1) The document discusses the design process for a poster and digipak promoting the album "Street Lights" by artist Beth Guinness. 2) For both designs, the same edited image is used to maintain continuity, with a black background and bottom border added. 3) Feedback is incorporated throughout the iterative design process, such as adjusting text placement and sizing elements better. Changes are made to improve readability, balance, and reduce clutter.

1. Working Progress- Poster and
Digipak
Street Lights- Beth Guinness

2. I am using this image I have
edited for both the digipak
And the poster to keep the
Continuity going.

3. I am using a border at the bottom and a black background to highlight the image and text.

4. I am using a large font size and san-serif typo to increase the boldness of the artists name.
The title of the digipak is, or course Street Lights, so I have created a title design that will
be used in both my digipak and poster.

5. I have placed institutional, promotional and contact/ links information in the bottom
Border to inform the audience of Beth’s music and get more followers/ publicity.

6. After I placed other information on the poster I realised it looked too cluttered with
Instutional information, so I changed the bottom of the poster and just put the website
Address for Beth and the QR code that ‘actually’ leads to her youtube channel. I thought
About the appearance on the top of the poster and found it looked unbalanced.

7. After I got my feedback I saw that someone had queried about the same feature of my poster
as I had. The ‘CD out on the 5th’ and all the writing around there were further over to one
Side than the other due to the QR code. So after some time of tampering with it, I placed
The writing in the centre along with ‘BETH’ and the other titles. And then shrunk the QR code
To make it fit better.

8. My teacher before I did my peer
Feedback said that I should make
Sure my English language is
Correct, which includes the changes
I made the the date on the top
Photograph.

9. Working Progress- Digipak

10. After selecting the same image to use as the poster on my digipak, I needed to tie the
fonts together. Therefore I needed to use the same san-serif font in the same position
(as planned). Because I was using indesign I realised after many attemps that I could
not place my fonts directly from photoshop into it, so I needed to place it in Adobe
Fireworks and save it as a Fireworks png file.
Later I decided to change the shape
Of the font to a vertical shape, not
Slanted due to the alinement with
The bricks in the leed image was
To hard without an expert level
Of experience with both Photo-
Shop and InDesign. But I still kept the
Continuity between the poster and
The digipak with the T and the L
Joining as one letter.

12. As you can see I chose the same photo as the one I used for the poster for the front of my
digipak and also used the same font and structure of font to keep the continuity of the
promotional package. Instead of using the same title design for Beth’s name, I chose her
signature which I created in DaFont and on Photoshop, because it fitted really well with the
Imagery and ‘Street Lights’ font.

13. I wanted the track list to be a bit ‘postmodern’ so it was directive, yet quite slick and not
The conventional numbered tracks. So I used black markers to serperate the tracks and placed
Them in the chronological order of the CD’s contence. And also placed a bar down the middle
Where the fold would be. Placing the album name and artists name on it so that you can
Recognise the CD when it’s shelved/displayed.

14. On a CD/ digipak you need to place copyright on the photographs and the contents, so I used a
Copy right sign from the internet that was available due to not having copyright itself. The looked
At other CD covers to see what institutional information they placed and it was very varied.
Usually they had where the album was manufactured and the ownership rights etc. So I
Constructed mine through lots of various sources.

16. Previously I was going to used lots of small photos of the night life to interest the audience, yet
when I started to place them on the digipak it looked quite cluttered and unorganised. So it
Steared away from my initial plans for my digipak. I dicided to then try the image of a street light
On the inside of the digipak so that it would help to tie all the promotional packages with the
And generally fit better with the fonts and the front of the digipak.

17. I felt the image on it’s own was a bit too plain, so I added a soft border with an outer glow
Around the outside that will be trimmed in the fishied product to get rid of the photograph’s
Bleed area. Then again I have placed a bar (two in this case) to illustrate where the folds of the
digipak will be.

18. I found a template for a CD on the internet that was available for public use and changed the
colouring and shading of it to work with the digipak. I didn’t want to change the CD inside from
the outside so I have used the same fonts for the artist name and the album name.

19. I wanted the digipak case to link into the music video and the lyrics of the song and the visuals
So I used statistics and my own opinion to construct the number of various info. I also put the
number of people in the UK right now which is quite a well know number.

20. Post peer feedback I was told
That the writing was not clear
Enough on the CD of the
Digipak, so instead of changing
The fonts and colours of the
Fonts I decided to brighten the
Background, which actually
Looks quite good and enables
The audience to be able to read
All the writing without bright
Lighting.