Digipak Mock Up
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This flat plan document outlines the design for a digipak, including using stock sunset images that relate to the music video, a panoramic photo of the woods from the music video across three inside panels, and a sans serif font for the group name to represent their indie pop music in a non-generic way.
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Florence and the machine digipak analysis
The digipak for Florence and the Machine's album uses close-up images of the artist in an almost cartoon-like style to promote her offbeat style and musical genre. The neutral color scheme of the digipak reflects the songs and overall theme of the album. Detailed images on the front and back directly promote the album name and connect visually across the packaging.
Digipak mock up
The document discusses plans for designing an album cover that links to the band's music video. It will feature a levitating girl from the video set against a grunge-style background to match the brown filter effect in the video. The designer aims to emulate indie rock album covers that typically do not show the artist. A handmade font inspired by Bastille's logo will be created in Illustrator. An experimental mockup combines imagery and background to achieve the desired grunge look.
Colour schemes
The document discusses three color schemes considered for a video project. The first scheme is black, light gray, and yellow, with black representing hip hop culture and yellow referencing police warning tape. The second is black, red, and white, with red chosen for its sexy and dangerous connotations. The third incorporates navy blue and lime green to represent the album's money theme. Ultimately, the first scheme of black, light gray, and yellow is chosen for its visual cohesiveness and references to police tape.
Ancilliary Tasks Planning
The document discusses plans for designing a digipak and website for an artist named Daniel Noir. For the digipak, panels on the front and back covers will feature urban cityscape images and photos of the artist. Interior panels will include song titles and credits. The website homepage design is inspired by Ben Howard's site and will feature tabs, understated fonts, and text aligned using the rule of thirds technique over a background image relating to the artist's music.
Production reflection part 4
The document summarizes the process of creating a social media profile page for an indie band. The creator added a profile picture, bio, and realistic follower counts. They then drew 7 "posts" showing different aspects of the band's creative and merchandising process, including a post about their concert hall, lyrics being written, a stage photo, and previous tour dates. Although the drawings make the profile less realistic, the creator felt it captured the simplistic style of a band that does not post much online.
Initial ideas music video
The document outlines initial plans for a music video for the song "Chewing Gum" by Nina Nesbitt. It discusses choosing Harriet Laban as the actor due to her familiarity with the song and local availability. Multiple locations are selected for filming, including a woodland area and house room with a black backdrop. A storyboard was created but the document suggests switching to a shot list for clearer planning. Different camera techniques like golden hour photography will be used. The narrative will feature the actor changing stereotypical identities shown through clothing, with a modern outfit used for the performance sections.
Ancillary
The document discusses the typography, mise-en-scene, and color choices for both a music video project and accompanying ancillary texts designed to resemble jazz/soul genre conventions of the 1960s. For both, a simple white typography was used against backgrounds to look eye-catching but not complicated. Natural lighting and outfits were employed to seem realistic. Black and white was dominant with hints of color on album covers relating to an uplifting color scene at the video's end. Conventions from artists like John Coltrane informed the designs' old-fashioned aesthetic.
Ancillary
The document discusses the typography, mise-en-scene, and color choices for both a music video project and accompanying ancillary texts (album covers, advertisements, etc). For both, a simple white typography was used to relate to the jazz/soul genre. Natural lighting and positioning the actress in the center were employed to represent the genre authentically. Black and white was largely used throughout to reflect mood, with hints of color on covers to connect to an uplifting final scene in the video. Conventions from real jazz/soul artists were considered to achieve the closest representation of the genre across all elements.
Recommended
Florence and the machine digipak analysis
The digipak for Florence and the Machine's album uses close-up images of the artist in an almost cartoon-like style to promote her offbeat style and musical genre. The neutral color scheme of the digipak reflects the songs and overall theme of the album. Detailed images on the front and back directly promote the album name and connect visually across the packaging.
Digipak mock up
The document discusses plans for designing an album cover that links to the band's music video. It will feature a levitating girl from the video set against a grunge-style background to match the brown filter effect in the video. The designer aims to emulate indie rock album covers that typically do not show the artist. A handmade font inspired by Bastille's logo will be created in Illustrator. An experimental mockup combines imagery and background to achieve the desired grunge look.
Colour schemes
The document discusses three color schemes considered for a video project. The first scheme is black, light gray, and yellow, with black representing hip hop culture and yellow referencing police warning tape. The second is black, red, and white, with red chosen for its sexy and dangerous connotations. The third incorporates navy blue and lime green to represent the album's money theme. Ultimately, the first scheme of black, light gray, and yellow is chosen for its visual cohesiveness and references to police tape.
Ancilliary Tasks Planning
The document discusses plans for designing a digipak and website for an artist named Daniel Noir. For the digipak, panels on the front and back covers will feature urban cityscape images and photos of the artist. Interior panels will include song titles and credits. The website homepage design is inspired by Ben Howard's site and will feature tabs, understated fonts, and text aligned using the rule of thirds technique over a background image relating to the artist's music.
Production reflection part 4
The document summarizes the process of creating a social media profile page for an indie band. The creator added a profile picture, bio, and realistic follower counts. They then drew 7 "posts" showing different aspects of the band's creative and merchandising process, including a post about their concert hall, lyrics being written, a stage photo, and previous tour dates. Although the drawings make the profile less realistic, the creator felt it captured the simplistic style of a band that does not post much online.
Initial ideas music video
The document outlines initial plans for a music video for the song "Chewing Gum" by Nina Nesbitt. It discusses choosing Harriet Laban as the actor due to her familiarity with the song and local availability. Multiple locations are selected for filming, including a woodland area and house room with a black backdrop. A storyboard was created but the document suggests switching to a shot list for clearer planning. Different camera techniques like golden hour photography will be used. The narrative will feature the actor changing stereotypical identities shown through clothing, with a modern outfit used for the performance sections.
Ancillary
The document discusses the typography, mise-en-scene, and color choices for both a music video project and accompanying ancillary texts designed to resemble jazz/soul genre conventions of the 1960s. For both, a simple white typography was used against backgrounds to look eye-catching but not complicated. Natural lighting and outfits were employed to seem realistic. Black and white was dominant with hints of color on album covers relating to an uplifting color scene at the video's end. Conventions from artists like John Coltrane informed the designs' old-fashioned aesthetic.
Ancillary
The document discusses the typography, mise-en-scene, and color choices for both a music video project and accompanying ancillary texts (album covers, advertisements, etc). For both, a simple white typography was used to relate to the jazz/soul genre. Natural lighting and positioning the actress in the center were employed to represent the genre authentically. Black and white was largely used throughout to reflect mood, with hints of color on covers to connect to an uplifting final scene in the video. Conventions from real jazz/soul artists were considered to achieve the closest representation of the genre across all elements.
Pitching a media product blast off
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Advanced portfolio evaluation1
The document discusses the conventions of music videos, albums, and magazine advertisements across different genres and how the created works break some of these conventions. Specifically, it describes a music video for the song "City Life" that features an acoustic indie artist alongside parkour artists performing in Birmingham. It also discusses the album cover and magazine advertisement created to promote the single that feature the artist in a city setting with a consistent theme and style while drawing attention to the artist. The works are said to effectively portray the theme and genre while showing parkour in a new light for the target acoustic indie audience.
Digipak analysis
This document summarizes the ways in which a digipak for a music album utilizes conventions of real media products while also challenging some conventions. Some conventions included are listing the artist name prominently, including the artist image on the front with them in the foreground, centering the artist on the back, including a tracklist, using rural imagery to reflect the music's theme, and adding promotional images and messages. The digipak also challenges some conventions through using different shots and backgrounds than typical close-ups.
Editing
The document discusses the genres, editing techniques, and camera shots used in music videos by Emeli Sande, Leona Lewis, Eminem, Lifehouse. It analyzes how the editing matches the pace and lyrics of songs. Close-ups are used to identify artists and show facial expressions. Tracking shots follow artists and crowds. Fades are used to transition between memories in Eminem's narrative video. Edits help set the mood based on whether the track is fast or slow.
Initial ideas music video
The document outlines initial plans for a music video for the song "Chewing Gum" by Nina Nesbitt. It discusses choosing the song and actor Harriet Laban. Multiple locations are selected for filming, including a woodland area, a room with a black backdrop, and a kitchen. A storyboard was created but the document suggests switching to a shot list for clearer planning. Camera techniques like Golden Hour will be used. The narrative will show the actor portraying different "identities" through stereotypical clothing to represent lyrics about changing flavors like chewing gum. Performance outfits will be modern pop style.
Props
The document discusses props that will be used in a music video including a door, piano, drums, guitar, and microphone. A door will be used a few times to show an actor opening and closing it. A piano will be played briefly at the beginning to introduce the song. Drums and guitar will be featured to emphasize the rock genre. Finally, a microphone will be used intermittently to indicate the main actor is performing.
Website building
The document discusses sections for a website for a music artist. It identifies six main sections: Home, About, Music, Tour, Photos, and Contact. For each section, it selects a relevant shot from the artist's music video to use as a background image. The shots are chosen to relate visually to the content and theme of each section, such as using a shot of the artist's hand on a microphone for the intimate "About" page.
Ideas And Inspiration
The artist drew inspiration for their music video from The Chemical Brothers' "Galvanize" video, particularly the face paint designs and dance scene. They plan to include clown-themed face paint and multiple characters to create a party scene, and film the dance scene in a wooded area rather than indoors to make the video feel original and outrageous.
Ideas for a promotional package
The document provides details for creating a promotional package for an indie/rock music artist, including ideas for an album cover, music video, and CD packaging. The album cover and music video would have a black and white color scheme with splashes of color, drawing inspiration from bands like Arctic Monkeys. The music video concept involves telling a story about a past relationship through shots of the band playing and the ex-girlfriend appearing unaware as the band plays nearby. The 6-panel CD packaging would feature consistent branding across the front cover and inside panels, including photos representing the band's live and studio work.
Media A2 Coursework Q1
This document provides an evaluation of a student's media coursework project creating promotional materials for a fictional rock band called Onyx. The student summarizes the key design elements of the album digipak cover, magazine advertisement poster, and music video for the project. For the digipak cover, a simple black and red pattern was used without images to intrigue viewers, and the band and album names were displayed in different fonts and sizes. The poster and music video continued this design approach. The music video featured a bleak abandoned building for the story location and a small studio for the performance to reflect feelings of being overwhelmed.
Contents
The document provides details on a photoshoot plan for magazine images, including:
- Photos of models George Shelley and Luke Friend on stage at concerts with lighting and editing details to portray them enjoying singing for fans.
- Photos of model Poppy Casson with different poses, expressions, and outfits on a bed or with headphones against dark backgrounds to portray her as a glamorous pop star engaged with her fans.
- Close-up photos of hands playing guitar and piano with natural or warm lighting and high contrast to represent the magazine's focus on pop musicians and singer-songwriters.
The document also includes notes on selecting and editing photos for the contents page, designing the page in Phot
Q7
I experimented with indoor and outdoor photo shoots to see which location produced better results. The outdoor shoots in Camden, with its graffiti walls, produced higher quality images due to better lighting. I used friends as models without props to keep the images simple. The street location reflected the hip hop genre of my magazine more clearly than the garden. I created costumes like gold chains, dungarees, and camo jackets to denote hip hop style while still appearing feminine, aiming to appeal to both genders of my target audience.
Evaluation 2
The document evaluates the consistency and connections between a music album, promotional print ad, and music video. There is consistency in the images, fonts, and colors used across all three products to create a coherent brand identity. Specific elements like the track list and genres represented are also shared between the products. Locations featured in the video and on the album back cover further strengthen the visual connections between the products and artist's style.
Font Explanation
The author explains that they chose a font that fits the theme and style of their research project to effectively promote their work. Through early research of artists' websites and social media, the author experimented with different fonts. The meaning behind the song and video is about dealing with dark times, so the author chose a sharp, bold font to convey this harshness. Both the font and its orange and blue colors were selected to represent elements in the video and maintain continuity, properly communicating the genre and meaning of the song.
6. production reflection part1
The document provides details about the production process for an indie band's logo and promotional materials. It describes:
- The development of the band's logo, which depicts a hand holding a snow globe. Various color variations were tested before selecting the coral version.
- Additional designs were created for a video tag and event poster. Different layouts and backgrounds were tried before arriving at a simple but colorful final poster.
- Concept sketches are included for an interactive event space featuring hanging "planets" representing each song, a dome projecting creative process videos/photos, and areas for writing messages and taking selfies.
How effective is the combination of your main product and ancillary texts?
The document discusses how various visual elements are used across three media products to effectively convey themes and create cohesion. Crosses, black and white imagery, the color purple, contrasts/binary oppositions, and drug references are used consistently in the digipak, music video, and advertisement. Crosses represent religious and anti-religious themes in the music. Black and white signifies darker themes and places. Purple ties the products together and references hip hop and drugs. Contrasts, like between crosses and inverted crosses, emphasize different meanings. Drugs are a central theme depicted in all products, linking them to the group's music.
Ancillary Task Layouts
The document describes the layouts for posters and digipaks promoting a music tour or concert. The poster includes the title of the tour, artist name, a picture of the artist, dates and locations. The digipak layout shows where information would be placed on the front, back, and inside panels including the artist name, album name, song list, barcode, and pictures related to the artist or album.
Question 1 section 2
The document describes the layout and design conventions used in the digipak and other promotional materials for an album. A 4-panel digipak layout was used, with panel 1 featuring the artist's name in a sans-serif font along with natural imagery. Panels 2-3 used a single stretched image and the artist's name in the same font as the front cover. The CD features the same image as the poster to further reinforce the artist's brand. The back cover lists the tracks in a minimalist serif font with a black background emphasizing themes of emptiness. The poster/advertisement follows conventions of featuring the artist's name prominently to look professional and promote the artist and album.
Question 1 section 2
The document describes the layout and design conventions used in the digipak and other promotional materials for an album. A 4-panel digipak layout was used, with panel 1 featuring the artist's name in a sans-serif font along with natural imagery. Panels 2-3 used a single stretched image and the artist's name in the same font as the front cover. The CD features the same image as the poster to further reinforce the artist's brand. The back cover lists the tracks in a minimalist serif font with a black background emphasizing themes of emptiness. The poster/advertisement follows conventions with the artist's name in large white text on a black background.
Question 1 section 2
The document describes the layout and design conventions used in the digipak and other promotional materials for an album. A 4-panel digipak layout was used, with panel 1 featuring the artist's name in a sans-serif font along with natural imagery. Panels 2-3 used a single stretched image and the artist's name in the same font as the front cover. The CD features the same image as the poster to further reinforce the artist's brand. The back cover lists the tracks in a minimalist serif font with a black background to emphasize themes of emptiness. The poster/advertisement follows conventions of featuring the artist's name prominently to promote the artist and album.
ad flatplan
This document promotes a new album that has just been released. It includes the album title "Never Stop" and the image from the album cover. Additional information about the recording label and website are provided to allow fans to learn more about and purchase the new album.
Evaluation question 5
The document discusses using audience theories to attract and address the intended audience for a magazine. It indicates that the uses and gratifications theory was used, which focuses on adjusting to and representing the audience. This theory worked well as evidenced by positive feedback from a focus group of the targeted audience. The reception/encoding-decoding theory could also apply since the audience decodes messages, but the magazine does not contain strong statements. The two-step flow theory does not apply and the hypodermic needle theory is not believed since the audience can resist messages and only entertainment/inspiration is intended. The focus group provided feedback on the cover design noting the quote was long and handwritten font did not fit, but it caught their attention. They
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Pitching a media product blast off
The document discusses plans for creating a music video. It provides examples of concepts for two music videos - one set in a club and one at a beach house party. It then outlines the key elements of the music video plan, including creating a storyboard, having a runtime of 5 minutes, casting band members and new actors, using black and white imagery during certain parts of the song, scheduling 2 months for recording at 3-4 locations, and marketing mainly through social media teasers and YouTube ads. The overall goal is to create a simple but logical video that captures the artist's vision and makes the production process fun.
Advanced portfolio evaluation1
The document discusses the conventions of music videos, albums, and magazine advertisements across different genres and how the created works break some of these conventions. Specifically, it describes a music video for the song "City Life" that features an acoustic indie artist alongside parkour artists performing in Birmingham. It also discusses the album cover and magazine advertisement created to promote the single that feature the artist in a city setting with a consistent theme and style while drawing attention to the artist. The works are said to effectively portray the theme and genre while showing parkour in a new light for the target acoustic indie audience.
Digipak analysis
This document summarizes the ways in which a digipak for a music album utilizes conventions of real media products while also challenging some conventions. Some conventions included are listing the artist name prominently, including the artist image on the front with them in the foreground, centering the artist on the back, including a tracklist, using rural imagery to reflect the music's theme, and adding promotional images and messages. The digipak also challenges some conventions through using different shots and backgrounds than typical close-ups.
Editing
The document discusses the genres, editing techniques, and camera shots used in music videos by Emeli Sande, Leona Lewis, Eminem, Lifehouse. It analyzes how the editing matches the pace and lyrics of songs. Close-ups are used to identify artists and show facial expressions. Tracking shots follow artists and crowds. Fades are used to transition between memories in Eminem's narrative video. Edits help set the mood based on whether the track is fast or slow.
Initial ideas music video
The document outlines initial plans for a music video for the song "Chewing Gum" by Nina Nesbitt. It discusses choosing the song and actor Harriet Laban. Multiple locations are selected for filming, including a woodland area, a room with a black backdrop, and a kitchen. A storyboard was created but the document suggests switching to a shot list for clearer planning. Camera techniques like Golden Hour will be used. The narrative will show the actor portraying different "identities" through stereotypical clothing to represent lyrics about changing flavors like chewing gum. Performance outfits will be modern pop style.
Props
The document discusses props that will be used in a music video including a door, piano, drums, guitar, and microphone. A door will be used a few times to show an actor opening and closing it. A piano will be played briefly at the beginning to introduce the song. Drums and guitar will be featured to emphasize the rock genre. Finally, a microphone will be used intermittently to indicate the main actor is performing.
Website building
The document discusses sections for a website for a music artist. It identifies six main sections: Home, About, Music, Tour, Photos, and Contact. For each section, it selects a relevant shot from the artist's music video to use as a background image. The shots are chosen to relate visually to the content and theme of each section, such as using a shot of the artist's hand on a microphone for the intimate "About" page.
Ideas And Inspiration
The artist drew inspiration for their music video from The Chemical Brothers' "Galvanize" video, particularly the face paint designs and dance scene. They plan to include clown-themed face paint and multiple characters to create a party scene, and film the dance scene in a wooded area rather than indoors to make the video feel original and outrageous.
Ideas for a promotional package
The document provides details for creating a promotional package for an indie/rock music artist, including ideas for an album cover, music video, and CD packaging. The album cover and music video would have a black and white color scheme with splashes of color, drawing inspiration from bands like Arctic Monkeys. The music video concept involves telling a story about a past relationship through shots of the band playing and the ex-girlfriend appearing unaware as the band plays nearby. The 6-panel CD packaging would feature consistent branding across the front cover and inside panels, including photos representing the band's live and studio work.
Media A2 Coursework Q1
This document provides an evaluation of a student's media coursework project creating promotional materials for a fictional rock band called Onyx. The student summarizes the key design elements of the album digipak cover, magazine advertisement poster, and music video for the project. For the digipak cover, a simple black and red pattern was used without images to intrigue viewers, and the band and album names were displayed in different fonts and sizes. The poster and music video continued this design approach. The music video featured a bleak abandoned building for the story location and a small studio for the performance to reflect feelings of being overwhelmed.
Contents
The document provides details on a photoshoot plan for magazine images, including:
- Photos of models George Shelley and Luke Friend on stage at concerts with lighting and editing details to portray them enjoying singing for fans.
- Photos of model Poppy Casson with different poses, expressions, and outfits on a bed or with headphones against dark backgrounds to portray her as a glamorous pop star engaged with her fans.
- Close-up photos of hands playing guitar and piano with natural or warm lighting and high contrast to represent the magazine's focus on pop musicians and singer-songwriters.
The document also includes notes on selecting and editing photos for the contents page, designing the page in Phot
Q7
I experimented with indoor and outdoor photo shoots to see which location produced better results. The outdoor shoots in Camden, with its graffiti walls, produced higher quality images due to better lighting. I used friends as models without props to keep the images simple. The street location reflected the hip hop genre of my magazine more clearly than the garden. I created costumes like gold chains, dungarees, and camo jackets to denote hip hop style while still appearing feminine, aiming to appeal to both genders of my target audience.
Evaluation 2
The document evaluates the consistency and connections between a music album, promotional print ad, and music video. There is consistency in the images, fonts, and colors used across all three products to create a coherent brand identity. Specific elements like the track list and genres represented are also shared between the products. Locations featured in the video and on the album back cover further strengthen the visual connections between the products and artist's style.
Font Explanation
The author explains that they chose a font that fits the theme and style of their research project to effectively promote their work. Through early research of artists' websites and social media, the author experimented with different fonts. The meaning behind the song and video is about dealing with dark times, so the author chose a sharp, bold font to convey this harshness. Both the font and its orange and blue colors were selected to represent elements in the video and maintain continuity, properly communicating the genre and meaning of the song.
6. production reflection part1
The document provides details about the production process for an indie band's logo and promotional materials. It describes:
- The development of the band's logo, which depicts a hand holding a snow globe. Various color variations were tested before selecting the coral version.
- Additional designs were created for a video tag and event poster. Different layouts and backgrounds were tried before arriving at a simple but colorful final poster.
- Concept sketches are included for an interactive event space featuring hanging "planets" representing each song, a dome projecting creative process videos/photos, and areas for writing messages and taking selfies.
How effective is the combination of your main product and ancillary texts?
The document discusses how various visual elements are used across three media products to effectively convey themes and create cohesion. Crosses, black and white imagery, the color purple, contrasts/binary oppositions, and drug references are used consistently in the digipak, music video, and advertisement. Crosses represent religious and anti-religious themes in the music. Black and white signifies darker themes and places. Purple ties the products together and references hip hop and drugs. Contrasts, like between crosses and inverted crosses, emphasize different meanings. Drugs are a central theme depicted in all products, linking them to the group's music.
Ancillary Task Layouts
The document describes the layouts for posters and digipaks promoting a music tour or concert. The poster includes the title of the tour, artist name, a picture of the artist, dates and locations. The digipak layout shows where information would be placed on the front, back, and inside panels including the artist name, album name, song list, barcode, and pictures related to the artist or album.
Question 1 section 2
The document describes the layout and design conventions used in the digipak and other promotional materials for an album. A 4-panel digipak layout was used, with panel 1 featuring the artist's name in a sans-serif font along with natural imagery. Panels 2-3 used a single stretched image and the artist's name in the same font as the front cover. The CD features the same image as the poster to further reinforce the artist's brand. The back cover lists the tracks in a minimalist serif font with a black background emphasizing themes of emptiness. The poster/advertisement follows conventions of featuring the artist's name prominently to look professional and promote the artist and album.
Question 1 section 2
The document describes the layout and design conventions used in the digipak and other promotional materials for an album. A 4-panel digipak layout was used, with panel 1 featuring the artist's name in a sans-serif font along with natural imagery. Panels 2-3 used a single stretched image and the artist's name in the same font as the front cover. The CD features the same image as the poster to further reinforce the artist's brand. The back cover lists the tracks in a minimalist serif font with a black background emphasizing themes of emptiness. The poster/advertisement follows conventions with the artist's name in large white text on a black background.
Question 1 section 2
The document describes the layout and design conventions used in the digipak and other promotional materials for an album. A 4-panel digipak layout was used, with panel 1 featuring the artist's name in a sans-serif font along with natural imagery. Panels 2-3 used a single stretched image and the artist's name in the same font as the front cover. The CD features the same image as the poster to further reinforce the artist's brand. The back cover lists the tracks in a minimalist serif font with a black background to emphasize themes of emptiness. The poster/advertisement follows conventions of featuring the artist's name prominently to promote the artist and album.
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How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
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ad flatplan
This document promotes a new album that has just been released. It includes the album title "Never Stop" and the image from the album cover. Additional information about the recording label and website are provided to allow fans to learn more about and purchase the new album.
Evaluation question 5
The document discusses using audience theories to attract and address the intended audience for a magazine. It indicates that the uses and gratifications theory was used, which focuses on adjusting to and representing the audience. This theory worked well as evidenced by positive feedback from a focus group of the targeted audience. The reception/encoding-decoding theory could also apply since the audience decodes messages, but the magazine does not contain strong statements. The two-step flow theory does not apply and the hypodermic needle theory is not believed since the audience can resist messages and only entertainment/inspiration is intended. The focus group provided feedback on the cover design noting the quote was long and handwritten font did not fit, but it caught their attention. They
Question 1: What way does your media product use, develop or challenge forms ...
The document discusses how the media product challenges conventions of music videos in several ways:
1) It uses a non-linear, reverse narrative structure to show the deterioration of a relationship over time.
2) The editing style alternates between continuous scenes and abrupt transitions to stimulate the audience.
3) Some elements, like the lack of music video performance shots and inclusion of a circular narrative, break common conventions.
Overall, the goal is to provide a unique interpretation of conveying a song's lyrics and meaning while still appealing to the target indie audience.
Principle Filming
The document summarizes the principal filming for an A2 media music video. It discusses three different scenes that were filmed: lip syncing scenes using a green screen and camera; powder paint scenes with colored paint thrown at the actor from different angles captured with three cameras; and paint pouring scenes with blue paint poured over the actor's head from two camera angles. Overall, the principal filming went well and effective shots were captured for use in the final music video.
3. treatment slideshow
The music video will have a fragmented and circular narrative following a restless man and the emotional support of a woman. Scenes will include the two waking up together with her wearing his shirt, spending time in the woods drinking coffee, and the man showing vulnerability alone in his room at night. The woman wears a red dress and brings light to the man when she returns. They go out together with colorful lights, and the cycle repeats with her closing the blinds and turning off the light for him to sleep this time.
Merging layers
To merge logos at the bottom of a page so they can be moved together without changing their positions relative to each other, select the layers containing the logos by holding Ctrl and right clicking on one of the layers, then select "merge layers" from the menu to combine them all onto a single layer.
Audience profile slideshow
The document discusses the characteristics of indie music audiences. It notes that the indie genre includes diverse styles that allow artists freedom of expression. This openness may lead audiences to listen to a wider range of music and appreciate artists' uniqueness. Indie musicians often have small, loyal fan bases and can inspire aspiring artists in the audience through their grassroots success stories.
Digipak flatplans
The document discusses design considerations for a digipak album packaging. It focuses on using modern elements like images spanning two panels to attract a young audience. The text will be center-aligned to avoid overlapping faces. There will be artwork on the cover continuing the modern music video theme. A note from the artist will offer a personal element and comment on their journey and fan support to incentivize paying extra for the digipak over downloading.
Music Video Treatment
This music video treatment proposes visualizing the song "Sail" by Awolnation through abstract, rhythm-driven animations generated from the music itself. It will feature oscillating visuals created in real-time from the audio waveform as well as fractal zooms and kaleidoscopic effects. Some live action footage will also be incorporated and distorted using effects. The video aims to mesmerize viewers through intricate visuals that closely follow the beat without a conventional narrative. Technical details describe the software and techniques that will be used to synchronize the abstract imagery and achieve specific effects.
Codes and conventions of indie music videos
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
Indie Pop Genre and its Codes and Conventions
Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands. It is more melodic and less abrasive than indie rock. Indie pop grew popular through small fanzines and record labels. The genre was further defined by the NME cassette compilations C81 and C86, which showcased diverse post-punk groups and marked the birth of "indie" in the UK.
Question 4
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Digipak
This digipak design is for an unsigned artist named Carly Jones. The front cover features Carly's photo with the album title "Reason to Smile", which is also the title of one of her songs and the music video produced for her. The back contains the track list in black and white. Inside spreads contain additional photos of Carly to connect the viewer to the artist and music throughout opening the digipak. Colors and design elements were chosen to tie the front and back covers together cohesively.
How I made my digipack
The document describes the design process for a digipack. For the front panel, the designer cropped an image from a magazine advertisement and added the band and album names in the same fonts used for other promotional materials. For the back panel, the designer included track listings and other standard elements like a barcode and logo. Side panels featured additional beach photos that were edited for consistency across the design.
Media A2 music video treatment sheet
Natalie Major is a 17-year-old singer-songwriter from Chicago who now lives in Los Angeles. She released her debut album "Little Mockingbird" in 2014. The treatment sheet describes plans for a music video for Natalie's unreleased song "Heartbreaker." The concept is that Natalie's character gets revenge on a former lover by destroying reminders of him and other girls. Locations include the school drama room, countryside, and houses. Costumes, makeup, and props help convey themes of rebellion, mystery, and empowerment.
Evaluation question 2
The document discusses how the author took inspiration from the marketing packages of three artists - Beyonce, SZA, and Jhene Aiko - to create their own main product (a digipak) and ancillary texts (website and music video). Key elements of inspiration included location choices, costume choices, color schemes, fonts, and consistent themes across different platforms. The author incorporated these elements into their work to ensure synergy and a cohesive theme across all three of their own products.
Evaluation question 1
The document summarizes the use of conventions and forms in various media products for an indie pop music genre project, including:
1) An album cover is compared using conventions like the artist name in big font, centered album name, and a boxed main image.
2) A music video is compared to Lana Del Rey's "Summertime Sadness" for elements like nature scenes and more singing versus storytelling.
3) Mise-en-scene, sound, cinematography, and continuity across ancillary products like a digital booklet and advertisement are discussed.
Final layout designs 1
The document provides explanations and designs for a proposed digipak layout for a song that will be featured in a music video. It includes designs and explanations for the front cover, inside sleeve, CD panel, and back cover. The front cover design features a photo of hands in bandages to represent a scene from the music video. The inside sleeve features color photos from the music video. Design elements like fonts, colors, and images are intended to tie the digipak visually to the black and white theme of the music video and provide insights into the video without excessive text. Simplicity and focus on iconic images are prioritized based on research of other successful artist designs.
Digipak Printscreens
The document describes the process of designing a digipak for a music album. The designer edited photos to portray the happy and fun persona of the artist. Images were cropped, had their contrast, brightness, and saturation adjusted to make colors stand out. Photos were placed on the front and back covers along with the artist name and song titles. Additional interior pages featured close-up portraits and lyrics. The goal was to convey the artist's emotion and style through visual design of the digipak consistently across formats to engage audiences.
Question2
The document discusses how the poster, digipack, and music video for a band work together. The poster uses a dramatic color contrast compared to the dark music video to intrigue audiences about the band's appearance. Both the poster and digipack use the same vibrant color scheme for recognition. Font, band name, song title, and release date are consistent across all three pieces to clearly link them together and advertise the band.
A2 Evaluation Question 1
In what ways does your music promotional package use, develop or challenge forms and conventions of existing music promotional packages?
Digipack ideas final
Daisy Moore is designing the packaging for a band's new digital release. She includes rough sketches of ideas for featuring band members, lyrics from their new song, and figures from their music video. Moore experiments with different backgrounds and fonts to promote the band's music and video in a creative yet readable way, settling on consistent fonts and adding visual elements to introduce the band and their new work to listeners.
Digipack ideas final
Daisy Moore is designing the packaging for a band's new digital release. She includes rough sketches of ideas for featuring band members, lyrics from their new song, and figures from their music video. Moore experiments with different backgrounds and fonts to promote the band's music and video in a creative yet readable way, settling on consistent fonts and adding visual elements to introduce the band and their new work.
How effective is the combination of your main product and ancillary texts
1) The document analyzes how the ancillary materials for a band called Fire Drive Tiger effectively complement their music video.
2) Key elements that link the ancillary materials and video together include consistent use of the band's signature orange, black and white color scheme, similar fonts, imagery of the band's tiger logo, and portrayals of the band's rock/pop genre and appeal to teenage audiences.
3) The document concludes that the ancillary materials and video work well together to represent the band's style and genre while appealing to their target audience.
Evaluation – the ancillary task
Katherine evaluates her ancillary task of designing a CD cover and inserts for the fictional band Fire Drive Tiger. She summarizes the design process for each element, including using inspiration from real band covers and layouts. Key design elements included a cartoon tiger face, orange and black colors, and matching fonts. Katherine believes the final ancillary product captures the pop/rock genre, appeals to their target audience, and complements their music video well through consistent use of the tiger icon and colors across all pieces.
Screenshots of my ancillary process text 2 process
This document describes the process of designing a digipak for a music album. The designer discusses selecting photos that relate to the music video and poster for continuity. Photos were edited to be black and white or add color effects. Text was added including song titles, credits, and barcode. The template was changed to better fit the photos. Multiple revisions were made to straighten text, fit photos correctly, and arrange elements across both CDs in the digipak.
Production log 1 [repaired]
The document provides a log of the production process for the front cover of a reggae music magazine. It details the various design elements considered and tested, including backgrounds, images, layouts, and fonts. Backgrounds, images, and layouts were tested and refined based on feedback. Elements like the masthead, cover lines, and main image were produced in Photoshop and refined over multiple iterations. The final design incorporated elements like a cannabis leaf in the masthead, varied font sizes for cover lines, and a large main image to appeal to the target reggae music audience.
Front Cover Production Log
This document provides a log of Tesfah Watkins-Scott's process of designing the front cover for a reggae music magazine. It describes testing different background images and settling on one with circular patterns in red, gold, and green. A main image of the author's father holding a guitar was selected and refined. The masthead was designed using the font JF ROCK and replacing the letter "a" with a cannabis leaf. Cover lines of varying sizes were added to draw attention and provide information. The final design incorporated these refined elements along with a crowd layer to create an eye-catching cover appealing to the target audience.
Front cover Production Log
This document summarizes the process of designing the front cover of a reggae music magazine. It discusses several background images and layouts considered before settling on the final design. Key points include:
- The designer tested different background images before choosing one with red, gold, and green patterns representing reggae culture.
- Crowd and main image layers were added and adjusted for opacity. The main image features the designer's father holding a guitar to represent reggae music.
- Early drafts did not effectively represent reggae or have balanced layout/colors. The final cover features the main image playing to an implied crowd against the chosen background.
Evaluation
The document discusses how the student's media products challenge conventions through their design choices. For the CD cover, the student did not include the artist's photo, which is conventional, instead focusing on a simplistic design. Similarly, for the music video, the student aimed to challenge conventions outlined by music video theorist Andrew Goodwin. While attempting to match the fast lyrics with visuals, the student had to improvise at some points by using still photos. Overall, the student made unconventional design choices but still aimed to maintain relationships between music, lyrics and visuals.
Evaluation
The document discusses how the student's music products challenge conventions through their design choices. For the CD cover, the student did not include the artist's photo, which is conventional, instead focusing on a simplistic design. For the music video, the student aimed to have a relationship between the visuals and lyrics/music, though this was difficult due to the fast pace of the song. Unconventionally, still photos were used at one point to depict lyrics being rapped too quickly. Overall, the student examined conventions and chose unconventional design elements where appropriate based on their target audience and goals.
Mind maps ideas
The document outlines initial ideas for a music video, including using Rough Trade in Brick Lane as a location and shots of the main singer overlooking narrative characters. The proposed story would involve two good friends, a boy falling in love with a girl who does not feel the same, showing their close connection and camping trip the day before.
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Call sheet 2
The call sheet outlines the filming schedule and personnel for a short film titled "Never Stop". Emily Lacey will fill multiple roles, including director, producer, camera operator, and sound technician. Filming will take place at two locations - Katie's house to film her waking up in bed, and Mousehold Heath to film her meeting friends and scenes of nature. The schedule includes arriving at Katie's house at 12:30pm to film sleeping and waking scenes, then arriving at Mousehold Heath at 1:30pm to film additional scenes until an estimated wrap time of 4:45pm.
Equipment List
This document provides an equipment checklist to ensure all items are accounted for when shooting at different locations. The checklist includes spaces to check equipment before leaving for a location, upon arrival, and again before departing to the next location, with the goal of making certain nothing is lost during the shoot.
Production risk assessment - House
The Production is legally required to ensure a healthy and safe working environment. Failure to follow health and safety procedures could invalidate insurance. A risk assessment was completed for a location shoot at a house bedroom. Potential hazards identified include camera operations and lifting equipment. Risks will be controlled, with the likelihood and severity of hazards evaluated as high, medium, or low.
Call Sheet
The call sheet is for a film shoot titled "Never Stop" to be produced by Emily Lacey. It lists Emily Lacey as filling every crew role and details two filming locations - Katie's house and Mousehold Heath. The scheduled scenes include Katie waking up in bed, Katie meeting friends and walking to the heath, and shots of nature including a leaf fight, tree climbing, and watching the sunset. The call sheet provides location details, a filming schedule, and indicates attachments for equipment, props, and risk assessment.
Production Risk Assessment - Mousehold Heath
The production is legally required to ensure a safe working environment. Failure to follow health and safety procedures could invalidate insurance.
The risk assessment form relates to a shoot at Mousehold Heath on November 13, 2016. Potential hazards identified include crowds interacting with crew/actors, tripods posing tripping hazards, and props like leaves potentially containing stones that could cause injury.
Controls to mitigate risks include keeping strangers away from filming, clearly marking equipment locations, inspecting prop materials for hazards, and limiting tree climbing heights.
Music Magazine Mood Board
The document discusses design elements the author found inspiring for their magazine design, including photos with different poses, fonts to stand out as headings, geometric shapes that work well together, soft colors, hand-drawn arrows to break up text, simple rug patterns that are not distracting, a pull quote layout with a different colored background, and an interesting way of using a drop cap to present an article. The author considered including natural poses, concerts photos, different fonts, big quotation marks, geometric shapes, photo frames, soft colors, hand-drawn arrows, simple rug patterns, a centered pull quote with different background color, and a drop cap style in their own magazine design.
Analysis of 2 Music Magazines
This document analyzes and summarizes the key design elements of two music magazine covers. The first magazine uses serif fonts for coverlines to guide the eye, and sans serif fonts for other text as they are tidier. Red is used prominently to attract attention. The masthead and coverlines are large and bold to stand out from a distance. Photographs and puffs are strategically sized and placed. The second magazine focuses on Taylor Swift with her photo and a single coverline about her. Logos and colors maintain brand identity across pages.
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The document discusses the design choices made for a student magazine created for City College students. Symbolic codes like colors and images were used to visually represent what students said they wanted in a magazine. For the cover, a photo was chosen that featured a campus building with both dark and bright colors, as preferred by students. Direct eye contact from the photo's subject aims to personally engage the audience. Cover text and article topics also reflect student preferences found in research. Layout and formatting aim to look neat and visually appealing to the intended young audience.
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Digipak Mock Up
- 1. This is my flat plan for my digipak. For this I used stock images so I could try and create what I want before taking all the photos so I roughly know what it’ll look like. I want to use images that tie in with the music video therefore in my flat plan I used photos of the sunset relating to the sunset the three girls watched together in the music video. I want the colours on the spine to match the colours in the sunset. I want to use a panoramic photo that goes across all three of the inside panels. I want the photo to be of the woods that the music video was filmed in
- 2. I chose the font for the name of the group ‘CONTACT’ because it’s simple yet not what you would normally see from a sans serif font. I think this accurately represents the artist’s music as it’s indie pop music but not something that sounds generic.