This document discusses management information systems and the importance of collecting, analyzing, and using different types and levels of organizational data and information. It explains that employees need to obtain and understand various formats and granularities of information to make good decisions. Successfully gathering, organizing, sorting, and evaluating information can provide valuable insights into how a company is performing. It also outlines the attributes that make information usable and of high quality.

1. Management Information
Systems

2. Information Everywhere
 Employees must be able to obtain and
analyze the many different
levels, formats, and granularities of
organizational information to make
decisions
 Successfully
collecting, compiling, sorting, and
analyzing information can provide
tremendous insight into how an
organization is performing 1
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3. Types of Data
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Data Represented by
Alphanumeric data Numbers, letters, and other characters
Image data Graphic images or pictures
Audio data Sound, noise, tones
Video data Moving images or pictures

4. Attributes of Information
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5. Usability Delivery
 Relevant
 Simple
 Flexible
 Economical
 Timely
 Accessible
 Secure
11 Attributes of Information
Quality
• Accurate
• Verifiable
• Complete
• Reliable

6. Data to Wisdom
 Data  processing  Information
 Information  intelligence 
Knowledge
 Knowledge  experience 
Wisdom
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Data InformationTransformation

7. Levels, Formats, and
Granularities of Information
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8. Information Types
• Transactional information –
Encompasses all of the information
contained within a single business
process or unit of work, and its primary
purpose is to support the performing of
daily operational tasks
• Analytical information – Encompasses
all organizational information, and its
primary purpose is to support the
performing of managerial analysis tasks.
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9. Major Types of IS
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11. Primary sources of low quality
information
1. Customers intentionally enter
inaccurate information to protect their
privacy
2. Different entry standards and formats
3. Operators enter abbreviated or
erroneous information by accident or to
save time
4. Third party and external information
contains
inconsistencies, inaccuracies, and errors
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12. Example of Low Quality
Information
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13. Potential business effects
resulting from low quality
information Inability to accurately track
customers
 Difficulty identifying valuable
customers
 Inability to identify selling
opportunities
 Marketing to nonexistent customers
 Difficulty tracking revenue
 Inability to build strong customer
relationships
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14. Benefits of Good Information
 High quality information can
significantly improve the chances of
making a good decision
 Good decisions can directly impact an
organization's bottom line
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