Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours and misinformation. It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.
In a talk at the 'Housing Goes Digital' conference, Rabbit's head of content Jim Shaughnessy used Boston and other major news events to show how the Internet has changed the way we consume news, and also how news stories are shaped.
The presentation then goes to show how real-time news leads to real-time marketing, and what this means for brands.
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours and misinformation. It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.
In a talk at the 'Housing Goes Digital' conference, Rabbit's head of content Jim Shaughnessy used Boston and other major news events to show how the Internet has changed the way we consume news, and also how news stories are shaped.
The presentation then goes to show how real-time news leads to real-time marketing, and what this means for brands.
Social Media Safety for Kids and Teens - A Parent's Guide to Social MediaKaren Kefauver
5 simple tips on how can parents can keep kids and teen safe in the world of social media. Social media marketing is designed to reach kids - how can you protect your kids from social media predators, scams, porn and more.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
Sports 2.0 | How digital & social technology are reshaping the sports industry.Martafy!
Digital and social technology are dramatically reshaping the way consumers watch, play, share, and shop for all things sports-related. Is your brand ready?
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
A presentation prepared for British Universities & Colleges Sport (BUCS) for the 2014 Conference. Presented by Sarah Edwards Creative Director at Make it Digital
Social Media Safety for Kids and Teens - A Parent's Guide to Social MediaKaren Kefauver
5 simple tips on how can parents can keep kids and teen safe in the world of social media. Social media marketing is designed to reach kids - how can you protect your kids from social media predators, scams, porn and more.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
Sports 2.0 | How digital & social technology are reshaping the sports industry.Martafy!
Digital and social technology are dramatically reshaping the way consumers watch, play, share, and shop for all things sports-related. Is your brand ready?
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
A presentation prepared for British Universities & Colleges Sport (BUCS) for the 2014 Conference. Presented by Sarah Edwards Creative Director at Make it Digital
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
20 Ideas for your Website Homepage ContentBarry Feldman
Perplexed about what to put on your website home? Every company deals with this tough challenge. The 20 ideas in this presentation should give you a strong starting point.
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
Driving Your Hospitality Business with Social Media - VancouverShane Gibson
With over 1.5 Billion people globally using social media to communicate and make buying decisions daily it has become very evident that social media cannot be ignored by anyone doing business in the hospitality industry. Facebook, Twitter, Instagram, Yelp and Google places (to name a few) are all platforms that provide considerable opportunity – there are also serious risks to using them if you don’t have a solid plan and process in place.
This session has been specifically designed for owners, managers and marketing teams in the hospitality business. If you own, operate or lead a team for a restaurant, bar, lounge or club this event will help you systemize your approach to social media marketing and maximize your return on investment on all of your marketing efforts.
The top social and mobile marketing trends that can positively impact your business
Why you need a social media policy for your staff now (samples included)
Visual marketing online, creating great content for Facebook, Instagram, Pinterest and more.
How to use Twitter to build relationships, gather business intelligence and drive foot traffic
Facebook best practices plus contests and promotions that put people in your locations
Social media monitoring tools that will help you protect your brand integrity, turn fans into advocates and un-earth vital business intelligence
How to use tools like Yelp, Google Places and FourSquare effectively
How to assemble an effective social media plan and team
A presentation from a training event aimed at Curates in the Church of England, Birmingham Diocese. To help them to understand and engage with online issues.
1. Social Media
Explained
By Dr Tweet & Dr Doodle
aka: Graham Richards & Paul Webster
Statistics from :
Aegis Media
Ofcom Communications Market – July 2012
www.prdaily.com - November 2012
3. It’s about conversations…..
Social media…is about pursuing relationships and fostering communities. Paul Adams, Google -
http://thinkoutsidein.com/blog
It's not about forgetting everything you know. Groups can still campaign, still support, still raise
awareness, just now you ALSO have the power of an on-line space to do all this.
4. How popular?
Rank Aged 2-17 Aged 18-24
1 YouTube YouTube
2 Google MSN/Windows Live
Most visited websites 3 Facebook Facebook
4 BBC Wikipedia
by age group 5 MSN/Win Live Yahoo!
6 Wikipedia Microsoft
7 Yahoo! Google
8 eBay eBay
9 Microsoft BBC
10 Amazon Amazon
85% of households own at least one internet device – the average is three
96% of aged 18-34 on one or more network
64% of active internet users visit Facebook
It's not a passing phase!
7. 750 ??
Twitter
Think of it as being 'at a big party'
6.2 million visitors in March 2012
9.66 million Olympic opening ceremony
mentions, more than all all at Beijing
Fastest way to communicate news and
create 'viral' campaigns
See content of tweet, not the tweeter
40% of tweets from a mobile
Most Followed acct – Adele (10.1 mill)
Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouth
and people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib
8. Facebook
• "I LIKE doughnuts"
• "Please like doughnuts too
and share them with your
friends
9. Facebook
130 ??
64% of active UK internet users visit
Facebook
33.2 million active accounts
25.8 million views in March 2012
Over 1 billion accounts worldwide, half of
the active internet population
30% check status as soon as they wake up
25% of users have no privacy or security
setting enabled
11. Foursquare
25 million ??
8 Shelter Shops in Edinburgh
using it
Incentive to visit a location and
become Mayor and maybe
get bonuses
New badges released in UK
frequently to collect as a
game
13. Instagram
575 ??
5,000,000 images uploaded
every day
100,000,000 users
55% of pictures use one of the
many filters to add 'style' to
pictures. See #nofilter hashtag
being used!
14. You Tube
• "Here I am eating my
doughnut...LoL!"
http://www.youtube.com/watch?
15. You Tube
686,292,473 ??
23% of traffic originates from
Facebook
3.7 billion videos viewed during
January 2012
2nd most popular search engine
25% of audience is aged 15 – 24
We are all Content Creators &
Community Reporters
http://www.youtube.com/watch?v=9bZkp7q19f0
17. LinkedIn
1,000,000 ??
175,000,000 million members in
200 countries
4.0 million visitors in March 2012
Also specialist networks on
private Ning sites (e.g. Youth
Work Online)
23. Survey Monkey
10 ??
Very versatile on-line survey
tool, free for small surveys
100 responses allowed on a
free plan
Download results
Time saving tools that leave
you more space to focus on
'real work'
27. 56 ?? Pinterest
200,000 UK accounts
Most followed brands are Topman
(52k), ASOS (14k), Topshop (8k)
'Home Decor' is most popular category
Most popular age is 25-34
Pin boards and share collections of
pictures
In USA most popular with female web
users (83%)
7.9 million visits in Sept 2012 (786%
growth over 12 months)
29. Wordpress
20% ??
Over 55 million active Wordpress blogs
Simplest way to get an .org website
Don't worry it's not finished – some of
the best blogs build as conversations
31. Google+
5 billion ??
66% of users are male
2.5 million visitors in March 2012
625,000 new users per day
Students are the most popular
users of the site
32. Smartphone
"I'm being Live-streamed as I
Tweet that I've just Checked
Into a sweet shop and bought
some doughnuts using my
phone, I'll take a 70's style
picture of them which you can
Like. When I get home I'll Blog
about how good it was and
share my updated doughnut
Board with the Group.”
“Please +1 me!”
33. 1,300,000 ??
Smartphone
17% of households use as primary web
connection
Over 55% of UK mobile phone sales are
smartphones – 28 million in use
Usage – 59% to check social networks, 49% to
purchase
81% never turn their phone off
18% of Domino's Pizza sales are via mobile app
Orange – Do Some Good & Vinspired
'If you took away my mobile, you would take away a part of me'
34. Social Networking sites for Younger Audience
Legal age for most sites is 13 yrs old – but 28% aged 9-10 & 59% aged 11-12 have a Fbook account
Don't over react! → Set a good example → Promote responsible use
Once an image or comment is out there ... it's out there for ever
Guidelines
http://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/
http://scouts.org.uk/supportresources/3347/social-networking-sites-and-scouting?cat=299,304&modu
Also – www.doublescoop.net - connects Grandparents with kids
http://media.cbronline.com/news/28-of-nine-and-ten-year-olds-in-uk-use-social-networking-websites-study-171012
Club Penguin Superclubs (Scplus.com) Fantage
35. Personal Social Media
Check
Who is the audience?
When I'm going for my next job interview
would I want my potential employer to
see this?
What impression do I give of myself and
my group?
Would anyone find my message offensive
or discriminatory?
Is what I am saying defamatory?
Does it bring my group into disrepute? From - Diocese of Ripon and Leeds
36. People First What next?
Know your Message and Audience
Start slow, pick one network, experiment
Most sites cost nothing .. except time!
Attend (or run!) a surgery
Your Action is Live as soon as you Follow,
Link, Comment, Pin ..be prepared!
Not about numbers, small good quality
networks can be better
Monitor & keep content Fresh
Share & Say Thank You http://www.personalizemedia.com/the-count/
37. Social media is online media that starts conversations, encourages
people to pass it on to others, and finds ways to travel on its own.
Idealware - http://www.idealware.com
38. Anyone Hungry?
Thank you
Dr Tweet & Dr Doodle
aka: Graham Richards & Paul Webster
@grahamrichards
@watfordgap
Editor's Notes
Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they’re about communicating and exchanging ideas they’re not a broadcast platform!
Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they’re about communicating and exchanging ideas they’re not a broadcast platform!