SlideShare a Scribd company logo
Descriptive and Summative
Research Methods
March 2016
Farah Nuraini
Descriptive Research
• Research to describe the characteristics or
phenomenon in certain populations
• Observational
• Exploring context
• Not manipulating environment
• Usually not interacting with participants
Summative Research
• Research to prove hypothesis / decide on certain
action
• Already know the context
• Systematic procedures to avoid error and bias
• Usually involve random participants based on
certain criteria
Methods
Descriptive Summative
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
• Observational
• Exploring context
• Not manipulating environment
• Usually not interacting with participants
• Already know the context
• Systematic procedures to avoid error and bias
• Usually involve random participants based on
certain criteria
Card Sorting
A/B Testing
Buzz Reports
Collecting information about any recent happening news. Either related
directly or indirectly to the project.
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
Popular Media Scan
Understand phenomenon about a certain topic based on
information from popular media
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
Publication Research
Find information about certain topics based on written
publication (e.g. journal, company reports, encyclopedia,
conference publication, etc)
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
Ethnographic Research
Method where researchers go to the places where people
whom they study do their activities. Could be high or low efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
Survey
Share a set of questions to certain group of people to get insight
from their answers.
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
Interview
Selecting some candidates based on certain criteria and have
conversations with them
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
A group of participants are guided to grouping items that we
provided based on their understanding
Card Sorting
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
Innovation Sourcebook
Finding inspiration by studying existing innovative products /
company / people / etc.
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
Focus Group Discussion
Gather people from similar backgrounds or experiences to
discuss a specific topic of interest and come to agreement with
one conclusion
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
Usability Testing
Evaluating what works or not in a product or service by testing it
with representative targeted users
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
Buzz Reports
Popular Media Scan
Innovation Sourcebook
Publication research
Usability Testing
Ethnographic Research
Survey
Interview
Focus Group
Discussion
low efforts
high efforts
Card Sorting
A/B Testing
Comparing two versions of an interface to see which one
performs better.
A/B Testing
Thank You!

More Related Content

What's hot

descriptive research (collegelevel)
 descriptive research (collegelevel) descriptive research (collegelevel)
descriptive research (collegelevel)
ElmaSilvestre
 
Descriptive Analytic Research
Descriptive Analytic ResearchDescriptive Analytic Research
Descriptive Analytic Research
kathleen_wack
 
Importance across fields
Importance across fieldsImportance across fields
Importance across fields
mrsportes18
 
Social Research: Part II Types of Research
Social Research: Part II Types of ResearchSocial Research: Part II Types of Research
Social Research: Part II Types of Researchbchozinski
 
4. Qualitative research approaches by elmusharaf
4. Qualitative research approaches by elmusharaf4. Qualitative research approaches by elmusharaf
4. Qualitative research approaches by elmusharaf
Reproductive & Child Health Research Unit (RCRU)
 
TSLB3143 Topic 1d Survey Research
TSLB3143 Topic 1d Survey ResearchTSLB3143 Topic 1d Survey Research
TSLB3143 Topic 1d Survey Research
Yee Bee Choo
 
Survey research
Survey  researchSurvey  research
Survey research
sudha pandeya/pathak
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
Jamal Taha
 
quality design.pptx
quality design.pptxquality design.pptx
quality design.pptx
Nbmaha Lakshmi
 
QUANTITATIVE RESEARCH VERSUS QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH VERSUS QUALITATIVE RESEARCHQUANTITATIVE RESEARCH VERSUS QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH VERSUS QUALITATIVE RESEARCH
Jimnaira Abanto
 
Qualitative Research And Case Studies
Qualitative Research And Case StudiesQualitative Research And Case Studies
Qualitative Research And Case Studies
Universidad de la Salle
 
literature review on research methods
literature review on research methodsliterature review on research methods
literature review on research methodsNazish Sohail LION
 
Qualitative research
Qualitative researchQualitative research
Qualitative researchdhinnar
 
Qualitative Research by Dr.Neha Deo
Qualitative Research by Dr.Neha DeoQualitative Research by Dr.Neha Deo
Qualitative Research by Dr.Neha Deo
Neha Deo
 
Alternative approaches
Alternative approachesAlternative approaches
Alternative approaches
Fiona Beals
 
Sources of knowledge
Sources of knowledgeSources of knowledge
Sources of knowledge
PIR BUX JOKHIO
 
Descriptive research and correlations ss
Descriptive research and correlations ssDescriptive research and correlations ss
Descriptive research and correlations ssMrAguiar
 
Qualitative Research Overview
Qualitative Research OverviewQualitative Research Overview
Introduction to Quantitative and Qualitative Research and Basic Research Ethics
Introduction to Quantitative and Qualitative Research and Basic Research EthicsIntroduction to Quantitative and Qualitative Research and Basic Research Ethics
Introduction to Quantitative and Qualitative Research and Basic Research Ethics
Jeanette C. Patindol
 
11. qualitative-research-designs-chapter-3 (1)
11. qualitative-research-designs-chapter-3 (1)11. qualitative-research-designs-chapter-3 (1)
11. qualitative-research-designs-chapter-3 (1)
katesanchez21
 

What's hot (20)

descriptive research (collegelevel)
 descriptive research (collegelevel) descriptive research (collegelevel)
descriptive research (collegelevel)
 
Descriptive Analytic Research
Descriptive Analytic ResearchDescriptive Analytic Research
Descriptive Analytic Research
 
Importance across fields
Importance across fieldsImportance across fields
Importance across fields
 
Social Research: Part II Types of Research
Social Research: Part II Types of ResearchSocial Research: Part II Types of Research
Social Research: Part II Types of Research
 
4. Qualitative research approaches by elmusharaf
4. Qualitative research approaches by elmusharaf4. Qualitative research approaches by elmusharaf
4. Qualitative research approaches by elmusharaf
 
TSLB3143 Topic 1d Survey Research
TSLB3143 Topic 1d Survey ResearchTSLB3143 Topic 1d Survey Research
TSLB3143 Topic 1d Survey Research
 
Survey research
Survey  researchSurvey  research
Survey research
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
quality design.pptx
quality design.pptxquality design.pptx
quality design.pptx
 
QUANTITATIVE RESEARCH VERSUS QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH VERSUS QUALITATIVE RESEARCHQUANTITATIVE RESEARCH VERSUS QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH VERSUS QUALITATIVE RESEARCH
 
Qualitative Research And Case Studies
Qualitative Research And Case StudiesQualitative Research And Case Studies
Qualitative Research And Case Studies
 
literature review on research methods
literature review on research methodsliterature review on research methods
literature review on research methods
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
Qualitative Research by Dr.Neha Deo
Qualitative Research by Dr.Neha DeoQualitative Research by Dr.Neha Deo
Qualitative Research by Dr.Neha Deo
 
Alternative approaches
Alternative approachesAlternative approaches
Alternative approaches
 
Sources of knowledge
Sources of knowledgeSources of knowledge
Sources of knowledge
 
Descriptive research and correlations ss
Descriptive research and correlations ssDescriptive research and correlations ss
Descriptive research and correlations ss
 
Qualitative Research Overview
Qualitative Research OverviewQualitative Research Overview
Qualitative Research Overview
 
Introduction to Quantitative and Qualitative Research and Basic Research Ethics
Introduction to Quantitative and Qualitative Research and Basic Research EthicsIntroduction to Quantitative and Qualitative Research and Basic Research Ethics
Introduction to Quantitative and Qualitative Research and Basic Research Ethics
 
11. qualitative-research-designs-chapter-3 (1)
11. qualitative-research-designs-chapter-3 (1)11. qualitative-research-designs-chapter-3 (1)
11. qualitative-research-designs-chapter-3 (1)
 

Viewers also liked

(Summer) research methods presentation
(Summer) research methods presentation(Summer) research methods presentation
(Summer) research methods presentationjjory7
 
Research methods presentation
Research methods presentationResearch methods presentation
Research methods presentation
jjory7
 
Perspectives & subfields ss
Perspectives & subfields ssPerspectives & subfields ss
Perspectives & subfields ssMrAguiar
 
Observational Method of Behavior Analysis
Observational Method of Behavior AnalysisObservational Method of Behavior Analysis
Observational Method of Behavior AnalysisTanvi Diwan
 
Research Methods: Observational Research
Research Methods: Observational ResearchResearch Methods: Observational Research
Research Methods: Observational Research
Brian Piper
 
Descriptive Research Method
Descriptive Research MethodDescriptive Research Method
Descriptive Research Method
Renu Sharma
 
Descriptive research design
Descriptive research designDescriptive research design
Descriptive research design
Prateek Kakkar
 
Revista digital
Revista digitalRevista digital
Everything You Need to Know About Google +1
Everything You Need to Know About Google +1Everything You Need to Know About Google +1
Everything You Need to Know About Google +1
dealerskins
 
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...
Doyle Buehler
 
User Experience Distilled
User Experience DistilledUser Experience Distilled
User Experience Distilled
Hindu Dharma
 
Microtasks and new editor engagement
Microtasks and new editor engagementMicrotasks and new editor engagement
Microtasks and new editor engagement
Dario Taraborelli
 
Digital Thailand
Digital ThailandDigital Thailand
Digital Thailand
IMC Institute
 
Guia de estudio computo i
Guia de estudio computo iGuia de estudio computo i
Guia de estudio computo i
ELVIA
 
Savings e Investimenti Pubblicitari: Intro - 4 marzo 2010 - Furlanetto
Savings e Investimenti Pubblicitari: Intro - 4 marzo 2010  - FurlanettoSavings e Investimenti Pubblicitari: Intro - 4 marzo 2010  - Furlanetto
Savings e Investimenti Pubblicitari: Intro - 4 marzo 2010 - Furlanetto
Paola Furlanetto
 

Viewers also liked (17)

(Summer) research methods presentation
(Summer) research methods presentation(Summer) research methods presentation
(Summer) research methods presentation
 
Research methods presentation
Research methods presentationResearch methods presentation
Research methods presentation
 
Perspectives & subfields ss
Perspectives & subfields ssPerspectives & subfields ss
Perspectives & subfields ss
 
Observational Method of Behavior Analysis
Observational Method of Behavior AnalysisObservational Method of Behavior Analysis
Observational Method of Behavior Analysis
 
Research Methods: Observational Research
Research Methods: Observational ResearchResearch Methods: Observational Research
Research Methods: Observational Research
 
Descriptive Research Method
Descriptive Research MethodDescriptive Research Method
Descriptive Research Method
 
3. Research Methodologies
3. Research Methodologies3. Research Methodologies
3. Research Methodologies
 
Descriptive research design
Descriptive research designDescriptive research design
Descriptive research design
 
Revista digital
Revista digitalRevista digital
Revista digital
 
Everything You Need to Know About Google +1
Everything You Need to Know About Google +1Everything You Need to Know About Google +1
Everything You Need to Know About Google +1
 
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...
 
User Experience Distilled
User Experience DistilledUser Experience Distilled
User Experience Distilled
 
Microtasks and new editor engagement
Microtasks and new editor engagementMicrotasks and new editor engagement
Microtasks and new editor engagement
 
TCN Phase 1 - ITAP
TCN Phase 1 - ITAPTCN Phase 1 - ITAP
TCN Phase 1 - ITAP
 
Digital Thailand
Digital ThailandDigital Thailand
Digital Thailand
 
Guia de estudio computo i
Guia de estudio computo iGuia de estudio computo i
Guia de estudio computo i
 
Savings e Investimenti Pubblicitari: Intro - 4 marzo 2010 - Furlanetto
Savings e Investimenti Pubblicitari: Intro - 4 marzo 2010  - FurlanettoSavings e Investimenti Pubblicitari: Intro - 4 marzo 2010  - Furlanetto
Savings e Investimenti Pubblicitari: Intro - 4 marzo 2010 - Furlanetto
 

Similar to Descriptive and Summative Research Methods

Scanned by CamScannerWeek 4 Data Collection Choosing S.docx
Scanned by CamScannerWeek 4 Data Collection Choosing S.docxScanned by CamScannerWeek 4 Data Collection Choosing S.docx
Scanned by CamScannerWeek 4 Data Collection Choosing S.docx
anhlodge
 
Public Relations and Research
Public Relations and ResearchPublic Relations and Research
Public Relations and Research
Chris Huebner
 
Research methodologies
Research methodologiesResearch methodologies
Research methodologies
Mike Gunn
 
41. International Markets and Profit Sanctuaries Read the Te.docx
41. International Markets and Profit Sanctuaries Read the Te.docx41. International Markets and Profit Sanctuaries Read the Te.docx
41. International Markets and Profit Sanctuaries Read the Te.docx
troutmanboris
 
Qualitative and quantitative methods of research
Qualitative and quantitative methods of researchQualitative and quantitative methods of research
Qualitative and quantitative methods of researchJordan Cruz
 
Long Tail Research
Long Tail ResearchLong Tail Research
Long Tail Research
npamediastudies
 
MARKET RESEARCH WEEK LESSONN PLAN 5.pptx
MARKET RESEARCH WEEK LESSONN PLAN 5.pptxMARKET RESEARCH WEEK LESSONN PLAN 5.pptx
MARKET RESEARCH WEEK LESSONN PLAN 5.pptx
PreciousChanaiwa
 
Lesson 5 Longtail Research Task
Lesson 5 Longtail Research TaskLesson 5 Longtail Research Task
Lesson 5 Longtail Research TaskNicola Naisbett
 
Science Communication in the Light of INSA Policy Statement on "Dissemination...
Science Communication in the Light of INSA Policy Statement on "Dissemination...Science Communication in the Light of INSA Policy Statement on "Dissemination...
Science Communication in the Light of INSA Policy Statement on "Dissemination...
Anup Kumar Das
 
The research team met again to consider data sources. A research.docx
The research team met again to consider data sources. A research.docxThe research team met again to consider data sources. A research.docx
The research team met again to consider data sources. A research.docx
kathleen23456789
 
Discussion 1 Affinity Group Checkpoint #4This week, you will on
Discussion 1 Affinity Group Checkpoint #4This week, you will onDiscussion 1 Affinity Group Checkpoint #4This week, you will on
Discussion 1 Affinity Group Checkpoint #4This week, you will on
VinaOconner450
 
survey research.pptx
survey research.pptxsurvey research.pptx
survey research.pptx
AdeelShabbir7
 
Preparing questionnaire
Preparing questionnairePreparing questionnaire
Preparing questionnaire
Curtin University, Perth, Australia
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
drnishantkumar2000
 
Designing Qualitative Research
Designing Qualitative ResearchDesigning Qualitative Research
Designing Qualitative Research
Mike Crabb
 
Unit 3: Research Techniques - LO3
Unit 3: Research Techniques - LO3Unit 3: Research Techniques - LO3
Unit 3: Research Techniques - LO3zahraali786
 
qualitative research final.pdf
qualitative research final.pdfqualitative research final.pdf
qualitative research final.pdf
CityComputers3
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
Abhinav Kp
 

Similar to Descriptive and Summative Research Methods (20)

Research lo1
Research lo1Research lo1
Research lo1
 
Research lo1
Research lo1Research lo1
Research lo1
 
Scanned by CamScannerWeek 4 Data Collection Choosing S.docx
Scanned by CamScannerWeek 4 Data Collection Choosing S.docxScanned by CamScannerWeek 4 Data Collection Choosing S.docx
Scanned by CamScannerWeek 4 Data Collection Choosing S.docx
 
Public Relations and Research
Public Relations and ResearchPublic Relations and Research
Public Relations and Research
 
Research methodologies
Research methodologiesResearch methodologies
Research methodologies
 
41. International Markets and Profit Sanctuaries Read the Te.docx
41. International Markets and Profit Sanctuaries Read the Te.docx41. International Markets and Profit Sanctuaries Read the Te.docx
41. International Markets and Profit Sanctuaries Read the Te.docx
 
Qualitative and quantitative methods of research
Qualitative and quantitative methods of researchQualitative and quantitative methods of research
Qualitative and quantitative methods of research
 
Long Tail Research
Long Tail ResearchLong Tail Research
Long Tail Research
 
MARKET RESEARCH WEEK LESSONN PLAN 5.pptx
MARKET RESEARCH WEEK LESSONN PLAN 5.pptxMARKET RESEARCH WEEK LESSONN PLAN 5.pptx
MARKET RESEARCH WEEK LESSONN PLAN 5.pptx
 
Lesson 5 Longtail Research Task
Lesson 5 Longtail Research TaskLesson 5 Longtail Research Task
Lesson 5 Longtail Research Task
 
Science Communication in the Light of INSA Policy Statement on "Dissemination...
Science Communication in the Light of INSA Policy Statement on "Dissemination...Science Communication in the Light of INSA Policy Statement on "Dissemination...
Science Communication in the Light of INSA Policy Statement on "Dissemination...
 
The research team met again to consider data sources. A research.docx
The research team met again to consider data sources. A research.docxThe research team met again to consider data sources. A research.docx
The research team met again to consider data sources. A research.docx
 
Discussion 1 Affinity Group Checkpoint #4This week, you will on
Discussion 1 Affinity Group Checkpoint #4This week, you will onDiscussion 1 Affinity Group Checkpoint #4This week, you will on
Discussion 1 Affinity Group Checkpoint #4This week, you will on
 
survey research.pptx
survey research.pptxsurvey research.pptx
survey research.pptx
 
Preparing questionnaire
Preparing questionnairePreparing questionnaire
Preparing questionnaire
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 
Designing Qualitative Research
Designing Qualitative ResearchDesigning Qualitative Research
Designing Qualitative Research
 
Unit 3: Research Techniques - LO3
Unit 3: Research Techniques - LO3Unit 3: Research Techniques - LO3
Unit 3: Research Techniques - LO3
 
qualitative research final.pdf
qualitative research final.pdfqualitative research final.pdf
qualitative research final.pdf
 
Qualitative research
Qualitative researchQualitative research
Qualitative research
 

Recently uploaded

一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
jyz59f4j
 
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
smpc3nvg
 
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
7sd8fier
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
smpc3nvg
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
fastfixgaragedoor
 
Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
Alan Dix
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
asuzyq
 
Let's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons ShirtLet's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons Shirt
TeeFusion
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Mansi Shah
 
7 Alternatives to Bullet Points in PowerPoint
7 Alternatives to Bullet Points in PowerPoint7 Alternatives to Bullet Points in PowerPoint
7 Alternatives to Bullet Points in PowerPoint
Alvis Oh
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
Confidence Ago
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
7sd8fier
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
h7j5io0
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
cy0krjxt
 
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdfPORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
fabianavillanib
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
9a93xvy
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
madhavlakhanpal29
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
gpffo76j
 

Recently uploaded (20)

一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
 
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理
 
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
 
Exploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdfExploring the Future of Smart Garages.pdf
Exploring the Future of Smart Garages.pdf
 
Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
 
Let's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons ShirtLet's Summon Demons Shirt Let's Summon Demons Shirt
Let's Summon Demons Shirt Let's Summon Demons Shirt
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
 
7 Alternatives to Bullet Points in PowerPoint
7 Alternatives to Bullet Points in PowerPoint7 Alternatives to Bullet Points in PowerPoint
7 Alternatives to Bullet Points in PowerPoint
 
Book Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for DesignersBook Formatting: Quality Control Checks for Designers
Book Formatting: Quality Control Checks for Designers
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(NCL毕业证书)纽卡斯尔大学毕业证成绩单如何办理
 
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
 
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdfPORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
PORTFOLIO FABIANA VILLANI ARCHITECTURE.pdf
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
 
Common Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid themCommon Designing Mistakes and How to avoid them
Common Designing Mistakes and How to avoid them
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
 

Descriptive and Summative Research Methods

  • 1. Descriptive and Summative Research Methods March 2016 Farah Nuraini
  • 2. Descriptive Research • Research to describe the characteristics or phenomenon in certain populations • Observational • Exploring context • Not manipulating environment • Usually not interacting with participants
  • 3. Summative Research • Research to prove hypothesis / decide on certain action • Already know the context • Systematic procedures to avoid error and bias • Usually involve random participants based on certain criteria
  • 5. Descriptive Summative Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts • Observational • Exploring context • Not manipulating environment • Usually not interacting with participants • Already know the context • Systematic procedures to avoid error and bias • Usually involve random participants based on certain criteria Card Sorting A/B Testing
  • 6. Buzz Reports Collecting information about any recent happening news. Either related directly or indirectly to the project. Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing
  • 7. Popular Media Scan Understand phenomenon about a certain topic based on information from popular media Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing
  • 8. Publication Research Find information about certain topics based on written publication (e.g. journal, company reports, encyclopedia, conference publication, etc) Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing
  • 9. Ethnographic Research Method where researchers go to the places where people whom they study do their activities. Could be high or low efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing
  • 10. Survey Share a set of questions to certain group of people to get insight from their answers. Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing
  • 11. Interview Selecting some candidates based on certain criteria and have conversations with them Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing
  • 12. A group of participants are guided to grouping items that we provided based on their understanding Card Sorting Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing
  • 13. Innovation Sourcebook Finding inspiration by studying existing innovative products / company / people / etc. Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing
  • 14. Focus Group Discussion Gather people from similar backgrounds or experiences to discuss a specific topic of interest and come to agreement with one conclusion Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing
  • 15. Usability Testing Evaluating what works or not in a product or service by testing it with representative targeted users Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing
  • 16. Buzz Reports Popular Media Scan Innovation Sourcebook Publication research Usability Testing Ethnographic Research Survey Interview Focus Group Discussion low efforts high efforts Card Sorting A/B Testing Comparing two versions of an interface to see which one performs better. A/B Testing