What is Profession? What is Professionalism? Who are Professionals? For detailed lectures with Urdu/Hindi explanation, subscribe to my YouTube channel. https://www.youtube.com/channel/UCvmyC56ovZ8vIspsFMwkBgA You can also follow us on Instagram, TikTok & Facebook via-@learnwithsamii

1. PROFESSIONALISM
Presented by
Maria - Sana - Namra - Summan

2. PROFESSION
 A paid occupation, especially one
that involves prolonged training and a
formal qualification.
Presenter: Maria Ayyub (7090)

3. PROFESSIONALISM
 Professionalism is a
determined effort by everyone in
the workplace to give their best
each and every day.
 In PR, there are differences of
opinion about whether PR is a
craft, skill or a developing
profession.
Presenter: Maria Ayyub (7090)

4. THE IMPORTANCE OF
PROFESSIONALISM
 Professionalism is one of the biggest factors in your level of
career success. It might sound dramatic, but it’s true! This trait
affects every aspect of how you do your job.
A lack of professionalism can cost you a job or promotion, and it
can even put you first in line for a layoff.
 “Your level of professionalism can make or break your career,”
Walker says.
Presenter: Maria Ayyub (7090)

5.  Professionalism is so important is because it’s an outward
display of your attitude toward your job and your company.
“It’s a sign of loyalty, dependability and responsibility.”
Presenter: Maria Ayyub (7090)

6. Presenter: Sana Khan (7093)

7. INDIVIDUALVS. COLLECTIVE
PROFESSIONALISM
Presenter: Sana Khan (7093)

8. Presenter: Sana Khan (7093)

9. Presenter: Sana Khan (7093)

10. Presenter: Summan Arif (7096)

11. Supportive
environment
Skills
Specialized
knowledge
Standards
Spirit
FIVE DIMENSIONS OF
PROFESSIONALISM
Presenter: Summan Arif (7096)

12. ETHICS IN PUBLIC RELATIONS
 In the public relations, ethics includes values such as honesty,
openness, loyalty, fair-mindedness, respect, integrity, and forthright
communication.
 Ethics has become a staple for PR practitioners.
 Fundamentally, the work of a PR practitioner whittles down to
reputation management, promoting the positive coverage of their
clients and managing the negative.
Presenter: NamraTulain (7091)

13. PROFESSIONAL CODES OF ETHICS
IN PR
 Fairness – deal fairly with everyone
 Advocacy - provide facts to aid informed public debate
 Loyalty – serve private and public interests with faithful integrity
 Independence – provide objective counsel with personal
accountability
 Expertise – acquire and use specialized knowledge and experience
responsibility
 Honesty- advance the interests of whom we represent accurately and
honestly
Presenter: NamraTulain (7091)