The document discusses the rise of social media and how it has inverted traditional power structures. It notes that social media allows for a level playing field where small organizations can compete equally with large brands. It also provides tips on how to develop a social media strategy, including using various free tools and automating posts to maximize reach. The conclusion encourages embracing new technologies and using social media to collaborate and support others.

1. trainleaders Form, Follow or Fear the Future

7. Did You Know?

14. Predictions Can Be Tricky! “ I think there is a world market for maybe five computers." -- Thomas Watson, chairman of IBM, 1943. "There is no reason anyone would want a computer in their home." -- Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977 . "640K ought to be enough for anybody." -- Attributed to Bill Gates, 1981. "Almost all of the many predictions now being made about 1996 hinge on the Internet's continuing exponential growth. But I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse." Robert Metcalfe, founder of 3Com, 1995 .

17. The World At Our Doorstep

18. Value and RoI Use Case Value/ROI Brand Audit Identify opportunities in Social Media Social Media Campaigns Measure progress of Social Media efforts Corporate Marketing Increased sales & rate of return on ad spend Customer Service Increased satisfaction, brand loyalty, awareness Competitive Insight Identify differentiating features & innovate Public Relations Efficient use of time & identify influencers Sales – Lead Generation Increased sales & shortened sales cycle Search Engine Optimization More effective SEO & organic visibility Product Development Reduced market research costs HR Reduced hiring costs & less churn

19. Social Media Monitoring Sophisticated tools now exist: To monitor the social media space To create simple easy to read reports for Strategy Measurement of success Finding Markets Watching competition

26. Marshmallows

27. Impatience Don't be impatient – social media is about community building and long term relationships.............

29. Use & Automation of Social Media Platforms

34. Sharing useful news From RSS news feeds Google Reader (auto-gather, manual distribution) large number of sites Google Reader Google Reader From your website

35. OR / download into Browser Google profile Individual sharing sites to share web page with another site such as Global favourites bar Blogs

36. Youtube automation

37. RSS feed feed

40. Problem Solving