A presentation in London by eSocialMedia's Colm Hannon on how recruitment agencies are using enterprise social media and what other agencies can do to get started.

1. Enterprise Social MediaforRecruitment AgenciesLinkedin Social Recruitment Event London, 19th July 2011byColm HannonMD of eSocialMedia.co.uk

2. AgendaIntroduction to Colm and eSocialMediaEnterprise Social MediaHow UK businesses and UK recruiters are using Social MediaWhat you should do next......Questions

3. My Background

4. To set the record straight: I don’t know everything about social media!

5. But eSocialMedia has:Top enterprise social media consultantsProven methodology Over 60 social media partnersCommon senseA fantastic client list and track record

6. How we get involved in the conversation...Direct Resourcing Think TankThe Talent Think TankDigital Leaders Think TankThe Rugby Business Network

7. How brands recruit using social media....

8. Eversheds - creating a ‘Social Media Army’ Eversheds Content Hub Financial Services Pensions Real Estate

9. Vodafone saved an estimated £2m in hiring fees from a conversational marketing strategy

10. To set the scene

11. In Executive Relationships > +

12. But.... + < +

13. The Bar Analogy

14. What is Enterprise Social Media? Enterprise Social Media is the deployment of online, collaborativecommunication to improve business relationships and reduce costs.

15. Your communications people talk to the media and markets Your sales people talk with prospects Your business exists through conversations Your recruiters talk to candidates Your support people talk with customers

16. Customer Service How can Social Media support and enhance key business functions? Biz Dev PR Marketing Compliments of Olivier Blanchard

17. Replace the term ‘social media’ with the term ‘social interaction’ and it will start to make a lot more sense

18. Community & social business technology is here & big.....

19. There is a new breed of social recruitment technology company Keep yourself informed

20. Capgemini's CTO team reduced email by 40% using Yammer. IDC say $1m saved per 1000 staff in productivity.

21. G4S using Talent Communities

22. Jive Community Platform for Brand Awareness

23. Jive For Sales

24. Top 20 UK Sites (Alexa, March 28th 2011) Google UK? Google? Facebook YouTube BBC Online Yahoo! eBay UK Windows Live? Wikipedia Twitter Amazon.com Blogger.com Linkedin MSN PayPal The Guardian Wordpress The Daily Mail Bing Flickr

25. Experian Hitwise shows that 9000 social-networking sites received 2.4 billion hits from the UKin January 2011

26. And 22% of Grandparents in the UK are using social networks! Mashable 2011

27. Three C’s of Social Media Content Conversation Community

28. Own your own conversational spaceWhile you still can

29. Recruitment in Retail

30. Apple is the closest ranked ‘recruitment in retail’ YouTube video behindRetailCrossing.com

31. By 2014 Mobile Internet usage will have overtaken desktop Internet usageMorgan Stanley 2011

32. That’s 18 months away.....Are you ready?

33. Jobvite Recruiter Survey

34. Job boards are trying to catch up

35. What I hear recruitment agencies say We want: More new clients Grow existing accounts Better candidates Less poor candidate volume Better internal communication and training Reduced costs We are worried about: SM reducing productivity Controlling the message Cost of time and £ investment I’m already too busy! ROI? What if we mess it up?

37. Advertise, Message and Promote

39. Jeff Bullas & Greg Savage CEO of Firebrand Talent on YouTube

40. Greg’s Savage Truth about Social Media Helped international internal comms with staff Filled a conference via Twitter SM is not the solution to all of their problems but a big part Met suppliers and trainers online who trained his staff Made hires for his company Blog is exposed in industry press

41. Greg’s Savage Truths about Social Media Each recruiter has a personal url on their site Video is the future Job boards don’t find people – people find people Time is a challenge Take social media seriously Don’t under estimate the positive and negative impacts It’s an ongoing commitment & not a quick fix

42. What to do... Listen Target Engage

43. What many organizations forgot to ask before getting into the Social space: “What are we trying to accomplish?” Define the objective FIRST. THEN come up with the tactics. Slide compliments of Olivier Blanchard

44. What does a Monitoring Dashboard look like? Other tabs display relevant videos, conversations and competitor mentions Google news summary RSS News feeds Conversations on forums Conversations on blogs

45. Monitor Broadcast & Engage Plan & Produce Content Ongoing Process

46. Recruiters are becoming sector expertsby adding value & sharing: Articles Videos Presentations Podcasts Data Contacts Advice

47. Basic Relevant Infrastructure Do you have this?

48. Cost effective tools...

49. What Should You Do Next? Look at what you are currently doing and what is working for you and the competition Start with a pilot Define how each department will utilise social media Integrate existing and new solutions Draft processes to improve operational efficiency Train your staff Review and improve

50. Questions...