This document provides social media marketing tips and strategies. It discusses myths and musts for an effective social media presence. Some key points include focusing social media efforts on a few major platforms like Facebook and LinkedIn rather than being everywhere; paying for advertising and search engine optimization to boost visibility; using titles, descriptions and responsive design to optimize websites; and engaging audiences through regular posted content like videos and testimonials. Regular posting of various content is recommended to build an online community and drive leads.

1. @CoreyPerlman
Social Media Myths, Musts
and Methods to the Madness

2. Before we begin…
•Positive Tweets?
@CoreyPerlman
•Negative? MySpace.com
•Text SLIDES to 66866
for my slides.

3. Be Everywhere
MYTH

4. Focus on a few and do them well.

6. Method to the
madness…

7. If your social strategy is not
generating leads, it’s just a hobby.
MYTH

8. You can lose a lead if
your process is broken.

9. It’s Page One or Bust on Google
MUST

10. Method:
•Pay to play
•Be all over Google Local
Biz
•Title Tag
•Write like your searchers
search
•Invest in Social

11. Pay to Play
•When you don’t rank
•Key search terms only
•cost per click

12. Google Listings

13. Title Tags:
•Blue link on Google
•Descriptive
•About seven words
•Write like your searchers
search
•Change my Title tag to….

14. Invest in Social

15. MUST

16. • Facebook/
Instagram
• Boost
• ReMarketing
Today, you have to pay to play.

19. Lookalike Audience

20. Directories
Myth or Must?Your Website should be on
WebsitesThatSuck.com

21. Directories
Remember this?

22. Method: A Modern Website Includes…
•Responsive design
•Critical info above the
fold
•A proper opt-in
strategy
•High-res, professional
imagery

23. Directories
Critical information above the fold

24. Directories

25. Directories
You should never let a verbal
testimonial go unpublished.
MUST
MUST
MUST

26. •Directories
•Google Biz, Yelp,
Industry directory
•Social Channels
•Facebook biz
•LinkedIn Recs
Where should they review?

27. You can win or lose
business before they
ever get to your
Website.

28. Directories
Method: Ask for reviews
from happy clients.
•Timing is everything
•Let them know the
channel
•Give them suggestions
•Sincere thanks in
advance

29. Directories

30. Executives should double-
down on LinkedIn.
MUST

31. Directories
Be Proud ofYour LI Profile

32. •Professional Headshot
•Background photo
•Professional summary
•Quality Recommendations
• 500+ Connections
Your LinkedIn Cheat Sheet

33. Directories
Professional Company Profile

34. Update LI Daily

35. Turn a cold-call into a warm lead.
•Use the search bar every
session.
•Look for #2s.
•Let them sell your value.

36. •Community Monday
•Testimonial Tuesday
•WTF Wednesday
• Thank you Thursday
• Friday Funnies
Method: Have a Content Calendar

37. Community Monday

38. Testimonial Tuesday

39. WTF Wednesday

40. ThankYou Thursday

41. Friday Funnies

43. Take Advantage of Facebook Live

44. •Tax Tip of the Week
•Divide and conquer
• Have guests
•News jacking
• Make it fun!
FacebookVideo Idea

45. Method: Syndicate to
KeepYour Sanity

46. Share on your LinkedIn Profile!

47. Directories
Build Rapport

48. Directories
Connect and Engage

49. Directories
You have to be there to be referred

52. • COREY@EBOOTCAMP.COM
• TEXT: SLIDES TO 66866
THANKYOU!