Digipak analysis

1. Bold, eye catching colours
compliment each other as well as
catching your eye if in a store. The
red hair and lips could portray
Rihanna as a sexual object; thus
following the Male Gaze theory.
The shot of Rihanna fills the
cover. This is because it is her
face, name and brand that sells
the music.
The inside cover matches the actual
CD and continues to follow the
colour scheme of the album.
The cover compliments
the album title ‘Loud’ as
the colours on the cover
can be described as
loud.
This part is written by
Rihanna personally and it
explains what each song
means to her
The images are provocative
and further follow the Male
Gaze theory. On the other
hand, to the images, she is
wearing white which often
conveys innocence or purity.
The back over
follows the pink
theme and
compliments the
rest of the CD. The
typography is the
same as the ‘Loud’
on the cover which
keeps consistency.

2. The ‘Loud’ promo poster matches the
CD cover. The photo is the same as the
CD, as well as the font and letter
spacing.
It promotes the lead single of the
album as well as having it’s
release date.
At the bottom in a smaller font it has
twitter.com/rihanna which promotes her
social media which will release future tour
dates.

3. The main colour
scheme for the
poster is orange,
matching with the
album cover.
For the promo
of this album,
this image of his
face was used
throughout,
establishing the
artist brand.
The retro typewriter font used could
reflect the old school style of his music
Ed’s name dominates
the poster which
shows the audience
his importance and
that it is his tour.
The poster is extremely
minimalist, the only
indication of it being a tour
poster are the dates listed.
The original CD artwork does not
feature his name so he would have
to heavily rely on word of mouth to
spread his name around. This
proved affective as he is now one of
the biggest musicians in the world.
Ed has also released
EPs prior to this
album with a paw
print on the cover.
This established a
logo that he now used
with all of his work.

4. The ‘R’ on the top left of the digipak
dominates the cover and is clearly the
album name (due to it being by R-Kelly). The
album is primarily black and red, with two
images of him as the back cover and one of
the inside sleeves. This colour scheme
suggests a love album.
The bottom left has the album names and
and image of him holding a towel or shirt over
his shoulder showing his muscles – possibly
representing his masculinity. The background
colouring looks like clouds, again, giving it a
heavenly feel.
The top middle image depicts R-Kelly
performing. He is posing
looking up as if he is thanking god
for what he does for a living. The
lighting also adds a heavenly feel to
the image. There are also no props
that shouldn’t be there showing to
be an original artist.
The middle image is another
big ‘R’ but in a circle. This is a
way to show where the CD
goes.
The image on the bottom
right is another silhouette of
of him and apparently it is
from another album. This
would represent that he is
staying true to his music, and
not selling out to reach a
larger audience.

5. The P!nk Greatest Hits digipak is bright and
bold, promoting the artist and making the
album stand out pm shelves. The main
photos from the cover are edited to be grey
over the top and match with the background
of the cover. It has the pops of pink over the
top to make the CD stand out of shelves.
The bright pink/grey
colour scheme follows
throughout the
digipak.
The back
cover and
the two
inside
folders
match the
front and
back of the
digipak,
along with
the CD itself.
The lyric book strays
slightly from the main
colour scheme, would
blacks and purples
being used.

6. Muse: Black Holes and Revelations The red and blue contrast on the
cover makes it visually appealing to
the potential customers.
The cover does not feature Muse
themselves and this conforms to
the Muse insistence that the music
is more important than the band
image.
The bold typography used for the logo is recognisable for
fans and it is easy to read for people who are just looking
for new music.
The inside of the digipak is
fairly minimalistic. The
orange font stands out
against the patterned
black background
Mars features behind the CD
space which follows the
theme of the digipak.