2. What is idea?
A thought or collection of thoughts that generate in the mind.
An impression or notion that tries to portray the overarching scope or outline
An opinion or belief.
Fulfills a customer need – a problem is solved
Innovative
Unique
Clear focus
Profitable in the long term
4. implies creating new stuff by combining two or more existing ideas
It is a generic term
It is abstract and has no reference
Its is not a goal
Creativity is not a talent, creativity is a drive
Creativity
Is typically used for to refer to the act of producing new ideas, approaches
or actions
Creativity
6. is about creating value and increasing efficiency, and therefore
growing your business.
Its about looking at your customers
Innovation is a business affair
Creating value and challenging the culture
Innovation
Its about looking at your customers & seeing things from their viewpoint.Innovation
8. Distinction between creativity and innovation
Creativity
• Creativity is typically used to refer to the
act of producing new ideas, approaches
or actions.
Innovation
• Innovation is the process of both
generating and applying such creative
ideas in some specific context
10. Need of creativity
Creativity can be learned or not?
Deadly Mental Locks
Trying to Find the “Right” Answer
Logical Thinking
Following Rules
Being Practical
Play is Not Work
11. What is creative climate?
Components of creative climate………………………………………
Challenge
Intellectual debate
Flexibility and risk taking
Top management support
Positive supervisor relations
Positive interpersonal exchange
12. Creativity and innovation at group level
(Basadur’s CPS model)
Problem Finding
Fact finding
Problem Definition
Generating Potential Solutions
Evaluating potential solutions
Action planning
Gaining acceptance
Taking action
14. Determinants of creativity and innovation
Organizational climate Leadership style
Organizational culture Resources and skill
Structure and systems
Organizational innovation
16. Nine lessons about innovation
Innovation starts at the top
Innovation can happen anywhere
Innovation is a team sport
Innovation is never easy but always possible
Innovation relies on trust
Create an innovation cultures that fits
Speed is critical to innovation
17. Copy
transform
combine
Innovation & creativity
It is about an action, creating what you can not see
It is about connection connecting people and ideas
It is about deviation, forging new combinations