Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Lasa cyp social media
1. S o c ia l M e d ia
Miles Maier Twitter @LasaICT
Lasa
Paul Webster Twitter @WatfordGap
To join the conference call freephone 0800 229 0094
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2. • Funded by DfE via Children England
• Capacity building CYP knowledge of ICT
• Series of 6 webinars on technology
http://lasa.eventbrite.co.uk
www.childrenengland.org.uk/overview/1584
3. About Lasa
• 25+ years in the sector
• Technology leadership, publications,
events and consultancy
www.lasa.org.uk/ict
• Welfare Rights
www.rightsnet.org.uk
4. Get the most out of
Social Media
Paul Webster (Twitter : @watfordgap)
18th July 2012
5. “Social Media. They get all excited about gleaming technology
and clever gizmos. They talk in acronyms and begin sentences
with: “Did you know you can..” The rest of us just want to get on
with campaigning, fundraising or service delivery. We want to talk
about the people we work with, the communities we’re in and
the issues we’re passionate about. We want to find and talk to
people who can help us get change, deliver services or make a
difference”.
Well, Social Media is about all that, telling stories and having
conversations, having a space to do that … it just happens that the
space is on a computer.
(From ‘How to use New Media’ - Media Trust).
6. • What is social media is and why What we are going to cover
its important
• Make a plan for good social media
use - doing social media better
• What tools are being used
• How can it be used in all aspects
of what your organisation does
• Get some inspiration from how
other organisations are using
social media
• How much time to spend on
social media
• Questions & Answers
http://www.flickr.com/photos/virtuatron/
7. Old media - Web 1.0 . . . (Others – if you dare!)
. . static
websites
with no
interaction,
text heavy
content.
Information
just fed TO
visitors
8. New media - Web 2.0 ...
. . media rich, interactive, content served based on preferences,
open for comments, conversations WITH visitors encouraged.
Web 2.0
=Social Media
=New Media
=Social Networking
9. It’s about conversations…..
Social media…is about pursuing relationships and fostering
communities. Paul Adams, Google - http://thinkoutsidein.com/blog
'The Conversational Web', not a Broadcast. Listen more than talk
10. Q. Which social network does your organisation use
most?
- a website that you can update yourself?
- write a blog, either personal or about the organisation?
- share video on a Youtube account?
- have pictures on Flickr or Picasa?
- have a Facebook page?
- use Twitter to keep in touch?
- share connections on LinkedIn?
- none of them
12. Social Networking – the numbers
• Of all the websites visited in UK, 2 are Social
Networks - Google (9.5%), Facebook (6.6%),
YouTube (3.5%), ebay (1.9%), WinMail (1.4%).
Google = 91% of search traffic. (HitWise – Feb
2012)
• Use of social networks is 23% of time spent on
internet in UK, 159% increase in last 3 years
• Of the 48.6 million adult population (ONS),
77% have a Facebook profile, 66% are
YouTube users, 32% are on Twitter and 16%
have a presence on LinkedIn. (Umph Sept
2011 – sample of 2,400 adults)
• YouTube 2nd most popular way to search for
content. 48hrs is uploaded every two minutes
• One to watch? Pinterest visits up from 50k to
over 300k in 1 month. (Nov 2011 Comscore)
13. Social Networking – the numbers
• Average social network user is aged 37
• LinkedIn it's 44, Twitter 39, Facebook 38
• 96% of aged 18-34 on one or more network
• 52% of Facebook users are 18 to 34 yrs
• 55% in this group check their social networks at least
once a day (June 2011)
• 58% of their media content on mobile devices
• 30% check their status as soon as they wake up, 81%
never turn their phone off (Aug 2011)
So, its not a passing phase, but it is important that
organisations direct effort to the right network(s)
(From – Ofcom, www.clickymedia.co.uk & www.hitwise.com)
http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo
14. 76% of iPad users also have a desktop PC, but 9% bought one to
replace their desktop / laptop
The Mobile
Mobile web access will eclipse wired by 2015, 17% of UK Web
households already use phone as primary web access 'If you took away my
mobile, you would
Increase from 31% (2010) to 45% (2011) of people take away a part of
connecting to Internet from phone/tablet (ONS – Aug 2011) me'
70% would give up alcohol for a week rather than phone
37% of young people in the UK own a Blackberry phone
Over 25 million So, have you viewed your website on a phone/tablet?
smartphones in use in UK
51.3% of phone market Android OS use grown from 5% to 47% (Dec 2009 to Dec 2011).
(Ofcom Aug2011 / ComScore Dec2011)
Apple is 30%, Symbian <5%. (ComScrore Aug 2011)
59% access social network, 49% to buy, 12% to check-in
Bite-sized learning & volunteering whilst travelling
15. Social media is online media that starts
conversations, encourages people to pass it on
to others, and finds ways to travel on its own.
Idealware - http://www.idealware.com
16. Q. Which of these issues holds back your
organisation’s use of social media the most?
• Where do I start?
• Lack of knowledge
• Confidence / Fear
• Capacity / Resources
• No access from my computer
• Don't have any time
• Too expensive to use the websites
• Scepticism – what's the point?
17. Immediacy – and response expected
What took days, takes hours, what took minutes takes seconds.
Type News travels Reply within
Print 7 days 2 weeks
Email 7 hours 2 days
Facebook 7 minutes 2 hours
Twitter 7 seconds 2 minutes
But how much time do organisations allocate for
maintaining a social media presence and marketing
themselves?
18. But how much time do charities allocate?
48% have no budget for social media activities
86% allocate < ½ day per week to using & maintaining it
(NTEN - 2011 – NonProfit Social Network Benchmark Report)
Only 17% have a social media plan or strategy
(East Midlands ICT Infrastructure organisations – March 2012)
Just 6% have social media guidelines for responsible use
(East Midlands ICT Infrastructure organisations – March 2012)
Social Media websites are increasingly an organisations
main 'shop window' – we all check there first!
19. First - Planning How to Use
• Know your objectives and what you want to say
• Giving local young people a safe place to meet
• Research where your audience are – do you know?
• Don’t just build, work in the places where your target audience are
• Plan how to use the tools – have a strategy
• Video of event?, Blog of experiences? Do ‘as well as’ what you do
• Choose tool to match audience and implement
• Look at what other venues have done, what works elsewhere?
• Sustain the conversation and say thank you
• Encourage people to return, keep it new, links from websites
20. Promoting your group
How you could promote your cause
Think about the mission and aim of what you do
Can you write down your key message in 140 characters,
what hooks would you use?
Could you blog about it? Make a video? Find a beneficiary to
record an audio interview with? Make you website social?
How would you interest people
in what you are promoting?
Could you Pitch it?
21. Start conversation – don't make everyone 'learn twice'
It can be difficult to get It’s easier to go where
people to come to you people are already
Do you know who your target audience are?
Are they already using social media sites (and which ones)?
Build a genuine relationship first, not an 'ask' - engagement follows
To participate people won't learn a 'new network & new topic'
22. Choose well
Use of social networks - similar to use of phone or newsletters...
Have Purpose – WHAT, Audience – WHO, Aims – WHERE
Have a Champion/s who can steer, update & reply
Social media posting active one goal togoes live. Be ready!
Step 2 – Pick the moment it pursue
People will link and Share, & Share again to keep a
conversation flowing. Share other news more than your own
Accept that can no longer control 100% what other people are
saying, so be clear in what you say
Don't try to manage someone elses' social media and don't try
to teach a young person to use social media (it's other way!)
NOW – Choose the right tools
23.
24. Find the best social network
for the job
Create a 'buzz' and link all networks back
to your main website
• Choose the way to capture audience.
– Audio → Images → Video
– See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
– Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
– Finding out → Letting people know → Running events
– See Survey Monkey, MailChimp, Eventbrite
25. Audio Podcasts – an organisation tells its story
Another way to let people
know your news & interviews
Less bandwidth than video
Embed in website
Comments make conversations
Audioboo – 5 min recordings
Use 'Twitcasting' for
‘Audacity’ - http://audacity.sourceforge.net/
Commoncraft Video explaining Podcasting broadcasting events
http://audioboo.fm Instant reporting when editing
/boos/567269-kirsty-stephenson-child-s-i-foundation#t=2m13snot a concern Visit
26. Image Sharing – Flickr
Record of events
A event for all the group
Added dimension
Access to reusable
images
Easy & quick to put
on website
Hosting 5 Billion images (Sept 2010 –
royalpingdom.com)
Also see Pinterest
Commoncraft Video
explaining Image Sharing
27. Anyone can be a
content creator
Increases Reach
Call to Action
Spread & Share –
don't have to rely on
TV or reporters
Show face of your
organisation and has
personality
http://www.youtube.com/watch?v=P8KiVLGyPjI&feature=relmfu Stream video content
with Bambuser or
http://www.youtube.com/watch?v=cRh8LDz3UTg
Ustream
28. Blogging
Open platform for
Online journals – Blogging - Commoncraft Video - explaining Blogs
community led content
& story development
Quick & easy to set up and to develop
Other spaces – Tumblr,
Can be an the main website for a small organisation Posterous, Weebly
Get feedback from people and start conversations
29. It’s the place where
young people already
network and share
Great to create a Group
for network of Supporters
Set up a Page around a
campaign or issue, not
about the organisation
Check privacy settings
which change frequently
Responsible use by young
people & friend unfollow
Busts
For Dog’s Link to Twitter & Website
Justice Trust
Social Networking - Facebook
31. Social Networking sites for Younger Audience
Legal age for most sites is 13 yrs old – though some young people using these sites anyway
Don't over react! → Set a good example → Promote responsible use
Once an image or comment is out there ... it's out there for ever
Guidelines - http://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/ or
http://scouts.org.uk/supportresources/3347/social-networking-sites-and-scouting?cat=299,304&moduleID=10
Also – www.doublescoop.net - connects Grandparents with kids
Club Penguin Superclubs (Scplus.com) Fantage
32. Host your own Social
Network
Communities building
their own spaces
- for discussion
- sharing
- shows belonging
Alternatives:
Yammer, Google Sites,
SocialGo, Facebook,
Wackwall.com
33. Events AS they
happen not AFTER
they have happened
A transient conversation
Short updates
# hashtags
Signposts to resources
Conversation starters
Great for sharing and learning from a network of Peers
Accepted channel to MPs & councillors to get opinion & inform of local news
See the Content of the Tweet not the Tweeter & follow words not People
34. Important to make profile 'followable'
- DO add Pictures (logo, background, recent images), Place, Profile and Page
- DON'T leave these blank or over-sell and push advertising
Use Hoosuite or Tweetdeck to manage conversations
A small network of quality followers often results in better conversations through
shared links than a large network of followers who never share ideas and knowledge.
Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouth
and people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib
35. Growing - Location based Marketing & Communications
In use by Incentive to visit location
Shelter Scotland
Uses Smartphone
Was used by
M&S in A way to meet up and be
Breast Cancer competitive with others
Care week
Share tips, comments, to-
Growing 'niche' do lists and pictures
of over 10 million
users Become a 'mayor' and
(June 2011 - unlock extra rewards
worldwide)
Claim venue & set up
page with visitor 'specials'
36. Pulling it all together
• Consistency across all websites & social networks
• Social media sites are only part of the picture
– Make sure your core website is current
– Don't forget the offline
• Add organisation to Google Places or Foursquare
• Share links ...
– With all your social networking sites
– With 'Like' buttons and 'Share This' links
– With everyone!
37. 'Add This' for sharing
and tracking links with
others on line ...
Show all the
channels on your
main home page
38. Time Planning
Frequency
and time
needed
Every Day Tweet, re-tweet, check Google Alerts,
(30 mins) check RSS reader & reply to comments
Once a Week Write blog post, check analytics, monitor
(45 mins) groups & find new people to follow
About Monthly Add video to YouTube, share a resource
(60 mins) on-line, create podcast & build profile
39. Measuring Success
- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy
- Monitor Google Analytics, Facebook Insights, Wordpress visits
- Measure Tweetreach, Twitalyzer, SocialBro, TwentyFeet
- Visualize Infographics on Visual.y, My Social Strand
BUT …. real success not just about numbers
- Social media presence a reflection of your organisation
- Engage press, funders, authorities with pictures and video
- Tell stories of real people & real changes
- Find out how people heard about you
- Build relationships joining in conversations
- Say Thank You!
40. Social Media - In conclusion
• Only beneficial if you can see how it helps achieve your goals
• Don't do it just 'because everyone else is'
• Have a plan thinking short, medium and long term – and have an
internal policy and guidelines for using it
• Know your target audience and go to the spaces where they are
• Know your message - make it clear and directed
• Think of how it applies to Marketing, Fundraising, Productivity,
Communications .... and whatever else you do.
• Implement, monitor and adjust – and remember it takes time!
Be Helpful – Be Generous - Say Thank You - Share, be amazed what
you get back!
41. Useful links and websites
Jargonbuster www.socialbysocial.com/book/a-to-z
ICT Knowledgebase www.ictknowledgebase.org.uk
ITEM3 www.item3.org.uk
Youthwork Online www.youthworkonline.org.uk
Practical Participation http://www.practicalparticipation.co.uk/
Charity Comms www.charitycomms.org.uk/
KnowHow Non-Profit www.knowhownonprofit.org.uk
Social Media Surgeries www.socialmediasurgery.com
DAIN Project www.dainproject.org/
My Learning Pool www.mylearningpool.com
The Very Tiger Blog www.theverytiger.com/
Watfordgap Services www.watfordgapservices.org.uk
42. Social media - reflections
• How could your organisation use or make more of social
media?
• What gaps do you or your organisation have?
• What One Thing are you going to do this month (or today?!)
• Have you any UnAnswered Questions?!
43. Social Media Surgery
http://www.youtube.com/watch?v=6_xf_Y37yNQ
People who want to see change +
People who use social media =
Organisations inspired in new ways
of using technology
Informal (Tea & Cake too!)
No Lectures, No Selling, Locally led
Derby, Nottingham, Your area next?
44. Thank You – My Email & Twitter contacts
Paul Webster
paul @ watfordgapservices.org.uk @watfordgap
45. Coming up next….
12 Sep – Websites (Sue Fidler)
26 Sep – Cloud Tools (Stony Grunow)
10 Oct – E-Safety (Sangeet Bhullar)
Sign up at: http://lasa.eventbrite.co.uk/
Follow us at: @LasaICT and @childrenengland
Editor's Notes
MUTE ALL CALLERS EXCEPT IAN R (##) PRIVATE HEAD COUNT (#9) RECORD CALL (#8) Welcome and Introductions (IR) > NEXT SLIDE > About these webinars
About Children England and this webinar series Thank you to our funders, DfE via Children England, who are enabling us to present these webinars to you free of charge. Children England are the government’s strategic partner for children, youth and families organisations in the non-profit sector. You can find out more by following the link at the bottom of this presentation: www.childrenengland.org.uk/overview/1584 This project is about capacity building ICT knowledge in the CYP sector and, Lasa as Children England’s technical partner, is delivering a series of 6 workshops * 3 in the summer – managing ict, data protection and social media * and 3 from mid-September onwards with cloud tools, websites and e-safety And the link to find out more about that is http://lasa.eventbrite.co.uk
3. Orientation (IR) HANDOVER CHAIR FROM IR REMINDER TO MUTE/UNMUTE #6
Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they ’ re about communicating and exchanging ideas they ’ re not a broadcast platform!
Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
Work through each of the voluntary sector problems relating to social media.
Being social means interacting, finding common interests, share experiences and being present…..so think about your audience
** Optional Slide if this is requested ** Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
** Optional Slide if this is requested ** Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
Marketing & Campaigning A way to attract new visitors through mediums of pictures, video and audio These are both quick, low cost and easy to make.
Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don ’ t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won ’ t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you ’ d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don ’ t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won ’ t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you ’ d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
Communications Volunteering BH
Communications Volunteering BH
Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart.
END PRESENTATION THANK YOU EVERYONE FOR YOUR TIME TODAY, WE HOPE IT WAS USEFUL. BEFORE YOU GO WE HAVE A COUPLE OF ANNOUNCEMENTS TO MAKE: WE HOPE TO MAKE THIS PRESENTATION AND THE AUDIO RECORDING AVAILABLE FOR DOWNLOAD VERY SHORTLY, WE’LL LET YOU KNOW WHEN ITS AVAILABLE. FORTHCOMING WEBINARS PLEASE COMPLETE THE WEBINAR EVALUATION HANDOVER TO IAN R FOR WRAP AND THANK YOUS