This document outlines 8 strategies for social media success. Strategy #1 is to prioritize platforms where potential customers are already engaging. Strategy #2 is to ensure your website is optimized for mobile and that critical information is visible. Strategy #3 is to claim and optimize your Google My Business profile and solicit reviews. Strategy #4 notes that you need to invest in promoting posts to reach more people. Strategy #5 is to maintain a professional profile on social platforms. Strategy #6 is to use Instagram to share behind-the-scenes content and demonstrate your company culture. Strategy #7 advocates for consistent, long-form content across various platforms. And finally, Strategy #8 emphasizes using video and visual content over written content alone.

1. 8 Simple Strategies for Social Media Success!
@coreyPerlman

2. Before we begin…
• Slides? Text Slides to 66866
• Or just toss me your biz card
• Positive? IG: @cperlman Twitter:
@coreyperlman
• Negative? MySpace.com

3. Strategy #1
Fish Where the
Fish Are

4. Prioritize Your
Platforms
(F.I.L.)

5. #2: Don’t Wind Up On WebsitesThatSuck.com

6. That’s more like it!

7. Common Pitfalls
• Critical info below the fold
• Full Site not mobile-responsive
• Too many social icons
• Content not optimized

8. #3: Say NO to
Snapchat and YES
to GMB

9. Google My Business
•Updated
•Optimized
•Reviews

10. Bonus: Never Let a
Verbal Testimonial Go
Unpublished.

11. #4: You have to Pay to Play
• Connect to fanbase (boost)
• New leads (Ads)
• Convert more (ReMarketing)

12. #5: Be Proud of Your Profile
• Photos
• Professional Summary
• Keep it updated!

13. #6: Use Instagram to
Humanize the Brand
• Company Culture
• Behind the Scenes
• Community outreach
• Use Stories

14. #7: Stay ‘top of mind’ with
consistent, compelling content.
• Weekly long-form content
• Blog/Email
• Daily social content
• LinkedIn/Facebook
• Video

15. #8: Videos & Images > Written Content
"I see video as a megatrend, and
that's why I'm going to keep putting
video first across our family of
apps.” CEO Mark Zuckerberg

16. Video Idea
• Title Tip of the Week!
• Share across platforms
• Use subtitles
• Share the heavy lifting

17. In Summary
1. Fish Where the Fish Are
2. Don’t Lose Biz on Your Website
3. Double-down on GMB
4. Pay to Play on Facebook
5. Be Proud of Your LinkedIn Profile
6. Humanize Your Brand on IG
7. Create Consistent Compelling Content
8. Video!

18. Thank You!
• corey@impactsocialmedia.com
• Text SLIDES to 66866
• Books: $20 Cash/Credit