The document describes the layout and design conventions used in the digipak and other promotional materials for an album. A 4-panel digipak layout was used, with panel 1 featuring the artist's name in a sans-serif font along with natural imagery. Panels 2-3 used a single stretched image and the artist's name in the same font as the front cover. The CD features the same image as the poster to further reinforce the artist's brand. The back cover lists the tracks in a minimalist serif font with a black background emphasizing themes of emptiness. The poster/advertisement follows conventions of featuring the artist's name prominently to look professional and promote the artist and album.

2. Layout
 I used the convention of the 4 panel layout for my
Digipak. An example of this is The Black keys –
Lonely boy album.
 I used this convention because I think it is an
effective way to present the themes used throughout
my productions.

4. Panel 1
 I used the convention of a sans-serif font, I used this as it is modern
looking, this means it relates to the problems with modern society,
which also relates to the themes of the migrant crisis expressed in my
production.
 This is a common convention seen throughout Alternative,
singer/songwriter music. For example; Adele - 21 and Joni Mitchel –
clouds
 Another convention I used was the convention of
natural, outside imagery. The image of the mirror
outside (seen in the music video) adds the sense of
being cold, outside and lonely.
 I also used the convention of the artists name
being the largest text on the cover.

6. Panels 2 & 3
 For the inside I chose to use a single image stretched across both
panels, this is a common feature in all Digipak albums. For example;
the black keys Chulahoma and Ravi Shankar at Woodstock.
 I used this convention to create an emptiness but also
to create a connection to the energy of live music. The
convention is very common with this genre.
 The use of the artists name repeated on these panels in
the same font as the front cover reinforces the artists
brand and image. The use of black and white also adds
to this branding.
 I used ambient light to create an organic and natural feel to the image.

8. CD Print
 I chose to use the convention of printing an image onto the CD. My
decision to use the same image as the poster was to further reinforce
this image and the brand of Caleb J. Rowan. The image also develops
the emotions of the girl in the video; for example the image enforces
feelings of loneliness and despair, the development of these
conventions promotes the themes of my production.
 The use of the flower symbolises her lack of hope, she is crushing it in
her hand which is a metaphor for her country and the
conflict within it crushing her hope, but also the
lack of empathy from Britain to her
and her people.

10. Panel 4
 I used the convention of a track list on the back cover of my Digipak,
this convention is very common and is used on almost all albums in all
formats.
 I continued the themes of emptiness and negative space to
emphasise the themes and feelings created in the music video and in
my other panels. I edited the image to remove the background to
create this theme of negative space. The blackness and darkness of
the background makes the setting feel cold and bleak which is
reinforced by the lack of colour.
 I used a minimalist serif font for the track list to create a sophistication
to the back panel, this makes it feel more professional. Although it is
different to the sans serif font of the Artist name which is repeated
throughout the print production and music video, it does fit with the
product and is the same font used for the album name and on the
poster.

12. Magazine advert / poster
 The main convention of magazine adverts are for the name of the artist to
be the biggest typeface and to standout, my advert follows this
convention. I also used a black background to make this white text stand
out even further. This convention also reinforces the brand image of Caleb
J. Rowan.
 The magazine looks professional and sophisticated, this makes peoples
pay more attention to it and remember it because they do not think its just
another amateur musician. This means the poster/advert will be effective
in promoting the artist and album.
 The use of black and white is a theme used throughout my productions,
this is a kind of brand image for the artist, the use of colour is a simple
representation of love and happiness (the flower) the fact she is crushing
this in her hand shows she does not believe in herself, she has a lack of
hope. I used this same colour sample throughout my panels to reinforce
this theme and emotion.