The document discusses data collection in research, highlighting the two main types of data: primary and secondary. It outlines the approaches to data collection, namely experiments and surveys, along with the differences between them and their appropriate contexts. Additionally, it mentions criteria for selecting data collection methods, such as the nature, scope, objectives, budget, time, and necessary knowledge.

1. Presented by
Sana, Maria, Namra & Summan
Data Collection in Research

2. Data Collection

3. Types of Data
 There are two types of data
 Primary data
 Secondary data
 Primary data is data that is collected by a
researcher from first-hand sources, using
methods like surveys, interviews, or experiments.
 Secondary data is data gathered from studies,
surveys, or experiments that have been run by
other people or for other research.

4. Approaches In Data Collection
 There are broadly two approaches in data
collection which are followed in data
collection process:
 Experiments
 Surveys
 Experiments refers to investigation
 Survey refers to the method of securing
information

5. Difference between
Survey & Experiment
Survey Experiment
 Conducted in case of
descriptive research
 Conducted in case of
experimental research
 Appropriate in case of
social and behavioral
sciences
 Appropriate in case of
natural and physical
sciences
 An example of field
research
 An example of laboratory
research
 Data collect via census or
sample surveys
 Data collect via readings
of experiments

6. Methods

7. CriteriaFor Selection Of Data Collection Method
 Nature, scope and objective of research
 Budget
 Time
 Sufficient knowledge

8. Thank You!