The digipak for Jay-Z and Linkin Park's album "Collision Course" aims to attract a target audience of teenage boys through a gritty, urban aesthetic. The cover uses street art fonts and dark, masculine colors to create a rebellious vibe. Additional panels feature a worn, industrial design that further conveys emotions like frustration through techniques like ripped edges. The simple disc art maintains this image with a dark, spray-paint style emphasizing the artists and album title.

1. DigiPak Analysis – Jay Z and
Linkin Park – Collision Course

3. From the main cover art of this digipak we see the two
main artist’s names written across the cover in big blue
and white font in a sort of street art font, also we see the
MTV logo also entitled “ultimate mash-ups presents”
which gives it the hint that this is an important album for
MTV and they will have done a lot to ensure that the
audience enjoys it. There is a sandy dirt feeling to the
album due to the colours in the background that give it the
certain gritty feel that plays well with their targeted
audience, the orange and separate font used converts
attention to what the album is named as collision course is
quite a catchy and easy to remember title, it may play well
with their target audience of teenagers (mostly boys), the
white street art in the back is also stereotypically male and
is used to reel in their targeted audience by using this and
giving off a rebellious vibe that is quite strong in todays
youth.

4. This panel of the digipak shows bonuses that come
along with the CD such as in this case live recordings
and mash ups etc.. Also It sticks to the art seen on the
previous side by again maintaining is scrapped and
ripped feel with the heavy use of stereotypical male
colours such as blue, brown and black, the bar code
and the parental advisory explicit content sticker are
placed on this side of the digipak, the advisory sticker
is legitimate however recently it can also be used as
reverse gatekeeping and actually attract younger
audiences due to the rebellious vibe that is common
amongst youth in the 21st century.
It also features all of the publishing companies and
funding that made this album possible and this is done
to gain them more publicity amongst their target
audience.
The care free look of this album hints towards what
genre of music is featured in this album to new
audiences and institutions.

5. Instantly from looking at the this panel of the
digipak you can see that they are going for a
certain dirty, urban feel to attract their
audience which is aimed primarily at teenage
boys. Its become know that graffiti and street
art are quite popular with this target audience
hence why they decided to create a cover that
used the style such as the spray paint and wet
paint that this does. It is apparent that it is
aimed more so at boys than girls due to the
dark cold colours that make it feel primarily a
boys album. Presenting themselves as initials
stenciled out of spray paint again gives off the
certain gangster, urban vibe that has became
ever popular with younger audiences today.

6. The disc art for this album is very simple, it remains very dark and urban colour-wise, using
dark blue and reds along with black to create again a very gangster and backstreet life kind
of vibe to appeal to their audience once again. Collision course is printed in red to stand out
on the side of the disc, also the two artists are printed at the very top in the same font as on
the cover to make the disc recognisable to the album also to maintain the image that has
already been gained by the artists in their previous work. Also the spray paint effect again
adds on top to the previous statement of the album feeling urban and having a certain
gangster feel

7. Like all the other panels of this digipak this stays with the
tone of the rest, and remains dark and in a way colourless
as in no colour jumps out and all are dark and almost
boring. The artists are branded on the front in a black
almost digital painted text. This side of the digipak has a
distinct wear and tear feel to it as the whole thing is
unsymmetrical and has worn and ripped edges which go
back to points on previous sides about the producers
aiming for a rough and industrialised feel and tries to show
that this is not a particularly happy album but one that
points out certain other emotions and I feel that they get
this message across quite well throughout the album.

8. This is the most uninteresting side to the digipak due to
there being no reason to add anything of advertising value,
there are several images of hands reaching in several
directions and grabbing onto several things, this backs up
the feeling of the emotions emitted from this album are not
the happiest. The disc cover is completely different to the art
of the Digipak when compared in this panel, the Digipak as a
worn and torn sandy brown where as the disc is a deep blue
and light blue, showing individualisation from the Digipak
and that this is what the consumer has bought the album
for, it could almost be compared to the idea of a chest and
treasure in the sense that there is a large brown casing that’s
worn and fading however you open it to find the colour rich
insides which is what you got it for and this shows that the
disc is the most valuable part of the pack.