ALPPPS Killer Digital Strategies for Property Managers
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The document appears to be a presentation about digital strategies for property managers. It discusses setting up social media pages and profiles, publishing content, monitoring conversations, and using tools like Facebook advertising. It also addresses common objections to digital marketing and recommends starting simply then gradually implementing more advanced strategies. Contact information is provided for the presenter, Adam Franklin, for anyone seeking further advice.
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ALPPPS Killer Digital Strategies for Property Managers
- 6. Australia’s #1 business blog
- 9. Adam Franklin Killer Digital Strategies for Property Managers #ALPPPS2016 to find leads and listings attract clients and staff build relationships grow your rent roll!
- 11. Show of hands Level 1 - 10?
- 14. 1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation Your fears or objecGons?
- 15. Don’t have Gme? No time?
- 17. MenGon
- 18. Relax…
- 19. Just like coming to ALPPPS!
- 20. Tweet Tweet! “RelaGonships, not transacGons” #ALPPPS2016 Jo Oliveri
- 21. Tweet Tweet!
- 22. Tweet Tweet!Buyer persona Jacob • Home owner • Married • Business owner • Wants to maximise his rental return and invest in more property
- 23. Tweet Tweet!
- 24. Tweet Tweet!Flagship content • you are known for it • useful • valuable • you give it away #ALPPPS2016
- 25. Tweet Tweet!Landing Pages #ALPPPS2016
- 26. Tweet Tweet!Email Opt-ins #ALPPPS2016
- 27. Tweet Tweet!SumoMe Listbuilder #ALPPPS2016
- 29. Email MarkeGng $1 spent $41 return Email markeGng @Franklin_Adam #ALPPPS2016
- 30. Email autoresponders Source: Pat Flynn
- 31. Email is best. Remember 1995?
- 35. KeywordTool.io
- 36. • do property managers live onsite • do property managers pay for repairs • do property managers get free rent • do property managers need real estate license • do property managers need a license • does property manager keep security deposit • does property management include maintenance • why have a property manager • how do property managers charge • how much does property manager cost • should i hire property manager • should i get a property manager for my rental • do property managers get paid commission Topics • are property managers worth it • are property managers independent contractors • what are property manager duties • can property manager file eviction • can property manager evict • can property manager enter • can property manager sign the lease • can property managers take photos • can property manager sign for landlord • can property manager file unlawful detainer • can property managers work from home • what did property manager do • do property managers work weekends
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- 42. Keep notes on, set reminder and tag your important contacts LinkedIn: your personal CRM
- 43. Be FOUND: include contact details put your best contact details
- 44. Be FOUND: custom URL change this to your own custom URL
- 45. Be FOUND: set to profile to public make it public custom URL
- 46. Draft a compelling summary Be FOUND: Have great summary Use an up to date headshot
- 48. CONNECT: Look for shared contacts
- 49. CONNECT: strengthen relationships Nurture contacts to an email, phone and in person relationship
- 50. ATTRACT: Author content on LinkedIn 3 options to share content - updates - photos - posts
- 51. ATTRACT: LinkedIn Publishing Become an authority by publishing Get articles ghost-written
- 52. 1. Facebook commentsFacebook Groups 1. Groups are (sGll) free 2. Great visibility 3. Connect with customers 4. Nurture community 5. I spend most Gme here
- 53. 1. Facebook commentsFacebook Business Pages Pages are free Good for sharing content Great for prospecGve staff Poor visibility (1-2%) Unless you pay to boost!
- 54. 1. Facebook comments Facebook RetargeGng
- 55. 1. Facebook comments Facebook RetargeGng website visitors
- 56. 1. Facebook comments Facebook RetargeGng website visitors email subscribers
- 57. 1. Facebook comments Facebook RetargeGng website visitors email subscribers + “Lookalike”audiences
- 59. Will It Blend? Cost? $50 Views: 10,656,840 Total Video Views: 192,351,121 700% Results?
- 60. Social Strategy - BeginnerSocial Strategy - Beginner 1. Set up pages
- 61. Social Strategy - BeginnerSocial Strategy - Beginner 1. Set up pages 2. Secure your URL
- 62. Social Strategy - BeginnerSocial Strategy - Beginner 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing
- 63. Social Strategy - BeginnerSocial Strategy - Beginner 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen
- 64. Social Strategy - BeginnerSocial Strategy - Beginner 1. Set up pages 2. Secure your URL 5. Join in 3. Publish content & enable sharing 4. Watch and listen
- 65. Social Strategy - Intermediate
- 69. 69
- 72. 72
- 74. $197 CDN per month bluewiremedia.com.au/getsos $625 AUD per month www.yourssocially.com Outsource your social media
- 75. 75
- 78. Email: adam.franklin@bluewiremedia.com.au Subject: Templates Bluewire News “No, thanks” = No Bluewire News adam.franklin@bluewiremedia.com.au
- 79. 16-17th March 2016 in North Sydney General Tickets are $997. adam.franklin@bluewiremedia.com.au
- 80. 16-17th March 2016 in North Sydney General Tickets are $997. 3 Gckets for ALPPPS delegates for $597. Email me. adam.franklin@bluewiremedia.com.au
- 82. Thank you & tweet me your notes! @Franklin_Adam adam.franklin@bluewiremedia.com.au