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KPI Social Media workshop day
This document outlines Adam Franklin's presentation on social media for business. It discusses various social media platforms like Twitter, Facebook, blogs, email and LinkedIn. It provides strategies for social media including setting up pages, publishing content, engaging with others and more. The presentation also shares tips and lessons learned from user data and campaigns run on these various channels. Q&A and information on Adam Franklin's social media marketing services are also included.
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KPI Social Media workshop day
- 1. The Truth AboutSocial Media for Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube • Social Media Strategy • Q&A Adam Franklin, Marketing Manager
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- 6. Tweet Tweet! @Franklin_Adam @Bluewire_Media Tweet Tweet @Franklin_Adam
- 7. Show of hands upwe get
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- 11. Don’t have 7me? Notime? @Franklin_Adam
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- 16. Just like real life!@Franklin_Adam
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- 18. 1 referral in 24 hours
- 21. 1. Facebook comments Facebook@Franklin_Adam
- 22. 1. Facebook comments 2 referrals in 10 minutes
- 23. 1. Facebook comments 8 referrals in 1 day
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- 27. Blogging A:racts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
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- 29. Email Marke7ng $1 spent $41 return
- 30. Email is best. Remember 1995? #hire14
- 31. Darren Rowse aka @ProBlogger
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- 34. Will It Blend? Cost? $50 Views: 10,656,840 Total Video Views: 192,351,121 700% Results?
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- 37. Social Strategy -‐ Beginner 1. Set up pages
- 38. Social Strategy -‐ Beginner 1. Set up pages 2. Secure your URL
- 39. Social Strategy -‐ Beginner 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing
- 40. Social Strategy -‐ Beginner 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen
- 41. Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner 1. Set up pages 2. Secure your URL 5. Join in 3. Publish content & enable sharing 4. Watch and listen
- 42. Social Strategy -‐ Intermediate
- 43. What would you do?
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- 54. Up 55% Up 107% (@replies) Sales #NHHPC13
- 56. 56 “Train hard, win easy” Sean Bowes
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- 59. Thank you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam 1300 258394 www.bluewiremedia.com.au/book
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- 81. Best performing emails- text only! @Franklin_Adam
- 82. 28-35% open rate $7,000sales @Franklin_Adam
- 83. Email marketing • Battleof the Subject Lines and From Name @Franklin_Adam
- 84. • Adam Franklin& Toby Jenkins vs Bluewire Media @Franklin_Adam
- 85. 10% 6% 31% • Adam Franklin& Toby Jenkins vs Bluewire Media @Franklin_Adam
- 86. • Personal (eg.Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
- 87. 34% • Personal (eg.Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
- 88. • [Bluewire News]vs [BLUEWIRE NEWS] @Franklin_Adam
- 89. 13% • [Bluewire News]vs [BLUEWIRE NEWS] @Franklin_Adam
- 90. [INVITE] LinkedIn Masterclassvs LinkedIn Masterclass @Franklin_Adam
- 91. 27% [INVITE] LinkedIn Masterclassvs LinkedIn Masterclass @Franklin_Adam
- 92. • [FREE E-BOOK]vs [E-BOOK] @Franklin_Adam
- 93. 7% (10% higher op rate) •[FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
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- 124. BONUS: 30 daysaccess to advice (via Skype and email) worth $1,650
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- 129. “Thank you” If you’d like a hand with your social media, or you like the book, please let me know! ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam 0424 329 132 @Franklin_Adam