Creativity involves generating new ideas by combining existing ideas in an abstract way, without a specific goal in mind. Innovation takes creativity a step further by applying new ideas in a business context to create value for customers and grow the business. Key components that foster creativity include intellectual debate, flexibility, risk-taking, and support from leadership and coworkers. For innovation to succeed at an organizational level, a process is needed that involves problem finding, idea generation, evaluation, planning, and implementation with acceptance from others. Determinants of creativity and innovation include organizational climate, culture, leadership, resources, structure, and building an innovation-focused culture.