How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
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This document provides guidance on developing a blog and content. It discusses defining your target persona, developing different types of content like blogs, ebooks and videos, creating a content calendar, and using analytics to measure performance. The document emphasizes creating valuable, original content focused on your keywords and persona, and using content to build influence and move your audience to your own lists and pages. It also stresses the importance of consistency by sticking to a content schedule.
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How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
- 2. How To Develop Your Blog & Content
- 3. Welcome! • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler16
- 5. Still Fighting Fires With “Online”?
- 6. Get The Right Tools & Training #ownonline
- 10. What’s Important Today? • Content Development • Your Persona • Helping Out Your Blog
- 12. What Are YOU Going To “TALK” About?
- 13. WHO Are You Talking to?
- 15. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM? • What Do You Want To Achieve?
- 16. What is Content? • Not just a “blog” – Ebooks, checklists, webinars, videos, web text, images, infographics, stories, books, course, training… • Educating Your Audience • Creating awareness of ‘you’ (Profile) • Informing about their “environment” • Focused on YOUR keywords
- 17. Content – What to Say • From Content Plan? • To Whom? Persona • Are you delivering your value?
- 18. Your CONTENT Drives Your Audience • What is YOUR Original Content? – Not all sales – Your Business Value – WIIFM? “What’s In It For Me” • Where is your Digital Leadership? Your Strategy?
- 20. #OwnOnline
- 21. “Your CONTENT is what people READ about you when you’re not around”
- 25. What About Keywords? • Yes, research! – https://www.google.com.au/trends/ – https://adwords.google.com/KeywordPlanner – http://www.semrush.com/ More so, they distill out as PART of your VALUE statements, Your digital strategy, and your specific content!
- 27. Identify Your Persona TARGET PERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________ Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.
- 28. How to Grow you Audience With Content? • Reciprocity – SHARE LIKE COMMENT – As ‘your’ business & personal profile • Interest Followers & Leaders – Key People of Influence in Your Industry • Add YOUR content to the mix – Value from your strategy? – WIIFM? • Be proactive & Outgoing – “ASK” to connect for personal pages – 5 Minutes/day
- 29. How To Launch Your Content Development Program • Step 1 – Define Your Persona • Step 2 – Identify Your Channels – Where IS your audience? • Step 3 – Define your Story, Your Goals – The Why, The Value • Step 4 – Develop Your Content Types *BLOG* • Step 5 – Create Your Schedule. STICK with it! • Step 6 – Create Your Content Matrix - Distribute & Dominate • Step 7 – Repurpose, Re-use
- 31. Blog Detailer
- 32. Blog Template – Part 1 [Main Detailed Title 3-5 keywords] [Subtitle: 2-3 Sentences] [URL: Keywords] What you will learn [Introduction content, key bullet points that you will cover] New [company] Blog By [author] [Main Blog Content 200-500 words] [Links to 1 or more previous blogs, written into content, where applicable] [Links to 1 or more external references, where applicable] [1-2 Images, with proper tags, referencing and linking] [Proper close, conclusion, wrap up with “what you have learned, and how to use it”] Thank you for reading!
- 33. Blog Template – Part 2 If you need additional help with this topic on [XYZ], or would like more information, just send me a quick email [email address] and I will help you get there. I am always excited to hear from you, and to help you […]. Has this article been helpful? Please comment below or send me an email. I am always excited to hear from people making it happen! What do you find challenging in […]. Ask me now! [Author, website, contact details, main social channels] About [author]: Bio [150-250 words + author photo]
- 34. Blog Template – Part 3 SEO Tags/keywords [8-12 core keywords specific to this blog article] Meta Description [Main Introduction: 2-3 sentences, plus…] Find out now in the new blog post about [blog title] by [author, website] Categories [Always select specific blog categories that are related to the actual content]
- 38. Analytics You Can’t Measure What You Can’t See?
- 39. Performance • Baseline – take one – use Google Analytics or Onsite • Objectives – what are they • Optimisation – yes, back and forth • KPIs – what are you measuring • ROI – What is it, how?
- 40. HOT Seat What Is Your Experience With Blogging? Good? Bad? Ugly?
- 41. Your Homework Notice! To The BLOG, BATMAN!
- 43. Don’t just stand there staring…
- 44. The End of The Story? It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
- 45. Where to go for more help? Slide Deck on Slideshare.net bit.ly/doylebuehler16 Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle #OwnOnline
- 46. Where to go for more help? • Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ @doylebuehler • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me +61 413 106 880 #OwnOnline
- 50. http://www.linkedin.com/in/doylebuehler https://www.facebook.com/doyle.buehler http://www.twitter.com/doylebuehler http://www.instagram.com/doylebuehler http://www.youtube.com/user/doylebuehler Please Find & Follow Me On Social
- 51. #OwnOnline
- 52. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline
Editor's Notes
- The digital leadership training series. Talking about digital strategy and social media and website development – connecting all of the pieces together.
- Kicking Ass Online with digital leadership – doyle buehler
- Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership Educator: Teach Digital Strategy, Business Planning & Entrepreneurship Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- There is a lot of confusion online – and we sometimes spend most of our time fighting fires…. Working in an ad agency is really like fighting fires. I realised that a lot of better things could be done by organising and preparing and managing, to allow for you to properly address all of the issues of online, and not just jump from fire to fire.
- The ultimate goal? Stop hoping digital works
- People don’t want more content; they want better content. Add value, not volume.
- Match your content with your audience
- A brand is worthless if it doesn’t connect with the right audience in a relevant way.
- Defining Your Audience – who are they and what do they like?
- The golden ratio of images to text in articles
- Picture Posts – are your key to your content strategy
- To be 100% Awesome! Every business wants to be 100% awesome, right? Well, how do you get there?
- Once you have the main elements of the platform in place – keep exercising! Now you can go back to each core section, to give you that clarity that you need along the way.
- What are you waiting for. Go create the digital strategy that makes you money, or helps your cause
- Developing your digital leadership in social media – understanding your strategic architecture
- You can also download all of the worksheets for each frame, from the site www.thedigitaldelusion.com/kpi-webinar
- Discover Your True Digital Leadership Potential https://calendly.com/doylebuehler/30min We’ll go through the 7 disciplines and give you some focus What do I do? I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership
- Connecting leaders to digital. Doyle Buehler online. Are you ready to join me on the epic quest to close the digital divide, expel the internet’s ivory towers, and rid the world of online business monotony and mediocrity?
- How to start to engage with your audience to get INFLUENCE TO ACTION