The document discusses the development of a digipak and magazine advertisement for a band called Polar. It describes how the creator researched typical digipak sizes, edited images from a music video shoot to use on the covers, and manipulated the designs in Photoshop. Different cover concepts were tried before settling on a silhouette image of the band. Design elements like track listings, gradients, and copyright info were added. Continuity was maintained across the digipak interior, back cover, and advert through consistent use of images, colors, and fonts.

1. Digipak and Magazine
development

2. I conducted further research of what the
typical size of a digipak is. So, from my
research I found out that the width is
139mm and the height is 125.5mm, so I
inserted these measurements into Photoshop
before I started creating my digipak, as it
was very important to get them right before
I start anything else.

3. I decided to use this still image from my music video to
show the clear link between both the ancillary and the
music video. Also, the fact that there is an overlay of
Sonam, it links to our main song ‘Paradise’ which makes
it look very creative. However, the image is quality is
not very good, so I decided to take another image of the
artist and edit it myself on Photoshop. One problem I had
is during the filming I didn’t take any pictures which
made it very difficult to work with while editing. So, I
had to go back to Ladbroke Grove and take a picture of
that colourful wall and some of the graffiti in that
location where we shot our music video. I wasn’t able to
take the actor with me back there, so I had to Photoshop
his face and add an overlay of Sonam

4. After I manipulated the image, I wanted
to keep my front cover simple and I
didn’t want to add anything else other
than the main song in the album which
is ‘Paradise’ and the band logo which
is very important. However, I
manipulated the logo by removing the
black circle as I thought it doesn’t
work very well with my front cover.
Moreover, I left Paradise in the same
colours and font to stick to the house
style of my product.

5. I then I thought that ‘Paradise’ didn’t stand out
on the colourful background, So I moved it and
placed it on the artists clothing to make it stand
out more. I also added a side bone in black and
also added the name of the album. Moreover, one of
the reasons I only used an image of just the
artist is because I wanted this specific album, I
wanted to aim it at this artist. I’ve seen this on
One Direction’s digipak where they have specific
digipak’s aimed at one artist even though it is a
band. I could even create two more front covers to
for the other two band members similar to One
Direction.

6. I then changed my mind from using that
image as the front cover, so I decided
to use an image of all the band
members of ‘Polar’ which I think is
more effective and creative as I
wanted to add a silhouette effect on
it where you wont be able to see their
faces but only the outline. I also
think it fits in very well with the
pop-rock genre and fits in very well
with my music video. The fact that the
logo is also in black looks like there
is a silhouette effect on it as well
which looks very creative. Also, the
title of the song ‘Paradise’ stands
out as it is colourful and makes it
more live.

7. Similar to Coldplay’s back cover, they have the track list in the middle and the
names of the songs in colourful. So, on Photoshop I added a gradient on the text
which has the song name. Moreover, I think that it fits to my house style and the
fact that the album title is also in colourful and shows continuity in my work. I
also included a graffiti image on the background which is where we shot our music
video and where the band members come from similar to Rudimental’s digipak.

8. I then changed the shape from a hexagon
to a circle as I thought it fits in with
the genre more and with the logo. The
font I’ve used is Impact and added a
gradient effect for the track list which
is the same font and colours used as the
title and to stick to my house style.
Moreover, I placed the copyright and
barcode information on the side. One of
the reasons I have the name of the song
in Arabic is because in Coldplay’s ‘A
Head Full Of Dreams’ digipak they’ve
done the same but in Indian, due to the
fact to make it more well known
internationally and reach a wider
audience, which is the reason I have
included this feature which I thought is
very creative and clever.

9. Moreover, I also had to create the inside of the digipak where it will include the CD
and an image inside which is a typical code and convention of digipaks.

10. On the inside of the digipak, I decided to use the same image as the front cover due to
the fact that I used a silhouette effect on it and it is better for the audience to
when they purchase the CD, they will be able to see the original image of the band.

11. Moreover, to keep the same house
style throughout my digipak I used
the same graffiti image as the
back cover, for the inside of the
digipak. I kept the CD very simple
as I only included the album name,
logo and copyright information
which is a main code and
convention.

13. For the magazine advert, I used the same image as
the front cover to keep the link between the
digipak and the advert which is very important to
make it more noticeable. Moreover, I included
extra information such as the date of release, the
band website (if they want to find out more
information about the album they can check out the
website), the Itunes icon to inform the audience
that it is also available on Itunes, and the
Parlophone logo for legal requirements. I used the
same colour scheme and fonts throughout which
makes my product look very professional.