The document discusses the design of promotional materials for a new album, including a poster, digipak, and website. For the poster, there will be vibrant colours and reviews to draw attention and influence purchasing. The digipak will contrast city and rural landscapes to represent the artist's music and youth themes. It will also include extra songs following industry conventions. The website will have simple navigation and design elements like a news feed and social media links to engage audiences and reflect the artist's style. The materials aim to clearly brand and advertise the album across different formats.

1. The colours will be really
vibrant to draw attention
and add to the
representation we are
trying to create.
The 5-star reviews will
instantly give the
audience an idea of what
companies think of the CD
and make them buy it, just
like the Two Door Cinema
Club poster which is a
good example.
The information won’t be
too alluring on the eye to
ensure that my audience
instantly look at the
photography so that they
can establish an idea of
the artists representation.
Similar to the Damien
Rice poster I looked at
which has a very bright
central image, with
minimal text to read
quickly.
Digipak Poster
Photograph of the artist
with Slippers on in a
forest/rural location
“ ***** “
NME
Artist name, album title and
additional info e.g. Reviews
etc.
The photograph will link
the artist back to their
‘roots’ of the CD and
incorporate it all together.
I think it is important that
the poster adds to the
brand I am trying to create
and links everything
together to make it clear
to my audience what CD
the poster is advertising.
The photograph will look
fun and add to the
meaning of the music
video and youth
representation.
I have tried to stick with
the codes and
conventions of Digipaks
by making the artist name
really clear as well as the
album name. The artist
name will be in ALL
capitals to draw the
attention of my audience
and similar to the Muse
poster I studied.

2. Digipak
Outside-Flap
Shot of artist in an
industrial location.
Wide shot which
shows him with the
slippers on and
shows that fun
representation.
Pure Cityscape
followed on from
‘Outside-Flap’.
Back of front
Bask
Song Titles
Background-Rural
area. Trees
Front
Photograph of Artists
Slippers in rural area,
forest? We just see
Ankles with slippers
on and location
behind.
Album Title
City photography
goes behind the
flap with trees etc.
on top.
Front of back (Inside)
Natural setting of trees
and maybe a bench to
link back to music
video.
Inside-Flap

3. Digipak cont.
The Digipak will show different locations and
contrasting between the city and rural. The
demonstrates the representation we are
creating and the two differences of youth.
This style is similar to one of the Digipaks
that I looked at, Muse, because it had a mix
of two locations which creates a very bold
statement and is very effective.
I thought it was important to keep the brand
running throughout by using the same style
imagery as the Digipak poster to ensure it all
link together. The image of slippers will be
very poignant and tells the audience the
genre of music and will intrigue them further
making them want to see inside. The main
image will be really colourful, especially the
slippers against the washed out background
to make it clear what you should be looking
at.
A Digipak must include additional extras to
the CD, therefore I thought it was good to
include an extra song so that the audience
will but it and follow the codes and
conventions of Digipaks. This is what Two
Door Cinema Club did with their Digipak, the
audience had to listen to the whole CD
before so that the extra song would play.
This is also important to ensure that it has
something different to the digital download
and offer a different experience to the digital
age.
The fonts will be fairly simple to show the
simplicity of the genre, it will be the
photography that will demonstrate the fun,
youthful connotation.

4. Website
The navigation
bar will let the
audience
access other
pages on the
website and
when you roll
over each
‘navigation’ they
will animate to
make it fun.
Artist name
Navigation bar
Social media icons
Home News Tour Gallery Shop Contact
News Feed
26th – Goes on Tour
Photograph of bench
with slipper on,
suggesting that the
artist is sat on it.
12th – WIN!
The social media
icons are important to
attract my audience
because they are
technology savvy, this
was used in almost
every website I
analysed, like Noah
and the whale.
Backstage Passes on
the upcoming tour!
01st – Single makes
Debut and wins
Grammy!
There will be minimal information forcing the
audience to view other pages. The news feed
however will provide some info. on important
dates which will have ‘read more’ links to
make people explore further.
The design will be similar to
Teddy Thompsons website as it
is simple yet very effective and
gives the audience all the
information instantly.