This document discusses the history and evolution of the internet and websites. It notes that the first websites in the early-mid 1990s were simple, static pages of information but that the introduction of social media starting in the early 2000s allowed for more user interaction and two-way conversations online. The document advocates for small businesses to have an intuitive website built on current technology like WordPress to effectively engage with customers where they are online through blogs, social media posts, and responsive design for mobile users. It emphasizes the importance of the "social web" and having a two-way conversation through online interactions.

1. Andy Heath
Giving you an online presence

2. The Internet – it’s a new thing right?
On the 6th August 1991, the World Wide Web became publicly available

3. The first websites on the Internet
telegraph.co.uk - launched in 1994
news.bbc.co.uk - launched in 1996
CNN OJ Simpson murder trial - 1996
google.com - launched in 1996

4. 3.5 billion searches per day
145 million per hour
2.4 million per minute
40,000 searches per second
Today 80% of all internet searches are done on
7% on Bing
7% on Baidu
5% on Yahoo

5. • The first websites were static – “brochure”
websites that gave the user information
• No interaction with the website.
• Difficult to create and needed lots of coding by
expensive geeks
The web as a library
Then.. In 2003 it all started to
change……
apple.com website in 1997

6. The first Social Media websites on the internet
myspace.com - launched in 2003
14 years ago
facebook.com - launched in 2004
13 years ago
youtube.com - launched in 2005
12 years ago
twitter.com - launched in 2006
11 years ago

7. There are a lot of websites on the internet
OK… enough with the numbers.. Why should you care?
Screenshot from 30th
June 2017.
1.2 billion

8. So, what digital channels are there?
and what will work for my business?…
• A website?
• Facebook page?
• Twitter profile?
• Google Business listing?
• Yell.com listing?
• Facebook competition?
• PPC advertising?
• Blogging?
• YouTube videos?
• Directory listings?
• A digital newsletter?
• Instagram?
• Pinterest?
• Leaflets

9. You need a website built on current technology
28% of the web uses WordPress,
from hobby blogs to the biggest news
sites online.
Remember the 1.2billion websites live on the internet? That means 341million are using Wordpress

10. Updating your website must be easy
If its difficult to update your website it lands in the “to do pile” and normally at the bottom of a long list…
Wordpress is just that… Intuitive and easy.. Fill in the blanks and Publish.

11. In 2010, Martha Lane Fox (the UK’s Digital Champion at the time) completed her
review of the government’s web offering. In her review she said -
A website must be designed to answer the visitors
question.
There has been a reinvention of the internet and the
behaviour of users in the last few years. Digital services are
now more agile, open and cheaper. To take advantage of
these changes, government needs to move to a 'service
culture', putting the needs of citizens ahead of those of
departments.

12. A website must be designed to answer the visitors
question.
What question is a visitor asking when they arrive at your website?
And what can we do to answer it?

13. More than 60% of web searches are now from a
mobile device
Your site has to look right on a hand held device.

14. 53% of mobile users leave a web page when it takes
longer than three seconds to load.
https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/

15. The “SocialWeb”
what is it and what does it have to do with me?

16. Don’t ask the wrong question…
No….
Yes….

17. You might think the Social Web is
These are just the Tools of the Social Web
The entire Internet is the Social Web – You
just need to unlock the toolshed and step
inside

18. Sending an email is a Social action
Commenting on a blog is a Social action
Interacting with a website is a Social action

19. The Social Web is a two way conversation….
You have to be where your customers are….

20. So how do you have that conversation?

23. So what do you need to do.
• Write blog posts
• Share those posts on your Facebook and Twitter
• Write Social Media posts
• Post images on Social Media Channels
• Reply to messages on Facebook and Twitter
• Reply to emails

24. Andy Heath
hello@affordweb.co.uk
@andyrheath @affordwebuk
affordweb.co.uk
affordweb
For any help, advice or just a chat……