustry.com
67. Integration Case Study: Herbal Essences
• 30k unique users / day MetrixLab*: “The Herbal Essence research
was one of the best brand campaigns to date
• 100k games / day 500k minutes / day of with great brand uplift scores between control
brand engagement!! and exposed groups. In some cases with
• 5 mins + / user / day double digit scores above benchmarks”