This document discusses the shift from traditional to digital marketing. It outlines how Marketing 4.0 combines online and offline interactions between companies and customers. It also describes four critical shifts needed: from segmentation/targeting to customer community confirmation, brand positioning/differentiation to brand character clarification, selling the 4Ps to commercializing the 4Cs, and customer service to collaborative customer care. As an example, a leader of an outdoor club can engage customer communities, disseminate reliable digital information, and involve participants in planning through online meetings to safely guide enthusiasts in the digital age.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
josephdeungria.com
Based on Kotler's book, Marketing 4.0, this explains 3 fundamental changes that has resulted into power shifting from companies and brands to connected customers.
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
josephdeungria.com
Based on Kotler's book, Marketing 4.0, this explains 3 fundamental changes that has resulted into power shifting from companies and brands to connected customers.
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
Business marketers rely on segmentation for marketing efficiency and effectiveness. This presentation explains how to segment business markets, the key segmentation variables, how segmentation aids prospecting efforts, how to create personas, and how clean data makes segmentation easier.
Digital Marketing 101; The ultimate playbook for online success .pdfRafia845461
In “Digital Marketing 101,” unlock the secrets to conquering the ever-evolving world of digital marketing. Whether you’re a seasoned marketer or just starting your journey, this comprehensive ebook will equip you with the tools, strategies, and insights needed to thrive in the digital landscape.
Inside, you’ll discover:
1. Proven Marketing Tactics: Learn how to craft compelling content, harness the power of SEO, and leverage social media to engage your audience and drive conversions.
2. Data-Driven Decisions: Dive deep into the world of analytics and uncover how to use data to make informed marketing decisions that yield impressive results.
3. Building Brand Authority: Establish your brand as a trusted industry leader through thought leadership, reputation management, and effective online branding strategies.
4. Paid Advertising Mastery: Explore the ins and outs of pay-per-click (PPC), display advertising, and affiliate marketing to maximize your ROI.
5. Mobile and E-commerce Strategies: Adapt to the mobile-first era and discover how to optimize your online store for seamless user experiences and increased sales.
6. Emerging Trends: Stay ahead of the curve with insights into the latest digital marketing trends, from AI-powered chatbots to immersive augmented reality campaigns.
With practical tips, case studies, and actionable advice, “Digital Domination” is your ultimate guide to navigating the complex world of digital marketing and achieving unparalleled success in today’s digital age. Whether you’re looking to boost your business, expand your career, or simply stay up-to-date with the digital marketing landscape, this ebook is your roadmap to excellence. Get ready to dominate the digital realm!
With technology still growing, numerous fields that connect to the technology world grows as well, one of them being Digital Marketing. It is no surprise that in the near future approaches related to technology can change drastically, some already are prepared and some are already advancing. So what will the future of Digital Marketing be ?
This Guide has been written specifically to assist marketers who are involved in both studying and implementing digital marketing. It includes examples and activities to help reinforce your learning, and recommended reading and website links for additional information. We recommend that you work through the Guide from beginning to end undertaking the exercises and supplementary reading included.
This Guide provides a wide ranging introduction to the world of digital marketing and the digital landscape. It looks at the opportunities and challenges of the disruptive digital environment, online and offline integration and the importance of customer focus. It considers the rise in online consumer power, how to use the internet for revenue generation and the changes in customer behaviour due to the rise of the digital world. It then looks in detail at the wide range of digital communications tools and hardware available and how to develop and co-ordinate an effective digital communications mix. It also looks at digital platforms and channels and the stages of digital adoption. Finally, it focuses on digital campaigns and multi-channel marketing and how to measure and monitor digital effectiveness.
10 Things to Know About Digital Marketing Course.pdfDigital Vishnu
10 Things to Know About Digital Marketing Course
Why Should I do a Digital Marketing Course?
In our rapidly digitalizing world, proficiency in digital marketing is quickly becoming a must-have skill. It not only opens up a multitude of career opportunities but also allows you to understand and leverage online consumer behavior. Learning digital marketing can empower you to engage with potential customers in their own space: the digital realm.
What are the Benefits of Digital Marketing?
Digital marketing offers several unique advantages. It provides a level playing field for all businesses, large and small, allowing them to reach global audiences at affordable costs. It offers the ability to target specific demographics and measure the impact of campaigns with unparalleled precision. Digital marketing also enables real-time customer interaction, creating an avenue for immediate feedback and improved customer satisfaction.
What is the Scope of Digital Marketing?
The scope of digital marketing is vast and continually evolving. It encompasses a multitude of areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, Mobile Marketing, and Analytics. As businesses continue to recognize the value of a strong online presence, the demand for digital marketing professionals is expected to grow exponentially.
Is a Digital Marketing Course Good for the Future?
Absolutely. The world is becoming increasingly digitized, and businesses are investing more in digital marketing strategies. A course in digital marketing can provide you with the skills to capitalize on this trend, making it an investment in a promising future.
What are the 10 Benefits of Digital Marketing?
Digital marketing offers numerous benefits:
1. Global reach
2. Cost-effective
3. Measurable results
4. Personalization
5. Social media engagement
6. Improved conversion rates
7. Competitive advantage
8. Real-time customer service
9. Greater ROI
10. Career opportunities
Why is Digital Marketing the Most Important?
In the digital age, an online presence is vital. Digital marketing enables businesses to meet customers where they are – online. It's a versatile, cost-effective method of reaching out to consumers, providing value, and building lasting relationships.
What is the Future in Digital Marketing?
The future of digital marketing is incredibly bright. The digital realm is in constant flux with the advent of new technologies like AI, machine learning, and advanced analytics. Digital marketing will continue to evolve with these technologies, offering innovative ways to engage and delight customers.
To know More: https://www.digitalvishnu.in/best-digital-marketing-course-in-coimbatore/
Benefits of having Knowledge of Digital Marketing.pptxDigital Aacharya
Welcome to the realm of digital marketing, where creativity and communication come together. Learning digital marketing is critical in today's rapid marketplace for individuals seeking professional advancement and organisations looking for success in the digital age.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
Claudia McDonnell Sydney is Digital Marketing expert with years of experience in directing edm, digital search, social, and display campaigns for businesses and brands, such as, Nestle, Nespresso, Johnnie Walker, Guinness, Vodafone, Smirnoff, Unilever, Disney and IAG.
Excellence Academy , Chandigarh offers Best Digital Marketing Certification Course Training in Chandigarh. We offer full time one year diploma in Digital Marketing in Chandigarh. Those who have less interest in programming or coding can make up their career in digital marketing. As digital marketing is growing in now days. We provide Top Digital Marketing Training Course in Chandigarh, Panchkula and Mohali.
Digital marketing is a relatively new field, therefore trained professionals that know the ins and outs of the various concepts are crucial to staying ahead of the curve.
CETPA, a digital marketing Institute in Noida steps in! We offer the best education programs to help students grasp all the aspects of online marketing strategies. Thanks to our world-class faculty, exceptional teaching methodology and technically relevant syllabus we have positioned ourselves as a premier institute that imparts the best digital marketing training in Noida and also provide best Digital Marketing Course in Noida.
Latest important trends to learn in digital marketing.pptxDigital Aacharya
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. As we step into a new era, the industry continues to evolve, bringing forth exciting trends that can shape the future of marketing strategies. For aspiring digital marketers in Pune, understanding and mastering these trends is paramount to staying competitive in the dynamic landscape.
Introduction to Digital marketing and It's SignificanceShivanshi Singh
This presentation is all about digital marketing, a field full of different ways to reach people online. We'll talk about how to use different online platforms strategically and why it's important to have clear goals. We'll also discuss the challenges we might face in digital marketing and why it's so crucial in today's world. As we start this journey, remember that staying updated, being flexible, and using technology wisely will help us succeed in the fast-paced online world.
For more information, visit:
https://digitalshivanshi.in/
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Similar to Marketing 4.0 - Moving from Traditional to Digital (20)
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
3. www.yestoadventuresph.wordpress.com/
1. Combines online and offline interaction
between companies and customers
1. Why Marketing 4.0?
Marketing 4.0 is an approach that…
2. Blends style with substance in building brands
3. Complements machine-to-machine
connectivity with human-to-
human touch
5. www.yestoadventuresph.wordpress.com/
2A. Why? Segmentation and Targeting to Customer
Community Confirmation
In traditional segmentation and targeting,
potential customers have little to no input to
the insight drawn from the marketers
Customers are
“targets”
Companies
8. www.yestoadventuresph.wordpress.com/
2B. Why? Brand Positioning and Differentiation to Brand
Clarification of Characters and Codes
Brands should be dynamic and flexible in the
messages that it delivers and the way they
deliver it
Wendy’s rebranded to maintain relevance with consumers
Overall modern look
Casual, wavy font
Neat and
clean icon
9. www.yestoadventuresph.wordpress.com/
2B. Why? Changing Selling the Four P’s to Commercializing
the Four C’s
Companies set the 4Ps without direct
feedback from customers. With 4Cs, there is:
• More consumer
participation
• High likelihood of
surviving in the
digital economy
10. www.yestoadventuresph.wordpress.com/
2D. Why? Customer Service Processes to Collaborative
Customer Care
Collaborative customer care puts more
emphasis on listening and responding to
customer’s unique needs and concerns.
Unilever presents specific challenges to the public, encouraging
individuals to submit responses for potential adoption by the company.
12. www.yestoadventuresph.wordpress.com/
3. Concept Application
With the advent of technologies, outdoor
enthusiast have access to wide range of
information online.
Sample Itineraries
Online maps
Transportation
notes
Danger?
Misleading information
Lack of preparation
Online meetings
As digital technology continues to advance, individuals and communities alike change the way they engage with digital media, hence calling for a change with the marketing approach used by businesses.
Good day, everyone. I am Mercy Caba, an MBA-Regis student at the Ateneo Graduate School of Business to discuss about Marketing 4.0 – Moving from Traditional to Digital Marketing.
Today, I am going to discuss 3 key concepts. First is ___
Marketing 4.0 emphasizes the importance of both online and offline engagements between sellers and buyers and authenticity in brands, in order to find a balance between devices with human contact to strengthen customer engagement.
Let’s now move on to discuss the four critical shifts from:
Communities are formed by customers on their own accord, which makes them more organic and immune to spamming and irrelevant advertising.
If brands are to enter these communities, they need to fit it in not as a marketer or as a business – but as a friend with a genuine intention of understanding the customers’ needs and wants.
The logo is streamlined by the removal of the “Old Fashioned Hamburgers” descriptor, changing the Western style dated letterform to a casual wavy font and giving Wendy a cleaner and bigger look.
Craig Bahner, Chief Marketing Officer at Wendy's stated that: “Every brand evolves over time to maintain relevance with consumers. We're transforming our brand to signal a new dynamic company that's listening and responding to consumer needs.”
The emergence of a new marketing mix, the 4Cs – Co-creation, Communal Activation, Currency, and Conversation – allows an increase in customer participation in the new digital economy.
With operations in 190 countries and products used by over 2.5 billion people on a daily basis, Unilever has a massive pool of customers from which to source ideas and solutions to product development questions.
Let’s now move on to concept application to YTA
They could get Misleading information from untrusted sites/sources
Possible Lack of physical preparation due to dependency on online information and latest tools & gadgets
In summary, we have covered…
Again, I am Mercy Caba and this is Marketing 4.0 – Moving from Traditional to Digital Marketing. Thank you.
