This document discusses how data-driven fundraising and marketing can maximize results. It emphasizes creating a single supporter view by connecting offline and online supporter data, including social media profiles. Connecting these dots allows for more consistent, personalized communication across channels. Case studies show how combining data sources helped identify supporters, convert petition signers to donors, and send targeted birthday messages. Analyzing transaction data through RFM segmentation was recommended to improve customer lifetime value for a photo company client. The key is using data to better understand supporters and improve engagement at each stage of the supporter journey.
Presentation of Florent Diverchy, digital consultant at Bisnode, during the Social Media Day Academy "Social Monitoring & Social ROI" on June 15th 2016
Marketing Day 2012: consistente & geïntegreerde communicatie (Birger Vanacker)Bisnode Belgium
De manier waarop u met uw klanten communiceert, speelt een heel belangrijke rol in de perceptie die ze van u hebben. Een op uw doelgroep afgestemde, consistente manier van communiceren is uitermate belangrijk voor het vertrouwen dat klanten stellen in uw bedrijf. Consistentie zorgt niet alleen voor conversieverbetering (hoe consistenter de interacties, hoe hoger de conversie), maar ook voor klantvriendelijkheid (consistente ervaringen leiden tot gebruiksgemak en een positieve customer experience).
This selection of emails includes standout examples of innovative design, copy and strategy from the past year.
This compilation highlights brands representing everything from consumer products and retail to the travel industry and social networking sites. Enjoy!
Presented on Monday 2 November at NCVO/BWB Trustee Conference 2015.
Megan Griffith Gray, NCVO; Patrick Nash, Connect Assist; Kay Boycott, Asthma UK and Laila Takeh,Raising IT
Digital should transform your organisation - the role of trustees in leading change.
If you would like to find out more about our 2016 Trustee Conference email us at ncvoevents@ncvo.org.uk or call us on 020 750 3153.
Presentation of Florent Diverchy, digital consultant at Bisnode, during the Social Media Day Academy "Social Monitoring & Social ROI" on June 15th 2016
Marketing Day 2012: consistente & geïntegreerde communicatie (Birger Vanacker)Bisnode Belgium
De manier waarop u met uw klanten communiceert, speelt een heel belangrijke rol in de perceptie die ze van u hebben. Een op uw doelgroep afgestemde, consistente manier van communiceren is uitermate belangrijk voor het vertrouwen dat klanten stellen in uw bedrijf. Consistentie zorgt niet alleen voor conversieverbetering (hoe consistenter de interacties, hoe hoger de conversie), maar ook voor klantvriendelijkheid (consistente ervaringen leiden tot gebruiksgemak en een positieve customer experience).
This selection of emails includes standout examples of innovative design, copy and strategy from the past year.
This compilation highlights brands representing everything from consumer products and retail to the travel industry and social networking sites. Enjoy!
Presented on Monday 2 November at NCVO/BWB Trustee Conference 2015.
Megan Griffith Gray, NCVO; Patrick Nash, Connect Assist; Kay Boycott, Asthma UK and Laila Takeh,Raising IT
Digital should transform your organisation - the role of trustees in leading change.
If you would like to find out more about our 2016 Trustee Conference email us at ncvoevents@ncvo.org.uk or call us on 020 750 3153.
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Pitch Don't Kill My Vibe: TechCrunch EditionTheFamily
An amazing PDKMV edition with TechCrunch!
Featuring Erika Batista (Director at The Family), Philippe Suchet (Part-time Director at The Family) & Romain Dillet (Senior Writer at TechCrunch) as members of the jury
Featuring Sobus, Resels, Bsport, Hoplabon and Eversend as the startups who came on stage
Results:
1) Eversend
2) Hoplabon
3) Bsport
Comtrade System Integration - Digital Banking in Retail - Customer EngagementVladimir Ljubibratic
Digital transformation as a business strategy is enabling disruption at the industry level and how it is happening is one company at time. VeriTouch solution for Microsoft Dynamics 365 platform is allowing banking organizations to better engage customers, empower employees, optimize operations and transform their products.
What can NOT making a profit teach us! – Lessons for us all from the non-prof...Adestra
What if you’re in business to NOT make a profit? No, I am not talking about losing business or operating in the red, but what if you’re a non-profit organization? How do you do more with less and still innovate to attract and retain donors? More communication, less communication, demographic focused or still working with direct mail, there’s a lot to think of …but going digital can really add value to your existing channels and help you discover and maximize new ones. Yet, the one connection non-profits have is authenticity and a story. For everyone else, are there things we can learn in the Retail, Travel and other industries from the non-profit space? By taking a wider vertical focus you can always learn more, especially from organizations where ROI is under even more intensive scrutiny than usual.
Join Ryan Phelan, VP of Marketing Insights and Tristam Jones, Head of Account Management, in this energetic and worldwide discussion on the learnings from the non-profit space. You’ll walk away with:
Clear examples of engagement campaigns in email from some of the top non-profit organizations
Challenges facing the NFP sector and tips to overcome them
How to take advantage of the unpredictable donation
The top things the for-profit space can learn from non-profits
Maximization of foundational email programs can help any marketer
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Pitch Don't Kill My Vibe: TechCrunch EditionTheFamily
An amazing PDKMV edition with TechCrunch!
Featuring Erika Batista (Director at The Family), Philippe Suchet (Part-time Director at The Family) & Romain Dillet (Senior Writer at TechCrunch) as members of the jury
Featuring Sobus, Resels, Bsport, Hoplabon and Eversend as the startups who came on stage
Results:
1) Eversend
2) Hoplabon
3) Bsport
Comtrade System Integration - Digital Banking in Retail - Customer EngagementVladimir Ljubibratic
Digital transformation as a business strategy is enabling disruption at the industry level and how it is happening is one company at time. VeriTouch solution for Microsoft Dynamics 365 platform is allowing banking organizations to better engage customers, empower employees, optimize operations and transform their products.
What can NOT making a profit teach us! – Lessons for us all from the non-prof...Adestra
What if you’re in business to NOT make a profit? No, I am not talking about losing business or operating in the red, but what if you’re a non-profit organization? How do you do more with less and still innovate to attract and retain donors? More communication, less communication, demographic focused or still working with direct mail, there’s a lot to think of …but going digital can really add value to your existing channels and help you discover and maximize new ones. Yet, the one connection non-profits have is authenticity and a story. For everyone else, are there things we can learn in the Retail, Travel and other industries from the non-profit space? By taking a wider vertical focus you can always learn more, especially from organizations where ROI is under even more intensive scrutiny than usual.
Join Ryan Phelan, VP of Marketing Insights and Tristam Jones, Head of Account Management, in this energetic and worldwide discussion on the learnings from the non-profit space. You’ll walk away with:
Clear examples of engagement campaigns in email from some of the top non-profit organizations
Challenges facing the NFP sector and tips to overcome them
How to take advantage of the unpredictable donation
The top things the for-profit space can learn from non-profits
Maximization of foundational email programs can help any marketer
Presentatie DDAY DATA Concentra: (weg)wijs in data (NL)
Marc Cox, Concentra & Sigrid De Gelas, Bisnode
Hoe kan je op een snelle, intuïtieve en gebruiksvriendelijke manier omgaan met je eigen (prospectie)data? Met de 'Consumer Selector’ van Bisnode kan Concentra in slechts enkele muiskliks dm campagnes voorbereiden. Smarter together…
CERAN: "Ready to take the plunge"
La démonstration que le direct marketing 360° reste une des méthodes les plus perspicaces en terme de ROI à l’heure du web et des nouvelles technologies.
Marketing day 2012: Transactional mail as part of your Media Banquet… it wor...Bisnode Belgium
Comment transformer son courrier administratif et/ou transactionnel en un réel outil de "customer experience" en l’intégrant dans sa stratégie et son canal de communication.
Marketing Day 2012 : Les seniors et les médias – Christophe Urvoy-Isaac & Cyr...Bisnode Belgium
86 % des seniors ne se sentent pas concernés par les messages publicitaires... alors qu’ils représentent 50% du pouvoir d’achat! Comment toucher les baby boomers? Tel est le challenge des marques.
Marketing day 2012: l'histoire d'un panda qui se muscle - Serge SchmitzBisnode Belgium
Pour affronter efficacement les enjeux environnementaux grandissants, le WWF doit continuer à croître en termes de moyens financiers privés. La forte notoriété du logo du WWF est un avantage mais elle est loin d’être suffisante.
Marketing Day 2012: the new media mix: the new rules of marketing & media pla...Bisnode Belgium
Marketing communications and media planning have been fundamentally altered by the explosive growth of digital media and mobile technologies. Although traditional channels like email and print media are not going away anytime soon, consumers increasingly demand that companies also interact with them on social networks, via tablets and mobile devices, and in ways that were not
possible just a few years ago.
Marketing Day 2012: E-commerce als onderdeel van een mediastrategie - David D...Bisnode Belgium
Onze consument wordt overladen met commerciële boodschappen en een veelheid aan producten. Er zijn ondertussen ontelbare mogelijkheden om hem te bereiken. We moeten dus keuzes maken.
Marketing Day 2012: verbetering van datakwaliteit inclusief de implementatie ...Bisnode Belgium
Door consequente integratie van verhuizersalerts en unieke identificatiesleutels in de huidige processen slaagt VAB erin om op een efficiënte manier contact te houden met de klant en aldus een snellere conversie tot lidmaatschap te genereren. Door accurate lokalisering en
geocodering van pechgevallen verhoogt de kwaliteit van de dienstverlening
Marketing Day 2012: 4.000 choukes die overtuigenBisnode Belgium
"The proof of the pudding is in the eating." In 2011 lanceerde bpost haar vernieuwd pakketaanbod en werd bpack boven het doopvont gevonden. Op het campagnemenu stonden diverse acties om de verschillende oplossingen te lanceren en te promoten, waarbij bpack sprint het startschot mocht geven.
En hoe kon bpack sprint zijn efficiëntie en betrouwbaarheid beter bewijzen dan ze te laten testen door Belgische bedrijven? Met een mix van above en below the line-campagnes en on- en offline technieken, konden duizenden nieuwe businesscontacten - soms letterlijk - van het aanbod proeven. De vele tweets, facebookposts en andere reacties bewezen dat dit een gesmaakte actie was.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
2. WHAT CAN WE DO FOR YOU?
2
Maximise Your Fundraising Results
Data
Management
Solutions
Consultancy Services
Donor, Supporter & Prospect View
100%
Data
Quality
Campaign
Management
be
relevant
Business
Intelligence
3. WHY BISNODE BELGIUM?
3
We are your
SuperDataMan
Legal knowledge
Privacy
Technical
Solution provider
Years
of experience
+35
Unique
referentials
Part of the international group
7. 7
Data and strategic handling of Data
are more than ever valuable assets
Data is the new oil
8. FROM MULTI-CHANNEL TO OMNICHANNEL
Web:
Event triggered messages
Personalised content
Postal:
Mail pack
LETTER
Email:
Newsletter
Welcome Program
Social Media:
Apps
Facebook fans
SURVEY
Survey:
Profile Triggered
Mobile:
Geo-localisation
SMS
Supporter service:
Personalised story
Customer service
8
Face to Face:
Consistent content
Churn prevention
9. KEY CHALLENGES IN OMNICHANNEL WORLD
NEED FOR AUTOMATED AND CONSUMER CENTRIC PROCESSES
9
Consumer Centricity
Pull Messages
Automated and
Dynamic Campaigns
10. Sign up message
Inform
Thank
Ask
One-off to loyal
Loyal to recurrent
Mid-level donor
Major-level donor
Social ambassador
THE IMPACT ON SUPPORTER LIFECYCLE
10
Re-activate
Acquire
Convert
DevelopRetain
Churn detection
Adapt message
Choose right channel Welcome campaign
One-off gift
Abandonment
• failed promise
• failed sdd payment
11. BENEFITS OF DATA DRIVEN CAMPAIGNS
HIGHER SUPPORTER ENGAGEMENT
HIGHER RESULT
IMPROVED RETENTION
INCREASED INTERACTIONS
11
12. CREATE A SINGLE SUPPORTER VIEW
12
Offline address E-mail address
Cookie, mobile, …
Social ID
Phone number
Delivery address
16. MEET SAM… YOUR SUPPORTER
16
Sam supports your cause. After meeting one of your
volunteers, he became interested and started to support you.
Sam donates 10 €/month via SDD. You know his postal
adress and build up his giving history in your database.
Sam is a frequent visitor of your website.
Do you know?
Sam listed for your monthly newsletter.
He opens your newsletters regularly, actually reads them and
sometimes responds by clicking or sending to a friend.
Do you know?
Sam is your fan on facebook.
Do you know?
18. CONNECT THE DOTS
18
Sam
Janssen
Dorpstraat 1
9800 Deinze
Newsletter
subscription
January : 10 €
February : 10 €
…
Sum/year: 120 €
Segment: loyal donor!
s.janssen@telenet.be
19. CONNECT THE DOTS
19
Sam
Janssen
Dorpstraat 1
9800 Deinze
s.janssen@telenet.be
Sam
Janssen
?
Is « Sam Janssen » a unique
combination in Belgium?
5 x « Sam Janssen »
in Belgium
21. CONNECT THE DOTS
21
Sam
Janssen
Dorpstraat 1
9800 Deinze
s.janssen@telenet.be
Sam
Janssen
14/05/1973
?
Is « Sam Janssen » born on 14/05/1973
a unique combination in Belgium?
YES !
=
22. WE CONNECTED THE DOTS
For one of our fundraising clients, we combined
his available data + our referential files
we connected 7500 online individuals to the right donors
better single supporter view
more consistent communication
22
24. SOCIAL IN YOUR SINGLE SUPPORTER VIEW?
• How do you integrate social in your single supporter view?
• How can you connect social id’s to your supporter data?
24
DB
offline
socialonline
25.
26. From: Permesso
Subjectline: Waar wonen de Arnauts’en in België?
Où sont les Arnauts’ de Belgique?
Launch date: Monday 25/02/2013
26
PERMESSO CASE
32. CONNECT THE DOTS… SOCIAL
32
Sam
Janssen
Dorpstraat 1
9800 Deinze
Facebook id 123456=
Via e-mail you can link the donor to the right facebook id.
For 70 % we received the same e-mail address, for 30 % an additional e-mail.
Via Facebook, you can match these id’s with your facebook fan page id’s.
34. FIND PETITIONERS
34
Events: ask attendants to sign petition.
Signed petitions were dematerialised.
All petitioners integrated in Fundraising database.
Already donor? Immediate identification and deduplication.
E-mail campaign pointing to hosted landing page.
Online petitioners directly integrated.
Online & social: driving traffic to petition landing page.
35. PETITION & OPT-IN CAMPAIGN
35
E-mail campaign sent to 472 000
Permesso contacts, next to other
targeted online contacts
Ask = sign the petition
Older age groups respond best.
5.454 signed the petition
4.621 gave an opt-in
37. CONVERT PETITIONERS > DONORS
37
Follow-up telemarketing campaign to all recruited petitioners.
« Thanks for signing the petition! »
« Please do you want to support us? »
Useful contacts:
-Answers the phone
-Talking to the petitioner in person
• Average conversion rate from petitioner to donor: 10 % of useful contacts
• Paper petitioners > online
• Targeted online > mass contact online
42. THE CLIENT
Smartphoto is a digital photo developer.
I want to improve marketing results
- Improve ROI by choosing the best addresses
- Improve ROI by segmenting of transactional data
But please…
No hassle of implementing RFM segmentation in my system?!
No hassle preparing mailing files?!
Please help me interpreting all the 111/011/…
42
43. THE CONTEXT
43
I have a database tracking most
of the buying behavior against a
notion of a customer (e-mail
address, NAL data, account nbr).
I want to turn these data into actionable
information, distinguishing between good
and average clients, monitoring the
strategies to make my customers grow
into excellent contributors to my
business.
But I have no clue how to even
start this, and I fear this will be
expensive, and cumbersome
44. THE SOLUTION
44
client
CRM
platform
monthly extract
of NAC +
transactions
Client
loads on
EMM
platform
and
launches
campaign
monthly RFM
segmentation
monthly
dq treatment to
define best
address
reporting:
•KPI monitoring
• end of year
prevision
•budgeting
monthly
mailing file with
prepared
segmentation
& indication of
best addressResult =
new
transactions
are loaded
in the CRM
platform
45. 45
• Build a single supporter view
offline – online - social
• Use & combine multiple channels
• Read and learn from the data
• Keep it accessible: use external skills