Sales Promotion
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Sales promotion consists of a collection of incentive tools designed to stimulate quicker or greater purchase of products and services. It includes consumer promotion, trade promotion, and sales-force promotion. The objectives are to stimulate trial, repeat, and larger purchases. Tools include samples, premiums, contests, point-of-purchase displays, coupons, refunds, bonus packs, free trials, trade fairs, sponsorships, after-sales service, and frequency programs. Sales promotion is a key part of marketing campaigns but overuse can erode brand loyalty if not used judiciously.
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3. Examples of common marketing objectives include penetration, loyalty, conversion, and frequency - aimed at attracting new customers or increasing purchases from existing customers.
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1. Sales promotion tools are direct inducements used to create immediate sales and can be targeted at consumers or the trade.
2. Common consumer-oriented tools include samples, coupons, premiums, contests and sweepstakes, rebates, and bonus packs, while trade-oriented tools include trade shows, allowances, and point-of-purchase displays.
3. The goal of trade promotion is to influence retailers to promote and stock products through incentives like contests and discounts.
Public relation.ppt
Public relations is the management function of establishing mutually beneficial relationships between an organization and the publics on whom its success or failure depends. It involves evaluating public opinions, defining policies and procedures, executing communication programs, and fostering positive relationships. The objective of public relations is to influence stakeholder perspectives through activities like speaking engagements, awards, press relations, and employee communications. Its scope includes political, community, employee, and financial relations.
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The document discusses sales promotion, which is defined as a direct inducement that offers extra value or incentive for a product to encourage immediate sales. It discusses various sales promotion tools targeted at consumers and trade partners. Consumer-oriented tools include coupons, samples, premiums and contests to encourage trial, repeat purchases and brand loyalty. Trade-oriented tools include contests, displays and cooperative advertising to motivate retailers to stock and sell brands. The goals of sales promotion are to increase sales volume in both the short and long-term.
Sales promotion.
Sales promotion is something very interesting and customer as well as facilitator like to do such practices.
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18. sales promotion
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Create the Public Relations and Promotions portion of the Marketing .docx
Create the Public Relations and Promotions portion of the Marketing Communications Plan using the business and information presented in the Case Study. Meet the following requirements:
In 200 words, explain the Public Relations plan for the organization.
Create two sales promotions for the restaurant. Identify the challenge and solution for each promotion. Include budgetary considerations.
Using feedback, update and make changes to the previous section of the plan.
Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and assignment
Text:
Ethics, Regulation, and Assessment
The American Marketing Association (AMA) defines
sales promotion
as "media and non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality" (AMA, 2013, p.1).
However, according to Manuere, Gwangwa, & Gutu (2012), an addition needs to be made to the definition,
"One should add that effective sales promotion increases the basic value of a product for a limited time and directly stimulates consumer purchasing, selling effectiveness, or the effort of the sales force" (p. 1157).
A
promotion
can be an incentive from manufactures or retailers to encourage trade (wholesalers or retailers) or consumers to buy the product or service.
They can include coupons, rebates, contests, displays, samples, and others.
Sales
promotions
can accomplish many objectives including introducing a new brand, introducing a repositioned brand, attracting new buyers, and increasing repeat purchases from current customers.
Sales promotions offer the opportunity of free trials, cents off coupons, and other chances for the consumer to try the product.
Marketing and advertising work to create brand awareness while promotions are created to have the consumer buy now, buy more frequently, and buy over the competition.
Both manufacturers and providers of services and the consumer benefit from sales promotions.
Obviously, companies gain sales by customers purchasing the product for the first time or as a repeat customer.
The promotion might reward consumers for multiple purchases and encourage brand loyalty.
Promotions can also help the firm
liquidate
excess
inventory
,
increase motivation
for purchase of a product that is a luxury item when economic conditions lower discretionary incomes, and boost brand awareness when faced with increased competition.
The
consumers are rewarded
by receiving a free sample or item, money off the purchase price, or even a larger prize as part of a sweepstakes.
Let's not forget about the sense of satisfaction of using a coupon or redeeming a rebate!
We will look at two of the most common sales promotions:
samples and coupons.
Sampling
is another sales promotion that delivers the product to the consumer (either a trial size or full version) usually at no cost to the consumer.
The samples are deliv.
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