The document discusses the design choices made for a student magazine created for City College students. Symbolic codes like colors and images were used to visually represent what students said they wanted in a magazine. For the cover, a photo was chosen that featured a campus building with both dark and bright colors, as preferred by students. Direct eye contact from the photo's subject aims to personally engage the audience. Cover text and article topics also reflect student preferences found in research. Layout and formatting aim to look neat and visually appealing to the intended young audience.