According to the EA recruiters the biggest challenge for EA’s nowadays is that they are now more like project managers and they have to manage projects as well as managing the executives’ timetables.
The document discusses how to effectively use LinkedIn for professional networking and career development. It recommends setting up a complete LinkedIn profile with a professional photo, compelling headline, and detailed experience and education sections. It also suggests connecting with colleagues and clients, engaging with relevant groups, and sharing knowledge and expertise through status updates and SlideShare presentations. The goal is to strengthen professional connections, build business opportunities, support relationships with clients, and share expertise while also supporting the company brand.
Getting your Profile and Storytelling Right on LinkedIn 2020Jo Saunders
Getting your profile and storytelling right on LinkedIn
A talk by Jo Saunders
LinkedIn Connectfluence Expert, Wildfire Social Marketing
for #Unite2020 #ChangeTheWorldEvent
May 7, 2020
Discover how to use stories in your content and in your profile.
This document provides an overview and agenda for a LinkedIn training session. The session will cover LinkedIn 101, social media best practices, profile development, business development, building a following on LinkedIn, LinkedIn groups, LinkedIn premium services, and a question and answer period. The presenter, Connie Moorhead, has over 30 years of experience in business development, marketing, and training. She will discuss how to create an effective LinkedIn profile, engage with others on LinkedIn, use LinkedIn for business development, and leverage premium services.
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...Donna Gilliland
This presentation was on how to design and a powerful LinkedIn profile and leverage LinkedIn to advanced your career was delivered to the IAAP AL-MS division conference on June 13, 2015.
Learn how to create a LinkedIn profile that can be found in LinkedIn searches. Create a powerful LinkedIn summary statement. How to strategically use LinkedIn groups. Build authority in your area of expertise using LinkedIn Publisher.
9 Steps To Optimizing Linkedin For Business, Personal Branding & Career Oppor...Anfernee Chansamooth
Here are 9 steps to help entrepreneurs, small business owners, and career professionals optimize LinkedIn for business, personal branding & career opportunities.
The document provides strategies for different social media platforms to help differentiate an employer brand. It recommends posting photos and videos on Facebook about company culture and events twice a month. It also suggests daily status updates on technology, career tips, and job openings. For Glassdoor, it recommends encouraging employees to write reviews and share workplace awards. For LinkedIn, it suggests posting jobs weekly and optimizing employee profiles. Finally, for Instagram, it recommends posting photos that show the office environment, employees, celebrations, and cute content to humanize the brand.
The document discusses using LinkedIn for financial advisors. It recommends financial advisors optimize their LinkedIn profile by filling it out completely, join industry groups, and paint a picture of how they can help clients. Advisors should also engage regularly with their network by posting updates and connecting with others, but should avoid directly selling services or leaving excessive endorsements due to compliance rules. The most important things to do are optimizing the profile, building a network on LinkedIn, and becoming an influencer within their industry.
The document discusses using LinkedIn to build a business. It outlines objectives of understanding why LinkedIn is useful, building relationships, staying visible, finding targets, getting introductions, and following up. Some key points include that LinkedIn has over 41 million members, it allows users to manage their reputation, and users can build their network by importing contacts, searching, and joining groups. The presentation provides tips on how to be visible through status updates, group participation, and adding a business profile. It also offers guidance on finding targets, getting introductions, and following up with new connections.
The document discusses how to effectively use LinkedIn for professional networking and career development. It recommends setting up a complete LinkedIn profile with a professional photo, compelling headline, and detailed experience and education sections. It also suggests connecting with colleagues and clients, engaging with relevant groups, and sharing knowledge and expertise through status updates and SlideShare presentations. The goal is to strengthen professional connections, build business opportunities, support relationships with clients, and share expertise while also supporting the company brand.
Getting your Profile and Storytelling Right on LinkedIn 2020Jo Saunders
Getting your profile and storytelling right on LinkedIn
A talk by Jo Saunders
LinkedIn Connectfluence Expert, Wildfire Social Marketing
for #Unite2020 #ChangeTheWorldEvent
May 7, 2020
Discover how to use stories in your content and in your profile.
This document provides an overview and agenda for a LinkedIn training session. The session will cover LinkedIn 101, social media best practices, profile development, business development, building a following on LinkedIn, LinkedIn groups, LinkedIn premium services, and a question and answer period. The presenter, Connie Moorhead, has over 30 years of experience in business development, marketing, and training. She will discuss how to create an effective LinkedIn profile, engage with others on LinkedIn, use LinkedIn for business development, and leverage premium services.
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...Donna Gilliland
This presentation was on how to design and a powerful LinkedIn profile and leverage LinkedIn to advanced your career was delivered to the IAAP AL-MS division conference on June 13, 2015.
Learn how to create a LinkedIn profile that can be found in LinkedIn searches. Create a powerful LinkedIn summary statement. How to strategically use LinkedIn groups. Build authority in your area of expertise using LinkedIn Publisher.
9 Steps To Optimizing Linkedin For Business, Personal Branding & Career Oppor...Anfernee Chansamooth
Here are 9 steps to help entrepreneurs, small business owners, and career professionals optimize LinkedIn for business, personal branding & career opportunities.
The document provides strategies for different social media platforms to help differentiate an employer brand. It recommends posting photos and videos on Facebook about company culture and events twice a month. It also suggests daily status updates on technology, career tips, and job openings. For Glassdoor, it recommends encouraging employees to write reviews and share workplace awards. For LinkedIn, it suggests posting jobs weekly and optimizing employee profiles. Finally, for Instagram, it recommends posting photos that show the office environment, employees, celebrations, and cute content to humanize the brand.
The document discusses using LinkedIn for financial advisors. It recommends financial advisors optimize their LinkedIn profile by filling it out completely, join industry groups, and paint a picture of how they can help clients. Advisors should also engage regularly with their network by posting updates and connecting with others, but should avoid directly selling services or leaving excessive endorsements due to compliance rules. The most important things to do are optimizing the profile, building a network on LinkedIn, and becoming an influencer within their industry.
The document discusses using LinkedIn to build a business. It outlines objectives of understanding why LinkedIn is useful, building relationships, staying visible, finding targets, getting introductions, and following up. Some key points include that LinkedIn has over 41 million members, it allows users to manage their reputation, and users can build their network by importing contacts, searching, and joining groups. The presentation provides tips on how to be visible through status updates, group participation, and adding a business profile. It also offers guidance on finding targets, getting introductions, and following up with new connections.
The document discusses how to build a brand on LinkedIn. It provides an overview of LinkedIn and its features, including that it has over 90 million members. It then discusses setting up a profile, connecting with others, joining groups, and creating a company page. It emphasizes keywords, engagement, and providing value over direct selling. The presentation encourages using LinkedIn to invite connections, answer questions, and join groups to build a strong LinkedIn brand.
The document discusses storytelling for business and maximizing your online assets through LinkedIn. It provides tips for having a complete LinkedIn profile including images, headlines, summaries, experience, skills and recommendations. It also offers advice on LinkedIn etiquette, mindset, and strategic actions including sharing relevant content about your organization and clients. The document is authored by Karen Hollenbach of thinkbespoke.com.au and focuses on using LinkedIn effectively for business purposes through personal branding and relationship building.
LinkedIn Preso for Conway Center for Family Business (2010)Bryan Huber
The document provides an overview of exploring LinkedIn and tips for setting up a profile. It discusses profile basics, building connections, using recommendations, requesting introductions, searching for jobs, and participating in groups. The agenda covers exploring different LinkedIn features like the dashboard, applications, company pages, questions and answers, and polls. The goal is to help beginner and intermediate users understand how to fully utilize LinkedIn's professional networking capabilities.
This document discusses strategies for mastering social business and marketing across Facebook, LinkedIn, and Twitter. It provides tips for using each platform including creating valuable content, engaging followers, and sharing resources to build trust and become an authority in your industry. The key takeaway is to create a consistent brand across social media and focus on building relationships by providing value to others.
This document provides an overview of LinkedIn and ways to use the professional networking platform for business and professional growth. It discusses how having more connections increases visibility and opportunities, such as being approached for jobs. The document offers tips like completing your profile, getting recommendations, and continuously updating your profile to engage your network.
This document provides tips and best practices for using LinkedIn effectively. It recommends completing your profile with details about work experience, skills, education, and interests. It also suggests connecting with colleagues and companies, sharing relevant content, and growing your professional network by inviting connections and joining groups. The document outlines how to use LinkedIn for business purposes through company pages, content marketing instead of direct sales pitches, job postings, and advertising options. It emphasizes measuring engagement to understand your audience and competitors.
5 Tips to Crank Up Your Impact & Results on LinkedIn Donna Serdula
You undoubtedly have received invitations from business partners and associates to connect on LinkedIn.
And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?”
Donna Serdula is here to tell you that there is so much more and this presentation will take you though the 5 steps to maximize your presence on LinkedIn so you can find business!
The document provides tips for phone outreach related to search engine optimization. It lists important personality traits like organization, good energy, and commitment. It then gives tips for success which include knowing the company, planning what to say, trying to get a name before calling, knowing your own company/service, getting to the point, and avoiding being too sales-focused. Specific outreach tactics discussed include link exchanges, discount link building for university employees, creating infographics for blog owners, and scholarship link building for schools.
LinkedIn is a professional networking platform that can be used to find jobs, job candidates, and sales prospects, as well as build personal and company brands. It has over 175 million users worldwide, including 650,000 in New Zealand and 10,000 in Hawke's Bay. Most Hawke's Bay businesses currently find new business through networking and word of mouth. LinkedIn amplifies this by allowing users to connect and engage and maintain professional profiles online. The document provides tips for businesses to create a complete company profile on LinkedIn and engage with their professional network to build business opportunities.
How to Use LinkedIn to Skyrocket your SalesPhilip Calvert
How to Use LinkedIn to Skyrocket your Sales: Slide deck and video link from Philip Calvert's speech at Successful Selling 2013 - the UK's foremost Sales conference.
View the video of Philip Calvert's full speech on YouTube here:
http://www.youtube.com/watch?v=HK9ErbYjjrg
Find out how Philip Calvert can help you to apply and leverage LinkedIn and Social Media in the changing world of Sales by visiting his website at http://www.philipcalvert.com
Need help or a proven speaker for your conference? Email philip@philipcalvert.com
Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn insights and how to tie everything back to your business goals and report on your social media ROI.
3 Ways To Grow Your Business Using LinkedInbeckyweiand
This document provides tips for using LinkedIn to grow a business. It discusses using a company profile to share company news and updates, post jobs, and provide details on products and services. It recommends engaging with groups related to your industry by posting questions, articles, jobs, and answering other members' questions. The document also suggests using LinkedIn Answers to build credibility by demonstrating your expertise when answering questions and directing readers to your profile. The overall message is that actively engaging on LinkedIn through a company profile, groups, and Answers can help businesses connect with clients, hire quality candidates, and establish themselves as industry experts.
Using LinkedIn for Business Growth WorkshopDarren Farris
This document provides an overview of using LinkedIn for business purposes. It discusses optimizing business profiles, targeting specific audiences, and using LinkedIn advertising. It also covers using keywords strategically throughout profiles, giving and receiving recommendations to build connections, and making introductions through shared contacts. The overall aim is to help users market their business, develop partnerships, increase their network and credibility, and find partners, service providers, and employees through LinkedIn.
So You're a Salesforce Admin...Now What - Presented at NYC World TourCheryl Feldman
The document discusses career paths for Salesforce admins. It begins by asking the audience how many have thought about or know their career path. It then defines career pathing as charting an individual course for career development and progression. Some potential Salesforce admin career paths mentioned include developer, business analyst, consultant, business owner, data manager, and project manager. The document provides tips for determining your career path, including finding mentors, setting SMART goals, trying new things and not fearing mistakes, knowing your worth, and paying knowledge forward through activities like user groups and mentoring others. It emphasizes finding your "dream job" through guidance and giving back.
NYC Admin Zone: So You're a Salesforce Admin Now What?Salesforce Admins
The document discusses career paths for Salesforce admins. It begins by asking the audience how many have thought about or know their career path. It then defines career pathing as charting an individual course for career development and progression. Some potential Salesforce admin career paths mentioned include developer, business analyst, consultant, business owner, data manager, and project manager. The document provides tips for determining your career path, including finding mentors, setting SMART goals, trying new things and not fearing mistakes, knowing your worth, and paying knowledge forward through activities like user groups and mentoring others. It emphasizes finding your "dream job" through guidance and giving back.
The document provides tips for finding a job using LinkedIn, including optimizing your profile to be easily found by recruiters by having the right photo, headline, and summary highlighting skills. It also recommends engaging with groups and contacts on LinkedIn to find job opportunities posted in group discussions, on company pages, or in contacts' activity streams. The document concludes by advising users to apply directly through LinkedIn or company sites once relevant job opportunities are found.
The document provides tips for maximizing your profile and network on LinkedIn, the professional social media platform, in order to build credibility and generate business leads. It recommends completing your profile with a photo, custom URL, recommendations, and engaging content in order to rank higher in search results and appear as an industry expert. Various LinkedIn tools and features are outlined to help with tasks like lead generation, targeting specific professional groups, and driving awareness of one's services or brand.
Connecting With Volunteers Through LinkedInLaura Hanley
Presented at the 2015 DOVIA Annual Conference on Friday, November 6.
Learn how to use LinkedIn as a tool to recruit and connect with current and prospective volunteers. This presentation reviews what a Company Page is, how to create a Page and what to share in your Page's Company Updates.
Optimize your LinkedIn profile by knowing your purpose and audience, using keywords that highlight your unique strengths and value, and crafting a summary that explains who you are and your aspirations. Include specific achievements, outcomes you've delivered, and testimonials from your past roles. If a leader, describe what it's like to work on your team and the value you provide. Focus on optimizing key areas like your title, summary, employment history, skills, and recommendations with keywords relevant to your brand. Post and engage regularly to stay top of mind in your industry.
The document provides an overview of LinkedIn and tips for using it effectively. It discusses creating a strong profile, getting endorsements, using company pages and groups, and how to become a thought leader on LinkedIn. The presentation emphasizes focusing on relevant, timely content and regular activity to succeed on LinkedIn. It encourages professionals to make LinkedIn part of their daily routine for networking and professional development.
The document provides guidance on using LinkedIn for personal and corporate branding. It discusses establishing a personal brand on LinkedIn through an engaging profile photo, descriptive headline, recommendations, featured skills, and sharing content. For corporate branding, it recommends creating a company page to share your business story and recruit talent. The best practices include regularly engaging on LinkedIn and establishing yourself as an expert in your industry through helpful, original content.
The document discusses how to build a brand on LinkedIn. It provides an overview of LinkedIn and its features, including that it has over 90 million members. It then discusses setting up a profile, connecting with others, joining groups, and creating a company page. It emphasizes keywords, engagement, and providing value over direct selling. The presentation encourages using LinkedIn to invite connections, answer questions, and join groups to build a strong LinkedIn brand.
The document discusses storytelling for business and maximizing your online assets through LinkedIn. It provides tips for having a complete LinkedIn profile including images, headlines, summaries, experience, skills and recommendations. It also offers advice on LinkedIn etiquette, mindset, and strategic actions including sharing relevant content about your organization and clients. The document is authored by Karen Hollenbach of thinkbespoke.com.au and focuses on using LinkedIn effectively for business purposes through personal branding and relationship building.
LinkedIn Preso for Conway Center for Family Business (2010)Bryan Huber
The document provides an overview of exploring LinkedIn and tips for setting up a profile. It discusses profile basics, building connections, using recommendations, requesting introductions, searching for jobs, and participating in groups. The agenda covers exploring different LinkedIn features like the dashboard, applications, company pages, questions and answers, and polls. The goal is to help beginner and intermediate users understand how to fully utilize LinkedIn's professional networking capabilities.
This document discusses strategies for mastering social business and marketing across Facebook, LinkedIn, and Twitter. It provides tips for using each platform including creating valuable content, engaging followers, and sharing resources to build trust and become an authority in your industry. The key takeaway is to create a consistent brand across social media and focus on building relationships by providing value to others.
This document provides an overview of LinkedIn and ways to use the professional networking platform for business and professional growth. It discusses how having more connections increases visibility and opportunities, such as being approached for jobs. The document offers tips like completing your profile, getting recommendations, and continuously updating your profile to engage your network.
This document provides tips and best practices for using LinkedIn effectively. It recommends completing your profile with details about work experience, skills, education, and interests. It also suggests connecting with colleagues and companies, sharing relevant content, and growing your professional network by inviting connections and joining groups. The document outlines how to use LinkedIn for business purposes through company pages, content marketing instead of direct sales pitches, job postings, and advertising options. It emphasizes measuring engagement to understand your audience and competitors.
5 Tips to Crank Up Your Impact & Results on LinkedIn Donna Serdula
You undoubtedly have received invitations from business partners and associates to connect on LinkedIn.
And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?”
Donna Serdula is here to tell you that there is so much more and this presentation will take you though the 5 steps to maximize your presence on LinkedIn so you can find business!
The document provides tips for phone outreach related to search engine optimization. It lists important personality traits like organization, good energy, and commitment. It then gives tips for success which include knowing the company, planning what to say, trying to get a name before calling, knowing your own company/service, getting to the point, and avoiding being too sales-focused. Specific outreach tactics discussed include link exchanges, discount link building for university employees, creating infographics for blog owners, and scholarship link building for schools.
LinkedIn is a professional networking platform that can be used to find jobs, job candidates, and sales prospects, as well as build personal and company brands. It has over 175 million users worldwide, including 650,000 in New Zealand and 10,000 in Hawke's Bay. Most Hawke's Bay businesses currently find new business through networking and word of mouth. LinkedIn amplifies this by allowing users to connect and engage and maintain professional profiles online. The document provides tips for businesses to create a complete company profile on LinkedIn and engage with their professional network to build business opportunities.
How to Use LinkedIn to Skyrocket your SalesPhilip Calvert
How to Use LinkedIn to Skyrocket your Sales: Slide deck and video link from Philip Calvert's speech at Successful Selling 2013 - the UK's foremost Sales conference.
View the video of Philip Calvert's full speech on YouTube here:
http://www.youtube.com/watch?v=HK9ErbYjjrg
Find out how Philip Calvert can help you to apply and leverage LinkedIn and Social Media in the changing world of Sales by visiting his website at http://www.philipcalvert.com
Need help or a proven speaker for your conference? Email philip@philipcalvert.com
Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn insights and how to tie everything back to your business goals and report on your social media ROI.
3 Ways To Grow Your Business Using LinkedInbeckyweiand
This document provides tips for using LinkedIn to grow a business. It discusses using a company profile to share company news and updates, post jobs, and provide details on products and services. It recommends engaging with groups related to your industry by posting questions, articles, jobs, and answering other members' questions. The document also suggests using LinkedIn Answers to build credibility by demonstrating your expertise when answering questions and directing readers to your profile. The overall message is that actively engaging on LinkedIn through a company profile, groups, and Answers can help businesses connect with clients, hire quality candidates, and establish themselves as industry experts.
Using LinkedIn for Business Growth WorkshopDarren Farris
This document provides an overview of using LinkedIn for business purposes. It discusses optimizing business profiles, targeting specific audiences, and using LinkedIn advertising. It also covers using keywords strategically throughout profiles, giving and receiving recommendations to build connections, and making introductions through shared contacts. The overall aim is to help users market their business, develop partnerships, increase their network and credibility, and find partners, service providers, and employees through LinkedIn.
So You're a Salesforce Admin...Now What - Presented at NYC World TourCheryl Feldman
The document discusses career paths for Salesforce admins. It begins by asking the audience how many have thought about or know their career path. It then defines career pathing as charting an individual course for career development and progression. Some potential Salesforce admin career paths mentioned include developer, business analyst, consultant, business owner, data manager, and project manager. The document provides tips for determining your career path, including finding mentors, setting SMART goals, trying new things and not fearing mistakes, knowing your worth, and paying knowledge forward through activities like user groups and mentoring others. It emphasizes finding your "dream job" through guidance and giving back.
NYC Admin Zone: So You're a Salesforce Admin Now What?Salesforce Admins
The document discusses career paths for Salesforce admins. It begins by asking the audience how many have thought about or know their career path. It then defines career pathing as charting an individual course for career development and progression. Some potential Salesforce admin career paths mentioned include developer, business analyst, consultant, business owner, data manager, and project manager. The document provides tips for determining your career path, including finding mentors, setting SMART goals, trying new things and not fearing mistakes, knowing your worth, and paying knowledge forward through activities like user groups and mentoring others. It emphasizes finding your "dream job" through guidance and giving back.
The document provides tips for finding a job using LinkedIn, including optimizing your profile to be easily found by recruiters by having the right photo, headline, and summary highlighting skills. It also recommends engaging with groups and contacts on LinkedIn to find job opportunities posted in group discussions, on company pages, or in contacts' activity streams. The document concludes by advising users to apply directly through LinkedIn or company sites once relevant job opportunities are found.
The document provides tips for maximizing your profile and network on LinkedIn, the professional social media platform, in order to build credibility and generate business leads. It recommends completing your profile with a photo, custom URL, recommendations, and engaging content in order to rank higher in search results and appear as an industry expert. Various LinkedIn tools and features are outlined to help with tasks like lead generation, targeting specific professional groups, and driving awareness of one's services or brand.
Connecting With Volunteers Through LinkedInLaura Hanley
Presented at the 2015 DOVIA Annual Conference on Friday, November 6.
Learn how to use LinkedIn as a tool to recruit and connect with current and prospective volunteers. This presentation reviews what a Company Page is, how to create a Page and what to share in your Page's Company Updates.
Optimize your LinkedIn profile by knowing your purpose and audience, using keywords that highlight your unique strengths and value, and crafting a summary that explains who you are and your aspirations. Include specific achievements, outcomes you've delivered, and testimonials from your past roles. If a leader, describe what it's like to work on your team and the value you provide. Focus on optimizing key areas like your title, summary, employment history, skills, and recommendations with keywords relevant to your brand. Post and engage regularly to stay top of mind in your industry.
The document provides an overview of LinkedIn and tips for using it effectively. It discusses creating a strong profile, getting endorsements, using company pages and groups, and how to become a thought leader on LinkedIn. The presentation emphasizes focusing on relevant, timely content and regular activity to succeed on LinkedIn. It encourages professionals to make LinkedIn part of their daily routine for networking and professional development.
The document provides guidance on using LinkedIn for personal and corporate branding. It discusses establishing a personal brand on LinkedIn through an engaging profile photo, descriptive headline, recommendations, featured skills, and sharing content. For corporate branding, it recommends creating a company page to share your business story and recruit talent. The best practices include regularly engaging on LinkedIn and establishing yourself as an expert in your industry through helpful, original content.
Staffing firms will learn to successfully convert prospects into new customers by using your LinkedIn network to warm up cold leads. Download the full playbook: http://linkd.in/1IIqiO8
2017-09-19 *NON-PROFIT EXCLUSIVE: LinkedIn for Nonprofits - Optimizing Linked...Raffa Learning Community
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
This document summarizes a workshop on creating an effective LinkedIn profile. The workshop covered optimizing different sections of a LinkedIn profile like the headline, summary, experience section, skills, and recommendations. It provided tips on using keywords, telling a story, and using visuals. The workshop also discussed growing one's network on LinkedIn and using LinkedIn for job searching and networking.
Two LinkedIn Career Pages experts will walk you through the newest and most exciting features of LinkedIn Career Pages—providing you a deeper look into how the features work and tips on how you can build a page that attracts the talent you’re looking for.
To learn more about the next generation of LinkedIn Career Pages: http://bit.ly/2cIrR5x
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
This document provides tips for optimizing a LinkedIn profile including uploading a professional photo, listing work experience and education, writing a profile summary and headline, including recommendations, customizing the URL, making the profile public, joining groups, and engaging with other LinkedIn users through sharing content and answering questions. The goal is to have a complete 100% profile that helps users build professional connections and be found by recruiters on LinkedIn.
How to build a strong brand on LinkedInRuth Kusemiju
Everyone needs a personal Brand! More than a resume or Bio
A Complete LinkedIn Profile Brand to
1) Optimize Your career change opportunity
2) Build a Network that Will Power Your Future
3) Build your personal web site to communicate your expertise
4) Get you job offers even when you’re not looking
5) Provide a positive first impression for people searching your name
6) Open up doors and opportunities you didn’t even know were there
7) Help build a network to take you where you want to go
Corlette Consulting works with senior executives and board directors to develop online communication and community building strategies. They provide a LinkedIn masterclass to help clients understand how to use LinkedIn effectively, including optimizing profiles, managing contacts, using groups, and integrating other social media. The masterclass is offered at two levels, covering topics such as profile optimization, managing contacts, groups, and leveraging LinkedIn for business.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
This document discusses personal branding strategies for college students, professionals, and those seeking employment. It recommends customizing one's LinkedIn profile by editing the headline, professional image, URL, and privacy settings. The document also suggests engaging on LinkedIn by connecting with contacts, giving and receiving recommendations, endorsing others' skills, uploading presentations, joining groups relevant to one's career interests, following thought leaders and organizations, and checking job postings. The goal is to establish an authentic online presence that showcases one's skills and value to potential employers and opportunities.
The document provides tips for using LinkedIn effectively, including building your profile, networking, and building your personal brand. It recommends customizing your profile with a professional photo and headline, detailing your experience, education and skills. It also suggests interacting on LinkedIn by following topics, joining groups, and engaging in discussions. Finally, it outlines how to build your brand by crafting a clear identity and message, and being consistent, relevant and interesting in your interactions.
LinkedIn has become an essential marketing and sales tool to be found, remembered and chosen by your ideal clients and target market. In this overview session Jo Saunders demonstrated how LinkedIn can be used to build your brand, and turn connections into potential clients, through content and conversation.
Jo Saunders was named #2 LinkedIn Expert in Asia Pacific for 2018, is co-host of #TheLinkedInCouch and the co-author of Get Good or Get Off - A guide to getting it right on social media.
Get help with your LinkedIn Strategy.
Book a Profile Review for just $247.
If you decide to upgrade to a Reboot, get the price deducted.
https://wildfiresocialmarketing.com/linkedinreview/
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
Chevrolet- How to use LinkedIn PlatformNupurChauhan9
The document provides guidance on using LinkedIn to market Chevrolet. It recommends establishing a LinkedIn company page to build Chevrolet's identity and connect with professionals. It also suggests using showcase pages and direct sponsored content to target specific audiences. The document outlines strategies for attracting and engaging followers, including sharing relevant content, encouraging member discussions, and amplifying messaging through LinkedIn's network. It emphasizes measuring engagement and ROI to refine the LinkedIn marketing approach over time.
Keaira Smith is exploring her personal brand as a creator who likes to make unique content and art. She is considering job titles like advertising manager and digital marketer. Her goals include interning at an advertising agency and starting her own marketing agency focused on beauty companies. She analyzes her skills in areas like marketing, creativity, and public speaking.
The document provides tips for building an effective LinkedIn profile, including updating your profile photo and details, utilizing endorsements from connections, writing engaging posts, and participating in relevant industry groups. Following these recommendations can help improve your professional brand and credibility on LinkedIn, drive more profile views, and connect you with new business opportunities and contacts in your industry. The tips encourage regularly engaging with your network by liking, commenting, and sharing useful updates on LinkedIn.
The first thing about content seeding is to select a title for the content which would appeal to the target audience. The second is the initial group the content would be posted into (in this case a specialist group within LinkedIn).
Content seeding in the right content in the right places is a process which takes comparatively little time, but can dramatically expand the audience for a particular piece of content.
Social Media for Recruitment CompanieseSocialMedia
The document discusses how companies can use social media for recruitment. It outlines that business decision makers have little time and place more trust in their own research than salespeople. It also notes that today's buyers conduct most of their technology purchasing research online and through social media. The document then provides a five step process for small to medium enterprises to implement a social media strategy for recruitment: plan, build infrastructure, listen, target, and engage. It also discusses how some multinational companies are using tools like Skype and Twitter for social recruitment.
Social media strategies for real business benefiteSocialMedia
Colm Hannon of eSocialMedia discusses strategies for using social media to drive business benefits. He outlines a five part process for SMEs: 1) plan objectives and targets, 2) set up necessary infrastructure, 3) listen to conversations, 4) target discussions with relevant content, and 5) engage through blogs, videos and conversations. Hannon notes that done well, social media can lead to more meetings and business by keeping companies front of mind with current and prospective clients.
The document summarizes a workshop agenda for digital mums through social media. The agenda covers topics like how to target audiences through Facebook and Twitter, identify key influencers, use blogs and targeted advertising. It also discusses that digital mums account for 40% of women online and engage heavily with social networks and gaming. Mums spend over 18 hours per week online, especially on social networks. Advertisers can create interactive relationships with digital mums by understanding their evolving media use and new online routes.
This document discusses social media strategy and recruitment. It provides examples of social media services including strategy creation and implementation, social media monitoring, campaigns, and training. It highlights that most top UK websites are social media platforms and shows data on where people spend time online. It emphasizes developing a social media plan, listening to understand trends, targeting appropriate channels, and engaging effectively. It asks questions about a company's current social media use and proposes what an effective social media strategy could entail.
A presentation from Linkedin showing how their products can help businesses. If you would like to meet with our friends at Linkedin get in touch with us.
This document provides an introduction to using Twitter for business purposes. It outlines why businesses should use Twitter, including opportunities to share experiences, get customer feedback, and promote exclusive offers. The document then gives guidance on getting started with Twitter, including signing up, following relevant accounts, posting tweets, and using hashtags and shortened URLs. It concludes with best practices such as building relationships, leveraging real-time discussions, and measuring engagement.
The Evolution of Social Media: from sourcing to convinvingeSocialMedia
The document discusses the evolution of using social media for direct recruitment and hiring. It outlines how social media has shifted from solely searching and sourcing candidates to also advertising jobs, engaging candidates, and convincing them to join organizations. The document advocates defining objectives before tactics and offers examples of how some companies have successfully used social media in unconventional ways for recruitment.
Social Interaction for Direct RecruitmenteSocialMedia
This Presentation was delivered by Colm Hannon at an event for recruitment software company ICIMS in London to an audience of direct recruitment leaders. During the presentation Colm discussed the importance of leveraging the people in your business to engage external target talent.
This document summarizes a presentation about using enterprise social media for recruitment agencies. It discusses how social media can be used to source candidates, engage clients and promote brands. Examples are given of companies that have saved money and hired more candidates through social strategies. Common concerns of agencies are addressed, like measuring ROI and controlling messaging. The presentation provides tips on listening to conversations, targeting communities, and engaging stakeholders through content sharing. Integrating social media requires setting objectives, training staff, and reviewing processes on an ongoing basis.
Enterprise Social Media for Recruitment AgencieseSocialMedia
A presentation in London by eSocialMedia's Colm Hannon on how recruitment agencies are using enterprise social media and what other agencies can do to get started.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2. LINKEDIN INSIGHTS
Photo & Headline
Title
Groups
Summary
LinkedIn 101: 4 Impactful Changes In 4 Minutes!
3. LINKEDIN INSIGHTS
Photo & Headline
– Start by uploading a photo
and writing a compelling
headline
– You have 120 characters at
the top of your profile to
describe who you are,
whom you serve, and how
you help
LinkedIn 101: 4 Impactful Changes In 4 Minutes!
4. LINKEDIN INSIGHTS
Title
– Include your most current job information and show your
career progression via XYZ Co. — it shows we value growth and
development within our organization
LinkedIn 101: 4 Impactful Changes In 4 Minutes!
5. LINKEDIN INSIGHTS
Groups
– Get creative — link to the
things that matter to you at
XYZ Co.
– “We are hiring great people”
can link to our careers page;
“Why I work for XYZ Co.” can
link to a testimonial from an
intern about how working for
XYZ Co. changed their life;
and “Tour the Home Office”
can help people interviewing
for a position get a glimpse
into a our daily life
LinkedIn 101: 4 Impactful Changes In 4 Minutes!
6. LINKEDIN INSIGHTS
Summary
– This is where you can really tell the story of what it is like to
work at XYZ Co.
– Use your own work experience at XYZ Co. to engage
candidates in why you love to work here and why they will
too
LinkedIn 101: 4 Impactful Changes In 4 Minutes!
7. LINKEDIN INSIGHTS
Asking for Recommendations
Sharing Through Your Profile
Following Companies & LinkedIn Today
LinkedIn 201: Establish Your Expert Reputation
8. LINKEDIN INSIGHTS
Asking for Recommendations
– Set the context for recommendations
For XYZ Co. Employees:
• Ask colleagues to comment on what you are like as a leader,
what it’s like to work with you on a project, and/or your
strengths in your role
• For External Contacts:
• Ask external contacts (i.e., employers, vendor partners,
students, parents, etc.) to comment on their experience
working with you and how their experience with you has
highlighted XYZ Co.’s commitment to A, B, and C
LinkedIn 201: Establish Your Expert Reputation
9. LINKEDIN INSIGHTS
Sharing Through Your Profile
– Be an expert in your field
– Help establish the XYZ Co. talent brand
– Share jobs to attract top talent
– Participate in Group discussions
LinkedIn 201: Establish Your Expert Reputation
10. LINKEDIN INSIGHTS
Following Companies & LinkedIn Today
– Follow companies that interest you professionally or
personally
– Updates will appear on your homepage
– LinkedIn Today streams the top news of the day about
your field and allows you to be an expert, stay current,
and see different perspectives
– Available for iPads, iPhones, and Android phones
LinkedIn 201: Establish Your Expert Reputation
Editor's Notes
Recruiting great talent for our organization is everyone’s responsibility. In fact, as a leader, you have shared accountability in recruiting top talent for XYZ Co. Social media, like LinkedIn, is one tool that can be used to share great job leads with the people in your own personal and professional networks. The image you project via your Profile can be used to build our brand as an employer of choice who values a Great Place to Work. It can also help show what it might be like to work in your department. Remember, great candidates are interviewing us, too! What first impression do you want your profile to make on a candidate?
Photo Upload a photo to personalize your profile: 1. Click + Add Photo. Your photo: Can be cropped to your liking Should display a professional image aligned with your role at UTI and be reflective of our culture (i.e., avoid ties) 2. Click Browse and locate the photo you want to use. 3. Click Upload Photo. 4. Crop the photo as desired following the instructions on screen, then click Save Photo. 5. Make sure Everyone is selected, and click Save Settings. Headline Add a headline to highlight your current role at XYZ Co.: Once in your Profile, click Edit next to your name. 2. In the Professional “Headline” field, add your job title (for example, Education Director at XYZ Co.). Note: Linkedin does not automatically insert “at XYZ Co.” in your headline. We strongly encourage you to add this key element to support our talent brand. 3. Click Save Changes. TIP: Be creative! Your headline does not have to be just your job title
TitleAdd each role you have held at XYZ Co. as a separate position. This will show your career progression and show that we value growth and development in our employees. To add a position: Next to the Experience header, click Add a position. 2. In the Company Name field, start typing “XYZ Co.,” and select it from the list. 3. In the Title field, add your current title. Be sure to add your title the way it should naturally read, not the way it looks in Outlook. Note: You do not need to add “at XYZ Co.” to the Title. LinkedIn will auto-populate this information if the Company Name field is populated. Examples: Education Manager or IT Director. 4. Adjust the Location, Time Period, Headline and Current Position fields as necessary. When adding your current role, select the “Update my headline to” checkbox. The field below this check box auto populates. 5. In the Description field, add a brief paragraph that describes the role, if desired. 6. Click Save Changes. Note: The Headline and Current Position sections display when you select the I currently work here checkbox in the Time Period field. If you are adding positions from previous companies you worked for, you will not have as many fields to populate.
GroupsJoin groups to bolster what you know and build your reputation as an expert in your field and within your role at XYZ Co. Once you join groups, you can share updates and job postings with them Belonging to groups is helpful in several ways. Groups will help you position yourself as an expert, they are a helpful tool for networking with potential candidates, and they round out your profile by sharing some of your personal interests. LinkedIn groups keep you current on trends happening within that group, your industry, and your profession. You can use groups as a recruiting tool by posting job openings to your groups. Your recruiter may not be part of your groups, so you are able to reach great candidates that they cannot. Finally, groups can highlight some of your personal interests and things that matter to you. Start building your reputation as an expert by joining 3-5 groups that are relevant to your professional role at XYZ Co.Join a Group Using Search 1. Click the dropdown next to the Search field, and select Groups. 2. Type the name of the group in the Search field, and select the group in the list that displays as you type. If the group does not display, press Enter for a comprehensive list. 3. Click Join Group. As a member of the group, you will receive updates when members post questions, comments, etc. Join a Group from a Connection’s Profile 1. Go to your connection’s profile page. 2. Scroll down to the Additional Information section. 3. Under Groups and Associations, find the group you want to join. 4. Click Join. Join a Group from a LinkedIn Suggestion Box 1. Click Home, then scroll down. 2. On the right side of the Home page (not your Profile page), LinkedIn will use information in your profile to suggest groups for you to join. These suggestions are based on everything built in your profile; keep checking—LinkedIn may find a great group for you! NOTE: Some groups will immediately approve your membership. Others have owners that will approve your request to join. Once the owner approves your request, you will be accepted into the group. Be patient—You’ll receive an email that you’ve been accepted
Summary The Summary is the ideal spot to immediately engage someone interested in joining your team by expressing why you love working for XYZ Co. and how XYZ Co. has rewarded you professionally. To write your Summary: Click Edit next to the Summary section under the Basic Information. 2. In the Professional Experience & Goals field, enter a brief paragraph about why you love what you do for XYZ Co. You can include what is exciting and rewarding about your role as well as what it has done for you in your career. 3. Click Save ChangesThough it feels natural to list out your skills and expertise in the Summary, there is actually a Skills & Expertise section designed for this purpose. In this section, list your skills and establish yourself as an expert. Example Summary: Prior to joining XYZ Co., I was looking for challenging work, talented co-workers, and to be part of something “special.” I found all of these things at XYZ Co. My work is both challenging and fun. I’m part of a team that’s creating and implementing a new people systems infrastructure that helps our leaders and employees to drive performance. I am fortunate to work with great people who inspire me on a daily basis and together, we have a common purpose – to change the world, one life at a time. My position has been hugely rewarding for me both personally and professionally.
Now that you have your LinkedIn page created and the basics added, it is time to raise the bar on your profile, set yourself apart as an expert in your field, and build that expert reputation by enhancing several areas of your profile: asking for recommendations, joining groups, sharing jobs and updates, and following companies. Candidates who are looking for jobs and know you are the hiring manager access your LinkedIn profile to find out more about who you are in your field and as a leader at XYZ Co.. By enhancing your profile in these areas, you excite candidates, which not only builds your reputation in your field, but also builds our XYZ Co. Talent Brand Build Your Professional Reputation Asking for RecommendationsAsk for recommendations from your network to showcase the type of leader you are or your work ethic to potential candidates. Though your colleagues are a great start, you are not limited to asking XYZ Co. employees Sharing Through Your ProfileAs a LinkedIn user, you can share updates, job postings, and relevant articles with others in your network. This activity helps build your reputation as an expert Following Companies & LinkedIn TodayFollow companies that are in your industry or are leaders in their field. Their news will show as content on your home page. Also, check out how LinkedIn Today keeps you current in your field
Recommendations allow you to showcase who you are as a leader and reinforce our company culture. Several recommendations that paint a positive image of you could attract someone who is considering joining our team. Ask for recommendations from your team, from hiring managers you have worked with, and from people you have hired. You can also ask for recommendations from external clients who can share their positive experience working with you To ask for a recommendation: From your Profile, click Profile. 2. From the dropdown, select Recommendations. 3. Find the XYZ Co. position for which you would like a recommendation, and click Ask to be endorsed. TIP: You can also ask for recommendations by scrolling down to the Experience section in your profile. Find the position. Then click Ask for recommendations. Follow the rest of the steps. 4. In the Request Recommendations box under Decide who you’ll ask, click the LinkedIn Connection Book icon, and select the connections you want to ask. 5. Change the body of the email to your liking (see box), and click Send. Once your connection submits a recommendation, you’ll receive notice from LinkedIn that it is ready for you to share Setting Context for Recommendations: When asking for a recommendation, provide context around what you are looking for in the response, especially if you are requesting one from a connection outside of XYZ Co. Use the following guidelines for requesting recommendations: For XYZ Co. Employees: Ask colleagues to comment on what you are like as a leader, what it’s like to work with you on a project, and/or your strengths in your role. For External Contacts: Ask external contacts (i.e., employers, vendor partners, students, parents, etc.) to comment on their experience working with you and how their experience with you has highlighted XYZ Co.’s commitment to A, B, and C.
Sharing Jobs and UpdatesSharing with your network helps you establish your image as an expert in your field, which is attractive to both your external clients or vendors and potential employees. To help establish the XYZ Co. Talent Brand, start sharing updates from the company that position us as a Great Place to Work and market how our cutting edge approaches reinforce our purpose; post jobs to attract top talent; participate in group discussions; or pose questions to others in your industry. As an added bonus, sharing jobs via LinkedIn is an efficient and free way to advertise our open positions to a targeted group Sharing Jobs through Updates 1. On the Home page, click the Update field. 2. Type a compelling statement about the job and ask for responses. 3. Click Share Sharing Company Updates 1. From the XYZ Co. company page, find the update you want to share. 2. Under the article, click the Share link. 3. In the Share dialog box, add your comments in the field. 4. Make sure that the Post to updates checkbox is selected. 5. Click Share to post to your profile. TIP: You can also share updates that your XYZ Co. Connections share from their LinkedIn profiles
Following Companies and LinkedIn Today LinkedIn provides you the opportunity to follow companies that interest you professionally or personally. Once you add your positions at XYZ Co., LinkedIn will automatically set your account up to follow XYZ Co. We encourage you to follow your industry partners, industry leaders, competitors, vendors, or trendsetters. If you use specific software or tools, following the companies who make them can help you stay on top of enhancements or changes to the applications. Once you follow companies, their updates will appear on your homepage so you have visibility to what is happening in their world. When choosing companies, consider what following each one will provide or round out in your knowledge base. To follow companies: 1. From the Search dropdown, select Companies. 2. In the Search field, type the company you want to follow. 3. From the list, select the company. If the company does not auto display, press Enter for a comprehensive search. 4. Click Follow Company. You will now see updates regarding the company you followed. LinkedIn Today LinkedIn Today streams the top news of the day about your field and allows you to be an expert, stay current, and see different perspectives. The mobile app, available for iPads, iPhones, and Android phones, allows you to access those articles on the go. How does it work? A series of complex algorithms goes into updating your LinkedIn Today page with relevant articles that support your interests, Skills & Expertise (refer to the LinkedIn 101 job aid), and companies you follow. From your LinkedIn Today page, you can select which general industries you would like to follow, and those articles are made available to you as well