3. Social Media & Social Networking
What’s the Difference
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Social media - is still media: a means to transmit information. The
difference is that social media offers the opportunity for anyone to
create or disseminate the information.
•
Social networking - refers to people with some shared
characteristics associating together, and social networks or social
networking sites are where this happens
Social Networking
4. What is Social Networking all about
‘There is no Greater Praise than
Positive Word of Mouth’
• A recent report from Nielsen shows that 90% of consumers
trust recommendations from people they know, while only 41%
trust sponsored ads on Web pages.
• If you're thinking of hiring someone you might check out their
Facebook page just to see if the person they presented in the
interview is the person they are outside of work
5. What is Social Networking all about
Like it or not it’s changing the traditional
marketing landscape
• Easier than ever to become the Authority - wikipedia
• Use current experiences/activities to Engage - facebook
• Tell them something they’re likely to want to know
6. What is Social Networking all about
The (obligatory) Statistics
March 2010
• Facebook recently announced that they have now reached over 400
million worldwide users
•
Twitter reached the benchmark of 50 million tweets per day.
• Facebook and Twitter both boasted a triple-digit growth in 2009 with
social networking now accounting for 11% of all time spent online.
• More than 700,000 local businesses have active Pages on Facebook
http://www.joesblogg.com/2010/03/social-media-usage-statistics-2010/
7. What is Social Networking all about
The (obligatory) Statistics
8. What is Social Networking all about
The (obligatory) Statistics
The popularity of Social Media continues to rise rapidly in the UK, now accounting
for almost 11% of the share of UK Internet visits
9. What is Social Networking all about
The (obligatory) Statistics
Linkedin
• Launched May 2003 it is mainly used for professional
networking.
• As of October 2009, LinkedIn had more than 50 million
registered users spanning more than 200 Countries
10. Why Social Networking
The (obligatory) Statistics
Youtube
•15 hours video uploaded to YouTube – every minute
•Video is a great storytelling medium
•4 / 5 internet users will click video if it is available
•The age groups most likely to watch video on the web
are:24 - 34 year olds -15%
35 - 44 year olds -19%
45 - 54 year olds - 21%
11. What can it do for businesses ?
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•
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•
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inform people who want to know, build communities
find customers, suppliers, employees, friends
sell yourself
speed up communications
find out what people really think about you
test markets – respondents may be potential customers
improve customer service
allow you to feel part of the new world
12. Inform
Social Networking
Syndication
Blogs
How & Why Wikis
Affiliate sites
Publishing sites
Email Attachments
Video News
Releases
Facebook
YouTube
Delicious
Stumble
My Space
Twitter
Ubertwitter
SMS Messaging
RSS Feeds
MRSS
Blinkx
Metacafe
Google
Widget Sites
13. Some examples
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–
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There are huge numbers of tools out there
but they fall into broad groups
Blogs, eg Blogger, WordPress
Microblogs, eg Twitter
Social Sites,eg Facebook, MySpace, Youtube
Business Sites, eg LinkedIn
Social Bookmarking sites, Digg, Delicous
You need to have a good reason to do it, and then
spend time planning how to do it
14. Mindmap of Tools
What follows is a small subset of the
various tools and services available
The best way of learning about them is
to give some a try
22. Get Started
– Set aside some time – it’s a minefield starting
but gets easier and more interesting
– Have a set of user names and passwords ready
– Get a good photo of yourself
– Start with Twitter – simple, fun
– Get a LinkedIn or Facebook account
– Start a blog
– Play !
23. Thankyou
Bill Hamblin
IT & e-Commerce Specialist Adviser
Business Link East
www.businesslinkeast.org.uk
b.hamblin@businesslinkeast.org.uk