3. You are in good company!
02 03040506
Tony Elischer
&
Jason Potts
Chris Carnie Judy Beard
Richard
Ratcliffe
Bernard
Ross
07080910 11
Maria Ros
Jason Stephen Julie Jernberg Daryl
Potts Pidgeon Verhaar Bart Berkel & Upsall
Fons van Rooij
3
12 Beate
Sørum
4. WDM BELGIUM’S MISSION
IS TO HELP OUR CUSTOMERS
MAXIMISE SALES,
MINIMISE BUSINESS RISKS
AND
MAKEBETTER
BUSINESS DECISIONS
4
5. What Can We Do For YOU?
Donor, Supporter & Prospect View
Campaign
100%
Data Management
Quality
Business be
Intelligence relevant
Consultancy Services
Data
Management
Solutions
Maximise Your Fundraising Results
5
6. What Can We Do For YOU?
Donor, Supporter & Prospect View
Campaign
100%
Data Management
Quality
Business be
Intelligence relevant
Consultancy Services
Data
Management
Solutions
Maximise Your Fundraising Results
6
7. Donor, supporter & prospect view
Road 65 street reference file
On site & online
First time right data entry
7
8. Donor, supporter & prospect view
First time right data entry
How healthy is your donor database?
DB - Address quality
- Name quality
- Duplicates
- Movers
We diagnose & cure
Data Quality Audit
Consumer & company data
8
9. Donor, supporter & prospect view
First time right data entry
DB
Data Quality Audit
Permanent support for identifying & deduplicating your data
- unique individual key
Single Supporter View - unique household key
- company reference key
9
10. Donor, supporter & prospect view
Keep your data up to date :
- by ad hoc movers updates
- by continuous feeds of changes
First time right data entry
Keep data
up to date
DB
Data Quality Audit
Single Supporter View
10
11. Donor, supporter & prospect view
First time right data entry
Keep data
up to date
DB
Enhance with contact points or relevant data:
- age of your donor
- phone number
- email appending Enhance your data
Data Quality Audit
Single Supporter View
11
12. Donor, supporter & prospect view
First time right data entry
Keep data
up to date
DB
Enhance your data
Data Quality Audit
Select & target the right prospects
- via postal mail
- via telemarketing
- via email permission platform
Find profitable prospects
Single Supporter View
Consumer & company
12
13. What Can We Do For YOU?
Donor, Supporter & Prospect View
Campaign
100%
Data Management
Quality
Business be
Intelligence relevant
Consultancy Services
Data
Management
Solutions
Maximise Your Fundraising Results
13
15. Business Intelligence
Prospection Donors
Find look-a-likes Analyse their
of your best donors
Profile
Upgrade
Identify major donors
15
16. Business Intelligence
Prospection Donors
Recency
Frequency
Find look-a-likes Analyse their
of your best donors Monetary value
Profile Analyse
Upgrade Prevision
Actionable
Identify major donors
16
17. What Can We Do For YOU?
Donor, Supporter & Prospect View
Campaign
100%
Data Management
Quality
Business be
Intelligence relevant
Consultancy Services
Data
Management
Solutions
Maximise Your Fundraising Results
17
18. Campaign Management
Reduce your direct mail costs
– Avoid sending multiple
mailings by deduplication
– Avoid postal returns
Test
Avoid waste
Learn
Response analysis Target Optimise
– Optimise future campaigns Get a higher ROI
by analysing your result
18
19. Campaign Management
DB
E-mail E-mail E-mail E-voucher
appending message program
optimisation optimisation
Full
service
& consultancy
19
20. What Can We Do For YOU?
Donor, Supporter & Prospect View
Campaign
100%
Data Management
Quality
Business be
Intelligence relevant
Consultancy Services
Data
Management
Solutions
Maximise Your Fundraising Results
20
21. Data Management Solutions
We manage your data from A to Z
Single supporter view, operation gift
integration, data insights, multichannel
campaign management, …
Major Donor /
Postal mailings
Legacies Program
Direct Dialogue
Fundraising
- Design, build and host the 360°
1 supporter view
Supporter - Data hygiene, integration, matching,
Social Networks
view deduplication, enhancement & scoring
- Gift integration, operational layer
Donor Care
CRM
- Business Intelligence and analytical
2 services
Supporter - Donor insight
E-mail Insight - Strategic partnership
Event
- Capture consumer website
behavior Mobile Applications - Strategic Reporting
- Link with identified visitors to 3 - Cross-channel campaign services
the single supporter view Campaign - Event triggered and automated
- Derive insights Management campaigns
- Enable customization
22. What Can We Do For YOU?
Donor, Supporter & Prospect View
Campaign
100%
Data Management
Quality
Business be
Intelligence relevant
Consultancy Services
Data
Management
Solutions
Maximise Your Fundraising Results
22
23. Consultancy Services
Master Data Management
Business Intelligence
Multi-channel Campaigns
Database Services & CRM
23
25. Non Profit ‘preferred ratecard’ 2013
30 % reduction on standard ratecard
for all non-profit clients on
data rental
offline & online
Find profitable
prospects
prospect
deduplication
(except delivery of new movers adresses)
25
26. Would you like to know more?
Fill in your evaluation form
or
Contact your account manager
or
Isabel Baert
02 555 97 28
0476 50 05 42
isabel.baert@wdmbelgium.be
26
27. Today’s agenda
09:45 - 11:00 : "Digital Fundraising - less magic, more hard work"
Beate Sørum - Part 1
11:00 - 11:15 : Coffee break
11:15 - 12:35 : Presentation - Part 2
12:35 - 12:45 : Q&A
12:45 - 14:00 : Lunch
27
