This document discusses creativity and innovation. It defines creativity as the generation of new ideas or concepts, while defining innovation as the application of creative ideas. It then discusses different types of innovation including operational, management, product/service, and strategic innovation. The document also covers innovation strategies such as inventive, adaptive, economic, and innovative application strategies. Overall, the document provides an overview of creativity, innovation, and how innovation strategies can be applied.

1. Topic:

2. Presenter :
iqra mosssbeen

4. • ….downsizing tends to make us
timid when we need to be bold
• ….the creative employees are the
ones that will survive

5. Creativity is a mental process
involving the generation of new
ideas or concepts, or new
associations of the creative mind
between existing ideas or
concepts
creativity

6. • Creativity falls under the rubric of intellectual
property for the legal profession. For
organizations these concern outputs (rather than
processes)
• Creativity is characterized by the ability to
perceive the world in new ways, to find hidden
patterns, to make connections between seemingly
unrelated phenomena, and to generate solutions.
Creativity involves two processes: thinking, then
producing. If you have ideas, but don’t act on
them, you are imaginative but not creative.

7. An alternative
conception of
creativity is that
it is simply the
act of making
something new.

9. “A great wind is blowing and that
gives you either imagination or a
headache”

10. • Creativity can be used when confronted
with a decision making problem.
• To over come from routine
• To meet the demand of the era

11. • The work environment
• Traits
• The four step creative process
• Brainstorming
• Divergent thinking

12. The work environment
• The size of the team is critical
• Think about where you come up with
your more creative ideas
• A passion for what they were doing, a
genuine respect for others’ ideas

13. • Simply believing you’re creative
• Curiosity
• Confidence
• Courage
• Constancy
• To understand the creative process itself

14. • Preparation
• Incubation
• Inspiration
• Verification

15. Gather data
About the specific subject
Divergent ( to gather the data without any
influence like time, money, people etc).

16. Steps to achieve “alpha state”
 Close your eyes
Slow, deep breaths
Focus on a single image

17. • Be prepared to act
• Don’t waste a good idea

18. • Determining And Testing
• Validity of idea
• Usefulness of idea

19. • Ideas are common…..
• …it takes more than merely a good idea

20. Process for generating creative ideas and
solutions through intensive and freewheeling
group discussion.
Every participant is encouraged to think aloud
and suggest as many ideas as possible, no matter
seemingly how outlandish or strange.

22. When most people do brainstorming, they
run all over the place and think outside the
box,
Ralph Keeney says” I think they should think
inside the box—the right-sided box.”

23. As the process of brainstorming requires
you to think out of the box that is keeping
you in the problem.

24. Time travel:
Suppose you are facing a particular
problem at this particular time. How would
you dealt with the problem if it occurs to
you 10 years back? Or a year back? Or
even a month back? This technique helps
to gather new ideas according to the
situation of the time.

25. Teleportation:
What if you were facing this problem in a
different place? Different country?
Different geographic region? Different
universe? Different plane of existence?
How would you handle it?

26. Attribute change:
How would you think about this if you were a
different gender? Age? Race? Intellect?
Height? Weight? Nationality? Your Sanity?

27. Rolestorming:
What would you do if you were someone
else? Your parent? Your teacher? Your
manager? Your partner? Your best friend?
Your enemy? Etc?

28. Gap Filling:
Identify your current spot – Point A – and
your end goal – Point B. What is the gap
that exists between A and B? What are all
the things you need to fill up this gap? List
them down and find out what it takes to
get them.

29. SWOT Analysis:
Do a SWOT of your situation – What are the
Strengths? Weaknesses? Opportunities?
Threats? The analysis will open you up to
ideas you may not be aware before.

30. Brain Writing:
Get a group of people and have them write
their ideas on their own sheet of paper. After
10 minutes, rotate the sheets to different
people and build off what the others wrote on
their paper.

31. Trigger Method:
Brainstorm on as many ideas as possible.
Then select the best ones and brainstorm
on those ideas as ‘triggers’ for more ideas.
Repeat until you find the best solution.

32. Reverse Thinking:
Think about what everyone will typically
do in your situation. Then do the opposite.

33. Resource Availability:
What if money, time, people, supplies are
not issues at all? What if you can ask for
whatever you want and have it happen?
What will you do?

34. Exaggeration:
 Exaggerate your goal and see how you will
deal with it now. Enlarge it: What if it is 10
times its current size? 100 times? 1000 times?
Shrink it: What if it is 1/10 its current size?

35. Meditation:
 Focus on your key question such as ‘How can
I solve XX problem?’ or ‘How can I achieve
XX goal?’ and meditate on it in a quiet place.
Have a pen and paper in front of you so you
can write immediately whatever comes to
mind. Do this for 30 minutes or as long as it
takes.

36. Write a list of 101 ideas:
Open your word processor and write a laundry
list of at least 101 ideas to deal with your
situation. Go wild and write whatever you can
think of without restricting yourself. Do not
stop until you have at least 101.

37. It include the ability to elaborate, and think
of diverse and original ideas with fluency
and speed

38. The goal of divergent thinking is to generate
many different ideas about a topic in a short
period of time
We can use strategies:
Self Analysis: ask question to yourself
Topic Analysis: analyze the topic you have

40. ‘Invention refers to new concepts or products
that derive from individual’s ideas or from
scientific research. Innovation, on the other
hand, is the commercialization of the invention
itself”
Innovation

41. Ber said “Innovation is a process of taking new
ideas through to satisfied customers. It is the
conversion of new knowledge into products and
services”

42. Management innovation
Revolutionary innovation
experimental innovation services
innovation value innovation
structure innovation market innovation
strategic innovation process
innovation
marketing innovation product innovation
user lead innovation
brand innovation
technology innovation

43. What are you talking
about?

44. Innovation comes in
many flavors

45. Map provide you the
orientation

46. A frame work for defining the innovation
outcomes
Internal innovation
External innovation
Continuous / Evolutionary Innovation
Discontinuous / Revolutionary Innovation

47. Internal
Continuous Discontinuous
External
Operational
innovation
Management
innovation
Product &
service
innovation
Strategic
innovation

48. Operational innovation: Process innovation: making processes
for established offers in established markets more effective or
efficient & technological innovation in manufacturing
Product & service innovation: taking established offers in
established markets to the next level & making surface
modifications that improve customers' experience of
established products

49. Strategic innovation: new business models, or new
markets (either by creating new ones or reshaping
existing ones), or increased value for both the customer
and the company
Management innovation: Management innovation is
anything that substantially alters the way in which the
work of management is carried out, or significantly
modifies customary organizational forms, and, by doing
so, advances organizational goals.“ Gary Hamel

51. Innovation strategy
“They can & they ll follow him,
first individual & then whole
crowds”

52. In terms of innovation
strategy first tend to:

53. Explore

54. Or exploit

55. • Merle C Crawford (1980) describe
four innovation strategies

56. 1. Inventive:
First To Market

57. 2. Adaptive
Second but best

58. • 3. Economic
Low-cost
producer

59. • 4. innovative
application:
Creative use of existing
things

60. Each innovation strategy require
innovation. However, innovation
occur in different areas.

61. Innovation strategy can be risky in
reality, even if firm perceives it as
being low cost

62. Being first (innovative) does not
necessarily lead success.

63. Being 2nd (adaptive ) can work but can
fail in industries with short product life
cycles or network effects

64. There is more universally more
“innovative” way : being a low cost
producer (economics) usually require
lot of manufacturing innovation

65. New application of existing technology
is more interesting strategy

67. Einstein work was
great innovation

68. Many of us today live in a ‘knowledge society’.
In this ‘knowledge society’ we are swimming in
an ocean of masses of data, information, possibly
also of knowledge

69. How do we deal with this overflow of data and
information?
What skills are required?

70. • The simple answer is
There is way do to better –find it

71. • Creativity is typically used to refer to the
act of producing new ideas, approaches or
actions.
• Innovation is the process of both
generating and applying such creative
ideas in some specific context.

72. • In the context of an organization, therefore, the
term innovation is often used to refer to the entire
process by which an organization generates
creative new ideas and converts them into novel,
useful and viable commercial products, services,
and business practices.
• While the term creativity is reserved to apply
specifically to the generation of novel ideas by
individuals or groups, as a necessary step within
the innovation process.

73. • innovation "begins with creative ideas,„
• "...creativity by individuals and teams is a
starting point for innovation; the first is a
necessary but not sufficient condition for the
second.„

74. intrinsic
task
motivatio
n
Creative
thinking
skill
Expertise is the
foundation for all
creative work

75. • Intrinsic motivation:-
Intrinsic motivation refers to motivation that
comes from inside an individual rather than from
any outside or external award, such as money or
grades.
The motivation comes from the pleasure one gets
from the task itself or from the sense of
satisfaction in completing or even working on a
task .

76. • Creative thinking skill :-
• It refers to the ability to form new combination of
ideas to fulfill a need or to get original or otherwise
appropriate results by the criteria of the domain in
question.

77. • Creativity and innovation are necessary to cope up
with the changing environmental conditions.
• It may lead to new ideas for:
 manufacturing processes
 decision- making
 problem solving
• creativity helps managers in decision making and
problem solving conditions

78. • In an organization it may also help:
 in the generation of new products.
coping with the competition
tackling any external/internal event that
may affect the organization.
• Innovation makes the work area excited
and full of fun

79. Thinking provide you “knowledge “&
knowledge makes you -great

81. • http://www.businessdictionary.com/definition/brainstorming.html#ixzz3igTM41Ut
• http://personalexcellence.co/blog/brainstorming-techniques/
• http://thesecondprinciple.com/creativity/creativity-essentials/types-of-creative-
thinking/
• http://faculty.washington.edu/ezent/imdt.htm
• Hickson DJ, Miller, S.& D. Wilson ‘Planned or Prioritised? Two Options in the
Implementation of Strategic Decisions, Journal of Management Studies, 47 ,
November 2003.
• Gary Hamel, Bill Breen „The Future of Management“, Harvard Business School Press,
2007
• www.cad.strath.ac.uk/AID02_workshop/knowledge.pdf
• http://www.google.com.pk/imgres?imgurl=http://monaloosa.com/wp-
content/uploads/yapb_cache/bismillah_abstract_art_red_and_orange_islamic_calligrap
hy.bdfk3o5549skss004wockkg88.92gy272ag7occ8cssswg0csc8.th.jpeg&imgrefurl=htt
p://monaloosa.com/category/texts/bismillah-
texts/page/3/&h=375&w=500&tbnid=qii7Q9AL2pUa9M:&docid=SK0VHnGn7g7DG
M&ei=0LvNVfqmFMyxaq7dofAF&tbm=isch&ved=0CFgQMyhVMFU4yAFqFQoTCPrOv
vinqMcCFcyYGgodrm4IXg
• Marketing & management by Nadeem Irfan Bukhari