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KPI Social Media workshop day

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Bluewire Media
Bluewire Media

This document outlines Adam Franklin's presentation on social media for business. It discusses various social media platforms like Twitter, Facebook, blogs, email and LinkedIn. It provides strategies for social media including setting up pages, publishing content, engaging with others and more. The presentation also shares tips and lessons learned from user data and campaigns run on these various channels. Q&A and information on Adam Franklin's social media marketing services are also included.

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The Truth About Social Media for Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube • Social Media Strategy • Q&A Adam Franklin, Marketing Manager
2
4 Who’s  next? You? @Franklin_Adam
5
Tweet  Tweet!                                                                                                          @Franklin_Adam            @Bluewire_Media  Tweet  Tweet @Franklin_Adam
Show of hands up we get
Weiner-­‐gate@Franklin_Adam
Tools@Franklin_Adam
Don’t  have  7me? No time? @Franklin_Adam
@Franklin_Adam
Monitor
Men7on
Relax…
Just  like  real  life!@Franklin_Adam
Twi:er@Franklin_Adam
1  referral  in  24  hours
1. Facebook  comments   Facebook@Franklin_Adam
1. Facebook  comments   2  referrals  in  10  minutes
1. Facebook  comments   8  referrals  in  1  day
INVEST
25 Remarkable  content @Franklin_Adam
Blogging@Franklin_Adam
Blogging  A:racts  More  Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Done  the   work
Email  Marke7ng $1  spent $41  return
  Email  is  best.  Remember  1995? #hire14
  Darren  Rowse  aka  @ProBlogger
  Dear  Rich
Will  It  Blend? Cost?  $50 Views:  10,656,840 Total  Video  Views:    192,351,121         700%   Results?
@Franklin_Adam LinkedIn @Franklin_Adam
@Franklin_Adam LinkedIn @Franklin_Adam
Social  Strategy  -­‐  Beginner 1.  Set  up  pages      
Social  Strategy  -­‐  Beginner 1.  Set  up  pages       2.  Secure  your  URL      
Social  Strategy  -­‐  Beginner 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing
Social  Strategy  -­‐  Beginner 1.  Set  up  pages       2.  Secure  your  URL       3.  Publish  content  &  enable  sharing 4.  Watch  and  listen
Social  Strategy  -­‐  BeginnerSocial  Strategy  -­‐  Beginner 1.  Set  up  pages       2.  Secure  your  URL       5.  Join  in 3.  Publish  content  &  enable  sharing 4.  Watch  and  listen
Social  Strategy  -­‐  Intermediate
What  would  you  do?
Content  marke7ng
49
           
#NHHPC13
           
            #NHHPC13
Up  55% Up  107%  (@replies) Sales #NHHPC13
56 “Train  hard,  win  easy” Sean  Bowes
www.bluewiremedia.com.au/book
Thank  you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam 1300 258 394 www.bluewiremedia.com.au/book
Blogging @Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33% CTR @Franklin_Adam
40% OR 25% CTR @Franklin_Adam
Tailored 1 call to action Personal @Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only! @Franklin_Adam
28-35% open rate $7,000 sales @Franklin_Adam
Email marketing • Battle of the Subject Lines and From Name @Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
10% 6% 31% • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
• Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
34% • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
13% • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
27% [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
7% (10% higher op rate) • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam Profile
@Franklin_Adam Complete Profile
@Franklin_Adam Slides
@Franklin_Adam
@Franklin_Adam Lead with generosity
@Franklin_Adam “Thank you”
@Franklin_Adam Personal
@Franklin_Adam Reach out
@Franklin_Adam Events Events
@Franklin_Adam Sales
@Franklin_Adam
@Franklin_Adam Aspirational clients
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam Feedly
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
$10,000+ @Franklin_Adam
@Franklin_Adam
$297 $497 @Franklin_Adam www.bluewiremedia.com.au/social-media-that-works-online-course www.bluewiremedia.com.au/web-marketing-that-works-online-course
BONUS: 30 days access to advice (via Skype and email) worth $1,650
$297 $497 @Franklin_Adam www.bluewiremedia.com.au/social-media-that-works-online-course www.bluewiremedia.com.au/web-marketing-that-works-online-course $794 for both
@Franklin_Adam www.bluewiremedia.com.au/social-media-that-works-online-course www.bluewiremedia.com.au/web-marketing-that-works-online-course
@Franklin_Adam
@Franklin_Adam
“Thank  you” If  you’d  like  a  hand  with  your  social  media,  or  you  like   the  book,  please  let  me  know! ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam 0424 329 132 @Franklin_Adam

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