This document discusses social media and provides information on key platforms like blogging, Facebook, LinkedIn, Twitter, and YouTube. It defines social media and discusses why these platforms are important for businesses. Metrics for success on each channel are provided along with tips on how to use each one effectively as part of an overall social media strategy. The importance of developing goals, tracking results, and optimizing efforts based on returns is also covered.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
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Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
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[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
Personal Branding Social Media Campaign StrategyTori Green
A summary of campaign research, implementation and evaluation of promoting personal brand on three social media platforms: Twitter, Linked-in and a blog on portfolio website. The campaign goal was to promote personal brand to potential employers and demonstrate knowledge of events and communication industry. Summary includes additional research on cross platform best practices and advice for personal branding, career readiness on Facebook, Pinterest and Instagram.
Create a successful media strategy takes time and efforts. It is the foundation to educate your market, a must-have for any disruptive startup. It can also drive millions of signups – your potential clients.
Beyond newsjhacking, we will talk about how to make the news and position your startup at the forefront of your industry.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see http://www.growingtechnologies.com/ and http://www.vectec.org/
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
Personal Branding Social Media Campaign StrategyTori Green
A summary of campaign research, implementation and evaluation of promoting personal brand on three social media platforms: Twitter, Linked-in and a blog on portfolio website. The campaign goal was to promote personal brand to potential employers and demonstrate knowledge of events and communication industry. Summary includes additional research on cross platform best practices and advice for personal branding, career readiness on Facebook, Pinterest and Instagram.
Create a successful media strategy takes time and efforts. It is the foundation to educate your market, a must-have for any disruptive startup. It can also drive millions of signups – your potential clients.
Beyond newsjhacking, we will talk about how to make the news and position your startup at the forefront of your industry.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Social Media Optimization: ClicksBazaar is a affordable SMO services provider, Social Media Marketing increases your website unique Traffic, Our search engine optimization (SEO) company Specialized in SEO Services, SEO Management Services and Digital Marketing. For More, Visit - http://marketing.clicksbazaar.com/social-media-optimization/
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
http://www.getfocusedconsulting.com.au
We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
1. An 18 point audit of your website to find any areas of improvement.
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3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines
4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them.
5. Deliver any additional marketing or promotional ideas that will grow your business.
Inbound marketing involves getting found by your potential customers through search and social media.
Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages.
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See you online,
Clodagh S.Higgins
@clodaghhiggins
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
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Exploring Patterns of Connection with Social Dreaming
Cepg social-media-101 Geoff Hunt Silverdale
1. Social Media
“Plugged In and Turned On”
Or... I have a twitter account,
now what?
by
Christy Williams
@christycantsell
VividPoint Interactive
www.vividpointinteractive.com
@vividpointweb
2. The most three most trusted forms of advertising are:
Recommendations from people I know - 90%
Consumer opinions posted online - 70%
Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth
marketing accessible and available to everyone with a computer (or phone).
FROM THIS TO THIS
The question is, how do we engage the guy with the megaphone?
Word-of-Mouth Goes Virtual
3. def (Wikipedia) - Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing techniques.
Social Media IS NOT
A fad
A replacement for traditional advertising
The first step
The magic bullet
FREE
All about YOU
Social Media IS
A big deal
Going where your customers already are or where they want to be
Applicable to most companies in some way or another
Time-consuming
All about THEM
What is Social Media?
6. def (wikipedia.com) - "A type of website with regular entries of commentary,
descriptions of events, or other material such as graphics or video."
The Stats
Approximately 200 million blogs
90% of blogs fail in the first year
The majority of web users interact with blogs every single day
Blogging
7. Why blog?
Constantly updated content
Gives visitors a reason to check out your site again and again
Become an EXPERT in your field
Search Engine Optimization
ENGAGEMENT with customers
Blogging
8. How blog?
Common Blogging Platforms
Blogger, Blogspot, Wordpress
Minimum of 2x per month
1000 words or less per entry
Blogs are NOT press releases
EACH post should have some interactive/multimedia element
Polls
Video, Photos
Links to other relevant sites
Lists
Enable comments and only filter them if they are explicit or spam
Integrate all of your other social media platforms
(“Add to Any”;“Tweetmeme”; “Meebo”)
Blogging
9.
10. The Stats
400 million users
The average U.S. Internet user spends more time on Facebook than on
Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
Average age is 38
#2 visited site (after Google)
The New Oxford American Dictionary voted “unfriend” as the 2009 Word of
the Year.
Facebook
AKA THE BIG ONE
11. Why Facebook?
The stats speak for themselves
Mix of paid (Highly targeted)
And unpaid (permission marketing)
Facebook
AKA THE BIG ONE
12. How to Facebook?
EVERYDAY – Respond to inquiries, add fans, post on other
pages, share links.
WEEKLY – Feed your blog posts.
Use the paid advertising
Friend pages are for individuals; Fan pages are for businesses.
Don't sell, sell, sell
Lighten up
Facebook
AKA THE BIG ONE
13. The Stats
50 million+ users
The largest truly business-oriented site
Average age is 44
LinkedIN
Your Virtual Resume
15. How to LinkedIN?
Make a personal page for everyone in the company. Link them to your
company profile.
EVERYDAY
Followup on messages/requests; Check in on your contacts;
Post a status update.
WEEKLY
Feed your blog posts; Answer questions; Make recommendations;
Join groups.
Use the search feature for lead generation.
Get serious
LinkedIN
Your Virtual Resume
16. def - The platform that allows users to send a receive 140 character messages known
as tweets. You opt in to follow users whose content you want to receive.
The stats
“Twitter” was the top word of 2009, according to the Global Language
Monitor.
Average age is 39
100 million-ish users
Only about 20% are active
Twitter
It’s not about what you had for breakfast. Ok, maybe sometimes.
17. Why Twitter?
Users in the prime spending period of their lives.
Smaller amount of users, but VERY ENGAGED and CONNECTED.
Real time search capabilities for lead generation and customer service
Twitter results now turn up on the front page of Google.
Twitter
It’s not about what you had for breakfast. Ok, maybe sometimes.
18. How to Twitter?
DAILY – post links, “retweet” content, share your blog.
Engage prominent personalities.
Feed your blog
Press release distribution
search.twitter.com
If you're not going to make a committed effort to use a twitter account,
don’t make one.
Twitter
It’s not about what you had for breakfast. Ok, maybe sometimes.
19.
20.
21. The Stats
2 billion videos watched daily
The number two search engine after Google
YouTube
Cute kittens everywhere get their 15 minutes.
22. Why use it?
For the visual learners
Search Engine Optimization
YouTube
Cute kittens everywhere get their 15 minutes.
23. How to use it?
Post at least quarterly; share other Youtube content monthly.
Invest in a video camera, hire a video production company, or use "photo-
based" video software.
How-to tutorials, video tours of your office, event wrap ups.
Post videos as "replies" to already existing and related content.
Integrate into your blog with embed feature.
YouTube
Cute kittens everywhere get their 15 minutes.
24. Mobile. Mobile. Mobile.
Google Buzz
Geolocation
Corporate policy & procedures
Diaspora
The end of email marketing?
Trends for the Future
25. Work closely with your already existing marketing staff to understand your marketing
strategy and goals.
Research the most appropriate social media channels for your business.
Help you set up your accounts.
Determine with the best tools to manage those accounts.
Train internal staff how to manage those accounts using the tools.
Develop metrics and institute tracking devices to gauge return on investment.
Advise on how to deliver promotional content and campaigns through the channels.
Monitor changes in social media technology, channels, and tools and make
adjustments and provide training.
What Does A Social Media
Strategist Do?
26. Write content
Manage the day-to-day uploading of content
Take the place of a true brand and marketing strategist
What Does A Social Media
Strategist NOT Do?
27. 1. Formalize your brand strategy.
2. Put together a comprehensive marketing plan.
3. Take a critical look at your current website.
4. Set benchmarks
Google Analytics; Alexa
“How did you hear about us?”
SEO Ranking
5. Make a decision on time investment.
6. RELAX!
7. Set up your accounts.
8. Take some time learning the tools and the lingo.
9. SHARE
10. CARE
What do I do next?
(10 steps)
28. What is your time worth?
DIRECT SALES
Example:
$250/week
(5 hours/week x $50/hr)
$500/year
(Average client spend)
2% closing ratio
(Through the website – WITHOUT an incentive)
100 visitors/month
(Approximate increase in site traffic to break even)
Are your social media efforts bringing 100 extra site visits/month?
Return on Investment
“Half of my advertising spend is wasted, but I don’t know which half.”
29. PROMOTIONAL EVENT
Example:
$2,500 overall event budget
$750.00 spent on social media advertising
(15 hours x $50/hr)
$500/year
(Average client spend)
10% closing ratio
50 attendees
(Amount needed to break even)
Did your social media efforts bring 50 attendees or more?
Return on Investment
“Half of my advertising spend is wasted, but I don’t know which half”
30. OTHER METRICS WORTH MEASURING
(BESIDES DIRECT SALES)
SEO Ranking
Media Placements
“Buzz” – Retweets, followers, comments, Facebook page activity,
channel subscriptions, pingbacks
Customer retention/referrals
Return on Investment
“Half of my advertising spend is wasted, but I don’t know which half”