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Emeli Sande
My Kind Of Love
   The genre you would identify with Emeli Sande‟s music
    video „My Kind Of Love‟, would be soul.
   From the start of the music video three are straight cuts
    and close-ups on patients in a hospital, which the lyrics to
    the song is going to relate to.
   When the artist walks into the hospital a tracking shot is
    used going backgrounds as the artist is walking down the
    hall. The tracking shot is switched over moving forward
    following the artist down the hall.
   With the close-up you can identify the artist, including the
    person she is communicating with.
   There are point of view shots used when the artist is
    looking at the photos and when her friend is in the back
    seat sleeping.
Leona Lewis
Trouble
   The genre is hard to identify within this music
    video, with some research I found that this
    song is classed as R&B. Although watching
    the music video you would not have thought
    that. Straight away as the music video starts
    there is a close-up used. As Leona Lewis has
    not been around for a while a close-up may
    have been used to show her appearance and
    how she looks now as to the last time she was
    seen in her previous music video.
   Fast paced editing was used matching the
    pace of the backing track.
Eminem
When I‟m Gone
   This genre is easily identified as rap. The way that the music video has
    been structured is very clever.
   Before the music starts you already feel connected as this is a meeting
    where people are talking about their problems. As the artist is on the
    stand talking close-ups are used to show the audience who it is that is
    rapping. As he is telling his story fades and blackouts are used. It is as
    though we are his memory flashing back to what he had experienced.
    Everytime that the fades occurs it‟s as though he is blinking into these
    different events, this is effective as you feel more connected with the
    artist as he is actually rapping about his actual life. There is also a
    dreamy effect used as he is dreaming this point, this works as you can
    then tell the difference from his reality to what he‟s dreaming. Although
    this music video is narrative it is also performance as he is singing
    directly at the camera.
   All of the time the editing matches with the lyrics and the beat of the
    song. For example when he says “My life flashes”, fast pace editing is
    used showing clips of what we have just seen.
   Long shots are used to show his full identity, including the little girl in
    the music video, to show that she is young.
   At the end of the music video a point of view shot is used showing him
    looking at the people clapping, whilst he goes to take his seat.
Lifehouse
All In
 The genre identified within this music video is rock.
 In this music video a lot of previous films have been
  merged together. The music video is based on a live
  performance, including behind the scenes of the bands
  themselves in different locations. To merge them together
  fades and straight cuts have been used. The colour has
  been altered into black and white.
 Following the artists around in the different locations a
  handheld camera had been used. When the artists are
  live on stage long shot are used to show the whole band
  and the instruments that they are playing, including the
  fans that are below singing along with them. There is a
  tracking shot used to show the crowd, which can also be
  seen as a point of view shot as that is what the band is
  seeing. With medium shots they are used to identify the
  lead singer.
The Editing and camera
shots
   By using all the editing techniques it‟s helping to set
    the mood whether the backing track is slow or fast.
    Certain camera shots are used and edited in
    moments that are relevant, to the song. Whether
    there being a straight cut into a scene that relates to
    the lyrics which maybe an artist in a different location
    or a narrative scene. The multiple camera shots are
    important to see the facial expressions of the artist
    singing the song and identify them, or their body
    language. To see the location and surroundings of
    the artist is important as it will also help to tell the
    audience what the artist is trying to show.

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Editing

  • 2. Emeli Sande My Kind Of Love  The genre you would identify with Emeli Sande‟s music video „My Kind Of Love‟, would be soul.  From the start of the music video three are straight cuts and close-ups on patients in a hospital, which the lyrics to the song is going to relate to.  When the artist walks into the hospital a tracking shot is used going backgrounds as the artist is walking down the hall. The tracking shot is switched over moving forward following the artist down the hall.  With the close-up you can identify the artist, including the person she is communicating with.  There are point of view shots used when the artist is looking at the photos and when her friend is in the back seat sleeping.
  • 3. Leona Lewis Trouble  The genre is hard to identify within this music video, with some research I found that this song is classed as R&B. Although watching the music video you would not have thought that. Straight away as the music video starts there is a close-up used. As Leona Lewis has not been around for a while a close-up may have been used to show her appearance and how she looks now as to the last time she was seen in her previous music video.  Fast paced editing was used matching the pace of the backing track.
  • 4. Eminem When I‟m Gone  This genre is easily identified as rap. The way that the music video has been structured is very clever.  Before the music starts you already feel connected as this is a meeting where people are talking about their problems. As the artist is on the stand talking close-ups are used to show the audience who it is that is rapping. As he is telling his story fades and blackouts are used. It is as though we are his memory flashing back to what he had experienced. Everytime that the fades occurs it‟s as though he is blinking into these different events, this is effective as you feel more connected with the artist as he is actually rapping about his actual life. There is also a dreamy effect used as he is dreaming this point, this works as you can then tell the difference from his reality to what he‟s dreaming. Although this music video is narrative it is also performance as he is singing directly at the camera.  All of the time the editing matches with the lyrics and the beat of the song. For example when he says “My life flashes”, fast pace editing is used showing clips of what we have just seen.  Long shots are used to show his full identity, including the little girl in the music video, to show that she is young.  At the end of the music video a point of view shot is used showing him looking at the people clapping, whilst he goes to take his seat.
  • 5. Lifehouse All In  The genre identified within this music video is rock.  In this music video a lot of previous films have been merged together. The music video is based on a live performance, including behind the scenes of the bands themselves in different locations. To merge them together fades and straight cuts have been used. The colour has been altered into black and white.  Following the artists around in the different locations a handheld camera had been used. When the artists are live on stage long shot are used to show the whole band and the instruments that they are playing, including the fans that are below singing along with them. There is a tracking shot used to show the crowd, which can also be seen as a point of view shot as that is what the band is seeing. With medium shots they are used to identify the lead singer.
  • 6. The Editing and camera shots  By using all the editing techniques it‟s helping to set the mood whether the backing track is slow or fast. Certain camera shots are used and edited in moments that are relevant, to the song. Whether there being a straight cut into a scene that relates to the lyrics which maybe an artist in a different location or a narrative scene. The multiple camera shots are important to see the facial expressions of the artist singing the song and identify them, or their body language. To see the location and surroundings of the artist is important as it will also help to tell the audience what the artist is trying to show.