The document discusses the customer life cycle and how to maximize marketing returns through understanding customers at each stage of the cycle. It outlines four stages: understand, get, grow, and keep. The understand stage involves learning about customers' needs and behaviors. The get stage is about attracting new customers. The grow stage focuses on retaining customers and increasing their value. And the keep stage is about maintaining loyal, profitable customers long-term. The overall goal is to cost-effectively acquire new customers and deepen relationships at each stage of the cycle to increase returns over time.

1. Customer Life Cycle Source of consumer knowledge

4. Your marketing strategy Cost-effective prospection Developing and keeping the right clients Less costs More profit TIME CONVERSION VALUE INVESTMENT

6. Consumer life cycle VALUE TIME INVESTMENT CONVERSION UNDERSTAND GET KEEP GROW

15. Questions? Problems? ? ? ? ? UNDERSTAND GET KEEP GROW

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