Social Media Recruitment Strategy
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This document discusses social media strategy and recruitment. It provides examples of social media services including strategy creation and implementation, social media monitoring, campaigns, and training. It highlights that most top UK websites are social media platforms and shows data on where people spend time online. It emphasizes developing a social media plan, listening to understand trends, targeting appropriate channels, and engaging effectively. It asks questions about a company's current social media use and proposes what an effective social media strategy could entail.
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Social Media Recruitment Strategy
- 1. Recruitment and Social Media Strategy Seth Godin Video 0800 612 836
- 2. What we do.... • Social media strategy creation and implementation • Social Media Monitoring technology • Bespoke social media campaigns • On site training • Change Management around the use of Social Media 0800 612 836
- 3. Majority of Top 20 UK Sites are Social Media • Google UK • Blogger.com • Facebook • Twitter • Google • Amazon.co.uk • YouTube • Bing • Yahoo! • Myspace • Windows Live • Flickr • BBC Newsline Ticker • WordPress.com • eBay UK • The Guardian • Wikipedia • Microsoft Corporation • Microsoft Network (MSN) • www.bebo.com 0800 612 836
- 4. Where people spend time online in the UK 18 Note: Size of bubble represents Total Time Spent per Month 16 14 Aver Usage Days per Visitor 12 Google.co.uk 10 Facebook MSN.co.uk 8 AOL.co.uk Yahoo 6 YouTube Ebay 4 Bebo Sky.com MySpace BBC.co.uk 2 ITV.com 0 0 20 40 60 80 Reach (%) 0800 612 836
- 5. Social Media Usage is up 82% in the last 12 months 0800 612 836
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- 10. So what should I do? • Start with a plan • Listen – understand what is going on, and where • Target – decide on the appropriate channels and what to do in each of them • Engage – use these channels effectively and in combination 0800 612 836
- 11. Do you know if or how your company is currently using social media for..... •Sales •Competitor Analysis •Customer Services •Crisis Management •PR, Marketing •Internal and External Communications •R&D •Training and Development •Investor Relations 0800 612 836
- 12. Monitoring allows you to see how you compare to your competitors 0800 612 836
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- 14. What a strategy could look like... Monitoring/Feedback Content Base Company stories, infor Gym Design mation, disc Fitness ussion PT Employees 0800 612 836
- 15. Content Conversation Community 0800 612 836
- 16. What is your objective? Source Talent? Competitor Analysis? Drive Applications? EVP? Promote Employer Referral Scheme? Talent Pooling? 0800 612 836
- 17. Who is your target talent? What do they talk about? Where do they talk online? Which websites do your current talent use? Who are the most influential people in the target sector or space? 0800 612 836
- 18. Do you have relevant data and a strategy? Are your staff trained to communicate using social media? Do you have the support and resources from leadership to sustain effective social media engagement? 0800 612 836