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© YUJ Designs 2018. Confidential Document.
5 Stages in Design Thinking
Process
© YUJ Designs 2018. Confidential Document.
Design Thinking Process
• Design thinking process starts with getting a deep insight into the user
needs and wants.
• Analyze the gathered data and identify rare problems.
• Create innovative solutions to address these problems
2
© YUJ Designs 2018. Confidential Document.
Step 1: Empathize with Users
• This is a discovery phase to gain insights into users’ real needs.
• A team of experts meet the users and try to find out their concerns.
• Observe, monitor or empathize with users to understand their
expectations, feelings and pain points.
3
© YUJ Designs 2018. Confidential Document.
Step 2: Define the Problem
• Put together all the gathered information, analyze, observe and
synthesize it to define core problems.
• Define the problem in a human-cantered way to solve human
problems.
4
© YUJ Designs 2018. Confidential Document.
Step 3: Ideate New Solutions
• Generate ideas and new solutions to the problems.
• Have as many as possible ideas to begin with.
• Using ideation techniques, investigate or test the ideas to find best
possible solution.
5
© YUJ Designs 2018. Confidential Document.
Step 4: Prototyping
• Create conceptual prototypes of the product to investigate possible solutions.
• Investigate different aspects of the problem and explore how each prototype
would fix the problem.
• Here, you will have better idea of users’ behaviors, feelings and expectations.
6
© YUJ Designs 2018. Confidential Document.
Step 5: Prototype Testing
• Test the selected prototypes with real users and internal stakeholders.
• Observe how well they handle the identified problems.
• By the end of this step, you would get an idea whether the solution is
accepted, needs improvement, re-examined or completely rejected.
7
© YUJ Designs 2018. Confidential Document.
Design Thinking Process
8
© YUJ Designs 2018. Confidential Document.
Wrapping Up
• In today’s digital world, it is highly critical for businesses to adopt new
technologies, transform their business models and create new value
system.
• It is also difficult to create a successful ecosystem and thrive in highly
competitive market.
• Design thinking is an effective tool to tackle this problem that this
transition brings up.
9
© YUJ Designs 2018. Confidential Document.
Thank you

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5 stages in design thinking process

  • 1. © YUJ Designs 2018. Confidential Document. 5 Stages in Design Thinking Process
  • 2. © YUJ Designs 2018. Confidential Document. Design Thinking Process • Design thinking process starts with getting a deep insight into the user needs and wants. • Analyze the gathered data and identify rare problems. • Create innovative solutions to address these problems 2
  • 3. © YUJ Designs 2018. Confidential Document. Step 1: Empathize with Users • This is a discovery phase to gain insights into users’ real needs. • A team of experts meet the users and try to find out their concerns. • Observe, monitor or empathize with users to understand their expectations, feelings and pain points. 3
  • 4. © YUJ Designs 2018. Confidential Document. Step 2: Define the Problem • Put together all the gathered information, analyze, observe and synthesize it to define core problems. • Define the problem in a human-cantered way to solve human problems. 4
  • 5. © YUJ Designs 2018. Confidential Document. Step 3: Ideate New Solutions • Generate ideas and new solutions to the problems. • Have as many as possible ideas to begin with. • Using ideation techniques, investigate or test the ideas to find best possible solution. 5
  • 6. © YUJ Designs 2018. Confidential Document. Step 4: Prototyping • Create conceptual prototypes of the product to investigate possible solutions. • Investigate different aspects of the problem and explore how each prototype would fix the problem. • Here, you will have better idea of users’ behaviors, feelings and expectations. 6
  • 7. © YUJ Designs 2018. Confidential Document. Step 5: Prototype Testing • Test the selected prototypes with real users and internal stakeholders. • Observe how well they handle the identified problems. • By the end of this step, you would get an idea whether the solution is accepted, needs improvement, re-examined or completely rejected. 7
  • 8. © YUJ Designs 2018. Confidential Document. Design Thinking Process 8
  • 9. © YUJ Designs 2018. Confidential Document. Wrapping Up • In today’s digital world, it is highly critical for businesses to adopt new technologies, transform their business models and create new value system. • It is also difficult to create a successful ecosystem and thrive in highly competitive market. • Design thinking is an effective tool to tackle this problem that this transition brings up. 9
  • 10. © YUJ Designs 2018. Confidential Document. Thank you