The document discusses various theories of creativity and problem solving techniques. It describes five major theories of creativity: psychoanalytical, mental illness, psychoticism, addiction, and humanistic. It also covers brainstorming techniques, including establishing no criticism, welcoming unusual ideas, wanting quantity, and combining ideas. Lateral thinking is defined as using indirect and creative approaches rather than traditional logic. Word algorithms and problem solving are also briefly covered.

1. CREATIVITY
IMAGINATIVE SKILL.
RICHNESS OF IDEAS.
ORIGINALITY OF THINKING.
SUBMITTED BY: GEDWIN VELASCO
SUBMITTED TO: PROF. JORGE SAGUINSIN

2. The Five Major Theories of Creativity
Explaining Creativity Development
 The Psychoanalytical Theory of
Creativity
 the general argument is that
people become creative in
reaction to difficult circumstances
or repressed emotions.
 The theory also argues the
following:
▪ People are able to demonstrate
creativity when they link the personal
unconscious with the collective
conscious.
▪ Regression precedes creativity.
▪ Feelings of inferiority contribute to
creativity.

3. The Five Major Theories of Creativity
Explaining Creativity Development
 The Mental Illness Theory
of Creativity
 The major tenet is that
some type of mental
illness is actually
necessary in order for
people to be creative,
even if that illness is
exceptionally mild.
 Some highly creative
individuals do suffer from
some form of mental
disorder BUT the majority
of highly creative
individuals do not suffer
from any form of mental
disorder at all.

4. The Five Major Theories of Creativity
Explaining Creativity Development
 Eysenck’s Theory of
Psychoticism
 "psychoticism" – a
disposition for psychotic
tendencies.

5. The Five Major Theories of Creativity
Explaining Creativity Development
 The Addiction Theory of
Creativity
 its major tenet is that
addiction, for example, to
drugs and/or alcohol,
contributes to and even
causes creativity.

6. The Five Major Theories of Creativity
Explaining Creativity Development
 The Humanistic Theory
of Creativity
 The main supporters of this
theory include Maslow,
Rogers, and Fromm, though
the theory is based mainly
upon Maslow’s Hierarchy
of Needs, a theory he
developed, which
maintains that humans
have six basic needs that
must be met in order for
them to thrive and reach
maximum potential.

7. The Five Major Theories of Creativity
Explaining Creativity Development
 The Humanistic Theory of
Creativity
 People’s lower needs, however,
must be met in order for them
to progress to the next highest
level, and only upon reaching
the uppermost level, self-
actualization, where needs
are related to purpose and
identify, are they at last free
enough and comfortable
enough to express themselves
creatively.

8. The Five Major Theories of Creativity
Explaining Creativity Development
 The Humanistic Theory of
Creativity
 That environment is
unimportant because even
the most difficult of
environments cannot hinder
creativity if someone
possesses the ability to self-
actualize and, thus, obtain the
highest level, where he or she
can choose to be creative. In
other words, people decide
for themselves whether or not
they will be creative.

9. BRAINSTORMING
 Brainstorming is a process for developing creative
solutions to problems.

10. BRAINSTORMING
 Steps To A Successful Brainstorming Session
 1. Select a group of people of different types, experiences, and knowledge.
2. Bring them together in a relaxed setting where you will not be interrupted.
3. Engage in some fun exercises such as coming up with ideas to improve a
business everyone knows. This will get their creative juices flowing.
4. Establish a rule that no one can express negative judgments about any one
else's idea.
5. Give the group a question such as, "I want to start a seafood restaurant in
town. What qualities would make it successful?"
6. Designate someone who can write quickly to list on easel pads all the ideas so
everyone can refer back to them.
7. Have people work individually several times during the brainstorming session
to write down their ideas and report them back to the group.
8. After the brainstorming session, go through the list and select the best and most
realistic ideas.

11. FOUR RULES of BRAINSTORMING:
 No criticism: Criticism of ideas are withheld during the
brainstorming session as the purpose is on generating varied and
unusual ideals and extending or adding to these ideas. Criticism is
reserved for the evaluation stage of the process. This allows the
members to feel comfortable with the idea of generating unusual
ideas.
 Welcome unusual ideas: Unusual ideas are welcomed as it is
normally easier to "tame down" than to "tame up" as new ways of
thinking and looking at the world may provide better solutions.
 Quantity Wanted: The greater the number of ideas generated, the
greater the chance of producing a radical and effective solution.
 Combine and improve ideas: Not only are a variety of ideals
wanted, but also ways to combine ideas in order to make them
better.

12. BRAINSTORMING IDEAS:
 An Idea List of Ways to Improve Something
 Simplify--remove complexity
 Apply to new use
 Automate
 Reduce Cost
 Make easier to use, understand
 Reduce fear to own, use
 Make safer
 Give more performance, capacity
 Make faster, less waiting
 Provide more durability, reliability
 Give better appearance
 Create more acceptance by others
 Add features, functions
 Integrate functions
 Make more flexible, versatile
 Make lighter weight--or heavier
 Make smaller--or larger

13. BRAINSTORMING IDEAS:
 Make more powerful
 Reduce or eliminate drawbacks, bad side
effects
 Make more elegant
 Give better shape, design, style
 Provide better sensory appeal (taste, feel,
look, smell, sound)
 Provide better psychological appeal
(understandable, acceptable)
 Provide better emotional appeal (happy,
warm, satisfying, enjoyable, fun, likable,
"neat")
 Aim toward ideal rather than immediate goals
 Give larger capacity
 Make portable
 Make self-cleaning, easy to clean
 Make more accurate
 Make quieter

14. LATERAL THINKING:
 Lateral thinking is solving problems through an
indirect and creative approach, using reasoning that
is not immediately obvious and involving ideas that
may not be obtainable by using only traditional
step-by-step logic.

15. METHODS of LATERAL THINKING:
 Critical thinking is primarily concerned with
judging the true value of statements and
seeking errors. Lateral Thinking is more
concerned with the movement value of
statements and ideas. A person would use
lateral thinking when they want to move from
one known idea to creating new ideas.
Five types of thinking tools:
 Random Entry Idea Generating Tool
 Provocation Idea Generating Tool
 Challenge Idea Generating Tool
 Concept Fan Idea Generating Tool.
 Disproving.

16. LATERAL THINKING & PROBLEM SOLVING:
 Problem Solving: Problem solving deals
with finding out what caused the problem
and then figuring out ways to fix the
problem.
 Creative Problem Solving: Using
creativity, one must solve a problem in an
indirect and unconventional manner.
 Creative Problem Identification: Many of
the greatest non-technological innovations
are identified while realizing an improved
process or design in everyday objects and
tasks either by accidental chance or by
studying and documenting real world
experience.

17. WORD ALGORITHM:
 A step-by-step problem-solving procedure,
especially an established, recursive
computational procedure for solving a
problem in a finite number of steps.
 Many algorithms are useful in a broad spectrum
of computer applications. These elementary
algorithms are widely studied and considered
an essential component of computer science.
They include algorithms for sorting, searching,
text processing, solving graph problems, solving
basic geometric problems, displaying graphics,
and performing common mathematical
calculations.
▪ Example: hangman, word puzzles

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