The design team will now produce a number of inexpensive, scaled down versions of the product or specific features found within the product, so they can investigate the problem solutions generated in the previous stage. Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team.
https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Design thinking as divergent and convergent thinking.
Design thinking : The 5 stage process.
Empathy
Define
Ideate
Prototype
Test
Common design thinking problem.
“companies are accelerating efforts to change their cultures, foster innovation, and serve customers more effectively. Innovation, or "design thinking," is, we believe, something truly important and enduring”
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Design thinking as divergent and convergent thinking.
Design thinking : The 5 stage process.
Empathy
Define
Ideate
Prototype
Test
Common design thinking problem.
“companies are accelerating efforts to change their cultures, foster innovation, and serve customers more effectively. Innovation, or "design thinking," is, we believe, something truly important and enduring”
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Presenting this set of slides with name - Implementing Design Thinking Powerpoint Presentation Slides. This deck comprises of a total of fourteen slides. It has PPT templates with creative visuals and well-researched content. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the color, text and font size. You can also modify the content as per your need. Users can easily download the presentation slides in a widescreen and standard format. These templates are compatible with Google Slides too. The user can use the PowerPoint presentation in PDF or JPG format.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni MahariashaAnton Chandra
This is handout presentation on UXiD 2018 event
Title: UX Prototyping - How to make it and define the success metrics
by Anton Chandra and Bahni Mahariasha
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Presenting this set of slides with name - Implementing Design Thinking Powerpoint Presentation Slides. This deck comprises of a total of fourteen slides. It has PPT templates with creative visuals and well-researched content. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the color, text and font size. You can also modify the content as per your need. Users can easily download the presentation slides in a widescreen and standard format. These templates are compatible with Google Slides too. The user can use the PowerPoint presentation in PDF or JPG format.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni MahariashaAnton Chandra
This is handout presentation on UXiD 2018 event
Title: UX Prototyping - How to make it and define the success metrics
by Anton Chandra and Bahni Mahariasha
Getting Started with User Research was created for the WebFWD weekly interactive seminar. WebFWD ("Web Forward") is Mozilla's Open Innovation program. They support Open Source projects which extend the Web; providing participants with mentorship from industry experts, access to the Mozilla global network, infrastructure and other world-class resources.
The ppt summarises the types of prototypes in Design thinking or in any business. The pros and cons of each type is pointed out here. The ppt also describes the different design types of prototypes such as paper interface and physical models with suitable examples, images and fun scenarios using animations. Happy learning!
To download the ppt contact swethavijay2048@gmail.com
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Ways for UX Design Iterations: Innovate Faster & BetterFibonalabs
Any stage of the design process, even post the product release is scrutinized for any improvements. The iterative design process is of great help in such a scenario. It's important to keep in mind, though, that iterative design will be more cost-effective the earlier it is used in a product's lifespan.
Startup with the right approach. Design Thinking can be implemented for your startup business for efficiency, rapid prototyping, solving complex problems and yes, its not just for only designers. You holistic design strategy for your startup.
Presented by Subhashish Karmakar
https://www.linkedin.com/in/subhasishk/
During the third stage of the Design Thinking process, designers are ready to start generating ideas. You’ve grown to understand your users and their needs in the Empathise stage, and you’ve analysed and synthesised your observations in the Define stage, and ended up with a human-centered problem statement. With this solid background, you and your team members can start to "think outside the box" to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem.
During the Define stage, you put together the information you have created and gathered during the Empathise stage. This is where you will analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point. You should seek to define the problem as a problem statement in a human-centred manner.
Design Thinking is a design methodology that provides a solution-based approach to solving problems. The first stage of Design Thinking is to Empathise. During the empathise phase, the designer spends time getting to know the user and understanding their needs, wants, and objectives.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
4. ““If a picture is worth a thousand
words, then a prototype is worth
a thousand meetings.”
– Saying at IDEO
4
5. What is prototyping?
Prototyping is an integral part of Design Thinking and User
Experience design in general because it allows us to test our
ideas quickly and improve on them in an equally timely
fashion.
It is a set of tools and approaches for properly testing
and exploring ideas before too many resources get used.
Many of us may recall the art of prototyping from our
early childhood where we created mock-ups of real-
world objects with the simplest of materials such as
paper, card, and modelling clay or just about anything
else we could get our hands on. There is not much
difference between these types of prototypes and the
early rough prototypes we may develop at the earlier
phases of testing out ideas.
5
6. A prototype is a simple experimental model of a proposed solution
used to test or validate ideas, design assumptions and other
aspects of its conceptualisation quickly and cheaply, so that the
designer/s involved can make appropriate refinements or possible
changes in direction.
Prototypes can take many forms, and just about the only thing in
common the various forms have is that they are all tangible forms of
your ideas. They don’t have to be primitive versions of an end
product, either—far from it. Simple sketches or storyboards used to
illustrate a proposed experiential solution, rough paper prototypes
of digital interfaces, and even role-playing to act out a service
offering an idea are examples of prototypes. In fact, prototypes do
not need to be full products: you can prototype a part of a solution
(like a proposed grip handle of a wheelchair) to test that specific
part of your solution.
6
8. Testing
Testing can be undertaken throughout the progress of a
Design Thinking project, although it is most commonly
undertaken concurrently with the Prototyping stage.
Testing, in Design Thinking, involves generating user
feedback as related to the prototypes you have
developed, as well as gaining a deeper understanding of
your users. When undertaken correctly, the Testing
stage of the project can often feed into most stages of
the Design Thinking process: it allows you
to Empathise and gain a better understanding of your
users; it may lead to insights that change the way
you Define your problem statement; it may generate new
ideas in the Ideation stage; and finally, it might lead to an
iteration of your Prototype.
8
9. 5 Guidelines to testing
9
• 1.Let your users compare alternatives
Create multiple prototypes, each with a change in
variable, so that your users can compare
prototypes and tell you which they prefer (and
which they don’t). Users often find it easier to
elucidate what they like and dislike about
prototypes when they can compare, rather tha
• 2.Show, don’t tell: let your users experience the
prototype
Avoid over-explaining how your prototype works, or
how it is supposed to solve your user’s problems.
Let the users’ experience in using the prototype
speak for itself, and observe their reactions.
10. 10
• 3.Ask users to talk through their experience
When users are exploring and using the prototype,
ask them to tell you what they’re thinking. This may
take some getting used to for most users, so it may
be a good idea to chat about an unrelated topic,
and then prompt them by asking them questions
such as, “What are you thinking right now as you
are doing this?”
• 4.Observe
Observe how your users use — either “correctly” or
“incorrectly” — your prototype, and try to resist the
urge to correct them when they misinterpret how it’s
supposed to be used. User mistakes are valuable
learning opportunities. Remember that you are
testing the prototype, not the user.
• 5.Ask follow up questions
Always follow up with questions, even if you think
you know what the user means. Ask questions
such as, “What do you mean when you say ___?”,
“How did that make you feel?”, and most
12. Low-fidelity vs. high-fidelity
prototyping
12
Low Fidelity: Lo-fi are the paper prototypes
which are perfect at the early stages and are
refined throughout the process. This type of
prototype helps to make changes easily and
quickly. It focuses more on the way of using the
system instead of what it will looks like, which
makes designers and developers more open to
changes based on user feedback. With lo-fi it
gets easier for the team and audience to
understand the product well. But, as the
complexity of the product increases it becomes
difficult to maintain lo-fi prototypes further into
the development cycle. This makes paper
prototypes ineffective at keeping up with the
required depth in design.
13. Low-fidelity vs. high-fidelity
prototyping
13
High-fidelity are highly mistaken for the final
product as they are the closest prototypes to
what the actual finished product would be. Hi-fi
prototypes are best to give a near realistic
experience of the product with actual
functionalities. Although it can be really costly
and time consuming.
It is ideal for discussing the complex parts of a
product. But presenting the hi-fi prototype at
the beginning may even confuse the viewers and
would not be able to give them the basic
knowledge and thus, they lose themselves in the
complexity of the product.
16. Why is this phase important?
▷ Better understanding of the design intent: Prototyping not only presents a strong
visualisation of the design to understand the look and feel of the final product but it also
helps the team to comprehend better why they are designing, what they are designing
and for whom they are designing.
▷ Early Feedback : One of the most important aspect of product building process is to
gather feedback. With prototyping you can collect reviews at every stage of developing
the product—whether adding new features or redesigning parts of the product. Test
what is working for the audience and what is not. Define goals with your team members,
the management teams, external stakeholders, SMEs etc. and come to the best collective
decision.
▷ Early changes save time and cost : Changes towards the end would mean not just radical
restructuring but also more speculation and rework. With a preliminary model ready it is
always possible to make the desired changes early, because by that point no investment
or effort has gone into creating the full product.Thus, early changes help you achieve
your goals faster.
16
17. ▷ Validation before development : Prototyping allows having multiple discussions
between iterations before getting into final development. This iterative process makes it
easier for you to have surety in what you are building is actually what is needed.
▷ User research and user testing : Users are supreme. So identifying your prospective user
set and collecting their ideas to serve them better is of utmost importance. Prototyping
helps you achieve that. In fact, the ultimate intent of creating a prototype is user testing
which tells you how usable and valuable your product is to the end user. You can gain
inputs and insights about how real users would actually use the product and what you can
improve to address their pain points.
17
19. Design Thinking being
iterative
Design Thinking is an iterative process. In the larger context, we
understand then explore then materialize our solution.
Every step of the way is iterative. What we learn in one step of the
process may cause us to go back and refine what we learned in a
previous step. Especially when we prototype our ideas and see people
interacting with it. We may discover that we may need to go back to
the beginning and learn more about our target audience.
Design Thinking is a cycle. Once we have implemented our solution – a
product or service or other experience – we still get feedback from our
customers, learn and improve the user experience or make new
experiences.
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