Download as PDF, PPTX
Straumann Digital Symposium
This document provides social media marketing tips and strategies. It discusses myths and musts for an effective social media presence. Some key points include: - Focus on a few social media platforms well rather than being everywhere. - An effective social strategy generates leads; if it's not, it's just a hobby. - It's important to rank well on Google through search engine optimization techniques like optimizing title tags and writing for your target keywords. - Paid social advertising through platforms like Facebook is a must to reach audiences. - LinkedIn is important for business professionals and executives to engage and build connections.
More Related Content
![HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]](https://cdn.slidesharecdn.com/ss_thumbnails/wq1mihsutheqioo5wzpo-signature-9664dd7a09e50a71f5b3c20f7ade88de0461c5a928277ca809455799a11b0396-poli-140929200551-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Straumann Digital Symposium
More from Corey Perlman, Social Media Speaker and Consultant
Straumann Digital Symposium
- 1. @CoreyPerlman Social Media Myths,Musts and Methods to the Madness
- 2. Before we begin… •PositiveTweets? @CoreyPerlman •Negative? MySpace.com •Text SLIDES to 66866 for my slides.
- 3.
- 4. Focus on afew and do them well.
- 6.
- 7. If your socialstrategy is not generating leads, it’s just a hobby. MYTH
- 8. You can losea lead if your process is broken.
- 9. It’s Page Oneor Bust on Google MUST
- 10. Method: •Pay to play •Beall over Google Local Biz •Title Tag •Write like your searchers search •Invest in Social
- 11. Pay to Play •Whenyou don’t rank •Key search terms only •cost per click
- 12.
- 13. Title Tags: •Blue linkon Google •Descriptive •About seven words •Write like your searchers search •Change my Title tag to….
- 14.
- 15.
- 16. • Facebook/ Instagram •Boost • ReMarketing Today, you have to pay to play.
- 19.
- 20. Directories Myth or Must?YourWebsite should be on WebsitesThatSuck.com
- 21.
- 22. Method: A ModernWebsite Includes… •Responsive design •Critical info above the fold •A proper opt-in strategy •High-res, professional imagery
- 23.
- 24.
- 25. Directories You should neverlet a verbal testimonial go unpublished. MUST MUST MUST
- 26. •Directories •Google Biz, Yelp, Industrydirectory •Social Channels •Facebook biz •LinkedIn Recs Where should they review?
- 27. You can winor lose business before they ever get to your Website.
- 28. Directories Method: Ask forreviews from happy clients. •Timing is everything •Let them know the channel •Give them suggestions •Sincere thanks in advance
- 29.
- 30. Executives should double- downon LinkedIn. MUST
- 31. Directories Be Proud ofYourLI Profile
- 32. •Professional Headshot •Background photo •Professionalsummary •Quality Recommendations • 500+ Connections Your LinkedIn Cheat Sheet
- 33.
- 34.
- 35. Turn a cold-callinto a warm lead. •Use the search bar every session. •Look for #2s. •Let them sell your value.
- 36. •Community Monday •Testimonial Tuesday •WTFWednesday • Thank you Thursday • Friday Funnies Method: Have a Content Calendar
- 37.
- 38.
- 39.
- 40.
- 41.
- 43. Take Advantage ofFacebook Live
- 44. •Tax Tip ofthe Week •Divide and conquer • Have guests •News jacking • Make it fun! FacebookVideo Idea
- 45.
- 46. Share on yourLinkedIn Profile!
- 47.
- 48.
- 49. Directories You have tobe there to be referred
- 52. • COREY@EBOOTCAMP.COM • TEXT:SLIDES TO 66866 THANKYOU!